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This year at the  APS Global Physics Summit in Denver, Colorado, where 14000 physicists gather to talk about breakthroughs in science and technology, I had the chance to get to know Karmela Padavic-Callaghan from New Scientist, and they kindly agreed to sit down with Get Known for an interview about their work.  Karmela is a PhD physicist turned science communicator who you will hear started their journey in physics at the age of 12 and never stopped learning about how math can describe the world we live in.  As a scientist turned journalist, there has been a path of learning by fire that I think every tech and science person can appreciate when it comes to press communication.  And in this world of what seems to be an AI takeover as it pressures traditional media, Karmela provided the critical reminder that humanity is still the thing that wins the day and that we need to use it to our advantage, whether you are trying to approach the press or you are the press.  When you listen to this interview, get traditional. You might want to have a pen and paper handy to jot down notes because Karmela’s insightful experience and advice will help any tech and science person gain the encouragement and confidence needed to make your best outreach and interviews.

Recently, 14000 physicists showed up in Denver, Colorado, for the APS, American Physical Society’s combined March and April meeting for 2026. Among them was the 2025 Nobel Prize winner in physics, John Martinis, who is also now CTO and co-founder of a quantum computing company called Qolab.  While many of us are still getting used to the computers on our desks, John Martinis has spent his career building a completely different kind of machine that uses the laws of quantum mechanics to process information. He, John Clarke, and Michel Devoret were awarded the 2025 Nobel Prize for proving that these "quantum computers" could finally solve problems that would take a traditional supercomputer thousands of years to finish. Their work marks the moment science fiction officially became scientific reality because these breakthroughs in "quantum supremacy" are set to transform everything from how we discover new medicines to how we secure our digital lives. This podcast mixes the technical details of quantum computing and the possibilities, along with the stories from John about how his life has changed with so much press attention and selfies. John is so good at interviewing and switching between the technical descriptions and stories about his journey. If you are a technical or scientific person who needs to talk to the press, this podcast is an amazing chance to see how this is done in practice. You'll hear about topics that are incredibly complex, well beyond a non-physicist's understanding, and also get a glimpse into the personal, human experiences of a Nobel laureate. I want to give a special thanks, as this podcast is done in cooperation with George Schwartz from Quantum Computing Report, who was covering APS this year. Whether you are technical or not, or into quantum or not, please listen through and learn from the tips and tricks John and George bring to the table in this interview.

In this episode, we had the pleasure of talking with Petri Burtsoff from Monocle. Petri is the reporter in Finland for this international news and deep dive publication with a headquarters in London, but a huge international readership.  If you are a regular Monocle listener, Petri is probably a familiar voice, and likely you have seen his writings from Finland, but he also has a huge international experience from Africa to Italy and London. He brings all this together to provide more than 150 stories a year to the Monocle.  We dive deep into not only what the Monocle covers, but he also shares a deeper insight into how the editorial processes work for those who are interested in how they choose their stories to cover.   We also talk about the comparisons between Finnish and other Nordic reporting to styles in the UK and how they are both different and similar to each other. I think this will be very useful for companies in the Nordics who are used to a certain style of discussion in interviews vs the way things are done in other international environments. I was so interested in how Petri happens to be a person who has adapted so well and has even taken on some of the mannerisms of the cultures he has experienced over the years. I think this has made him into such an international and interesting person.  You can find and contact him at https://www.burtsoff.com/

Today's episode is, extraordinarily, in Swedish. Join us as we talk to Matilda Andersson, news editor at Breakit magazine, who writes about Swedish business in general and Swedish startups in particular. Per-Ola Mjömark, who spends lots of his time on the production side of our podcast, sits in as our guest interviewer. Enjoy!

In September, we traveled to Washington, DC, and got to spend 2 days at the Quantum World Congress, a gathering of all the best minds and companies in the quantum computing industry.  This was the place to see up close the advancements in this growing industry, which is poised to shake up the world in the next 5 to 10 years.  Not being a physicist, there was admittedly a lot of science that was presented and flew way above my head, but the business side of quantum definitely was clear.  Like many scientific or niche industries, they have their own media, and in this episode, I had the pleasure of talking with Doug Finke, managing editor of the Quantum Computing Report, which he founded more than 10 years ago.  Many people we spoke to at Quantum World Congress call Doug the “Godfather of the quantum computing community”. His creation of this media is a testament to finding an area that was emerging and under-reported, then, over time, turning it into a go-to source for everyone in this industry. It was so interesting to hear about and understand from his point of view the growth of quantum computing from a science project to a now-emerging mainstream industry. He has been there the whole way.  As a result, not only did we talk about media but also, but Doug also provided a bit of history and understanding of quantum computing itself. So consider this a bit of a primer for those of you not familiar with the technology and what it will impact in the future. There is so much to learn from niche media like this that can be applied to other emerging technologies. Doug took the time to compare the history of quantum to the rise of the silicon chip and classic computing.   Companies have a tendency to make the same kinds of mistakes in approaching journalists with their stories, and not doing their homework. Doug gives some great advice for companies that want to get into quantum specific media, but also that can be applied to all media.

