Advertise on podcast: Subject Matter

Making money? That’s the easy part, but how do you make it sustainable? Daniel Murray, of Marketing Millennials, has the answer. Ben dives into it with marketing legend Daniel Murray. With more than 360,000 LinkedIn users following his Marketing Millennials podcast page and 24k Twitter fans, Daniel is nailing success as a creator. In this episode discover why your podcast comments are content and how to use them, why a true audience follows you from platform to platform, and why you need to think of your podcast as a media company not just a single product. You’ll also hear Daniel’s spicy take on making money for the long term and not just one-off wins. Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

In this fly through, Ben shares a lesson he wishes he’d known right from the start: The secret to growing your distribution. How? Tune in and find out why building relationships should be your number one priority, how the Disney CEO created his empire, and why one stakeholder is all it takes. This is the episode where you grow your podcast distribution, grab a pen and paper. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

As a creator, you’re not just making media, you’re building a media company. In this five-minute tear down, Ben asks the questions creators need to answer when they’re looking to build, grow and monetize their audio products. He delves into why figuring out your business model before you get on the content wheel helps guide your direction, and why a large audience doesn’t always guarantee financial success. Quick and straight to the point, join Ben as he asks the questions that count. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

There’s one question guaranteed to set you up for success, but you need to ask it before you hit record. Why? Because it breeds cooperation. Ben races through why it’s so important to talk to guests about their expectations and you’ll learn which question gets the best from them. You also discover why what you ask pre-interview goes a long way in what happens afterwards. If you’re starting out in podcasting, or looking to improve your craft, this quick, highly actionable episode is the most profitable five minutes you’ll spend today. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

You’ll never build your audience if you don’t know who you are, but it takes courage to overcome imposter syndrome. Adam Ryan, CEO of Workweek, has gone through the process and has created the playbooks that lead to consistent productivity. Ben goes deep with Adam on how to create for depth. You’ll hear why it’s vital to combine your personal beliefs with data, why you should write for your past self, and why listening is the key to personal growth. You’ll also hear why being a little fish in a big pond is a great learning curve, how being an outsider is an advantage, and why Adam would rather someone listen to 10 episodes of his podcast than read 10 editions of his newsletter. If you’re a podcaster or want to get started in audio, this is the episode that’s going to give you the courage to believe in your product. Follow Adam: LinkedIn: https://www.linkedin.com/in/adamtryan (linkedin.com/in/adamtryan) Twitter: https://twitter.com/AdamRy_n (twitter.com/AdamRy_n) Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

Every creator is their own media company. But if you’re looking to turn your content into profit, there’s one question you need to ask yourself. In this five minute tear down, host Ben Bradbury asks: Who’s the audience? Answer this question and your content will land. When you’re addressing your audience’s pain points, offering more value than you’re getting back, and serving a need - then you win. It’s how highly successful media companies like Workweek position themselves and you can too. Dive into this highly actionable quick episode and start asking yourself the important questions. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

Being a creator is full of ups and downs, but one moment can change everything. In this five minute episode, Ben talks through the moment he was recognized as a creator and why you should push through the hard times to make success happen. You’ll also hear how Workweek creator and queen of fintech Nicole Caspeson grew her audience from 1k to 15k by putting herself out there consistently. Discover how you can hunt down those ‘wow’ moments in this quick, insightful episode of Subject Matter. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

How do you make sure people hear or read your content? By meeting them where they are. In this five-minute episode, packed with insight, Ben breaks down how a visit to an art gallery became a wow moment. He unpacks why your podcast or newsletter is a form of art, how art is a reaction to culture, and how it should always reflect the cultural zeitgeist. You’ll hear two highly actionable insights and Ben’s hot take on why surrealist art spread across the world. Five minutes. Go! Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

Meet the Creator Whisperer. Sachit Gupta is the name behind some of the most successful podcasters in the business, including Tim Ferriss, Andrew Warner, and Seth Godins. He’s helped more than 100 creators turn their art into profit as a podcast and business consultant, generating millions of dollars in revenue and subscribers. Ben and Sachit get into the exact email formula you need to get a response from a famous person you admire, how to get super tactical in your output, and how Sachit generated $70,000 in podcast sponsorships in just one day. You’ll also hear how he built and ran the first and only cohort of the On Deck Podcaster Fellowship, what he learns on the https://www.creators.show/ (Conscious Creators Show), and why Sachit’s on a mission to help 1M creators across the world. Follow Sachit: LinkedIn: https://www.linkedin.com/in/sachitgupta (linkedin.com/in/sachitgupta) Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

Design is everywhere from the car you drive to the coffee machine you can’t live without. But design is way more than looking good, it’s an asset every creator should have in their toolbox. Good design makes it easier for us to interact with the world and with the content we consume. An intuitively-designed iPhone gets us almost instantaneous access to a camera, music and of course, podcasts. In this bite-sized episode, Ben shares why creators should leverage design principles to get in front of their audiences, why style always wins, and the 3 lessons he learned from a trip to the Design Museum. Dig into this highly actionable bonus episode and discover how you can use design to build, grow and monetize your podcast, Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

Audio is exploding. As you’re listening to this, millions of people are tuning in to be entertained, educated and inspired by creators just like you. But committing to a podcast is tough. The number one way podcasts grow is word of mouth, so how do you create a show worth talking about? How else can you reach bigger audiences? And how do you eventually convert that audience into revenue? If you’re an aspiring creator wanting to build with audio, this is the show for you. I’m Ben Bradbury, and 4 years ago I was an aspiring creator too. I started as a freelance podcaster, then became an agency owner, and now my agency has become part of Workweek: A media company powered by creators that’s making work fun. I’m heading up Workweek’s audio team, and although I’m obviously a little biased, I think we’re working on some pretty cool projects. And I’ll be sharing everything I learn to help you build, grow and monetize your audience through audio. Here’s what you can expect from this season. We’ll have 2 types of episodes: In-depth interviews, and bite-sized commentary. With the interviews you’ll hear from subject matter experts, learning how they got started in the audio space, and we’ll get into the weeds of how they maximize the impact of their audio. You’ll get actionable insights into growing and monetizing your content, from guests who practice exactly what they preach. And I know you’re busy, so I'll be following up with short episodes that includes commentary from each interview, diving into case studies you can learn from, and providing practical tips to make your show worth listening to. If you want to make the most of the audio revolution, you’re in the right place. New episodes dropping May 23, with four new episodes every week after that. Media’s constantly moving and we’ll be sharing information from the very edge of our field, so make sure to subscribe to stay up to date with the very latest content.

“How do I build, grow and monetize my podcast?” I see this question coming up a lot. In this upcoming season I’m excited to start this journey with you, sharing learnings that will help you turn your audio into a sustainable and profitable business. In this episode I share my own journey as a creator, from digital nomad, to agency founder, and finally how I’ve landed my dream role as Head of Audio at Workweek. We’re a new media company focused exclusively on supporting and growing creators. In this bonus episode I’ll take a look back at where Subject Matter has come from, why it’s taking a new, exciting direction, and how success in audio is something anyone can do with the right mindset. I’ll also tell you about our upcoming shows, some of the amazing guests I’ve got lined up who’ve achieved huge success in podcasting, and a bit more about the snackable, actionable episodes we’ve got hitting your feed very soon. Excited for you to listen! Feel free to reach out to me any time on Twitter: https://twitter.com/benbradbury (twitter.com/benbradbury)