Advertise on podcast: Content Creation Made Easy

How long has "update website" been on your to-do list? Months? Years? It feels like a beast, right? It's an "I need an entire weekend to fix it" tasks that never leaves the list. You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?" Ahem. It IS still important to have a great freakin' website, and it DOES NOT need to suck the life outta your life to make yours spectacular! Let the amazing Heather Frechette-Crowley, owner of Root Marketing, unpack EXACTLY how to break down this task… so you can optimize your website optimization and build your online presence with clarity & authority. My convo with Healther is filled with golden nuggets you won't want to miss. Listen in for… 1. Heather's step-by-step breakdown of how to wire-frame a user-friendly homepage using her StoryBrand-certified method. 2. A complete explanation of the essential components of a homepage, including how to speak to your target audience & crafting effective calls to action. 3. Ways to harness your website content and is it across your brand, marketing, and content! Pull your head out of the sand & let's go cross off "Update website" from your to-do list! For a great example PLUS all of Heather's goodies, go look at https://www.rootmktg.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you… There's a mistake you're likely making. Here's the scoop: Experts it hard to convey the VALUE of what they do. Why? 'Cuz as an expert, YOU know exactly WHY your stuff is so valuable. NEWS FLASH: Your audience DOES NOT. I don't wanna be a jerk, but they don't care about what your service can do. They care about what your product or service can do FOR THEM. This episode is a mini-class on how to effectively communicate the IMPACT AND VALUE of what you offer… So it: 1. resonates with your audience 2. compels them to take action. It's a fundamental marketing concept called Features vs. Benefits, and when you understand it, you WILL TRANSFORM your marketing strategy, copy, and content. It doesn't matter if you create sales pages, emails, or social media content. What I teach in this episode of Content Creation Made Easy gives you the POWER to -write better copy, more easily - connect with your audience, more easily - and shift 'em into clients, more easily! Stop struggling with "Am I doing this right?!" Grab a QuickWin Power 1:1 Session t&o get my eyes on YOUR copy, your content, and your benefits - https://www.jenliddy.com/power In an hour, I'll show you how to make every thing you ever write WAYYYYY more effective SO YOU CAN use it to shift your audience into CLIENTS. **Thank you for taking a moment & telling us how this podcast helps make your content life easier! We so appreciate listener comments and reviews because this stuff does NOT have to be complicated. Your valuable review helps us share this information with many more people's ears. Learn more about your ad choices. Visit megaphone.fm/adchoices

If "Write That Book"is on your list this year, you need to know something RIGHTNOW: a) it's a fantastic tool for business growth b) getting it onto the shelf requires support from editors and possibly a book coach. So, meet triple threat Ricki Heller, an accomplished author, developmental editor, and book coach! She sheds light on what you need to know to get your book into the hands of readers AND grow your business. We talk about the 1. crucial differences between developmental editing & book coaching - and why each is valuable to your writing process. 2. art of book promotion, emphasizing the long-term strategy needed to keep a book alive 3. immense opportunities for business growth having a book can bring. Listen in to hear Ricki's actionable tips to leverage your book to attract clients, build credibility, and secure media coverage. Look - it's not easy to maintain momentum while writing a book and feel excited about self-promotion. So grab your headphones & enjoy the guidance Ricki offers right here! Find all things Ricki here - https://www.rickiheller.com/ *Leave a comment & share how the CCME podcast helps make your content life easier! Your review helps us share this podcast with many more people and helps us impact people like you who want to EASE-ify this content stuff! Your review helps! THANK YOU! Learn more about your ad choices. Visit megaphone.fm/adchoices

