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👉 Order your Website Wellness Check If you have been wondering how to fill your diary in private practice without drowning in marketing tasks, this episode walks you through what six of the women I mentor did to go from inconsistent bookings to practices that are booked ahead for months (details changed, of course). You will hear from psychologists, counsellors and a social worker, and each of them took a different path, yet they all arrived at better bookings, better income and more time with the people they love. Lucy, a psychologist, moved from generalist to niche and built a pipeline of full fee clients beyond doctor referrals, which lifted her revenue by over 50 percent using only a website, a Psychology Today profile and LinkedIn. Mel, a psychologist, wanted to leave her employment and needed to know how to start a private practice in Australia from scratch, and she earned the entire salary of her previous job within six months. Sue, a counsellor, generated A$160,000 in her first 12 months and is now mapping out her private practice waitlist. Another counsellor who was in the red and handing out flyers everywhere began with an audit, installed her systems, elevated her service delivery and watched word of mouth build until she leased premises, sublet rooms and hired contractors. A social worker started over completely, installed her systems in 12 months and now earns more than she ever has while seeing fewer clients. Private practice marketing for counsellors and psychologists covers far more than posting on socials, and this episode shows you what the marketing looked like for each woman, from guest spots on other people's podcasts to a private practice website that converts because the messaging is so specific that people choose her before they ever make contact. If you are asking how to get more clients in private practice, you will hear why niching in private practice and clear positioning came up again and again, and why the business systems for private practice (marketing, admin, financial management, and the systems that protect your time, energy and capacity) were missing for almost all of them. One woman increased her monthly revenue by 359 percent on average and is not even fully booked, which says a lot about how to increase income in private practice without needing a full diary. I also share the common challenges, including the anxiety that rises while you install systems when you need clients now, the trickle before the flow arrives, and why self-accountability and self-resourcing made such a difference. Strategies that did not work at first sometimes worked later, once confidence and capacity had grown. Every one of these women began with a Website Wellness Check, and if you are finishing your qualifications this quarter or you are in private practice and want next year to look different, this is your first step. Book yours here, and use the podcast promo code for a discount: https://sales.brooklynstorme.com/wwc-aud/ Keywords used: how to fill your diary in private practice, private practice marketing for counsellors, how to get more clients in private practice, niching in private practice, private practice website that converts, business systems for private practice, how to start a private practice in Australia, how to increase income in private practice, private practice waitlist, business mentoring for psychologists, counsellors and social workers Mini FAQ: Q: How do you fill your diary in private practice without posting on social media? A: Start with a website that speaks specifically to the people you help. Lucy and Mel both filled their diaries with very little social media, and Mel used none at all. Q: Why is niching important in private practice? A: A clear niche and positioning make your messaging specific enough that the right people choose you before they make contact. Sue's clients told her they picked her over other websites because of how specifically she spoke to them. Q: How long does it take to get fully booked in private practice? A: The women in this episode reached better bookings and income within 12 months. Enquiries often trickled in for a few weeks to a couple of months after their systems were installed, and then the flow picked up. Q: What business systems does a private practice need? A: You need marketing, admin and financial management systems, plus systems for your time, energy, capacity and values, all working together to create a pipeline of consistent enquiries. The order depends on what your business is missing, which is why an audit comes first. Q: Can you start a private practice from scratch and earn well in the first year? A: Yes, Mel, Sue and a social worker in this episode all started from scratch, and Sue generated A$160,000 in her first 12 months. Each of them installed their systems early and began with a Website Wellness Check.

👉 Get the free episode companion guide   If you have been posting, blogging and updating your directory profiles for months and you are still wondering how to get more clients in private practice, the answer may already be sitting in your own numbers, and this episode walks you through how to find it. We start with a bit of fun, because my Seismoscope app showed 24 earthquakes around my corner of South Gippsland in one week (I do confess to liking a little drama), and I read out some of the 21 winning entries from a British magazine called Tidbits, which in 1889 invited single women to answer "why am I a spinster?" Then we get into the good stuff. I am on day three of tracking my time in a basic Google Sheet, with columns for the activity, start and end times, outcome, reflection, lesson and follow-up, because I want to see where my hours are going and where automation could give me my afternoons back. A Skool lesson I expected to take ten minutes took 38, and a nine hour stretch without a lunch break on one Etsy product showed me exactly why time tracking for private practice owners is worth the effort, and you can make your own copy of my blank sheet here: https://docs.google.com/spreadsheets/d/1Zqentxf7rKLK0M5osFtqSXAXeKjmOU7N7cxFIbLpX9k/copy From there I read out a question and answer I wrote in my journal that morning about how to sell more while doing less, and it all comes back to how to track marketing results. You will hear why saves and shares tell you far more than likes, how to read Google Analytics for therapists by looking at traffic acquisition and sources medium, and why low numbers are completely normal in private practice and become your baseline, with a realistic goal, a stretch goal and a hairy scary goal to measure your progress against. If 10 people visited your website this month, that is 10 curious people, and your next question is how they found you. You will also hear about an educational psychologist who had never told the networking groups she already attended what she does, and who built referral pathways for psychologists and now has regular work through schools, and about a counsellor who loves journalling and turned her morning pages into blog posts and LinkedIn posts that brought inquiries, bookings and speaking invitations. Both are examples of private practice marketing without social media, and both started with what they did not want to do. If you have a screenshot of your insights, I share the prompt I would give ChatGPT to build a ChatGPT marketing plan for private practice that helps you get more therapy inquiries, and I talk about why confidence comes from doing the work yourself. If your analytics show a high bounce rate on a therapy website, a Website Wellness Check is a good place to start: https://sales.brooklynstorme.com/wwc-aud/ If you would like support from me, you can book a business consultation here: https://calendar.app.google/dAKv9Mc36pRC36qw5 or see everything I offer, including mentoring, supervision and consulting, here: https://brooklynstorme.com/services-1 Keywords used: how to get more clients in private practice, private practice marketing, how to track marketing results, Google Analytics for therapists, get more therapy inquiries, private practice marketing without social media, time tracking for private practice owners, referral pathways for psychologists, high bounce rate on a therapy website, ChatGPT marketing plan for private practice Mini FAQ: Q: How do I know if my private practice marketing is working? A: Check your insights and analytics instead of waiting for client numbers to tell you, starting with the posts and pages that earned the most saves and shares. Likes are vanity metrics and do not predict clients. Q: Where can I see how people are finding my website? A: Open Google Analytics and look at your reports for traffic acquisition and sources medium. They show what is sending people to your site, including people searching for you or your business directly. Q: Are low website visitor numbers normal in private practice? A: Yes, low numbers are normal for solo practices, so use them as your baseline (10 visitors this month, for example) and set a realistic goal, a stretch goal and a hairy scary goal to track your progress. Q: Can I get clients without being on social media? A: Yes. When you are clear on what you do not want to do, it points you to what you do want, like the educational psychologist who told her existing networking groups what she does and now has regular work through schools. Q: What should I put in a simple time or marketing tracker? A: Start with the activity, the date, the start and end times, the outcome, a quick reflection, any lesson and a follow-up. For marketing, add the inquiries, bookings and revenue that come in.

