Advertise on podcast: Feed Your Brand

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★★★★☆

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Ambitious podcast pros (and aspiring pros!), this is your weekly deep dive and direct line to podcast mastery and what truly moves the needle to show success. Forget the fluff and the generic advice—Feed Your Brand delivers the actionable strategies and real-world insights you need to dominate your niche. This isn't just a podcast; it's your live mentorship and coaching, designed to fuel your thriving brand, attract your ideal audience, and generate consistent revenue. As proud supporters of PodcastersUnited.org, a non-profit movement created by podcasters, for podcasters, about podcasters, we provide all this—the podcast, live mentorship, and coaching—FREE to Podcasters! Join LIVE https://podcastersunited.org/events every Wednesday Noon PT. This year, in our live sessions, we've tackled every critical facet of the content creation ecosystem, starting with the absolute bedrock: Mindset and Foundation. Your hosts and mentors, Tracy Hazzard and Tom Hazzard; founders of the podcast hosting and podcast AI production platform, Podetize.com; have each recorded over 1500 podcast episodes, launched over 1200 shows guiding pros like you (and helped new creators avoid common pitfalls) through establishing a robust monetization strategy, building a scalable business model, and laser-focusing your unique brand story. We hammer home the non-negotiable importance of a clear mission, vision, and values to ensure your content generates authentic revenue. To keep your show growing, we cut through the noise with Content Strategy and Planning. No more haphazard ideas—we equip you with a systematic approach. Our coaching covers everything from pinpointing your target audience and dissecting their pain points to building a robust content calendar that actually works. We break down how to ideate compelling topics, structure engaging episodes that hook listeners, and craft captivating show notes that drive real engagement. Plus, we introduce frameworks for evergreen content, ensuring your efforts keep paying dividends long after initial publication. Production and Promotion are central themes because, let's be real, you need to sound and be seen like a pro. We demystify the technical aspects, exploring essential equipment, advanced recording techniques, and editing best practices for professional-grade audio. Beyond the mic, we dive deep into the art of promotion: effective launch strategies, leveraging social media like a boss, cross-promotion tactics, and SEO optimization for maximum discoverability. We show you how to repurpose content across platforms, extending your reach and impact without reinventing the wheel. Understanding your audience's journey is paramount, leading us to Audience Engagement and Community Building. We equip you with strategies to cultivate a loyal listenership, drive those crucial reviews, and build a vibrant community around your brand. We unlock the power of interactive content, Q&A sessions, and leveraging listener feedback to refine your offerings and forge stronger connections. Finally, we bring it all together with Monetization and Business Growth. We unveil diverse revenue streams beyond traditional sponsorships, including leveraging your podcast to sell products, services, and courses. We explore affiliate marketing, membership models, and the undeniable power of lead generation through your content. We provide the insights you need to scale your business, build a high-performing team, and optimize your processes for sustainable, explosive growth. Our style? Energetic, direct, and relentlessly practical. We bring you real-world examples, personal anecdotes, and step-by-step guidance—all designed to ignite your action and deliver tangible results. Feed Your Brand isn't just about launching a podcast; it's about building a powerful media asset that fuels your business, amplifies your message, and solidifies your position as an authority in your field. Join us and unlock the immense potential of strategi

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Check latest episodes from Feed Your Brand podcast

Podcast Replay Stats: Do Reruns Cause Listener Loss?

2026/04/23

Running podcast replays without a clear strategy often results in significant listener loss and a permanent dip in show authority. In this data-driven episode, Tracy Hazzard reveals illuminating research on the "replay trap." While many creators use reruns to take seasonal breaks, the statistics show an average 13.26% loss in listenership during the replay period and a lingering 10.65% drop even after new episodes resume. This "negative growth strategy" happens because loyal binge-listeners—your most valuable fans—often feel annoyed or abandoned when they see old content served as "new" in their feed. If you need to step away from the mic, there are far more effective ways to maintain your "street value" than simply republishing old files. The Hazzards explain how Apple’s shift away from automatic downloads makes consistent publishing even more critical; if you go silent for too long, the algorithm may stop serving your show to subscribers entirely. Instead of straight reruns, consider touchpoint episodes: short, off-the-cuff updates that provide current value, or "Where Are They Now" follow-ups to popular interviews. By managing expectations and keeping a maximum three-week gap between new touchpoints, you can preserve your listener base and protect your programmatic ad revenue.