With all your expertise, experience, & education, you have a LOT to say! Your goals are to impact & help many many many people with your insights, thought leadership, and body of knowledge. SO…that means, it's HIGHLY likely that at some point you've pondered this question: "Should I take everything I've got and turn it into a book?" GREAT Q! Today's episode of Content Creation Made Easy will help you navigate the reality of bringing a non-fiction book to life. In a delightfully honest convo with author Annie Schiffmann, author of Simple Social Media, she reveals the truth about her bringing her book to life. (SPOILER ALERT: there were definitely days where she wondered, "Who the HELL thought this was a good idea?!) Annie says: "I don't know what happened. But I was like, okay. If this guy can get away with this, I can write a book? But the reason, besides just overall delusions of grandeur, why I wanted to write a book, was so my ideas would be able to get in front of more people without ME having to get in front of more people." Listen & learn about the misconceptions, challenges, & lessons of turning your intellectual property into a published work… And make it all a LOT easier when it's your turn! BONUS - Since Annie's book is called Simple Social Media, we dive into her framework & unpack how to ease-ify social media & make it take WAY less time. Grab your copy of the book here: https://www.simplesocialmediabook.com/ Is getting a book out of YOUR head on your 2024 "list"? Listen for honest nuggets to ease-ify your path to authorship AND social media! **Thank you for taking a moment & telling us how this podcast helps make your content life easier! We so appreciate listener comments & reviews because this stuff does NOT have to be complicated. You help us share this information with many more people's ears. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're taking storytelling one step further beyond the whys: we're going into the HOWS! Dive into a gold mine of actionable, tactical storytelling approaches so you can level up in your content game. I've got 4 "how-to" focused simple storytelling tactics that: 1. Make stories more FUN and SIMPLE and EASY for you to craft. Let's be honest: sometimes creating content feels like too much work and it's boring to talk about the same stuff on repeat. Fun & interesting content approaches are a must-have for you to keep going. 2. Give realistic tactics, tactics, tactics. Learn how to hook your audience, how to keep them interested with the right details… 3 Help you segue into the damn point you want to make and get them to take some action! No more telling stories that feel too long, wander around, or don't strategically work for your business. From podcasts and videos to emails and blogs, use these storytelling tactics to transform your content into something that keeps people coming back for more. 3. We've gotta talk about the mindset barriers that hold many of us back from embracing storytelling. So, we do that on today's episode. Inject new life into your content, connect with your audience on a deeper level, and feel more confident in your storytelling abilities! With the practical advice tucked into the episode, you'll be ready to take on the world of storytelling, no prob. Pssst - would YOU like personalized help with telling stories? Knowing how to translate your expert information into relatable, engaging stories? Grab a one-off session by going to https://www.jenliddy.com and nab an hour to get my eyes on your content! Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part 2 of this 3-part Simple Storytelling Strategies miniseries, we unpack how to craft relatable stories that build trust with your audience… in a way that feels safe for you – without creating a vulnerability hangover or fuzzy boundaries! I created this miniseries because it’s crucial to connect with your audience and stand out in a highly AI-generated world. Stories are a fantastic way to do this. AND…this shift toward relatability in online marketing means your audience is always looking for more authentic & vulnerable content. That’s why we’re tackling how to tell stories without giving away too much information or feeling vulnerable in the name of authenticity! You'll hear tons of examples & guidance that’ll help you become a great, authentic storyteller without stepping on your own boundaries and privacy. Listen in for tips on… 1. Practical Storytelling Strategies: No more struggling with finding story ideas or topics! Learn to tap into your experiences & watch storytelling become a highly-accessible tool in your marketing arsenal. 2. Personal Rule Setting & Navigation: Define your own edges when sharing personal stories. There’s a fine line between being relatable and crossing into uncomfortable territory! 3. The Power of Process: It’s crucial to fully process your personal stories before sharing them with your audience. Listen in & walk away knowing that your stories can bring value and connection to your audience without causing unnecessary harm or discomfort… To you OR your audience! Thank you for taking a moment and leave the podcast a 5-star review! We want to impact many many many more experts like you this year! We so appreciate it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Using storytelling is a content approach that will only become more & more important as AI tools & technology becomes faster, better, & more prevalent. We can absolutely use AI tools to help us, but... Your audience is STILL looking for a connection to you, a dose of YOU - as a personal brand. So, as you try to market your program, services, books, and courses in the online world, learning to tell great stories is vital because: 1. Your audience wants to know they’re engaging with a real human… 2. No one – especially YOU - has time to create stories “just for the hell of it”. 