👉 Get the free episode companion guide here In today's episode I share the story of a private practice client who grew her bookings by more than 300% in under 12 months and reached 115% of her revenue goal almost two months ahead of schedule, all while working part-time and staying off social media, which makes her a great example of how to get more clients in private practice when platforms like Facebook and Instagram feel like a poor fit for you. She first came to me for a Website Wellness Check, and during that review I could see how much potential her business held and where friction on her website was making it harder for people to take the next step, so we went on to refine her niche, install the service delivery systems she was missing, and work through the mindset blocks around fees and paying herself. I talk through how to niche down as a psychologist or counsellor even when it feels counterintuitive, why tracking your private practice numbers and conversion rate turns anxiety into confidence (her conversion rate has averaged 50% over six months), and how a weekly podcast with a clear call to action sent listeners to her website and increased her therapy bookings month after month. I also share how her sharper messaging began attracting referrals from medical specialists who now send clients directly to her, and why the best private practice website tips all come back to refining a little each month because a website is never finished. If you would like to see where the gaps are in your own website, you can order a Website Wellness Check here: https://sales.brooklynstorme.com/wwc-aud/ and any refinements you make now will help keep your diary full over the Christmas period. Mini FAQ: Q: Can I grow my private practice without social media? A: Yes, because my client grew her bookings by more than 300% without posting on social media by sending people to her website through a weekly podcast, a collaboration and word of mouth referrals. Q: Does niching down mean fewer clients in private practice? A: Narrowing your niche tends to bring more clients rather than fewer, and my client saw her bookings climb month on month once she narrowed hers just a little further. Q: What is website friction and why does it affect bookings? A: Website friction is anything that makes it hard for a potential client to take the first step with you, and reducing it across your pages helps more of your visitors become enquiries and bookings. Q: What is a good conversion rate for a private practice? A: My client has averaged a 50% conversion rate from enquiry to booking over six months, and tracking your own numbers against benchmarks like this shows you where your baseline sits and where to improve. Q: How often should I update my private practice website? A: Reviewing your Google Analytics about once a month, making one refinement and checking the result after 30 days is a simple cadence that keeps your website improving over time. how to get more clients in private practice, private practice without social media, private practice website tips, Website Wellness Check, how to niche down as a psychologist, increase therapy bookings, private practice conversion rate, how to track private practice numbers, referrals from medical specialists, using a podcast to attract therapy clients

👉 Get the free companion guide here 👉 Book a business consultation here A website chatbot for therapists can feel fantastic on a Monday morning when five, six or seven enquiries have landed over the weekend, and then the replies you send through email never get answered, which is exactly what kept happening to me with the chat bubble on my GoDaddy website. That frustration sent me looking at an AI receptionist for private practice, and because I avoid the phone wherever I can and have no work phone number (I even bought my home and got my mortgage without a phone call), I was thrilled to find out you can have one without it. I built Ava in about two or three hours, chose voice over text or a hybrid, and spent the next few days smoothing out the glitches until she felt easy to use. Within about three days, two people I had never heard of emailed me to say how much they loved her, one of them mentioning how good it was to get answers after hours without sending an email, and two new consultations booked after dinner time as a result of working with Ava, at A$300 to A$600 each. If you want more enquiries for private practice, or you are wondering why your therapy website is not getting bookings because everything depends on a contact form and an email back and forth, an AI receptionist for psychologists and counsellors can take someone from question to answer to booking, which is how you convert website enquiries into bookings instead of losing them, and it also gives you after hours booking for therapists without you being at your desk. If you are wondering whether this is about cutting costs and replacing the person on your books, I share why I think the better use of AI for counsellors in private practice is handing over everyday AI admin tasks for private practice, like the question of whether you offer a Medicare rebate (you know how many times that one gets asked), so your admin person gets hours back to work at a higher level and you get time for online booking for therapy practice improvements, referral pathways, marketing, creating your online course or program, and hiring a contractor. I am building a free pilot for a small number of practices, so the link is in these show notes if you would like me to build one for you, with the understanding that a pilot can be a little clunky at first and nothing goes on your website until it is working. I will be offering to teach you how to build your own or to build it for you in the next few weeks, and you are welcome to have a play with Ava and tell me if you come across a hiccup so I can fix it for you. Keywords used: AI receptionist for private practice, AI receptionist for psychologists, website chatbot for therapists, more enquiries for private practice, convert website enquiries into bookings, AI for counsellors in private practice, after hours booking for therapists, online booking for therapy practice, AI admin tasks for private practice, therapy website not getting bookings Mini FAQ: Q: Do I need a business phone number to have an AI receptionist? A: No, you can have an AI receptionist without a work phone number, which is how I set up Ava, and you can choose voice, text or a hybrid of both. Q: Can an AI receptionist turn website visitors into bookings? A: Within about three days of Ava going on my website, two people booked consultations after talking with her, and both came in after dinner time. Q: How long does it take to build an AI receptionist for a private practice website? A: I had a working prototype in two or three hours, although the refining and testing took a few more days and a big learning curve. Q: Will an AI receptionist replace my admin person? A: I would use it to take everyday questions, like whether you offer a Medicare rebate, off your admin person's plate so she can work at a higher level and free up your time for business development. Q: Why is a website chat bubble not turning into bookings for my therapy practice? A: A basic chat bubble works like a mini FAQ and sends replies back through email, which is where many people drop out, so something interactive that takes a person from question to answer to booking tends to work better.

