Advertise on podcast: Shopify with Milk Bottle Show

Shopify says one number. GA4 says another. Which one do you trust? Kevin McLaughlin, founder of SlideRule Analytics and the builder behind one of Shopify's most installed GA4 apps, explains where the gap comes from, how AI shopping assistants and EU consent rules are breaking attribution, and the few metrics smaller stores should watch every week. 🔗 Links SlideRule AnalyticsSlideRule Analytics AppKevin McLaughlin on LinkedInShooopr.com - Shopify Store AuditsOur Shopify PortfolioKeith on LinkedInMilk Bottle LabsWork with UsAll Podcast Episodes

Every Shopify merchant knows the email: 'I ordered the wrong size - can you change it?' Hamish McKay got thousands of them a month running customer experience for a large merch operation, so he built the fix. Order Editing is a post-purchase self-service platform that lets shoppers swap products, correct addresses and cancel items before fulfilment, without opening a ticket - and sells them something else while they're there. It now runs on 1,600+ stores including Gymshark, TOMS and Mejuri. We get into the operational reality of the edit window, the money hiding in failed deliveries, and what happens to support when AI agents start placing the orders. Sponsored by: ShoooprPromo: 30-day free trial of Order Editing Show Links: Milk Bottle on XMilk Bottle LabsMilk Bottle Podcast on AppleMilk Bottle Podcast on SpotifyOrder EditingOrder Editing DemoOrder Editing App

In a supplement market bursting at the seams, science beats hype every time. On this episode, we're joined by Dr. Daniel Jones, formulation expert and co-founder of At One - a brand he recently brought to Shopify. With almost 15 years spent perfecting the craft of supplement formulation, Daniel shares what it really takes to build a supplement brand that stands out: rigorous science, a genuine understanding of what consumers need and a refusal to cut corners. Whether you're in the wellness space or just curious how great products get made, this one's packed with insight. Show Links: Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify At One At One on Instagram At One on Facebook

Keith sits down with Dan Kavanagh from Ignition Search to unpack how AI is reshaping SEO. They cover the challenges facing ecommerce stores today and how merchants can adapt. A must-listen for Shopify sellers wanting to stay discoverable and give customers the kind of experience that ranks. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:   Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify Ignition Search Ignition Search on Instagram Ignition Search on LinkedIn

In this episode, Vicki O’Callaghan, owner of Babyboo.ie, joins us to unpack her brand’s transition from WordPress to Shopify. Like many scaling Irish e-commerce businesses, Vicki reached a point where her old platform was holding her back.  We discuss her replatforming journey with Milk Bottle Labs - covering everything from data auditing and theme customisation to setting up payments and executing a clear plan to protect SEO, sales and the customer experience during the switch. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links:   Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify Babyboo.ie Babyboo on TikTok Babyboo on Instagram

John Readman, CEO and Founder of Ask Bosco, joins Keith to share his vision for transforming e-commerce marketing through AI-powered intelligence. With his extensive background in digital marketing, John understands firsthand the frustrations businesses face when trying to make sense of their marketing data across multiple platforms and channels. Sponsored by: ZapietThe Point of Sale StoreRewind.ioLinks:   Milk Bottle on XMilk Bottle LabsMilk Bottle Podcast on AppleMilk Bottle Podcast on SpotifyASK BOSCOASK BOSCO on X50% off the first 3 months' licence of ASK BOSCO® AI analytics platform

In this episode, Keith Matthews and Andrew Power from Vially discuss the European Accessibility Act. They cover its implications for digital businesses, comparing it to GDPR, and highlighting accessibility's importance for individuals with disabilities. The chat also details affected digital products, compliance steps, legal ramifications, and the societal impact of inclusive digital spaces.   Sponsored by: ZapietThe Point of Sale StoreRewind.ioLinks:   Milk Bottle on XMilk Bottle LabsMilk Bottle Podcast on AppleMilk Bottle Podcast on SpotifyVially.ioVially InsightVially LinkedIn

Accurate sizing can be a game-changer for online fashion and apparel brands. Lauralynn Drury of Kiwi Sizing shares the power and return from a simple Shopify app. Sponsored by: ZapietThe Point of Sale StoreRewind.ioLinks:   Milk Bottle on XMilk Bottle LabsMilk Bottle Podcast on AppleMilk Bottle Podcast on SpotifyKiwi SizingKiwi Sizing on XKiwi Sizing Affiliate ProgramKiwi Sizing Shopify App StoreStaytuned Digital

SparkLayer is a B2B eCommerce platform that integrates with existing online stores, providing a self-service portal for wholesale customers. Alex Weston shares the product's features and how it's changing the B2B space. Sponsored by: ZapietThe Point of Sale StoreRewind.ioLinks:   Milk Bottle on TwitterMilk Bottle LabsMilk Bottle Podcast on AppleMilk Bottle Podcast on SpotifyMilk Bottle Podcast on Google PodcastsSparklayer.ioSparklayer LinkedIn

