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The marketing teams winning with AI today are not the ones chasing every new model release. They are the ones who found the boring, repetitive tasks their teams hate and automated those first. Nir Pochter, Co-Founder and CMO at Lightricks, joins Stephanie Postles on Marketing Trends to break down what AI actually means for creative workflows and why most teams are still using it wrong. You’ll learn: - The "algebra problem" of AI adoption - How to save your design team 80% of their time - Why the gap between marketers who use AI well and those who don't is widening fast. - How to use an LLM scoring system to pre-review documents for you - The dangerous trend of "AI Marketer" job titles - What’s really in store for the future of video+AI   Key Moments: 00:00 — Why AI Hasn't Improved Creative Output Yet 02:06 — The Algebra Problem: Tools vs. Knowing How to Use Them 07:27 — Nir's Background: AI PhD to Lightricks and FaceTune 09:46 — What Used to Take Weeks Now Takes Minutes 13:35 — Why Automating Everything Failed Miserably 16:38 — Start with What People Hate Doing 20:08 — The LLM Scoring System: Nothing Gets Reviewed Without an 85 21:43 — Train Your LLM to Be Mean, Not Nice 23:32 — Building Custom GPTs with Company Guidelines 26:30 — The Pitfall: Using AI to Please Leadership 28:47 — From Toys to Tools: Why Text-to-Video Isn't Enough 31:05 — Coca-Cola's 70,000 Prompts (Was It Worth It?) 34:41 — AI Won't Replace Creatives, But This Will 37:04 — The Two Critical Skills: Prompting and Curation 37:55 — How AI Multiplies the Skills Gap (7 vs 10 Example) 42:47 — What CMOs Should Be Asking Their Teams 46:20 — Why "AI Marketer" Is LinkedIn Fluff This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives. Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is changing online discovery, what AI bots prioritize when they crawl a site, and why the fundamentals of clarity, structure, and speed now matter more than any growth hack. Josh also shares how teams are using Pantheon’s new Content Publisher to eliminate copy-and-paste workflows, why vibe coding is giving non-technical teams the ability to build richer digital experiences, and what the rise of AI-powered crawlers means for anyone trying to stand out on the modern web. Key Moments: 00:00 — The Two-Second Rule: Why Website Speed Kills Conversions 04:30 — The Hidden Growth Killer Most Marketers Miss 08:21 — AI Crawlers Gone Wild: The UFC Fight Night Story 12:22 — Five Evergreen Website Tactics for the LLM Era 16:13 — The Gated Content Dilemma: Lead Gen vs AI Indexing 20:42 — Avoiding Artificial SEO: When Optimization Goes Too Far 23:10 — The Generic Content Trap Poisoning AI Search Results 26:00 — Content Publisher for Google Docs: Eliminating Copy-Paste 31:53 — The CMO-CTO Partnership: Why This Relationship Unlocks Growth 36:05 — Brokering Peace Between Marketing and IT Teams 40:20 — Vibe Coding for Marketers: The Prototype Revolution 44:06 — Next.js Explained: Open Source for Marketing Development 48:17 — From Vibe Code to Production: The Last Mile Problem 51:03 — Data Analysis Without the Wait: LLMs Democratizing Insights 54:20 — The Entrepreneurial Marketer: Why Technical Fluency Is Required This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The most future-ready marketing leaders aren’t the ones chasing trends… they’re the ones who can reinvent themselves every time the industry changes. Michelle Huff, Chief Marketing Officer at Alteryx, joins Marketing Trends to break down the mindset that kept her relevant through every major tech revolution, from Web1 to cloud, SaaS, PLG, and now AI. She explains how to balance curiosity with focus, why AI is really about automating judgment (not just tasks), and how she’s redesigning her marketing org around agents, automation, and new workflows. Michelle also shares early results from Alteryx’s AI experiments, how she’s rebuilding a 700,000-person community, and why great leaders still start with the end user even as their buyer audiences expand.   