Advertise on podcast: Beyond Better with Stacy Ennis

Join me as I have a delightful conversation with Luzy King, a Latina money expert and founder of Say Hola Wealth, who has made it her mission to take the confusion out of finances and teach others to trust themselves with handling money and building wealth (a topic we can all benefit from!). Luzy also shares what it means to push back at cultural barriers and redefine what success looks like. Luzy has made it her mission to help women pay off debt, start investing, and launch businesses that align with their values and purpose. And she has written a financial guide to help first-generation Latinas break through self-imposed barrier, Cash Libre: 10 Pillars to Help You Reclaim Your Purpose and Financial Freedom. So you know we’re going to talk about her book-writing experience! We also discuss what you need to prepare for beyond the manuscript (hint: publishing costs, PR, and launch) and how to approach those phases successfully. Luzy is an award-winning financial educator and international speaker who guides first-generation Latinas and women of color in transforming their relationship with money so they can build wealth with confidence—without guilt or burnout. If you’re interested in stepping into greater financial confidence—and want to publish a book along the way—this inspirational episode is for you! Book recommendation: The House on Mango Street, by Sandra CisnerosGet to know Luzy: WebsiteLinkedInInstagram @sayholawealthCash Libre Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthor To submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

When you’re ready to publish your book, how do you know where to find a quality publisher? There are lots of options online with promises practically shouting for your attention. Some of them are scams by fake editors and bad marketers, which will end up wasting your time and money.  Join me in today’s episode, as I talk about the ways you can vet the pros and avoid those time-wasting, wallet-draining scams—from checking credentials, reviews, and work history to matching the professionals’ niche with your book’s genre for better quality and targeted support. Learn how to position yourself for success, so you can focus on quality over speed and avoid the lure of cheap promises connected to low quality and risks.  If you’re ready to look for a quality publisher, even if you’re not finished writing your book yet, this episode will help you create a strategic approach to find the best fit for you.  Follow me on:  Instagram @stacyennis Facebook @stacyenniscreative  LinkedIn YouTube @stacyennisauthor To submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

In this episode, I’m breaking down the mistakes I see most often with future authors and why so many great books stall out before they ever reach readers. A muddy book message is one of the biggest culprits that will sabotage your success. Without a strong, clear theme, writing and marketing will both suffer. I’ll talk about why skipping a detailed outline costs you time and structural issues later, and why writing for “everyone,” instead of one ideal reader, weakens your message and your promotional efforts. We’ll also get into why treating book writing like any other kind of writing—rather than the distinct skill it is—leads to unnecessary struggle, and why forcing your writing time into an unsustainable schedule is a fast track to burnout. If you want your book to actually make it to publication, this episode is for you. Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

bestsellers. We dig into what it means to work with a ghostwriter—a very different experience than working with AI. Unlike AI, a ghostwriter polishes your ideas, preserves your voice, and collaborates with you using in-depth interviews and iterative feedback. We discuss what defines author-ghostwriter success, as well as red flags to look for when choosing a ghostwriter (such as sites run by AI instead of humans), and AI limitations that can create big roadblocks to publishing. If you’ve ever wondered what ghostwriting involves, and whether it’s the right fit for your book, this episode is a must-listen! Kevin Anderson is a #1 New York Times bestselling editor, a #1 national bestselling author, and an entrepreneur and founder of multiple seven- and eight-figure editorial service businesses. His flagship company, Kevin Anderson & Associates (KAA) has worked with numerous bestselling and award-winning authors, prominent literary agents, Big 5 publishers, and a long list of public figures, successful professionals, and aspiring authors. Book recommendation: Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, by Will Guidara Get to know Kevin: WebsiteInstagram @kawritingTwitter @KAWritingFacebookLinkedInFollow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

burnout. Did you know you can create a blueprint that works for you that’s adjustable and tailored to your needs? Join me in this solo episode as I cut through the mystery of how to write a nonfiction book using tips and strategies I share with my clients. I describe how to evaluate your needs and situation and effectively plan out your writing schedule, while setting realistic expectations and goals. I’ll even explore different options you can choose for accountability, from tailored support through coaching to peer partners providing weekly check-ins. Get ready to take notes and learn how to customize your experience to your unique situation and goals. Here’s to progress in writing (and finishing) your book! Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

Writing a book as an entrepreneur isn't just about authorship—it's about amplifying your vision, expanding your reach, and building your business. In this episode, I walk you through my proven step-by-step system—used by 100+ successful authors—for writing a nonfiction book that aligns with your entrepreneurial goals. You'll learn: How to clarify your author vision and align it with your business strategyWhat goes into creating a powerful book concept and outlineHow to calendar your writing time for consistent, productive outputWhy editing is a team effort (and what kind of editor you really need)How to choose between self, hybrid, or traditional publishingThe marketing strategies that turn your book into a long-term growth assetIf you’re ready to add “author” to your title and scale your brand with purpose, this episode is your roadmap. Watch the full YouTube video here. Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