3. Your stories need to be designed to shift your audience into customers and clients. Storytelling is 100% a learnable skill - And even if your life is soooo boring, you're a "horrible" storytelling, or you have no idea where to find story ideas... LISTEN UP TODAY! Because over the next 3 episodes, I’m offering you what's basically a mini-training on how to effectively… a) Provide value to your audience while helping them get to know you… b) Come up with simple story ideas from your real life (yes, even if you barely leave the house) c) Tell stories without feeling like your audience is getting to know you at the expense of you feeling like your privacy is invaded A request: Would you take a moment and leave this podcast a 5-star review? We are looking to impact & help many many many more experts like you this year! Thank you! Learn more about your ad choices. Visit megaphone.fm/adchoices

The goal of your content is to reach more people so you can make a positive impact, connect with your audience, and eventually convert them to customers. But you are likely missing out on connecting with 25% of your audience… Simply because your content is NOT ACCESSIBLE TO THEM! Did you know over 25 million Americans have a disability? And many have disabilities that are a) Invisible to you b) Keeping them from engaging with your content! How can you take simple & straightforward steps to make your content more accessible to EVERYONE in your audience? Listen to today’s podcast where I’m speaking with guest expert Erin Perkins! Erin, an accessibility educator and consultant, provides quite an education for listeners. As someone who is deafblind herself, Erin understands the challenges faced by individuals with disabilities. In our conversation, she very generously & clearly shed light on the importance of making digital content accessible... PLUS she gave many practical tips on how to achieve that… ***We’re talking more than adding closed captioning to your videos!*** We discuss the gap in the market for accessibility, and Erin offers up valuable insights the need for inclusivity in the business landscape. Erin's tips and strategies are incredibly actionable. No matter what kind of content you generate, Erin's advice will help you reach a wider audience, improve your SEO, and create a more inclusive online experience for everyone! Download Erin’s Free Social Media Accessibility Scorecard here: https://www.mabelyq.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you struggle to come up with ideas for your emails? If you feel like no one cares what you have to say OR you’re uncomfortable using story-based email content… OR you don’t like the “selling” vibe that a lot of email marketers use… You’re gonna LOVE Amber Petty’s concept of approaching your emails as a newsletter: a platform to share valuable content rather than a sales-driven tool! Get ready to transform your own newsletter strategy. Amber is a talented writer and writing coach who made a name for herself by helping creatives get published in prestigious media outlets such as The Huffington Post, The New York Times, Vox, and more. In this episode of Content Creation Made Easy, Amber shares her unique approach to email marketing, which differs from traditional methods. Amber’s an expert who leverages email marketing to connect her clients to their audience. Listen in & walk away with practical tips that infuse personality into your content. Connect with Amber here: https://www.amberpetty.com/ https://www.instagram.com/ambernpetty/ Take her up on her Special Offer for CCME listeners: This is a list of paying publications that take pitches. This is not an exhaustive list! That would be impossible. But, it’s a pretty wide swath of what’s out there! https://docs.google.com/document/d/1z_6dUbKoxOfzoCLcygnCpdS049RF3uhd2MA69nCefz4/edit?usp=sharing Learn more about your ad choices. Visit megaphone.fm/adchoices

