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Most business owners don't struggle because their product is bad. They struggle because, as soon as the sales conversation begins, the walls go up. Buyers immediately, expect a hard sell, brace themselves for pressure, and prepare to shut the door - literally and figuratively. But what if the real problem isn't the sales script itself? What if it's the way salespeople are trained to show up to those conversations? The traditional, pushy sales tactics we've come to expect are actually turning customers away. Not drawing them in. In this episode of Business Build Freedom, we sit down with Kristin from Harper Co Sales Coaching to explore why conventional selling methods are failing in today's market. Kristin shares her insights on how a human, counterintuitive approach can break through the noise, foster authentic connections, and spark genuine conversations that lead to conversions. It's all about creating trust, understanding, and an experience where both the buyer and the seller come out ahead. Read more or watch the full episode on YouTube.

We live in a world where it often feels like there is no time to think about what we eat, let alone how we eat it. We reach for quick fixes, fad diets, or the latest supplement promising to change everything overnight. But as Sammy from Nutrition with Sammy explains, the real problem is not always what is on the plate but how we approach food in the first place.   In this episode of Business Built Freedom, we sat down with Sammy Barnett to talk about the surprising truth: our bodies aren't just reacting to food, but to the state we're in when we consume it. From chewing to breathing to slowing down, Sammy explains why digestion starts long before food even hits your stomach.   Read more or watch the full episode on YouTube.

Donating money should feel good. But too often, it leaves people wondering: Where did my money actually go? That uncertainty combined with high overheads and vague updates is exactly what led Simon "Siim" Konks and Erika Wagner to build DigiDonate, a blockchain-based fundraising platform designed to restore trust.  In this episode of Business Built Freedom, we are not just talking about crypto or charity. We are diving into something bigger: how trust, technology, and transparency can shape the way we run our businesses.  Read More

Tax can be overwhelming, especially when it feels like the rules keep changing and the grey areas keep growing. In a recent episode of Business Built Freedom, Lawrence Petruzzelli from MDB Taxation & Business Advisors unpacked the most common traps and misconceptions around business tax deductions, vehicle claims, and business structures. Whether you are starting out or scaling fast, getting this stuff right can save you money, stress, and even your business.  Key Takeaways  The ATO only allows business tax deductions that have a direct connection to generating business income, so not everything "business-related" is claimable.  High-end vehicles and luxury claims attract serious ATO scrutiny, especially without proper Fringe Benefits Tax documentation.  Everyday items like phones and internet still require proportionate claims and supporting records.  Structuring your business properly from the beginning can prevent tax headaches and protect your assets.  Late lodgements can be more damaging than late payments, with serious consequences for directors if ATO debt builds up.  Read More

AI is reshaping how businesses market, operate, and grow. Whether you run a small company or are expanding quickly, understanding how to use AI in marketing can help you stay competitive. In a recent episode of Business Built Freedom, John Daddow from Constantech shared his insights into how AI is changing the way businesses approach marketing—and how you can start making it work for you today.  Key Takeaways  AI in marketing is changing how businesses create content, engage with customers, and manage campaigns.  Automation simplifies tasks, while AI makes informed decisions based on data.  Tools like Google Gemini, Meet, and Keep can be integrated into daily workflows.  Start simple and expand as you become more confident.  Concentrate on content, social engagement, and advertising to see real results.  Being proactive with AI helps you stay ahead and improve efficiency.  Read more

Have you ever copied and pasted terms and conditions onto your website without giving them much thought? Or maybe you haven't updated them in years? While they may seem like legal fine print, outdated or missing website terms and conditions could expose your business to serious risks.  Learn how to protect your business with automated website compliance Key Takeaways  Before we dive into Mark Donnelly's insights, here are some essential reasons why keeping your website terms and conditions up to date is critical for your business:  Outdated or missing terms and conditions can cost you. New regulations mean businesses face hefty fines for non-compliant terms and conditions.  Privacy policies matter, too. Rules around data collection and consumer rights are tightening.  Copying from competitors is risky. Terms and conditions need to be customised for your business to hold up legally.  Live Terms automates website compliance. Instead of manually updating terms and conditions, Live Terms ensures your website always reflects the latest legal requirements. Read more