You’ve got a big idea—a message you know the world needs to hear. But how do you take that idea and actually turn it into a best-selling book? In this episode, I share the three rules every impactful author follows to transform their ideas into a powerful, unforgettable book: Make a bold statementUncover the simplicityTell great storiesWhether you’ve been dreaming about your book for years or you’re just starting to explore the possibility, these three rules will help you move from “someday” to creating the book that truly changes lives—including your own. Show notes: Read the full blog post here: https://stacyennis.com/3-rules-to-turn-your-big-idea-into-a-best-selling-book/.Watch the full YouTube video here. Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthor To submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

This week's episode is part of a series of replays while I'm on vacation (or "holiday," as they say in Europe!). Rita and I pulled together some of our favorites—and yours—to share while I'm away. With over 250 episodes to choose from, there's a good chance you haven't heard this one, and if you have, maybe it's just the reminder you need this week. Enjoy, and I'll be back with you before you know it! In this episode, I’m walking you through a realistic book publishing timeline—from first idea to finished book launch. Whether you’re planning to self-publish or go hybrid, this guide will help you understand what takes how long, what tasks overlap, and how to create a schedule that fits your life. Here’s what we’ll cover: How long writing the first draft actually takesWhat editing involves and how to plan for itAll the moving pieces in the publishing processWhat your launch timeline should really look likeWhy rushing rarely leads to great resultsAnd two timeline options to help you plan your own path: a 12-month sprint or an 18-month steady marathon.🔗 Get the full blog post + timeline breakdown here. Resources: 📘 ⁠Download my free 10 Things You Should Know Before Writing a Nonfiction Book⁠ Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

This week's episode is part of a series of replays while I'm on vacation (or "holiday," as they say in Europe!). Rita and I pulled together some of our favorites—and yours—to share while I'm away. With over 250 episodes to choose from, there's a good chance you haven't heard this one, and if you have, maybe it's just the reminder you need this week. Enjoy, and I'll be back with you before you know it! Are you staring at that blank page wondering if you’re really cut out to write a book? I'm a bestselling author, book coach, and someone who used to wrestle with those exact doubts. What if I told you that writing a book isn’t reserved for experts, perfectionists, or people who “already know it all”? It’s a learnable skill. And yes, you can absolutely do this. In this episode, I’ll walk you through: 👉 Why feeling “not enough” is totally normal 👉 How consistency and mindset win over “talent” any day If you’ve been holding back because you’re not sure you’re “qualified enough,” or because fear keeps showing up—this is your sign to move forward. Your story, your message, your voice matters more than you realize. 🔗 Get the full blog post here. 📘 ⁠Download my free 10 Things You Should Know Before Writing a Nonfiction Book⁠. Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

Your brand matters—because it’s how you show up for your clients, the spaces you want to be in, the people you want to be with. Quality photos are an asset for your business, especially if it’s an online business, because they are creating a perception of your brand. By keeping your headshots and photos updated, you’re making an active decision to take control of your narrative. Today’s episode features my personal experience of preparing for and initiating a photoshoot for my brand. Rita Domingues, our amazing head of marketing, joins me to talk about the process so you can have a successful experience (and even avoid a mistake I made!). Rita and I get into the useful, practical steps of what’s involved: the timeline, where to use the photos (hint: your media kit), budget, and team collaboration. We even discuss what to look for in choosing a photographer. There are many conversations to have and details to consider, and we walk you through each step as you consider how to up-level your brand through quality photos. If you’re looking to improve your brand’s perception, this episode is a must! Brand Photo Shoot Strategy: Updated photos reflect personal growth, brand maturity, and location-based lifestyle, replacing 7-year-old images for marketing use.Photographer Selection: Chose a local professional with aligned vision via discovery calls, ensuring flexibility and creative collaboration during the shoot.Photo Shoot Execution: Nearly 230 images over 3.5 hours captured varied styles, using multiple locations and professional styling to support brand storytelling.Budget & Resources: Total cost about $1,500 covering photography, hair, makeup, and outfits; flexible budgeting advised based on business stage.Marketing Integration: Large image library enables multi-platform use, enhancing visual storytelling and readiness for media opportunities.Team Collaboration: Key roles included planner/assistant managing logistics remotely, photographer bringing creative expertise, and day-of support boosting morale.Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

Many of you dream of making a living as a writer. Well, today’s episode features just the guest you need to learn from. Jane Friedman has spent many years in the publishing industry and knows a thing or two about what it takes to build a solid business of being a writer. Jane shares from her wealth of experience, and we get to talk shop about what it means to be emotionally resilient and set realistic expectations. We also discuss the nitty-gritty details of how to establish your writing business, like balancing income streams, integrating art, and avoiding the rabbit hole of social media toxicity. Jane has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Bottom Line, the essential publishing industry newsletter for authors, and her latest book is The Business of Being a Writer, Second Edition (University of Chicago Press), which received a starred review from Library Journal. If you’ve thought about pursuing a career as a writer, this episode covers the essentials for success. Listen in now! Get to know Jane: WebsiteInstagram @janefriedmanFacebook @janefriedmanJoin the free newsletter, Electric SpeedBook recommendation:  How to Say Goodbye, by Wendy MacNaughtonFollow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my http://stacyennis.com/join and fill out the form on the page.