In this insightful & practical conversation, the multi-talented Toyin Alli takes us into her world of evergreen content & effective email strategies! Toyin, a mathematics professor and entrepreneur, shares her expertise in planning & creating evergreen content that captivates your audience loooooong after you've created it! Basically, how would it change your life to repurpose your early emails, save ‘em for future use, and maintain momentum of building a relationship with your audience as it grows? Yeah. It’s cool. Toyin also talks about how to organize your past content into groups based on your offers, providing consistent nurturing and value to your audience! Learn how to ensure that every subscriber, regardless of when they join your email list, receives your valuable content. We talk frequency. We talk consistency. And we talk imaginative ways to incorporate calls to action in your newsletters that go beyond selling! Thanks to Toyin for sharing actionable strategies and a fresh perspective on content creation for entrepreneurs, solopreneurs, and academics! Find Toyin at drtoyinalli.com, instagram.com/drtoyinalli, https://www.linkedin.com/in/toyinalli/ Toyin has a couple of Special Offers for listeners of Content Creation Made Easy: Monetize Your List with an Evergreen Newsletter Audio Guide (free) : https://www.drtoyinalli.com/evergreen-newsletter-audio-guide, The Evergreen Email Blueprint ($100 off): https://cheerful-producer-4810.ck.page/products/the-evergreen-email-blueprint?promo=BLUEPRINT Learn more about your ad choices. Visit megaphone.fm/adchoices

You know how sometimes a word loses its meaning when you hear it over & over again? That’s how I feel about the word “brand”. What IS a brand? What does it REALLY mean? How do you create your brand? And…how does your brand play with your content & copy? These are questions it’s time to get clear answers to! Since words are MY superpower but visual branding is my Kryptonite, I brought in an expert to talk about this topic! Meet Kristin Lawton, branding & marketing expert, aka the Marketing Mixologist. Kristin & I talk openly about how many online business owners & service providers overlook the foundational elements of branding because they simply don’t know what to look for or focus on! Kristin generously takes us through her process of defining brand foundations, from everything to logos, colors, & visuals to content pillars and yes…EMOJIS! You’ll learn helpful tips on what the hell it means to FIND your brand voice, how to use visual elements effectively, and ways to make confident decisions about brand colors. If branding is an area you need to examine more closely, give a listen! What Kristin shares will not only help you create more impact via your marketing, it will also create a powerful experience for your audience... Which means you can can deliver content that connects….so it can convert! Thanks to Kristin for sharing her actionable tips, expert advice, and inspiring stories to help you create content that truly captivates your audience! Discover your Signature Brand Marketing Style with Kristin’s quick quiz at https://districtbrandbar.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In the online world of marketing, Fall's NOT pumpkin spice latte season, my friend. It's LAUNCH season, a time to share your audience-building event, course promotion, or master class to help fill a program. Now, if during your promotional events you've ever experienced feeling... A sense of "getting lost" in the online pitch-fest A desire to do things differently, because our audiences are more savvy & you want to change things up... You're gonna want to listen to my conversation with a favorite online colleague of mine, Dr. Natalie Masson. Natalie's began with an online business to help women deal with the stress of coping with fertility struggles She built an online challenge model to build her audience so she can help more women... Over the many many mannnnnyyyyyy times she's run her challenges, she's tweaked her approach. And you're gonna learn from her today! Her methods to create content for your own challenge events will help you avoid that "I'm constantly pitching" feeling during YOUR promotional events challenge traditional approaches with her game-changing strategy of "permission giving." learn how to attract & sell to your audience authentically without exhausting yourself. You'll also learn how even introverted entrepreneurs can shine in this rinse-and-repeat challenges workshop format! Take away some key strategies that Natalie uses to achieve high participant engagement and retention in her challenges... While providing incredible transformation for them in a short time. BONUS - Natalie talks about how she effectively utilizes audience comments and social proof to promote her programs! If you're looking for a refreshingly authentic approach to build a genuine connection with your audience... without constant pitching during promotional events... or having a huge team to help you... Then listen to Episode 218 with Dr. Natalie Masson, who's a breath of fresh air in the marketing world! Find everything Natalie teaches to do this yourself at https://transformational-online-creators.teachable.com/p/rinse-and-repeat-challenges-workshop Learn more about your ad choices. Visit megaphone.fm/adchoices