Advertise on podcast: Beyond Better with Stacy Ennis

In today’s solo episode, I shed some light on what it looks like to work with a book coach. And because I’m a book coach myself, I have seen time and again what makes for a successful partnership. A book coach can bring incredible benefit to your writing process. But hiring a book coach is just the start—what you bring to the partnership decides how much you get out of it. I’ll talk about expectations on both sides of the process, from coaches to authors, and how to keep balance in the experience. The great news is that a book coach is rooting for you! They want to see you succeed, and they’re going to be following you and your success long after you work together. So this engagement is really a long-term relationship. If you want to learn valuable tips about working with a book coach and getting the most out of your experience, this episode is for you! Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthor To submit a question, email [email protected] or join my email list http://stacyennis.com/join

If you’ve ever faced a life-altering medical diagnosis, you know how that moment can stop you in your tracks, forcing you to reevaluate your priorities. Today’s guest came face-to-face with such a moment, a type A workaholic whose life was upended by a stage IV colon cancer diagnosis he never saw coming. Lee Rafkin, owner of Rafkin Brand Consulting, shares his powerful and inspiring story of resilience, recovery, and reinvention, encouraging others diagnosed with colon cancer that there’s hope for a second act. We talk about Lee’s author journey that began with a darkly funny “top ten list” he presented at a Colon Cancer Alliance fundraiser. We also talk about the value of a writing community, and how joining a writing group for first-time authors helped him learn how to move from marketing copy to emotional, literary storytelling. Lee Rafkin is a brand manager, marketing consultant, CMO, and communications professional with a mission to destigmatize colon cancer so people don’t ignore the symptoms. Lee lives with his wife, Keri, in the Berkshires in western Massachusetts and enjoys traveling, riding his motorcycle, and perfecting his Spanish. Join me in this inspiring episode, and learn how one author’s journey from a cancer diagnosis to being cancer-free led him to impact his audience for a deeper health awareness. Book recommendations: The Last Lecture, by Randy PauschThe Little Prince, by Antoine de Saint-ExuperyEveryone Poops, by Taro Gomi Get to know Lee: WebsiteLinkedInBook Always Order Ice CreamFacebook @lee.rafkinRafkin Brand Consulting Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthor

Many future authors believe they must write a book by themselves and figure out everything on their own. Do you relate to this? Perhaps you have a vision for writing a book and impacting your readers with your message, but you aren’t aware of the support that’s readily available. I have great news for you! You don’t have to go it alone. In today’s episode, I get to share incredibly useful information to help you find just the right nonfiction book coach. Instead of wandering aimlessly with no idea where to turn, you get to take away practical steps for moving forward with your dream. You’ll learn what to look for in a book coach—from being a partner to collaborate with to providing skilled guidance to shape your book to knowing how to use AI with your work. If you’re interested in learning how to partner with a book coach, join me and learn how a good coach enriches the writing experience and leaves you with a skill, not just a finished manuscript. And you get to the finish line with the support you need. Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthor To submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

We all hit those times when we get stuck, whether it’s momentary or in chronic patterns where the same situation keeps repeating with no way through. This is the core of today’s episode, where I’m joined by Dr. Robert Sicora, an accomplished author, thought leader, and consultant, who works with leaders and organizations to move past toxic patterns to thrive in the workplace. We discuss getting to the root of stressors and how we can learn to respond creatively instead of reactively—a definite skill we can all use so we can get back in the flow. We also get to talk about Robert’s journey as an author. He has written four books, written collaboratively and often as fables (one of my favorite forms of writing!). He shares what it takes to have an impact—and it starts before you begin writing. Recognized as an organization development and human resources thought leader and facilitator, Robert has helped thousands of leaders view themselves and their organization through the Leading from the Helm, Discover the Leader Within, and 8 Factors of Engagement methodologies. His goal is to provide every individual, team, organization, and community a unique perspective on how to transform into their full individual and collective potential. If you’re in a place of “stuckness,” this episode is a must-listen, as you will be sure to benefit from the thoughtful perspective of what it takes to get back on track. Book recommendation: Good to Great, by Jim CollinsGet to know Robert: Website Sicora Consulting, Inc.LinkedInYouTube @sicoraconsulting8407 Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthor To submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