👉 Get the episode companion guide here (free) 👉 Get a website wellness check here 👉 Explore my services for women in private practice here   You might be doing everything right with your website and still wonder why the inquiries are slow, so in this episode I walk you through what is changing in October 2026 and how to get found by AI as a therapist as well as by Google. I share why traffic that arrives through AI converts at around 12% while traffic from a Google ad converts at around 2%, and what that means for AI search optimisation for psychologists, counsellors and social workers who have only ever focused on private practice website SEO. We talk about why information is the foundation of marketing right now, why an attention economy rewards niching in private practice even further than you have already gone, and what to put on a therapist website so it answers the questions your ideal client is typing instead of offering flowery lines about safe spaces. You will hear how to explain your most common presentations and your modalities, how to add a simple reference, and how to pair all of it with your own experience and practice wisdom so your counselling website copy stands apart from AI generated pages, including why an AI disclosure in your website footer is needed if AI has touched your writing at all. I also share my love-hate relationship with Meta ads (including a A$500 bill on an ad that was meant to cost A$10 a day, which I am still sorting out) and why a Google ad will only send traffic to a website that may not be ready to convert it. From there we look at private practice lead magnet ideas such as quizzes, guides, infographics, step by step visuals and companion videos, and at how to get referrals from GPs as a psychologist by tailoring your information to what is on the referrer's mind. Marketing changes take around 90 days from the day you hit publish to show results, which makes October a good time to start if you want to get more clients in private practice before the summer dip. If you would like feedback on your own site, a Website Wellness Check is a great place to begin, and you will find the link below along with more ways to work with me at brooklynstorme.com. Keywords used: how to get found by AI as a therapist, AI search optimisation for psychologists, private practice website SEO, niching in private practice, what to put on a therapist website, counselling website copy, AI disclosure in your website footer, private practice lead magnet ideas, how to get referrals from GPs as a psychologist, get more clients in private practice Mini FAQ: Q: How do I get my private practice website found by AI? A: Answer the exact questions your ideal client is typing, using clear information paired with your own experience and a simple reference so search engines and AI can see it is credible. Q: Is traffic from AI better than traffic from Google ads for therapists? A: In this episode I shared that traffic from AI converts at around 12% compared with around 2% from a Google ad, which is why showing up in both is the goal. Q: Do I need to tell clients if I used AI to write my website? A: Yes, if your copy has passed through AI at any point, even just to tidy it up, you have an obligation to disclose it, and a line in your footer is one simple way to do that. Q: What information should a counselling website include? A: Explain your two or three most common presentations and your modalities in a paragraph or two each, then add your own experience of how they work for your clients so the information is relevant to your ideal client. Q: How long does it take to see results from updating my website? A: Expect around 90 days from the day you hit publish, provided the updates are done fully and to a good standard.