Key Moments:   00:00 – How to Stay Relevant Through Every Tech Shift 03:42 – A Career Spanning Web1, Cloud, SaaS, and AI 06:58 – Curiosity Is the Ultimate Career Advantage 10:12 – When Leaders Should Tinker and When to Delegate 13:28 – Building a Marketing Culture That Experiments 16:41 – Why AI Is About Judgment, Not Just Automation 20:07 – Inside an AI-Powered SDR Outbound Workflow 23:34 – Do AI Agents Replace People or Elevate Them 26:58 – Upskilling Teams in an AI-Driven Organization 30:17 – Why Most AI Content Fails to Break Through 33:36 – How to Stand Out in a Noisy B2B Market 36:52 – Why Enterprise Brands Lose Touch With End Users 39:48 – How Alteryx Built a 700,000-Person Community 43:06 – Turning Community Into Competition and Learning 46:32 – Early AI Wins That Drive Real Pipeline Impact   This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The strongest marketing leaders are not the ones with perfect plans. They are the ones who know how to lead through real life. And few people understand that better than Niki Hall and Dayle Hall. Niki, former CMO of Five9, and Dayle, CMO of SnapLogic, join Marketing Trends to share how they balance two big careers, raise a family, and approach marketing from completely different angles. They break down how they support each other through major job shifts, navigate brand versus demand debates, and build teams that can adapt to rapid change. They also explain how AI is reshaping customer experience, what metrics actually matter, and why modern leaders need both operational rigor and creative courage.   Key Moments: 00:00 Meeting the CMO Couple 02:23 How They Met at Cisco 05:08 Early Career Moments That Shaped Them 08:16 When Their Marketing Paths Split 10:11 Growing Up as Marketers Inside Cisco 12:00 Balancing Two Big Careers and a Family 13:40 The Realities of Career Timing and Tradeoffs 15:56 Parenting, Travel, and Real-Life Leadership 18:15 Why Community Matters for Working Parents 20:38 Helping the Next Generation of Leaders 23:20 Marketing in 2026 and the Impact of AI 24:43 Brand vs Demand and How They Debate It 31:17 What They Learned From Each Other’s Strengths 32:00 Org Design and Building a Modern Marketing Team 51:03 Career Pivots, Pressure, and Personal Growth 1:12:54 Lightning Round and Final Takeaways   This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The brands everyone talks about are not the safest ones. They are the bold ones. And few people understand that better than Nick Tran. The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app. Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today’s fastest moving teams get wrong about attention, creativity, and risk.   CHAPTERS / KEY MOMENTS 00:00 Engineering a Viral Influencer 02:20 What Bold Marketing Looks Like in 2026 04:20 Crisis Marketing at Taco Bell 07:05 Lessons From Stance and Samsung 09:30 Reinventing Hulu With Culture Marketing 11:00 Why the Old Marketing Playbook Is Dead 13:40 Inside TikTok’s Project Cheetah 16:45 Making Creators Culturally Famous on Purpose 19:35 Five Marketing Behaviors Leaders Must Unlearn 22:20 The ROI Trap and Bad Marketing Metrics 25:00 Why Modern CMOs Should Become CEOs 26:00 The Ocean Spray x DogFace420 Breakout Moment 29:10 The Rise of AI Influencers and Virtual Icons 30:00 Worldbuilding: The Future of Brand Marketing 33:00 Reinventing Ciroc Through Lifestyle Experiences 37:00 Pickleball, Pop-Ups, and The New Experiential Playbook 43:00 Out-of-Home Creative, Simplicity, and Cultural Signals This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen. Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From producing the viral “Gary” campaign with real freelancers to writing a rom-com about avocados, Shiri reveals how Fiverr spots cultural moments early, takes smart risks, and proves that talent still beats the algorithm.   CHAPTERS / KEY MOMENTS 00:00 - The Weirdest Fiverr Requests Ever 02:58 - How Fiverr Grew from Weird to Global Brand 04:00 - Inside Fiverr’s Wildest Marketing Campaigns 06:11 - Freelancers Behind Fiverr’s AI Ad "Gary" 08:40 - How Fiverr Selects Top Creators 10:00 - The Data-Driven Matchmaking Engine 12:10 - Strategy Behind Creative Campaigns 14:05 - From Vibe Coding to Avocado Apps 16:20 - AI, Humans, and the Future of Creative Work 18:55 - Taking Risks and Learning from Failures 21:00 - The "F***-Up Night" and Courage Culture 23:25 - Biggest Marketing Lesson: Marketers vs. Consumers 26:30 - How Fiverr Stays Grounded and Human 29:40 - Emerging Trends and The Future of Work 33:10 - How Fiverr’s Culture Fuels Innovation 37:25 - What’s Next for Fiverr and Freelancers 41:00 - Shiri’s Advice for Marketers and Founders 44:45 - Closing Reflections and Takeaways This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brands don’t live in campaigns… they live in memory.   In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people choose long after the ad ends.   From Geico’s 15%, Snickers’ hunger fix, and Nike’s evolution of “Just Do It,” to Salesforce’s AI rebrand and Harley-Davidson’s Jumpstart, Ulli reveals why the brands that last are the ones that refresh old memories instead of chasing new fads.   