Join me as I have a delightful conversation with Luzy King, a Latina money expert and founder of Say Hola Wealth, who has made it her mission to take the confusion out of finances and teach others to trust themselves with handling money and building wealth (a topic we can all benefit from!). Luzy also shares what it means to push back at cultural barriers and redefine what success looks like. Luzy has made it her mission to help women pay off debt, start investing, and launch businesses that align with their values and purpose. And she has written a financial guide to help first-generation Latinas break through self-imposed barrier, Cash Libre: 10 Pillars to Help You Reclaim Your Purpose and Financial Freedom. So you know we’re going to talk about her book-writing experience! We also discuss what you need to prepare for beyond the manuscript (hint: publishing costs, PR, and launch) and how to approach those phases successfully. Luzy is an award-winning financial educator and international speaker who guides first-generation Latinas and women of color in transforming their relationship with money so they can build wealth with confidence—without guilt or burnout. If you’re interested in stepping into greater financial confidence—and want to publish a book along the way—this inspirational episode is for you! Book recommendation: The House on Mango Street, by Sandra CisnerosGet to know Luzy: WebsiteLinkedInInstagram @sayholawealthCash Libre Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthor To submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

When you’re ready to publish your book, how do you know where to find a quality publisher? There are lots of options online with promises practically shouting for your attention. Some of them are scams by fake editors and bad marketers, which will end up wasting your time and money.  Join me in today’s episode, as I talk about the ways you can vet the pros and avoid those time-wasting, wallet-draining scams—from checking credentials, reviews, and work history to matching the professionals’ niche with your book’s genre for better quality and targeted support. Learn how to position yourself for success, so you can focus on quality over speed and avoid the lure of cheap promises connected to low quality and risks.  If you’re ready to look for a quality publisher, even if you’re not finished writing your book yet, this episode will help you create a strategic approach to find the best fit for you.  Follow me on:  Instagram @stacyennis Facebook @stacyenniscreative  LinkedIn YouTube @stacyennisauthor To submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

In this episode, I’m breaking down the mistakes I see most often with future authors and why so many great books stall out before they ever reach readers. A muddy book message is one of the biggest culprits that will sabotage your success. Without a strong, clear theme, writing and marketing will both suffer. I’ll talk about why skipping a detailed outline costs you time and structural issues later, and why writing for “everyone,” instead of one ideal reader, weakens your message and your promotional efforts. We’ll also get into why treating book writing like any other kind of writing—rather than the distinct skill it is—leads to unnecessary struggle, and why forcing your writing time into an unsustainable schedule is a fast track to burnout. If you want your book to actually make it to publication, this episode is for you. Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

bestsellers. We dig into what it means to work with a ghostwriter—a very different experience than working with AI. Unlike AI, a ghostwriter polishes your ideas, preserves your voice, and collaborates with you using in-depth interviews and iterative feedback. We discuss what defines author-ghostwriter success, as well as red flags to look for when choosing a ghostwriter (such as sites run by AI instead of humans), and AI limitations that can create big roadblocks to publishing. If you’ve ever wondered what ghostwriting involves, and whether it’s the right fit for your book, this episode is a must-listen! Kevin Anderson is a #1 New York Times bestselling editor, a #1 national bestselling author, and an entrepreneur and founder of multiple seven- and eight-figure editorial service businesses. His flagship company, Kevin Anderson & Associates (KAA) has worked with numerous bestselling and award-winning authors, prominent literary agents, Big 5 publishers, and a long list of public figures, successful professionals, and aspiring authors. Book recommendation: Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, by Will Guidara Get to know Kevin: WebsiteInstagram @kawritingTwitter @KAWritingFacebookLinkedInFollow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

burnout. Did you know you can create a blueprint that works for you that’s adjustable and tailored to your needs? Join me in this solo episode as I cut through the mystery of how to write a nonfiction book using tips and strategies I share with my clients. I describe how to evaluate your needs and situation and effectively plan out your writing schedule, while setting realistic expectations and goals. I’ll even explore different options you can choose for accountability, from tailored support through coaching to peer partners providing weekly check-ins. Get ready to take notes and learn how to customize your experience to your unique situation and goals. Here’s to progress in writing (and finishing) your book! Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

Writing a book as an entrepreneur isn't just about authorship—it's about amplifying your vision, expanding your reach, and building your business. In this episode, I walk you through my proven step-by-step system—used by 100+ successful authors—for writing a nonfiction book that aligns with your entrepreneurial goals. You'll learn: How to clarify your author vision and align it with your business strategyWhat goes into creating a powerful book concept and outlineHow to calendar your writing time for consistent, productive outputWhy editing is a team effort (and what kind of editor you really need)How to choose between self, hybrid, or traditional publishingThe marketing strategies that turn your book into a long-term growth assetIf you’re ready to add “author” to your title and scale your brand with purpose, this episode is your roadmap. Watch the full YouTube video here. Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

You’ve got a big idea—a message you know the world needs to hear. But how do you take that idea and actually turn it into a best-selling book? In this episode, I share the three rules every impactful author follows to transform their ideas into a powerful, unforgettable book: Make a bold statementUncover the simplicityTell great storiesWhether you’ve been dreaming about your book for years or you’re just starting to explore the possibility, these three rules will help you move from “someday” to creating the book that truly changes lives—including your own. Show notes: Read the full blog post here: https://stacyennis.com/3-rules-to-turn-your-big-idea-into-a-best-selling-book/.Watch the full YouTube video here. Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthor To submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