👉 Get the free episode companion guide here 👉 Apply for Practice Momentum™ here   Wondering how to create an online course for therapists over the summer break? These seven course creation steps will help you map out an online course for private practice that people want to buy and are likely to finish, before you record a single lesson. We begin with the honest question of why you want to make a course in the first place, because if the answer is that you need money now or you do not have enough clients, a course will not fix either one, and your marketing systems or existing financial structures are the better place to start, particularly if passive income for therapists is the hope behind it. From there we look at how to validate a course idea through market research for an online course, and I share the story of the marketing course I built that nobody wanted until I listened to what my clients were asking for, stripped it back and relaunched it as Clients On Demand, which sold out the first time it opened. You will also hear why the average online course completion rate sits at around 12 percent for self-paced courses, how that number can shape the format you choose, and how to place your course inside your private practice business model so it supports your wider vision to grow a private practice instead of sitting untouched on your website. We finish with creating your content and then taking time to beta test an online course (or pilot it, if that word feels more familiar) so honest feedback can polish it before you go live. If you would like help mapping a course that has been researched and tested, the Programmed Passive tool is included inside my Skool community, which is $7 a month with the first seven days free: https://www.skool.com/brooklyn/about And if you would like support to start, grow or scale your private practice, you can visit my website at https://brooklynstorme.com Keywords used: how to create an online course for therapists, online course for private practice, course creation steps, validate a course idea, market research for an online course, online course completion rate, passive income for therapists, beta test an online course, grow a private practice, private practice business model Mini FAQ: Q: Why isn't my online course selling? A: Often it is because the course was built around what you know your clients need instead of what they are asking for, so research the demand first and meet them where they are, the way I did when my marketing course became Clients On Demand. Q: Will an online course fix a lack of clients? A: No, because a shortage of clients usually points to your marketing, such as your messaging, niching, visibility, lead generation or conversions, so that is the place to look first. Q: What is the average completion rate of a self-paced online course? A: It sits at around 12 percent, which means roughly 12 out of every 100 buyers finish, so it is worth designing your duration, format and deliverables to lift that number. Q: How do I test my online course before I launch it? A: Pilot it with a small group who give you honest feedback in exchange for access, and ask how easy it was to use, what results they got, whether they would recommend it and what they would change. Q: Should I create a course if I need money quickly? A: No, because making a course is a big job that adds pressure on top of a full diary, and building on your existing financial structures is the faster way to bring revenue into your practice.

👉 Get the free episode companion guide here Are you team ChatGPT, team Claude, or happily on neither side? As of October 2026, I've landed firmly on Claude when it comes to Claude vs ChatGPT for private practice, and I walk you through why, including how each platform handles privacy and data retention, which is a big part of whether Claude is safe for therapists compared with the alternatives. If you're writing work cover reports, TAC reports, medico legal letters, funding letters or tenders, Claude wins for me every time because of its larger context window and its tendency to hallucinate a little less, while ChatGPT is where I go when I need an image for a freebie. We also talk about the two things that happen behind the scenes with AI that most of us never hear about, which are AI hallucinations (confident, invented facts, including references that look completely legitimate) and AI drift (when a helpful suggestion leads you down a rabbit hole and your to-do list is still untouched at the end of the day). I share the hard way I learned to check sources while preparing journal articles, plus what happened to Deloitte when fabricated content ended up in front of a court. From there we get into why treating your AI like a best friend can soften your judgement, and how using AI as a thinking partner, where you write the first draft yourself and ask it questions to sharpen your own work, keeps your voice and your credibility intact. This one is for AI for counsellors and psychologists who want to use these tools well, and if you'd like support with AI report writing, team training or AI consulting for private practice, you can find me at brooklynstorme.com or join Claude for Therapists, where the first week is free and it's $7 after that. Take the experiment I suggest and run the same task on both platforms, because your own results will teach you more than my opinion ever could. Keywords used: Claude vs ChatGPT for private practice, AI for therapists in Australia, AI hallucinations, AI drift, is Claude safe for therapists, AI privacy and data retention, using AI as a thinking partner, AI for counsellors and psychologists, AI report writing, AI consulting for private practice Mini FAQ: Q: Is Claude or ChatGPT better for private practice? A: For documentation like work cover, TAC and medico legal reports, I find Claude better because of its larger context window and its tendency to hallucinate a little less. ChatGPT is stronger for image creation, so many people end up using both. Q: What is an AI hallucination? A: It's when AI invents or falsifies information, including references, and presents it with so much confidence that you accept it without questioning. Asking for clickable sources and checking each one yourself is the best protection. Q: What is AI drift? A: Drift is when a stream of follow-up suggestions pulls you away from your original task, so you lose time in a rabbit hole and the thing you sat down to do stays unfinished. Q: How can therapists use AI as a thinking partner? A: Write the piece yourself first, then bring it to Claude and ask what you missed, where the gaps are and whether your metaphors work. You make the edits in your own words, which keeps your voice and your authority intact. Q: Is Claude safer than ChatGPT for privacy? A: Claude has historically had data sharing and retention settings switched off by default, whereas ChatGPT worked the opposite way, which is why I currently see Claude as the safer option for private practice. Platforms change quickly, so it's worth checking the settings yourself.