In this episode, we had the pleasure of talking with Jill Martin Wrenn who’s 20+ years of experience ranges from CNN and the BBC to her own podcast, “How to Build a Village” where she interviews a wide range of people from authors and entrepreneurs to journalist and others who are building global communities. Jill is also a teacher and media coach.  Jill actually started out as an actress. Her journalist experience began at CNN in New York and eventually took her to London as a producer.  We talk about her years in business news, podcasting, and her freelance work. We also dive into the future of new media and legacy traditional news in this new era along with the blurry differences between U.S. and European media. Jill is particularly interested in founder stories. We talked a bit about how founders can better approach media people like herself. She dives into real examples of how companies have impressed her with their approach and the value of humanity, flexibility, and vulnerability that leads to some of the best stories.  Jill had so many great insights from working with editors to understanding different cultures to what’s missing from today's education. There is so much to be learned from her sharing her experience. Enjoy!

In this episode, we had the pleasure of talking with Yuko Endo from TNL Mediagene in Tokyo, Japan.  Over the years we have rarely had the chance to speak with Japanese media so it was quite a treat to talk with Yuko who is the Vice President of the group that publishes the Japanese versions of some very popular U.S. magazines including Business Insider Japan, Gizmodo Japan, and Digiday Japan. This was Yuko’s first time at Slush so we started off by chatting about her first impressions of the conference and what she was looking to get out of it. We talked about how she got into journalism and her journey into editing and publishing. She also mentioned that the Slush model is a great example for Japan to follow in entrepreneurial business culture.   We then spoke a bit about the differences between Japan’s media and other media around the world. Yuko and her boss represent just a few female leaders in journalism there.  We continued by talking about how to approach media in Japan and how the process of publishing stories works. In short, knowing the right people is important along with providing information in Japanese.   I think one of the biggest surprises for me was the similarities between Japanese and Finnish media culture. For example, embracing failure and taking risks is often still difficult. But facts and honesty are very important when reporting the news and keeping people’s trust..  We did also talk about how Western media gets things wrong in Japan. One way is providing pure translations of news and press which does not fly. Things need to be localized for Japanese markets and it's not easy. There is simply so much to get wrong when you don’t know the culture, mindset, or habits. I guess that is true no matter where you go.

Veera Honkanen is the lone California-based correspondent for Finland’s largest business publication Kauppalehti. She is situated right in the heart of Silicon Valley where so many European companies try to break their way into the U.S. market. But Veera actually covers much more than just tech and in our conversation, we get into her wide range of topics from business to politics.  We started by talking about how she got the California assignment and how working outside the country is different than being a reporter inside Finland.  She shares about her daily work, some of the tools she uses in her reporting, and the editorial process for a foreign correspondent.  We talk a bit about AI, AI tools, and their impact on journalism. She also gives some advice on what it takes to be a story worth writing and this led to a discussion about differences in attitudes towards “failure” in the U.S. vs. Finland. Living in America is still a work in progress for Veera. There is a lot of trial and error to understand the culture but she has learned to adopt some American ways of working including the need for “just going for it”. She still gets approval for big stuff she wants to cover but she has learned to move fast and she says that has been an interesting personal adaptation.  Veera gave lots of real-life examples from her reporting which made this interview full of insightful nuggets. We ended up talking about how doing business and getting covered in such a big place as the U.S. requires more than just a good product but an excellent story to compete with all the many excellent stories that are out there coming from the market.  The successful companies are well prepared beyond just having a product that does a job better than others. As Veera says, you need to be able to tell what emotionally drives a company forward and very often an interesting person who is willing to tell a bigger story. All this led to the general question of whether we are too comfortable with our lives in Finland and that maybe we need to find ways of getting more companies outside their comfort zone to reach more success.