This week's episode is part of a series of replays while I'm on vacation (or "holiday," as they say in Europe!). Rita and I pulled together some of our favorites—and yours—to share while I'm away. With over 250 episodes to choose from, there's a good chance you haven't heard this one, and if you have, maybe it's just the reminder you need this week. Enjoy, and I'll be back with you before you know it! In this episode, I’m walking you through a realistic book publishing timeline—from first idea to finished book launch. Whether you’re planning to self-publish or go hybrid, this guide will help you understand what takes how long, what tasks overlap, and how to create a schedule that fits your life. Here’s what we’ll cover: How long writing the first draft actually takesWhat editing involves and how to plan for itAll the moving pieces in the publishing processWhat your launch timeline should really look likeWhy rushing rarely leads to great resultsAnd two timeline options to help you plan your own path: a 12-month sprint or an 18-month steady marathon.🔗 Get the full blog post + timeline breakdown here. Resources: 📘 ⁠Download my free 10 Things You Should Know Before Writing a Nonfiction Book⁠ Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

This week's episode is part of a series of replays while I'm on vacation (or "holiday," as they say in Europe!). Rita and I pulled together some of our favorites—and yours—to share while I'm away. With over 250 episodes to choose from, there's a good chance you haven't heard this one, and if you have, maybe it's just the reminder you need this week. Enjoy, and I'll be back with you before you know it! Are you staring at that blank page wondering if you’re really cut out to write a book? I'm a bestselling author, book coach, and someone who used to wrestle with those exact doubts. What if I told you that writing a book isn’t reserved for experts, perfectionists, or people who “already know it all”? It’s a learnable skill. And yes, you can absolutely do this. In this episode, I’ll walk you through: 👉 Why feeling “not enough” is totally normal 👉 How consistency and mindset win over “talent” any day If you’ve been holding back because you’re not sure you’re “qualified enough,” or because fear keeps showing up—this is your sign to move forward. Your story, your message, your voice matters more than you realize. 🔗 Get the full blog post here. 📘 ⁠Download my free 10 Things You Should Know Before Writing a Nonfiction Book⁠. Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

Your brand matters—because it’s how you show up for your clients, the spaces you want to be in, the people you want to be with. Quality photos are an asset for your business, especially if it’s an online business, because they are creating a perception of your brand. By keeping your headshots and photos updated, you’re making an active decision to take control of your narrative. Today’s episode features my personal experience of preparing for and initiating a photoshoot for my brand. Rita Domingues, our amazing head of marketing, joins me to talk about the process so you can have a successful experience (and even avoid a mistake I made!). Rita and I get into the useful, practical steps of what’s involved: the timeline, where to use the photos (hint: your media kit), budget, and team collaboration. We even discuss what to look for in choosing a photographer. There are many conversations to have and details to consider, and we walk you through each step as you consider how to up-level your brand through quality photos. If you’re looking to improve your brand’s perception, this episode is a must! Brand Photo Shoot Strategy: Updated photos reflect personal growth, brand maturity, and location-based lifestyle, replacing 7-year-old images for marketing use.Photographer Selection: Chose a local professional with aligned vision via discovery calls, ensuring flexibility and creative collaboration during the shoot.Photo Shoot Execution: Nearly 230 images over 3.5 hours captured varied styles, using multiple locations and professional styling to support brand storytelling.Budget & Resources: Total cost about $1,500 covering photography, hair, makeup, and outfits; flexible budgeting advised based on business stage.Marketing Integration: Large image library enables multi-platform use, enhancing visual storytelling and readiness for media opportunities.Team Collaboration: Key roles included planner/assistant managing logistics remotely, photographer bringing creative expertise, and day-of support boosting morale.Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

Many of you dream of making a living as a writer. Well, today’s episode features just the guest you need to learn from. Jane Friedman has spent many years in the publishing industry and knows a thing or two about what it takes to build a solid business of being a writer. Jane shares from her wealth of experience, and we get to talk shop about what it means to be emotionally resilient and set realistic expectations. We also discuss the nitty-gritty details of how to establish your writing business, like balancing income streams, integrating art, and avoiding the rabbit hole of social media toxicity. Jane has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Bottom Line, the essential publishing industry newsletter for authors, and her latest book is The Business of Being a Writer, Second Edition (University of Chicago Press), which received a starred review from Library Journal. If you’ve thought about pursuing a career as a writer, this episode covers the essentials for success. Listen in now! Get to know Jane: WebsiteInstagram @janefriedmanFacebook @janefriedmanJoin the free newsletter, Electric SpeedBook recommendation:  How to Say Goodbye, by Wendy MacNaughtonFollow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my http://stacyennis.com/join and fill out the form on the page.