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Instant X-Pertise: Marketing

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Rating
★★★★★
5
from
2 reviews
Categories
Country
United States
This podcast has
134 episodes
Language
English
Explicit
No
Date created
2018/10/31
Latest episode
2026/11/05
Average duration
14 min.
Release period
17 days

Description

AI-enabled marketing and business insights from a pair of 35-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

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Check latest episodes from Instant X-Pertise: Marketing podcast


EP 134: The 1000-Promopt Problem - You Can't Download Judgment
2026/11/05
A thousand prompts. But did the download include judgment? Yvette and Shari explore why accumulating AI prompts isn't the same as developing AI fluency—and why domain expertise, lived experience, and discernment remain essential to getting meaningful results. The real advantage isn't knowing a thousand ways to ask AI a question. It's knowing what to do with the answer.
EP 133: AI Fluency Is Not What They’re Selling You
2026/09/23
Most AI fluency frameworks explain what you need to learn. None really explain what changes when you actually become fluent. In this episode, Yvette and Shari explore AI fluency as a perceptual shift, not simply a collection of tools, skills, or certifications. They unpack why the real destination is decision confidence, how strong judgment creates stability in uncertainty, and why AI fluency is becoming more important as the decisions around AI get bigger. Because the cost of low fluency is no longer just bad prompts. It’s consequential decisions made without a reliable internal reference point.
EP 132: We’ve Survived the End of the World Before
2026/09/19
AI doomsday messaging doesn’t land on everyone the same way. In this episode, Yvette and Shari explore why lived experience, resilience, and stronger judgment can change how people process alarming AI claims. They unpack the difference between serious attention and chronic destabilization, how cultural and sensationalized noise shape perception, and why one simple question can change how you hear almost every AI claim: Who benefits from me believing this? Because AI fluency doesn’t eliminate uncertainty. It changes your relationship with it.
EP 131: What Changes When the AI Pressure Lifts
2026/06/23
What if AI fluency doesn't feel like knowing more? What if it feels like carrying less? In this episode, Yvette and Shari explore the pressure people are carry around AI, and what begins to change when that pressure starts to lift.
EP 130: The AI Memo Nobody Got
2026/06/19
Many professionals quietly carry the same thought: "I feel like everyone else got a memo I didn't get." In this episode, Yvette and Shari explore why that feeling is so common, how confidence and certainty are often performed in public, and what begins to change when people stop waiting for someone else to tell them what matters. Because AI fluency isn't about having all the answers. It's about learning how to evaluate what you're seeing when nobody does.
EP 129: The AI Noise isn’t Random
2026/06/04
The AI conversation feels noisy for a reason. When powerful technology collides with an environment optimized for attention, urgency often spreads faster than clarity. In this episode of Instant Expertise Marketing + AI, Yvette and Shari unpack the forces shaping today's AI conversation, why so much information feels emotionally overwhelming, and how stronger filters can help people evaluate signal more clearly. Because the real challenge may no longer be access to information. It may be learning how to think clearly inside an environment designed to compete for your attention.
EP 128: The Unnamed Gap in AI Adoption
2026/05/28
Organizations can measure AI access. That doesn’t mean they can measure fluency. In this episode, Yvette and Shari explore the growing gap between visible AI adoption and actual clarity, judgment, and confidence inside organizations. Because many teams are not struggling with access. They’re struggling with evaluation. And that changes everything.
EP 127: Keep Guessing. Or Learn to See AI Clearly.
2026/05/11
You’ve seen the gap. You’ve seen the map. Now comes the real question: How are you going to operate from here? In this episode 127, Yvette and Shari bring the Human AI Value Map series to its final turning point: moving from uncertainty and reaction into clarity and intentional decision-making.
EP 126; Where Does Your Judgment Actually Create Value?
2026/05/06
AI is exposing something most people have never defined: Where their judgment actually creates value. In this episode, Yvette and Shari explore the difference between output and decision-making—and why judgment may be your most valuable asset in the age of AI. If AI has made you question where you fit… this conversation will shift how you see yourself. Ready to see the full picture: enrollment is open for The Human AI Value Map on Maven
EP 125: AI Looks Infinite—Until You See the Only Three Ways It Creates Value
2026/04/28
AI feels noisy because most people are looking at fragments. In this episode, Yvette and Shari simplify everything: There are only three ways AI creates value: Work Smarter.Learn Faster.See Ahead.Once you see that framework, AI gets clearer fast. Enrollment open for The Human AI Value Map on Maven.
EP 124: AI Tools Are a Distraction from the Real Question
2026/04/20
Most people think they need better AI tools. What they actually need is a better way to evaluate what matters. In Episode 124 of Instant Expertise: Marketing + AI, Yvette Brown and Shari Nomady unpack why tool-switching feels like progress—but often creates more confusion, more outputs, and less confidence. They explore the real shift AI creates: Not just doing more work… but making better decisions. If you’ve been trying tools, prompts, and workflows but something still hasn’t clicked, this episode explains why. Enrollment is now open for The Human AI Value Map cohort on Maven.
EP 123: You Didn’t Fail with AI. You Were Set Up to Misunderstand It
2026/04/14
Most people think they stopped using AI because they didn’t stick with it. That’s not what happened. In this episode, we break down the pattern we’re seeing everywhere right now: You try AI, get a result, and then… slowly stop using it. Not because it didn’t work—but because you couldn’t tell if it was working. What looks like a discipline problem is actually a feedback problem. And until you know what “good” looks like, every output feels a little random. This is the shift most people haven’t made yet. And it’s the one that changes everything.
EP 122: You’re Not Behind with AI. You’ve Been Given the Wrong Map
2026/04/07
Most people right now feel like they’re behind with AI. But that’s not actually what’s happening. You’re not missing intelligence. You’re not missing effort. You’re missing a way to understand what you’re looking at. Because AI isn’t just changing how work gets done. It’s changing how decisions get made. And without a clear way to evaluate what you’re seeing… everything starts to feel uncertain. In this episode, we break down why AI feels harder to trust than it should, why “good enough” is becoming dangerous, and what’s actually happening beneath the surface. Because the real risk isn’t using AI wrong. It’s making decisions you can’t explain later.
EP 121: Build AI Decision Confidence Before Visibility Defines You
2026/04/05
AI visibility is accelerating. Certainty rarely arrives before commitment. In this episode, Yvette Brown and Shari Nomady unpack why AI decision confidence must be built before decisions become publicly visible. Waiting feels safe. In volatile AI markets, waiting often shifts control outward. This conversation explores decision sequencing, visibility pressure, and how leaders shape outcomes by building clarity early. Request a guest pass to The Arena , where leaders build decision confidence.
EP 120: Tested Clarity in Volatile AI Markets
2026/03/17
What many leaders are calling “being behind” on AI is actually something else. It’s uncertainty inside volatility. In this episode, Yvette Brown and Shari Nomady unpack why AI discomfort isn’t about knowledge gaps — it’s about misaligned planning rhythms and untested assumptions. AI is evolving faster than traditional business cycles were built to handle. When decisions age quickly, uncertainty increases. Untested certainty is expensive. Decision confidence is built through structured challenge, not information consumption. This conversation focuses on calibration, velocity, and leadership clarity in the age of AI. Discover what structured challenge feels like in The Arena. Request a guess pass.

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