Get the free podcast episode companion guide here Money tends to land in your business in drips and drabs, and if you have ever handed your accountant a shopping bag full of paper receipts once a year and then spent the next few weeks working just to pay the tax bill (I did exactly that in my first years in private practice), this episode is for you. I walk you through how to give yourself a pay rise in private practice, and it starts with seeing that the money coming in is a response, both to how you see yourself and to how well you are stewarding your private practice finances. We look at why reactive money decisions keep you stuck under a financial thermostat, why you need to separate your business and personal bank accounts, and how to pay yourself a weekly wage through a scheduled payment so the money for tax, GST and business expenses stays put in your business account, which is also why the last quarter of the year is such a good time to build these foundations. Then we get into the numbers, because it is very easy to look at a $200 session fee and assume the whole $200 is yours. I pulled together a rough breakdown of how much therapists take home per session in Australia, and the take-home pay after tax, Medicare, bookkeeping fees, business expenses and super is sobering: about $37 from an $80 session, $46 from $100, $55 from $120, $69 from $150 and $92 from $200. From there you can work out what it costs to fund your personal life, add 10% for the things you have forgotten, and calculate how many clients you need to see each week to cover it, and you will see why charging your cancellation fee is so important to your income. I also share why you need to track your income so you can feel safe with money, and what to do when your fees are right but you still need more clients through the door, which is where my 90 day sprint comes in. You can explore my group programs at https://brooklynstorme.com/group-programs, and do grab the companion guide in the show notes for resources to help you build financial systems for private practice that leave you feeling safe. Keywords used: how to give yourself a pay rise in private practice, private practice finances, pay yourself a weekly wage, separate your business and personal bank accounts, how much therapists take home per session in Australia, take-home pay after tax, how many clients you need to see each week, cancellation fee, financial systems for private practice, track your income Mini FAQ: Q: How do you give yourself a pay rise in private practice? A: Work out your take-home pay per session, separate your business and personal accounts, and set up a scheduled weekly payment to yourself. Knowing your numbers is the thing that makes the biggest difference the most quickly. Q: How much does a therapist take home per session in Australia? A: On my rough calculations you take home about $37 from an $80 session, $46 from $100, $55 from $120, $69 from $150 and $92 from $200, after tax, Medicare, bookkeeping fees, business expenses and super. These figures are a ballpark and are not accounting or financial advice. Q: Should I pay myself a wage from my private practice? A: Yes, a regular weekly wage by scheduled payment from your business account gives you structure even when client money arrives at random times. The money for tax, GST and business expenses stays in the business account. Q: How many clients do I need to see to fund my life? A: Add up what it costs to fund your personal life, add 10% for the things you have forgotten, then divide by your take-home per session. For example, funding $1,000 a week on a $120 session fee means around 19 sessions every week. Q: Why do I need to charge a cancellation fee? A: Because every cancellation you do not charge for comes out of the money you need to fund your life. If 6 of your 19 clients cancel at $55 take-home each, you have donated around $330 back to clients. The transcript says "$100" twice when listing take-home figures, so I used $150 for the $69 figure, based on Loom's summary of the video.

Get the free podcast episode companion guide here If you have been in private practice for a year or three and your diary is still not full, or you are close to finishing your studies and wondering how to start a private practice in Australia that fills quickly, this episode is for you. I recorded it in the middle of a week of being down for the count, using the time to dust off my business foundations, and it got me thinking about the one thing I would tell every woman before she opens her doors. How to get clients in private practice has changed, because information used to be valuable simply because it came from a health professional, and now anyone can make mental health resources with AI. Your wisdom is what people are looking for now, more than your knowledge, and AI can only recommend a practice it can see and tell apart from the rest, which is why learning how to get recommended by AI as a therapist starts with standing out. We talk about private practice positioning in a way that does not mean more courses or more work. Learning how to niche as a therapist is the first step, and your niche might be a modality you love, a personal philosophy or something you stand against, and then you decide what you want to be known for and identify three ways you deliver your service differently from the other practices in your niche. Those three ways can come from your lived experience, your personality or an innate skill, and I share how mine came through in client surveys as being blunt, calling a spade a spade and spotting gaps. Summarise it in two or three sentences, put it everywhere and use it as the anchor for every blog, podcast, post and program you create, and you have a simple way to stand out as a counsellor while cutting through the overwhelm. I also cover undercharging in private practice (I still hear of women with master's degrees charging $60 to $80 a session), why your website is where people convert and not what gets them there, what my 21 post-it notes of daily marketing look like, why 90 days is the average time it takes to build trust with a vulnerable audience, and how a private practice marketing plan grows out of your business plan. Once you know what to be known for, you are in the best position to fill your diary in private practice, even before day one. If you would like a personalised plan and weekly live support to put your positioning into action, you can find the 90 Day Sprint here: https://brooklynstorme.com/group-programs Take care of yourselves, my lovelies, and I will talk to you soon. Keywords used: how to get clients in private practice, how to start a private practice in Australia, how to get recommended by AI as a therapist, private practice positioning, how to niche as a therapist, what to be known for in private practice, how to stand out as a counsellor, undercharging in private practice, private practice marketing plan, how to fill your diary in private practice Mini FAQ: Q: How do I get clients in private practice now that AI is recommending therapists? A: Stand out with a specific niche and a clear idea of what you are known for, because AI can only recommend a practice it can see and tell apart from the others. Q: Is niching still enough to stand out as a counsellor? A: Niching on its own is no longer enough, so add what you want to be known for and three ways you deliver your service differently from other practices in your niche. Q: What can my niche be if I do not want to focus on one age group or problem? A: Your niche can be a modality you love, a personal philosophy or something you stand against, as long as it makes you easy to tell apart. Q: How long does it take to fill a diary in private practice? A: Allow around 90 days of consistent marketing on average, because building trust with a vulnerable audience in mental health takes time. Q: Should I lower my fees to fill my diary? A: No, undercharging is a path to burnout, and clear positioning is the easier way to fill your diary. how to get clients in private practice, private practice positioning, how to niche as a therapist, how to stand out as a counsellor, what to be known for in private practice, how to fill your diary in private practice, how to start a private practice in Australia, private practice marketing plan, undercharging in private practice, how to get recommended by AI as a therapist.