Jennifer Brown is the executive editor of CBS News Radio based out of New York. We got the chance to sit down with her at the NAB (National Association of Broadcasters) event in Las Vegas in April. Jennifer and her team are responsible for all of the radio news journalism and broadcasts for CBS both in the US and around the world. We started our conversation talking about how Jennifer got into the business of radio news and then got into some of the basics about how the news we hear each day gets from the reporters out in the field, through the editors, to the anchors, and to our ears.  There are close to 700 stations CBS Radio feeds the news people rely on each day and what I learned is that keeping the pulse of everything that is happening at the rapid-fire pace of today’s media and social media is like juggling 50 balls in the air at the same time. The newsroom has to work like a well-oiled machine and Jennifer is constantly making on-the-spot decisions about what stories are most important at that moment and what markets it is relevant to. In short, This is a super high-pressure job and with today’s mass and social media, the newsroom has little or no breaks in the firehose of content they have to sort through 24 hours a day. One of the cool things about this interview is that Jennifer was constantly using real examples of things that were happening at the moment as we got into understanding storytelling and the relevancy of those stories in the daily new cycle. Sometimes the story is not the event but the meaning of the story or a part of the event that has a wider application to people’s lives.  No matter what, it must be authentic and the editors are constantly working to capture that authenticity in addition to sharing the facts.. Jennifer’s core work focuses on breaking news from the U.S. but we also talked about some of the differences and story requirements for European stories to make it into the US media cycle. Radio broadcasting also has its differences from TV and video broadcasts. Jennifer helped give a picture of the challenges, behind-the-scenes work, and dedicated teams needed to pull all this off.  If you ever wanted to know how the modern American newsroom functions and gets news out, this is the podcast for you.  Here is the interview with CBS Radio’s Executive Editor Jennifer Brown. Enjoy.

In April this year, Get Known got the chance to head to the U. S. National Association of Broadcasters (NAB) event in Las Vegas.  The event gave us an opportunity to interview Dan Shelley the President and CEO of the Radio Television Digital News Association or RTDNA. As you will hear, Dan has been a long-time journalist and newsroom leader who has had experiences over the decades setting the standard for how the biggest news organizations deliver news. Over that time he has been helping the industry transition from its analog roots to the digital area.  In our interview, we start with some history of the RTDNA and how it works today. We then get into the constitutional purpose of journalism for the American public and some of the differences between that and Europe’s democracies.  Dan’s own background is itself a history lesson in how broadcast journalism and digital news evolved in the U.S. We get into talking about the production of digital news, the advocacy work of RTDNA on behalf of journalists, and news ethics in a world increasingly driven by social media and polarized information.  The US broadcasting industry and how news is made in Europe have many similarities but have so many interesting differences from how things are done. As we in Europe engage with US media and make our mark, it is so important to take these understandings into consideration. The market in the U.S. is so big and diverse. But like everywhere, social media and general digitalization have been huge factors in how information is consumed and it is great to see there are people like Dan Shelley in the mix helping the industry grow and develop.

In this episode, we had the pleasure of talking with Chris Chinchilla who is a podcaster, video maker, and a writer of interactive fiction, and games. Chris runs his own media and podcast called Chinchilla Squeaks which covers all kinds of tech-related topics.   Being and running an independent media has its own opportunities and challenges. It was great to sit down with a journalist in this space because it seems that more and more people with a niche understanding and interest are choosing to build their own freelance media and stepping away from the constraints of the established players.  These kinds of media open up the door to areas sometimes inaccessible by many bigger media companies that are forced by their editors to stay in a particular lane.  Chris goes between covering the tech industry and helping people with specific tech tools with his writings, podcast, and YouTube channels.  We started out by getting to know what he likes to cover all these different areas and media types.  Chris actually has recently returned from Ukraine and covering the industry there. We talked about what it means to cover tech in a war zone.  We talked a lot about how people engage with the media in different places and things that turn a journalist off from what you are trying to get coverage. As we have heard from other journalists, Chris reiterates that he is super interested in speaking with the real makers of tech and is less interested in talking to the marketing-oriented people. He gives some good tips for tech folks who are asked to speak in behalf of their companies. We also spoke about sponsored content and ways it can be both beneficial and unbiased.

Every year in the dark and cold of winter in Helsinki, Finland, we and 13000 others find our way to Slush, the world’s leading startup event and the largest VC gathering.  This is a place where so many journalists also show up and question their sanity because as they say, no one in their right mind would come to Helsinki at the end of November. So it was a great chance to interview the bravest of the brave.  In this episode, we had the pleasure of talking with Adam Bluestein a freelance journalist who is working for Fast Company and other U.S.-based publishers. We start by talking about Adam’s experience in Helsinki and what Finland needs to do to get more global attention. Later, we get into the details of what attracts his attention and his way of developing a good story.  The one thing that stood out to me in our discussion was how tech journalism is about so much more than tech. It's about people, the dream, and impact. When it comes to working in PR and media, I was reminded how critical humanity and impact are to any story, especially when journalists write for a wider business-focused audience like Fast Company.  Outside the interview, I got the treat of being able to spend time on a press tour with Adam where we got to see firsthand some of the amazing tech that is coming out of Finland. As you will here, we got to visit one quantum computing chip manufacturer at the Micronova Center for Applied Micro and Nanotechnology in Espoo, Finland. On that visit,  I got to see how he asks his questions and his way of exploring angles for a story. After this experience, I can’t stress how important it is for people in PR and media to spend time with journalists understanding their work, watching them operate, and getting to know them. It is by itself a school and as much as I can share through the podcasts, I want to encourage anyone reaching out to journalists to do more than focus on your own product and pitch. Spend some time with a journalist, it will open up your mind and your life. Check out Adam's website at https://adambluestein.com/