Do you ever feel like you're stuck in the daily grind of running your business with no time to focus on the bigger picture? When you first started, you probably wore every hat—handling sales, admin, customer service, and operations—only to find yourself unable to break free from the cycle.  Learn how to transition from daily grind to long-term growth. Key Takeaways Before we dive into Kerrie's story, here are some key takeaways on how to transition from daily business grind to long-term growth:  Let go. Start by delegating tasks you dislike and build trust in your team.  Fractional management can help. You don't always need a full-time executive. Part-time expertise can be just as powerful.  Processes and systems are your foundation. Streamlined, repeatable workflows will prevent inefficiencies and support scalability.  Think of your business as an investment. Just like you wouldn't manage a rental property alone, you don't have to run everything yourself.  Read more

In the latest episode of Business Built Freedom, host Josh Lewis is joined by Isaac Alexander, a digital marketing expert with a deep appreciation for entrepreneurship and AI's potential. Isaac offers a fresh perspective on leveraging AI tools, such as ChatGPT, to streamline content creation while maintaining authenticity and originality. Read more here: https://l.dorks.com.au/321

In the latest episode of Business Built Freedom, Josh chatted with Jason Tan, founder of Engage AI, about the impact of AI on sales and prospect outreach, especially on LinkedIn. With AI technology becoming a bigger part of business, their conversation zeroed in on how it's changing the game for sales and prospecting.  Read more

In the last episode of 2023, Josh looks back on the year that was. Due to the arrival of new baby Harrison, this will be the last episode of Business Built Freedom for the foreseeable future until later in 2024. Thank you to everyone for all their support - enjoy the holidays and have a great new years!    

Have you ever wondered how Google works? What's the point of the search engine? How do you get to the top? This week, Josh was joined by Tim Nelson from TPR Media to talk about all things digital marketing.  Tim Nelson is the Digital Marketing Director of TPR Media, a full-service digital agency that specialises in developing and implementing online advertising. Their team includes designers, creatives, strategy and digital specialists, right through to in-house production services that provides leading directors, producers, film crew, and post-production services to produce inspiring and incredible content. Did you like the episode? Leave us some love if so. Stay good!

One of the solutions to helping grow your business could be looking towards a strategic partnership for growth. This week, Josh is joined by David Martin from AI Group, who is an expert on all things to do with strategic partnerships. David has been part of Australia's Innovation Ecosystem for over fifteen years and has worked at the executive level across multiple industries including large and small organisations to facilitate innovative solutions to complex and wicked problems. If you liked the episode, be sure to give us some feedback and share it with a friend. Stay good!

When it comes to running a more efficient business, there are some things you can be doing in-house that can significantly improve your operations. Josh spoke to Greg Gunther from Your Business Momentum about one of the best days to do so - systematising your business. Greg has over 30 years experience in business as an owner and advisor. Together with Joshna Daya Greg co-founded a premium professional services firm - Your Business Momentum to help business leaders enduring high stress levels in these uncertain times. If you liked the episode please leave us a review. Stay good!

Have you delved into the world of Facebook ads? Dahna Borg from Bright Red Marketing joined Josh to share some valuable insights on maximise the potential of Facebook advertising.  Danha specialises in Facebook and Instagram advertising, graphics and video production for Facebook and Instagram ads, influencer sourcing and marketing and also offers marketing coaching and consulting. Liked the podcast? Leave some feedback and please share it with a friend. Stay good!

In this weeks episode of Business Built Freedom, Josh is joined by expert share trader Louise Bedford from The Trading Game to discuss everything that has to do with share trading in Australia. Louise is a best-selling author of five sharemarket books, as well as being a behavioural finance expert and the host of her own podcast Talking Trading.  Listen to Louise's podcast here: https://talkingtrading.com.au/   As always, if you've liked the episode, leave us some feedback. Stay good!