Get the free podcast episode companion guide here You know that feeling when you sit down to work in your private practice and your chest goes tight before you have even opened your laptop? That is what this episode digs into, and Brooklyn is talking about why you feel anxious working for yourself even when nothing outwardly stressful is happening. She walks through her own week of rearranging furniture, painting kitchen tiles, and falling hard for peel and stick wallpaper, then gets into the heart of it, the butterflies that show up the moment you open your business laptop and start bouncing between dozens of open tabs. If you have ever wondered why you cannot focus on your business the way you focused when you worked for somebody else, this episode has an answer worth sitting with. Brooklyn breaks down a five step process for working through procrastination in private practice, starting with noticing the anxious feeling, checking in with what you are saying yes and no to, identifying the story underneath the obstacle, doing the work to clear it, and getting yourself back on track. She talks through how imposter syndrome in private practice often traces back to a lack of direction rather than a lack of ability, and why avoidance in private practice marketing is rarely about not knowing how. This episode is also a good primer if you are weighing up business mentoring for therapists Australia wide, because Brooklyn shares how she works through this exact process with her own private practice clients. She closes out talking about the 90 day business sprint for therapists, starting the first week of October, a small group container capped at four women, running three weeks on and one week off with weekly group calls and a private community for support. You can read more and apply at https://brooklynstorme.com/group-programs, find everything else at www.brooklynstorme.com, and if you want more free resources you can hang out inside the Claude for Therapists community at https://www.skool.com/brooklyn. Keywords used: why do I feel anxious working for myself, how to stop procrastinating in private practice, private practice business mindset, how to focus when self-employed, imposter syndrome private practice, business mentoring for therapists Australia, why can't I focus on my business, avoidance in private practice marketing, how to overcome self-doubt in business, 90 day business sprint for therapists Mini FAQ: Q: Why do I feel anxious every time I sit down to work in my private practice? A: It usually is not about the work itself, it is because part of you does not know exactly what you are meant to be focusing on, and in that gap you start telling yourself a story about not knowing how or not being ready. Q: Is feeling scattered and jumping between tabs a sign of ADHD? A: You do not need to have ADHD to experience this, it happens to plenty of business owners regardless of how their brain works, it is just rarely talked about openly. Q: What is the first step to stop procrastinating on your business goals? A: Notice the feeling first, the tight chest or the butterflies, before you try to fix anything, because you cannot address a story you have not clocked yet. Q: How do you know if procrastination is really about not knowing how to do something? A: It almost never is, most of the time saying I don't know how is a way to calm your nervous system rather than an accurate account of what is going on. Q: What is the 90 Day Sprint and who is it for? A: It is a small group business mentoring container with Brooklyn and four other women, running for 90 days with weekly group calls, built for anyone who wants focused support on one goal before the end of the year.

You've followed the strategy to the letter and still didn't get the result you wanted, and this episode is about why that happens. I start with something unexpected that happened to me this week, a volunteer shift in a local bookstore that looked nothing like the version of "working in a bookstore" I'd been picturing for the last twenty years, and use it to talk about staying open to unexpected opportunities in business even when they don't match the picture in your head. Pinching yourself off from something just because it looks different can cost you more than you realise. Then I get into why business goals need a clear purpose behind them, not just a number, and how mindset vs strategy in private practice plays out with the women I mentor, including one who turned over nearly $200,000 in her first 12 months because her goal had a reason strong enough to keep her going when it got hard. I walk you through how to set goals for your private practice, why tracking KPIs in private practice is non-negotiable if you want to hit them, why self-accountability in private practice is on you and no one else, and why private practice goals Australia-wide get derailed by the same handful of mindset blocks, whatever your specialty. If you've ever wondered how long it takes to build a profitable private practice, I share the Australian Bureau of Statistics figure that might change how you're measuring your own progress. This one's for anyone thinking about how to grow a private practice in Australia and wondering why the goal alone isn't enough. Mentioned in this episode: my Claude for Therapists community (https://www.skool.com/brooklyn/about) and the 90 Day Sprint (https://brooklynstorme.com/group-programs), with three places left this round. Keywords used: staying open to unexpected opportunities in business, why business goals need a clear purpose, mindset vs strategy in private practice, how to set goals for your private practice, tracking KPIs in private practice, self-accountability in private practice, private practice goals Australia, how long does it take to build a profitable private practice, how to grow a private practice in Australia, private practice business mentor Australia Mini FAQ: Q: How long does it take for a private practice to become profitable? A: The Australian Bureau of Statistics puts it at 24 to 36 months, so if you're three months into a 90-day sprint wondering why your diary isn't full, that's not a fair way to measure your progress. Q: Why do private practice owners resist setting a goal? A: Usually it comes down to fear of success, fear of failure, imposter syndrome, or not having found a planning system that works with how your brain operates. Q: What makes a business goal work? A: A reason behind it strong enough to keep you motivated when things get hard, not just a number that sounds good on paper. Q: Should I say yes to opportunities outside my usual niche? A: I say yes within reason. I once said yes to webinars for chiropractors and optometrists that led to more clients, income and standing than I expected from staying in my own lane. Q: Is it strategy or mindset that gets private practice owners results? A: Mindset, most of the time. I can give the same strategy to ten different people and get ten different results depending on what's going on in their head and their heart.