In August 2023, we were honoured to welcome Ciaran Crean, co-founder of MicksGarage.com, as our guest. MicksGarage.com is an Irish-based eCommerce business that has made a significant impact in the eCommerce sector worldwide and its founders are regarded as eCommerce pioneers. Ciaran hails from the west of Ireland and has charted an inspiring journey in the world of eCommerce. From modest roots, MicksGarage.com has blossomed into one of Europe's top online marketplaces for car parts and accessories. But for that episode, our conversation revolved around Ciaran's newest endeavour - Wave OMS. Sponsored by: ZapietThe Point of Sale StoreRewind.ioLinks:   Milk Bottle LabsMilk Bottle TwitterMicksGarage.comWaveOMSMicksGarage TwitterWaveOMS Twitter

Rebuy is an AI-powered personalisation platform for Shopify, designed to enhance e-commerce experiences. It's fast becoming the go-to personalisation app for thousands of store owners. Today we chat with Rich Matukaitis on how he ended up in REBUY and how the app is boosting sales for Shopify store owners with minimal effort. Rebuy link Sponsored by: ZapietThe Point of Sale StoreRewind.ioLinks:   Milk Bottle on TwitterMilk Bottle LabsMilk Bottle Podcast on AppleMilk Bottle Podcast on SpotifyMilk Bottle Podcast on Google PodcastsRebuyRebuy LinkedIn

Today, we're thrilled to have Harry Willis, the visionary behind the revolutionary Relo app, joining us for an enlightening conversation. In this episode, we'll explore the journey of Relo, a game-changing application that has transformed how businesses connect with their customers in the digital age. Harry will share the inspiration behind Relo, the challenges faced during its development, and how it's setting new standards in customer engagement and loyalty. Links/trial details below Relo offers a 30-day free trial to listeners of the Milk Bottle Labs Shopify Podcast, including full setup/implementation into your current Klaviyo setup. Reach out to [email protected] for details.  Case studies as mentioned: How Forthglade increased new Recharge subscribers by 26% with Relo How Absolute Collagen saw 16% uplift in Recharge Subscriptions with Relo How DIRTEA increased their Recharge subscribers by 15% each month with Relo   Sponsored by: ZapietThe Point of Sale StoreRewind.ioLinks:   Milk Bottle on TwitterMilk Bottle LabsMilk Bottle Podcast on AppleMilk Bottle Podcast on SpotifyMilk Bottle Podcast on Google PodcastsRelo Relo on Twitter

Marcus Seoighe, hailing from Galway, serves as the CEO of Clean Canvas, one of the most prominent Shopify theme developers on the planet. With more than a decade of experience, Clean Canvas specialises in crafting high-quality Shopify themes and remains one of the top-selling theme creators in the Shopify Theme Store. Marcus spent over 6 years as a Senior Theme Partnerships Manager at Shopify so he knows themes better than anyone....  The first ten people to purchase one of Clean Canvas's themes after listening to this podcast who reach out to Marcus at [email protected] (with store URL showing theme purchase), and who have subscribed to this podcast series on one of the below links, will receive a branded Bullet™ Insulating travel mug.   Sponsored by: ZapietThe Point of Sale StoreRewind.ioLinks:   Milk Bottle on TwitterMilk Bottle LabsMilk Bottle Podcast on AppleMilk Bottle Podcast on SpotifyMilk Bottle Podcast on Google PodcastsClean CanvasClean Canvas on Twitter

For our 100th episode, we chat with DP Fitzgerald and Matthew Gavin from Mycel, a Dublin-based performance marketing agency with a focus on TikTok. They share their insights on the evolution of TikTok, its impact on digital marketing, and how businesses can harness the power of this platform to connect with their audience in creative ways. Sponsored by: ZapietThe Point of Sale StoreRewind.ioLinks:   Milk Bottle on TwitterMilk Bottle LabsMycelMycel LinkedInMatthew Gavin LinkedInDP Fitzgerald LinkedInGolden Discs TikTokMeaghers TikTokCarrolls TikTokLoulerie TikTok

In August 2019, we had the pleasure of hosting Kurt Elster, the renowned Shopify expert based in Chicago and the host of the highly acclaimed Shopify podcast, 'The Unofficial Shopify Podcast', on Episode 13 of our show. Kurt's expertise in the world of Shopify is second to none, and he's had the privilege of working with fascinating clients, including the legendary Jay Leno. Tune in to this episode as Kurt takes us on a captivating journey through his path to e-commerce, his discovery of Shopify, and, of course, his memorable experiences working with his favourite client, Jay Leno. Don't miss this insightful conversation! Sponsored by: ZapietThe Point of Sale StoreRewind.ioLinks:   Milk Bottle on TwitterMilk Bottle LabsEthercycle Shopify AgencyThe Unofficial Shopify Podcast