Podcast Video Marketing with Whitney Lauritsen: Grow Your Show

2026/04/20

Podcast video marketing on Instagram requires a strategic mix of short-form Reels and vertical clips to capture attention and funnel scrollers back to your full episodes. Social media strategist Whitney Lauritsen explains that while conversion rates on social platforms are traditionally low, the high organic engagement of video makes it an essential tool for "broadcasting your passion" to a wider audience. By repurposing podcast recordings into 9:16 vertical clips and focusing on a strong hook in the first two seconds, creators can bypass "camera-ready" myths and use raw authenticity to build a know-like-trust relationship with their digital community. Success in video marketing stems from understanding platform-specific rules and prioritizing consistent value over high production quality. The episode outlines a clear roadmap for podcasters: set a specific aim (like growing downloads), pick the right platform, and distribute content across TikTok, LinkedIn, and YouTube Shorts on a staggered schedule to avoid redundancy. Podcasters should record in Speaker View rather than Gallery View to ensure high-quality vertical cropping and utilize tools like Canva or InShot for simple editing. By delegating tasks like keyword research and caption writing to assistants, hosts can maintain a sustainable content calendar that keeps their show visible in ever-changing social algorithms.

Becoming A Podcast Guest Magnet: Sharing The Benefits Of Guesting On A Podcast

2026/04/12

Whether you're just hitting record on your very first episode or you've got a seasoned show with thousands of listens, you may always be looking for that next big guest get. You know the one – that guest that doesn’t give podcast interviews often and is shielded by their team. But here's the thing – how do you make your podcast so irresistible that these fantastic guests are practically lining up to be featured? It's not just about getting them on air; it's about showcasing what’s in it for them – why your show offers an unparalleled platform for their message, their brand, and their reach. Get ready to turn your podcast into a magnet for the kind of guests that will genuinely boost your show's impact! Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/ __________________ Wish you could get expert podcast tips like this every week for FREE? You can! But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids. Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey. Set a reminder NOW: https://podcastersunited.org/events While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/ You get a newsletter! You get a different newsletter! And you get your own newsletter too!

Can Spotify Shut Down Your Podcast Due to a DMCA Takedown?

2026/04/10

Yes, a single copyright claim can trigger an immediate removal of your entire show from Spotify, often without prior warning or due diligence. In this cautionary episode, Tracy and Tom Hazzard detail a shocking case study involving the podcast Women Leaders on the Move. Despite having over 300 episodes and a loyal following, the show was wiped from the platform due to an automated DMCA claim filed by an AI-driven "predator" company on behalf of a major publisher. This "take down first, ask questions later" policy highlights how platforms use the Digital Millennium Copyright Act (DMCA) as a shield, leaving independent creators to navigate a week-long recovery process entirely on their own. The rise of AI search tools like Corsearch has created a "perfect storm" for podcasters. These tools often flag legitimate uses—such as an author mentioning a book title in their bio—as copyright violations. Because Spotify prioritizes "Safe Harbor" protection to avoid lawsuits, they rarely act as arbiters in these disputes. The hosts explain that for independent podcasters, there is often no "money trail" to justify legal help, making it essential to have a Standard Guest Waiver and documented permissions for every episode. This episode serves as a wake-up call to maintain high-touch relationships with guests and to be prepared to contact claimants directly rather than relying on platform support.

Podcast Succession: What Happens to Your Show if You Die?

2026/04/03

Your podcast is more than just a hobby; it is a digital asset with "street value" that needs a backup plan. In this surprisingly urgent episode, Tom and Tracy Hazzard tackle the "taboo" topic of succession planning. Whether it’s a sudden death, a legal issue, or a messy business breakup, podcasts often vanish overnight because the host was the only one with the keys. The Hazzards explain that your show has tangible value—from its installed listener base to its SEO-rich archive—and leaving it without a roadmap is like leaving a house without a will. The biggest mistake podcasters make is not owning the email address tied to their RSS feed. If a company email controls your show and you leave (or the company folds), you lose your show. Tracy and Tom break down how to create a "contract with yourself" to separate your personal brand—your voice and image—from the business entity. They also share smart ways to keep a legacy alive, like turning episodes into topic-based blogs, using AI to create an "honor agent" of your voice, or setting up a "hosting hiatus" to keep the show live while the family decides what’s next.

How to Say Thank You to Your Podcast Listeners Meaningfully

2026/03/05

A truly meaningful thank you to podcast listeners involves moving beyond generic holiday greetings to offer sincere acknowledgment, specific appreciation, and exclusive value that recognizes their time and loyalty. While tools like AI can suggest typical "Thanksgiving-themed" scripts, the most impactful messages are those that feel personal and authentic, such as thanking listeners at the beginning and end of every episode to reinforce their importance to your brand. By prioritizing genuine connection over sales-driven tactics, hosts can build deeper trust and turn passive listeners into a dedicated, thriving community. The path to building a loyal audience relies on the power of appreciation and creative recognition. Creators should implement Review Shout-outs to acknowledge individual fans, as this practice has been shown to exponentially increase engagement and review counts. Instead of standard "Cyber Monday" sales, offer exclusive rewards for listeners, such as free access to a training or a private Q&A session, which serves as a tangible thank you for their time. Finally, donating your "ad space" to a nonprofit of the month shows your audience that you are committed to using your platform for good, further strengthening the relationship between host and community.