In this episode, we had the pleasure of talking with Lou Covey the editor of Cyber Protection Magazine and the Crucial Tech podcast. Although, we have a deep interest in both these subjects, in this podcast episode we dove into the world of industry-specific media both on the side of journalism and a bit on the economics of running and editing this type of publication. As you will hear, Lou has a background not only in publishing but also in PR and media. When you talk to someone with such a diverse background and experience you get a great view from both sides of the table when it comes to PR. Industry-specific media also has its own nuances and economic model. We get the chance to dive deeper into how companies can better appeal to industry media and particularly about the unique cooperation marketing and press coverage have in industry-specific media. Lou has been doing journalism everywhere from local news to well-known publications like the New York Times. So he brought all his experience to the table sharing information on the origins of the term earned media (go Finland!) and his decision-making on what to cover for Cyber Protection Magazine. He talks about the balance between news sourcing, and sponsorship. We also discuss journalism ethics within industry-specific media, his observations of how marketing and salespeople work together inside companies, and where journalism and PR fit within that combination. And an unforgettable history lesson about free press and advertising. I really enjoyed not only the facts and observations that Lou brought to the table but also the real-life stories of his experiences that brought home this key area of journalism. Both the magazine and the podcast are looking to be a source of knowledge about the area of cybersecurity where there are not that many voices clarifying the landscape of more than 5,000 companies that are offering products and services. So, if you are looking to get industry-specific coverage for your company, this episode is a great opportunity to hear great advice from the inside.

In the world of journalism, do you know what a stringer and a fixer are?  In this episode, we had the pleasure of talking with Mari-Leena Kuosa who has been working in this capacity for many years for the New York Times, Voice of America, and many other publications. In fact, one of her stories have even been among the 10 most read articles from the the New York Times. We got the chance to sit down with her to talk about her career in journalism starting in Finnish media as a both a journalist and producer then moving on to international press where she has been part of the reporting teams of many of the stories you have seen in international press coming from Finland.  Mari-Leena explains that  most press work for larger international publishers is actually done in teams that gather information, write and produce it. This is where fixers and stringers come in.  In this episode, Mari-Leena shares her experiences and advice for companies who want to get their stories heard. She talks about some of the interesting crazy days required and even a connection to her career to the heavy metal horror and Eurovision winner Lordi. We talk a lot about the differences and similarities between US and Finnish media and get a bit philosophical about the spread of misinformation.  As she says in the interview, its a big difference when it is much more likely you will run into the country’s president in the bathroom.  We also discuss good pitching and the many other adventures on which her career in journalism has taken her.   Check out Mari-Leena’s LinkedIn profile at  https://www.linkedin.com/in/mari-leena-kuosa/ and some links to other articles she has contributed to: Finland Has Second Thoughts About Giving Free Money to Jobless People - The New York Times Finland Unnerved by Trial of Police Detective on Drug Charges - The New York Times

In this episode, we had the pleasure of talking with Thomas Macaulay from The Next Web (TNW) where he covers a wide range from startups to the tech ecosystem across Europe. Thomas had quite an indirect and inspiring route to becoming a journalist proving that a degree in journalism or communications is not the only path to success in tech journalism.  In addition to his unique background and the development of TNW from a blog to the media and events organization it is today, we discuss the development of tech stories and the process of writing about very technical topics for a mass audience.  We also discuss the commercial and journalistic balance that must be combined to benefit all of TNW’s different businesses.   As we have spoken with many journalists on this podcast, the economics of journalism have changed significantly over the years as the internet and expectation of free content have had a massive impact.  We discuss how it is much more difficult to build a viable business on journalism alone and where that leaves reporting and his own job in this day and age.  If you want to get Thomas excited about your tech story, he loves the more weird and wacky tech or things that have real human impact. We talk about his most recent work focused on the surprisingly boring business-driven pitching needed to raise money for a psychedelic startup. Our conversation into this topic actually provided insight into how the team at TNW works in pitching to their editors, developing the angle, and getting out 1 to 2 stories a day with their small team of 5 journalists.  Of course, we also talk about the relationship between “PRs” and journalists,  the massive amount of pitches received daily, how to stand out among all those potential stories, and what pushes Tuomas over the edge to take a story.  To contact Thomas, he is best reached by email at [email protected].  You can keep up with The Next Web conferences on https://thenextweb.com/events .