Get the free episode companion guide here A client I'll call Jess sat across from me and had no idea she'd made $16,825 for her practice in four weeks, because she'd never been shown what numbers to track. This episode walks through exactly how that happened, and what it means for anyone in private practice who wants a dependable way to bring in the right kind of enquiries without living on social media all day. Jess came to Momentum 90 wanting help filling her diary, and when we looked closely, the problem had nothing to do with effort. She simply didn't have a lead magnet for private practice that was doing its job properly. Once we looked at her existing freebie for therapists and adjusted a few key pieces, she shared it in two Facebook communities and on her own website, and the enquiries and bookings followed. The episode covers how to create a lead magnet for private practice that people want rather than something generic, and the lead magnet mistakes therapists make over and over: content that could have come straight off Google or ChatGPT, design pulled from a template with the Canva Sans font never changed, text running edge to edge with no margins, and PDFs that open in Google Drive with no opt-in and no email sequence behind them. There's also a section on why interactive lead magnet ideas are outperforming the standard downloadable PDF right now, and why building a private practice marketing Australia strategy around one or two well made freebies can grow your audience while you sleep. If you've been wondering how to grow your therapy practice email list, or you're after lead magnet ideas for psychologists and counsellors who want to know how to get clients without social media, this one walks through the whole thing, including the difference between a PDF lead magnet vs interactive lead magnet and why that difference is showing up in conversions. If you want help figuring out your own freebie strategy, come and join Claude for Therapists, my Skool community, at https://www.skool.com/brooklyn/about, where there's a seven day free trial and a business manifestation coaching app built around this exact approach. Or if you'd rather talk it through one to one, you can book a consultation with me at https://calendar.app.google/KqBm3VEyVvUhCgSb7. Keywords used: lead magnet for private practice, freebie for therapists, how to create a lead magnet for private practice, lead magnet mistakes therapists make, interactive lead magnet ideas, how to grow your therapy practice email list, private practice marketing Australia, lead magnet ideas for psychologists and counsellors, how to get clients without social media, PDF lead magnet vs interactive lead magnet Mini FAQ: Q: What is a lead magnet for private practice? A: It's a free resource offered in exchange for an email address rather than money, and its job is to bring the right people into your world so you can build trust before they ever book with you. Q: How much can a lead magnet earn for a private practice? A: One Momentum 90 client generated $16,825 in bookings in four weeks from a single lead magnet shared in two Facebook communities and on her website. Q: Why do most therapist freebies not get downloaded? A: Usually it comes down to weak design, no clear value shown on the cover, and generic content that reads like something already available on Google or ChatGPT. Q: Should a lead magnet for private practice be a PDF? A: A PDF still works if it's fillable online rather than printable, but interactive formats are converting better right now because people expect to click, type, and get a response rather than just read. Q: How often should a freebie be promoted to keep working? A: It needs to be shared regularly, even just thirty seconds in a story or a post, because a freebie left alone on a website will convert far more slowly than one that's actively being shared.

Get the free podcast companion resource here You've set up your website, your Psychology Today profile, your Google Business listing, and you're still asking yourself where the clients are. In this episode I pull that fallacy apart and walk you through what actually works when you need clients now, not eventually. I recorded this one with chainsaws going in the background and Buddy trying his best to get my attention from his own little couch, so you're getting the full unedited version of how private practice marketing strategy actually gets built in real life. I also give you a behind the scenes update on why I've dialled back my audience, renamed my community again (it's now the Business Manifestation Academy), and cleaned a thousand people off my email list on purpose. The core of this episode is about how to get clients fast in private practice, and it comes down to one thing: people have to know you exist. I break down the difference between a cold audience and a warm one, and the actual numbers behind how many touch points you need. If you're wondering whether you should do paid ads or organic marketing, I walk through how to make that call based on your own situation rather than what worked for somebody else. I also get into building an email list for therapists, why a lead magnet ideas for therapists strategy only works if you're driving traffic to it, and why email segmentation for therapists is the difference between a click through rate that's working and one that's quietly killing your deliverability. If you've got EAP clients finishing their sessions, I cover exactly how to approach converting EAP clients to private work without it feeling awkward. And because somebody at an ACA chapter meeting told a colleague of mine that packages are unethical full stop, I go into package deals for therapy sessions ethics properly, because a blanket rule isn't the same as good practice. I finish with what networking for private practice actually looks like when you strip away the business card handout, and a goal tracker I made and shared with my community that you can grab in the show notes. Keywords used: how to get clients fast in private practice, private practice marketing strategy Australia, should I do paid ads or organic marketing, how many touch points to get a client, email list for therapists, lead magnet ideas for therapists, converting EAP clients to private clients, package deals for therapy sessions ethics, networking for private practice, email segmentation for therapists Mini FAQ: Q: What's the fastest way to get a new client in private practice? A: People have to know you exist first, so you need to be actively driving traffic to your website rather than waiting for it to be found. Q: Should I do paid ads or organic marketing for my private practice? A: If you've got money coming in and aren't in a rush, organic works well but takes 12 to 18 months to build momentum. If you need clients urgently and your website converts well, paid ads make sense. Q: How many touch points does someone need before they book with me? A: A cold audience needs between five and seven hours with you and between 50 and 70 touch points of short form content over a 90 day period. Q: Is it unethical to offer packages or bundles of sessions? A: No, as long as you're clear about terms and conditions, who it's for, and what happens if someone doesn't use all their sessions. Q: How do I convert an EAP client into a private paying client? A: Tell them early, before their allocated sessions run out, what it will cost to continue working together privately so they can plan for it financially.