Avoid Over-Guesting: Growing Your Podcast Authority First

2026/02/10

Over-guesting occurs when a creator prioritizes appearing on other shows more than publishing and promoting their own episodes, leading to a significant imbalance in their authority ranking. If you guest on a high-authority show that is optimized better than yours, their content can actually outrank your own platform on Google and podcast apps, effectively pushing your show down in search results. To master appearances without losing ground, hosts must maintain a consistent weekly publishing schedule and ensure they are investing as much time in their own platform as they are in external publicity. The key to a successful promotion strategy lies in the 1 to 4 ratio: for every four episodes you produce for your own platform, you should aim for one guest appearance on a non-reciprocal show. This balance ensures that you are constantly building your own "residual value" on Google and YouTube rather than just providing fleeting content for someone else's audience. By focusing on your own platform first, you avoid the trap of constantly restarting the "know, like, and trust" cycle with new audiences and instead leverage guesting as a targeted networking tool that supplements—rather than replaces—your primary brand voice.

How to Create a Simple Podcast Social Media Plan to Get Found

2026/02/06

An effective podcast social media plan prioritizes discoverability over aesthetics by focusing on high-conversion platforms and a consistent, automated posting schedule. While social media conversion rates can be as low as 1.3% due to their "interruptive" nature, podcasters can significantly boost their odds by leveraging Google-owned platforms like YouTube and cross-linking to searchable WordPress blogs. By setting "starter goals"—such as attracting a specific audience or simply maintaining a "live and posting" status—creators can build a sustainable 90-day plan that refines their "hypothesis branding" without leading to burnout or "podfade." The core of a simple social media plan lies in selecting one channel at a time to avoid overwhelm and utilizing a specific mix of multimedia assets. These assets include Episode Art, Guest Ego Bait™, Audiograms, and Video Memes, all designed to drive traffic back to your website rather than third-party apps like Apple Podcasts. To maintain a healthy audience relationship, follow the 30/30/30/10 rule: 30% original content, 30% guest/partner features, 30% interactive engagement, and 10% uniquely personal or "weird" content. Using tools like Buffer or MeetEdgar ensures your presence remains active, allowing the "residual value" of your content to work for you over time.

Boost Podcast Promo: Social Media Collaboration with Angie Lile

2026/02/04

To boost podcast promotion, creators must shift from simply tagging guests to utilizing formal platform collaboration tools that place content on both the host's and the guest’s feeds simultaneously. Social media expert Angie Lile explains that while many podcasters are great at sharing their own episodes, they often miss the massive engagement boost that comes from authentic partnership. By using the "Collaborator" feature on Instagram or the collab options on Facebook, you incentivize the algorithm to favor your post, effectively doubling your reach and tapping into your guest's existing community without the need for expensive, fake audiences. The secret to building an engaged, authentic community lies in human connection and a "common interest model" rather than relying on automated scheduling or paid ads. Angie highlights that the most effective growth happens when others advocate for your brand within niche groups or when you leverage "crossover" energy, similar to how major film franchises use character crossovers to drive viewership. By making the effort to post manually from a mobile device to access specific collaboration settings, podcasters can trigger AI-driven incentives that reward human interaction, leading to sustainable follower growth and deeper listener engagement.

How to Optimize Social Media Profiles for Loyal Podcast Fans

2026/02/04

Optimizing social media profiles requires shifting from a self-centered resume style to an outward-facing "digital trade show booth" that addresses the audience's specific pains and aspirations. Host Tracy Hazzard emphasizes that since most users are on social media for personal connection rather than business messages, your profile must serve as a compelling cold calling card. By customizing your name field with authority credentials and creating a strong, service-oriented headline, you transform a passive profile into an active lead-generation tool that builds immediate trust and invites meaningful connections. Standing out requires a strategic blend of visual impact and clear messaging across all platforms. Creators should utilize impactful banners that account for device-specific overlaps, ensuring key branding is visible on both desktop and mobile. A frictionless call to action (CTA), such as inviting users to subscribe to a podcast, works best because it meets the user where they already are without requiring complex sign-ups. By treating descriptions as "service-first" summaries rather than personal histories and utilizing maximum character counts for searchability, podcasters can effectively turn casual scrollers into binge-listeners.