Key Moments:   0:00 The Hidden Power of Brand Associations 2:03 Ulli Appelbaum Explains the Science of Memorable Brands 4:20 The Problem With Trendy Marketing Playbooks 6:00 How Geico and Snickers Built Brand Memories 8:10 Changing Brand Perception Is Hard 11:00 How Nike Avoided a Rebranding Fail 14:00 Three Elements Every Effective Campaign Needs 18:00 Evidence-Based Marketing and Brand Association 24:00 US Marketers Have Lost Their Edge 30:20 Most Customer Journey Maps Waste Time 33:00 The Touchpoint That Changes Customer Behavior 37:00 Creative Problem Solving and Destructive Thinking 47:30 The 95 Percent Rule for Balancing Brand With Sales   This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you market the experience of walking through rooms of illusion that flip reality on its head?   In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more.   Key Moments: 00:00 Andy Levey Turns Wonder Into Marketing Strategy 02:00 Inside the World’s Most Photographed Museum 04:00 From Wall Street to Vegas Viral Experiences 07:30 Building the Biggest Brand No One’s Heard Of 09:30 Cracking the Local Playbook for Global Growth 14:14 Data and Science Behind Going Viral 16:44 Marketing FOMO With Radio and Influencers 19:00 Winning Local Search and the AI-Discoverability Game 24:00 Bringing Emotion Back to B2B Marketing 27:23 How to Make Customers Feel Your Product 33:43 Lessons from Failed Launches 38:10 Using AI to Scale Creative, Not Replace It 45:00 The Best Marketing Campaigns 51:00 Marketing Trends Outro This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today’s visual overload. Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he’s betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work. Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you. Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand.   Key Moments:   00:00 Introduction to GoodRx’s Marketing Strategy 01:37 How Ryan Sullivan Became a CMO in Five Years 05:34 Measurement and Marketing Efficacy 10:57 The Savings Wrangler Campaign 29:50 Balancing B2C and B2B Marketing 32:40 The Importance of Brand Consistency 36:38 Contrarian Marketing Bets 37:21 The Power of Audio in Marketing 41:32 Leveraging Third Party Content for AI Brand Discovery 45:15 Balancing Data and Intuition in Marketing 51:26 Building a Robust Measurement System 01:00:55 Lightning Round: Quickfire Questions For GoodRx’s CMO This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Monster trucks, skeletons, and a CMO who doesn’t think about cost analysis very often.   In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are in-market. We get into the 60-day rebrand sprints, showing up at Black Hat, aligning sales and product so bold creative actually converts, measuring what matters when attribution gets fuzzy, and using AI for brainstorming without shipping “AI slop.”   Stick around to the lightning round where Don reveals his $10M marketing moonshot and the sacred marketing belief he thinks won’t age well. If you care about brand, demand, and breaking B2B sameness, watch through to the end and then queue it up on audio for the commute.   Key Moments:   00:00: Brand > Features: Cold Open 02:09: Rebrand to Stand Out (Not Blend In) 03:53: Trade Show Strategy + Monster Jam Booth 07:31: World-Building for B2B Brands 10:02: Episodic LinkedIn: Meet “Intern Trevor” 13:18: Do Bold Stunts Actually Drive Revenue? 20:16: Brand x Product x Sales: Tight Alignment 30:04: Polarizing on Purpose: Handling the Haters 34:30: Collabs, Culture & Consistency (Beyond F1) 38:52: AI for Ideas, Humans for Taste 45:00: Hiring Creatives + Technical PMM Muscle 48:03 Lightning Round (Super Bowl Ads, Hot Takes & More)   This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era? Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she’s redefining brand storytelling in one of the most complex spaces in tech. From repositioning a legacy company to pioneering demand generation strategies that deliver real pipeline, Ann shares her full playbook — including how AI is reshaping marketing, storytelling, and the future of customer search behavior. If you’re a CMO, marketing leader, or just fascinated by the intersection of AI, storytelling, and strategy, this is one conversation you don’t want to miss. Watch the full episode to hear Ann’s insights on positioning, growth, and preparing for the next era of agentic buying. Key Moments:  00:00: Who Is Ann Minooka, CMO Of Synopsys? 