Today’s episode features a very special guest, Hadassa Candiani, known professionally as Adassa, whom you may recognize as the voice of Dolores Madrigal in Disney’s Encanto. In this vulnerable conversation, I get to talk with Adassa about what it means to keep showing up—for your family, your work, and yourself. Adassa shares her experience of surviving a Covid-related paralysis that nearly ended her career and left her unable to sing, move, or care for her children. Her healing came through her faith and husband’s support. We also talk about how creative expression through writing her memoir, combined with music, gave her a new outlet for healing, as well as breaking down the stigma around struggles. Adassa is an Oscar, Grammy, and Golden Globe winning artist and a featured vocalist on the Billboard Hot 100 number-one hit “We Don’t Talk About Bruno.” A Colombian American mother of seven, she has performed alongside Lin-Manuel Miranda (who is kind of a hero in our household), Pitbull, Snoop Dogg, and Megan Thee Stallion. Her debut memoir, Love Keeps Showing Up: Music, Messes, and Miracles, releases alongside a ten-track country album, both telling the story of a woman who kept going with when everything said stop. If you are facing challenges in your life that seem overwhelming and need a little inspiration to keep going, you will certainly enjoy listening to this delightful interview. And stay tuned for a little extra at the end! Get to know Adassa: WebsiteTikTok @adassaofficialX @adassaofficialFacebook @adassaofficialpageInstagram @adassaofficialLinkedIn Book recommendations: The Giver: A Story About Conformity, Control, and Society, by Lois LowryThe Sunshine Mind: 100 Days to Finding the Hope and Joy You Want, by Tanya Radd and Raquelle Stevens Follow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthor To submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

In today’s episode, I get to talk with Pamela Slim, an expert for experts, who helps business owners leverage their IP to scale. Of course, you know that a book lives in that scale strategy, so we'll be talking about how your book can be a tool to package ideas, build awareness, and generate demand. We talk about the specific point of view that you, as an expert, have and the process you go through in your business—questions you ask, models you share. We discuss about how to get really clear about your methods and how to codify them and scale your ideas. Pamela Slim is an award-winning author, speaker, and agency owner who has spent three decades helping business owners scale their businesses and IP. The Pamela Slim Agency (PSA) specializes in productizing service businesses and the design and development of certification and licensing programs. Pam is the author of Escape from Cubicle Nation, Body of Work, and The Widest Net, which won the Best Sales and Marketing Book of 2021 from Porchlight Books. If you’re a service-based entrepreneur or business owner, or maybe you’re a 9-to-5, and you really desire to someday run your own business (a beyond better life you imagine for yourself), this conversation is for you! Get to know Pamela: WebsiteLinkedInInstagram @pamslimBook recommendation: If You Want to Write: A Book About Art, Independence and Spirit, by Brenda Ueland Follow me on: Instagram @stacyennisFacebook @stacyenniscreative LinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

Everyone in publishing has their own love story with books, and today we get to hear from Emma Lowe, director of the London Book Fair (LBF). Emma and I will be discussing the importance of humanity and publishing, like creating inclusive spaces to support diverse reading needs and neurodivergent engagement. We also dig into the hot topic of AI and how AI intersects with the world of publishing. Emma shines a light on how LBF has integrated self-publishing into a traditional publishing trade show. Self-published authors have gained a huge amount of space in the publishing playing field, especially when traditional publishing methods are slightly less relevant for authors. Whether you're an aspiring author, a published author, a publishing professional of any kind, or somebody who’s just publishing curious, you are sure to gain a lot from this conversation. With over two decades of experience spanning publishing, media, and events, Emma Lowe took up the role of director of LBF in July 2025. She began her career at RX working as head of sales for LBF, before spending nine years as commercial director at The Bookseller, followed by roles as publishing account director at GlassBoxx and head of events at HarperCollins. She is widely regarded as a careful, detail-oriented leader with a warm personality and deep roots in the UK publishing community. Get to know Ema: LinkedInLondon Book FairThe Alliance of Independent AuthorsTonies BoxBook recommendation: A Room with a View, by E.M. ForsterFollow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.

You are ready to start writing—your desk is ready with pens and highlighters and sticky notes. You’ve cleared your schedule and everyone knows not to disturb you. Where do you start? It feels good to write, but you’re not sure where you’re headed. Just as you prepare your area and your schedule for the writing process, you need to prepare your road map for writing success. Join me in this session as I talk about one of the greatest tools you could ever develop for your writing—and it’s not AI. A strong book outline reflects your deepest level of thinking as you shape and clarify your book’s message. It’s your deep dive into your core message and who you’re writing to. If you have a passion to write a compelling book and need direction on how to get started—and lay a solid foundation for quality and impact—this episode is for you. Show notes: How to use AI ethically and legally in your book episodeFollow me on: Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.