YouTube Shorts Podcast: The Sweet Spot For Effective Posting

2025/12/12

The key to successful YouTube Shorts for podcasters is finding a comfortable, sustainable posting frequency that consistently provides high-value content, primarily for promotional purposes. Shorts, which are vertical videos up to three minutes but often under 60 seconds, act as an audience magnet, driving viewers to your longer-form podcast content and attracting subscribers. To avoid burnout, experts recommend batch recording your clips and using them to answer simple, searchable audience questions to supplement the snippets taken directly from your episodes. We will explore critical optimization tactics, noting that Shorts are driven by platform engagement (likes, shares, watch time) rather than traditional keyword matching. To capture attention in the short-form feed, videos need a strong hook in the first 30 seconds. For maximum search visibility, titles should be 40 characters or less, and while descriptions are less critical for search, they should utilize YouTube's upload defaults to include a consistent call-to-action and provide promotional links. Finally, creators should curate Shorts into categorized playlists on their channel to tell a coherent story and improve the viewer experience.

Video SEO: Why Your Podcast SEO Will Not Work For YouTube

2025/11/08

Podcast SEO and YouTube Video Search Optimization rely on fundamentally different algorithms; you can no longer pretend your existing podcast strategy will work on YouTube. Podcast search operates on a relevance model—providing the closest match to your search query—while YouTube prioritizes engagement and platform retention over direct keyword matching to maximize ad revenue and keep users watching. This fundamental difference requires creators to choose between being a "video-first" or "audio-first" content producer and to develop separate, optimized strategies for each platform. We’ll detail here the critical need to conduct keyword research in an anonymized way (e.g., incognito mode) to prevent your personal search history from skewing results and creating a "self-fulfilling prophecy." It explores why search terms that successfully rank a website on Google or a podcast in an app often return "no data" on YouTube, proving the disparity. For non-celebrity podcasters, adopting a podcast-first strategy is typically recommended, and leveraging third-party tools like TubeBuddy for video-specific optimization is essential to navigate YouTube's behavior-based search model.

Pause Like A Pro: A Strategic Guide To Taking A Podcast Break

2025/10/01

Hold onto your microphones, podcasters! We're hitting the refresh button to bring you an even more electrifying experience! Get ready for a major glow-up on our YouTube channels and a supercharged coaching call mentorship format. We're talking next-level content and support to help you absolutely crush your podcasting goals in the coming year. We'll also keep you ahead of the curve, sharing the latest strategies and the "why" behind every change, so we can be your trusted guide in the ever-evolving world of podcasting. Hit pause for now, this will be worth the wait! In the meantime - tell us what kind of podcast coaching you need. https://s.zoom.us/m/bZECFZAmD. For the QR Code, click HERE: Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/ __________________ Wish you could get expert podcast tips like this every week for FREE? You can! But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids. Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey. Set a reminder NOW: https://podcastersunited.org/events While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/ You get a newsletter! You get a different newsletter! And you get your own newsletter too!

Podcast Guest Confirmation Page: Cool Elements That Make Your Guest a Star

2025/09/23

Ever wonder what happens after a guest says "yes" to your podcast? The secret to seamless, professional guest booking lies in a killer confirmation page and making your guest feel valued. Discover the essential elements you need to impress your guests, streamline your process, and ensure every interview goes off without a hitch. Don't miss these crucial follow-up strategies that will elevate your podcast and make every guest experience exceptional! Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/ __________________ Wish you could get expert podcast tips like this every week for FREE? You can! But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids. Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey. Set a reminder NOW: https://podcastersunited.org/events While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/ You get a newsletter! You get a different newsletter! And you get your own newsletter too!

Stream Like A Pro: Our Exact Video Podcast Live Workflow Revealed

2025/08/27

Supercharging your podcast with a livestream can feel like conquering a complex maze! Setting up your podcast live workflow with a clear path from initial setup to flawless execution is absolutely critical for stress-free live videocasting. This isn't for the tech-challenged or those who want to just turn on the mic and wing it; this is pro stuff! Dive in to discover how to streamline your operations and deliver professional-quality content that truly captivates your audience, without ever needing to press play on the video! Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/ __________________ Wish you could get expert podcast tips like this every week for FREE? You can! But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcast WHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ET This isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids. Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey. Set a reminder NOW: https://podcastersunited.org/events While you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/ You get a newsletter! You get a different newsletter! And you get your own newsletter too!

Podcast reviews

Read Feed Your Brand podcast reviews

3.7 out of 5

3 reviews

★★★★★

NorcaltexRuth 2024/01/05

For podcasters

I have learned so much from this show. This is great for learning all the aspects of running a successful podcast.

★★★★★

malfoxley 2021/12/07

Great show!

Tracy and Tom, hosts of the podcast, highlight all aspects of marketing and more in this can’t miss podcast! The hosts and expert guests offer insigh...

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