03:00: The Era of Pervasive Intelligence06:30: Shifting the Brand Narrative10:00: Storytelling & Positioning Playbook14:00: Measuring Marketing Impact22:00: Preparing for the AI & LLM Agentic Future25:00: Content & Storytelling in a Technical Space32:00: Advice for New Marketing Leaders36:00: Rapid-Fire Marketing Questions This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re still optimizing for traditional SEO, this one might sting. But if you’re ready to win the AI search wars, welcome to your new bible. Michael Walrath (CEO of Yext) is not sugarcoating our new AI-dominated environment that has transformed the market. He breaks down exactly how search is being torn apart by AI, why local SEO is being rewritten in real-time, and what it actually means to structure your content for machines — not humans. Stephanie and Mike go head-to-head on search nostalgia (Google geeks, look away) and unpack the playbook for brand visibility in a world that’s splintering fast. Watch the full episode now and tell your SEO team: it’s time to evolve or get left behind. Key Moments: 00:00: Why Google Traffic Is Down and What It Means for Marketers07:07: Yext’s Origin Story: From Call Routing to Search Visibility12:39: Navigating the New Era of Search15:59: The Importance of Structured Data26:02: Challenges in Managing Reputation Across Multiple Locations27:53: Disruption in the B2B Software Market33:58 Big Bets and Innovations at Yext40:14 Fun and Insightful Lightening Round Questions This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up. Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear. Key Moments: 00:00 How AI and LLMs Are Reshaping the Marketing Funnel03:54 Amber Armstrong’s Journey from IBM Intern to CMO at Salesforce06:35 The Expanding Role of AI in Modern Marketing Teams08:52 Inside Salesforce’s Guild System: How Amber Aligns Teams Across Four Clouds17:31 Real AI Use Cases from Amber Armstrong’s Marketing Team at Salesforce26:40 Amber Armstrong’s Playbook for Future-Proofing SEO in the Age of LLMs30:55 How Salesforce’s Website Converts 40% of LLM Traffic into Leads35:58 Building AI Agents at Scale: Lessons from Salesforce’s Agent Force Rollout37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future40:40 How Salesforce Aligns Content Strategy Across Business Units44:56 Amber Armstrong’s Advice for Getting Teams Comfortable with AI Tools51:24 Salesforce’s Next Big Moves: Account-Based Marketing and Cross-Cloud Growth This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when your top-performing SEO strategy becomes obsolete in just 90 days?     In this special “fire drill” edition of Marketing Trends, host Stephanie Postles teams up with guest host Lacey Peace to tackle the urgent question every marketer is asking:     How do we actually show up in an AI-powered search world?     With explosive growth in LLM-powered search results, YouTube and podcast citations rising by over 300%, and AI agents reshaping how buyers make decisions, this episode delivers a practical, 5-step playbook to future-proof your content strategy. Whether you're leading a marketing team or building brand awareness as a founder, this is the episode you can’t afford to miss. Hit play to get the full strategy, and make sure your brand isn’t erased from the future of search.   Key Moments:     00:00 Why AI Agents Are Rewriting the Rules of Marketing 01:05 Why This Episode Is a Fire Drill for Marketers 01:47 SEO Is Broken: What LLM Search Means for Content Strategy 03:12 The Data Doesn’t Lie: 102% Growth in AI Overviews, 310% in YouTube Citations 06:10 How to Create Content That Actually Shows Up in AI Results 09:37 5 Urgent Steps Marketers Must Take to Win in the Age of AI 22:48 What Happens If You Don’t Act Now? + How to Stay Ahead This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Harmony Anderson didn’t wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers. If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign — this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly!  Key Moments:  00:00 Harmony Anderson on Moving Upmarket and Scaling  01:35 Welcome to Marketing Trends  02:05 Harmony Anderson’s Career Journey  08:33 Fast-Paced Marketing Strategies  13:20 Navigating the Dark Funnel  15:59 Balancing Brand and Attribution  16:47 The Role of Influencers in Modern Marketing  19:27 Positioning in the AI Market  24:41 Moving Up Market: Challenges and Strategies  35:06 Vision Setting and Company Evolution  36:11 Superhuman's Ambitious Roadmap  37:02 Unified Productivity and AI Integration  44:18 Scaling Operations for Rapid Growth  48:09 Innovative Tools and Harmony's Tech Stack  51:13 AI in Content Creation and Marketing  56:02 The Resurgence of Webinars  01:02:14 Superhuman for Startups Program This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace. Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.    Try it today at ltx.studio  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.