Get the free companion guide for this episode here   Ever watched American Beauty and felt a strange kinship with the moment Kevin Spacey's character quits his job to go work the drive through window? Brooklyn opens this episode with that scene because she's been there too, and she suspects a lot of women running private practices have been there as well. From the drive through she moves into a personal update about manifesting a new, spacious chapter of her own life, and how chasing that spaciousness led her back to a realisation about who she actually serves and why her messaging needed a tweak, not an overhaul. The heart of this episode is goal setting for therapists in private practice, and the difference between a goal and an intention. Brooklyn breaks down why so many counsellors, psychologists, and social workers end up feeling like a hamster on a wheel, endlessly ticking off to-do lists that never actually shift the numbers in the business. Her argument is simple. A goal is external and measurable, something like five new inquiries by Friday, while an intention is internal, the why and the how underneath it. Without a goal, a to-do list just keeps growing and you never get the felt sense of progress, even when you're working flat out. To explain why so many private practice owners get caught in this loop, Brooklyn walks through the difference between an employee mindset and a business owner mindset. When you work for someone else, your tasks are prioritised for you, your performance is tracked and reviewed, and someone else notices when you do well. When you're running your own private practice, none of that oversight exists automatically, which is why tracking KPIs in private practice becomes so important once you're out on your own. Brooklyn draws on her own background managing government contracts and working inside Medicare, where every appointment and every outcome was monitored, to show just how different it feels the moment you're suddenly self-directed with no one checking your numbers but you. This episode is for you if you've been asking why am I not getting more clients despite doing all the things, or if you've noticed you're posting on Instagram and Facebook because it feels productive rather than because it's actually moving the business forward. Brooklyn's message is that the business is a vehicle to the life you actually want, whether that's more time, more money, or more freedom, and setting a proper goal, paired with the intention behind it, is what gets you there instead of just keeping you busy. Grab Brooklyn's tracker to put this into practice in your own business, and if you want more tools like it, pop into the Business Manifestation Academy at https://www.skool.com/brooklyn/about, free for seven days. Keywords used: goal setting for therapists in private practice, business owner mindset vs employee mindset, why am I not getting more clients, tracking KPIs in private practice, private practice business goals Australia, how to set goals in private practice, why nothing is working in my private practice, moving from employee mindset to business owner, setting intentions for your business, how to stop feeling stuck in private practice Mini FAQ: Q: What's the difference between a goal and an intention in business? A: A goal is external and measurable, like wanting five new inquiries by a certain date, while an intention is internal, the why and the how behind that goal. Q: Why do private practice owners feel busy but not like they're making progress? A: Because to-do lists keep growing without end, and without a measurable goal attached to them there's no felt sense of finishing or moving forward. Q: What's the difference between an employee mindset and a business owner mindset? A: An employee is directed, performance managed, and has their progress tracked for them, while a business owner has to prioritise, track, and hold themselves accountable with no one else doing it. Q: Why is tracking KPIs important in a private practice? A: Without tracking, you don't know what's working and what isn't, so you can't tell whether to keep posting on social media, change your approach, or focus your energy somewhere else entirely. Q: What should the business actually be doing for you? A: Brooklyn sees the business as a vehicle to the life you want, whether that's more time, more money, more freedom, or financial security, not the end goal in itself.

Get the free companion guide for this episode Brooklyn is running a live 90 day LinkedIn growth experiment, trying to hit 10,000 followers from a total novice starting point, and in this episode she shares real numbers from day 12, up from 31 to 141 followers, a 354.8 percent cumulative growth, averaging nine new followers a day. She breaks down what the data is actually telling her, profile views are up nearly 60 percent while post impressions have stayed flat around 305, which means the problem isn't distribution to new eyes, it's that new people who do find her are converting to followers, so the content is landing, it just needs more people seeing it in the first place. She also shares a rough lesson from the same week, a free Oracle card deck tool she gave away on Facebook, one she was certain would perform well, landed with almost no reach at all, seen by just 30 people out of an 8,300 member community. The cause turned out to be an AI generated content label triggered by a raw ChatGPT screenshot, a reach restriction she'd warned her own audience about for months. She explains why running the same image through Canva first, even without editing it, seems to avoid the flag entirely, and why the takeaway isn't about avoiding AI, it's about never posting raw AI output without putting your own story and edit into it. From there Brooklyn moves into her LinkedIn content strategy going forward, alternating education and storytelling posts, since LinkedIn rewards thought leadership and only 3 to 5 percent of LinkedIn users post at all, and why engaging on other people's content is currently doing more for her growth than her own posts are. She ties this back to why you need multiple lead magnets and why owning your email list matters more than any platform's reach, since a platform ban or algorithm change can wipe out an audience you never actually owned. The episode closes on the third step of Brooklyn's manifesting framework, receiving, and why a result you didn't get is still evidence something's manifesting, just maybe not what you expected, and why noticing the smaller signs matters as much as chasing the one outcome you've fixated on. Keywords used: LinkedIn growth experiment 90 days, how to grow LinkedIn followers organically, AI generated content reach penalty Facebook, LinkedIn education and storytelling posts, why isn't my content working, multiple lead magnets business, email list versus social media reach, own your audience not the platform, receiving in manifestation, personal psychology and manifesting results Mini FAQ: Q: Why did Brooklyn's AI generated Facebook post get almost no reach? A: Facebook flagged it as AI generated content because she posted a raw ChatGPT screenshot, which triggers a reach restriction even when the image itself is harmless. Q: How can I use AI images without the reach penalty? A: Running the image through Canva first, even just resizing it with no other edits, appears to avoid the AI generated content flag entirely. Q: What's driving Brooklyn's LinkedIn growth right now? A: Engaging with other people's content, not her own posts, comments and interactions are bringing far more new followers than her own posting is at this stage. Q: Why is owning an email list more important than social media reach? A: A social platform can restrict your reach, ban your account, or disappear entirely, and you never actually owned that audience, an email list is the one thing you keep control of. Q: What does "receiving" mean in Brooklyn's manifesting framework? A: It means accepting the actual result you got, even if it isn't the one you wanted, and treating it as information about your identity and personal psychology rather than proof manifesting isn't working.