Advertise on podcast: Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

Josh Davis talks with Jason Barnard about scaling past grit. What got you here won't get you there—and Josh Davis knows this better than most. In this episode of Fastlane Founders and Legacy, we sit down with Josh Davis, a 5x founder and turnaround expert who scaled his logistics startup to acquisition in just 3 years. Drawing from his experience building and exiting multiple companies, Josh reveals the exact moment grit stopped working and what replaced it. 🎯 KEY TAKEAWAYS: ✓ Grit gets you to $1M—but systems, people, and delegation get you beyond✓ Account management over acquisition: expand existing customers before hunting new ones✓ Hire for attitude, character, and values—skills can be taught✓ A rigorous hiring process with real-world test projects reduces hiring failure✓ The $1M ceiling is typically a leadership problem, not a strategy problem✓ The shift from working IN the business to working ON the business is transformational 🎖️ GUEST: Josh Davis | Co-Founder & CEO, JL Davis Enterprises #FastlaneFounersAndLegacy #Entrepreneurship #BusinessScaling #Startups #Founders #Leadership #BusinessExit #Scaling #JoshDavis #EntrepreneurJourney #BusinessStrategy #Delegation #GritAndGrace #FounderMindset #BusinessAdvisory #ScaleUp #EntrepreneurialMindset Links to pieces of content relevant to this topic:Josh Davis Join Josh Davis and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 18 November 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=6GZr-jaH54s Organized by Kalicube®.

Tom Freiling talks with Jason Barnard about the authority engine. Is Publishing a Book Your Authority Engine? Publishing isn't just about book sales—it's about building unstoppable authority, discoverability, and legacy in the AI era. In this episode, Jason Barnard sits down with Tom Freiling, founder of Freiling Agency and veteran publisher, to reveal why writing a book is the fastest way to establish yourself as an expert in your field. Discover how books unlock opportunities that podcasts and social media can't: speaking engagements, media appearances, high-stakes algorithmic visibility, and long-term credibility that compounds for years. Tom shares the truth about self-publishing vs. traditional publishing, the AI writing debate, and the real timeline for launching your book. The takeaway: If you want algorithmic authority and human credibility, a published book is your most powerful asset. #AuthorityEngine #Publishing #BookAuthor #Authority #Discoverability #ThoughtLeadership #FastLaneFounders #JasonBarnard #Kalicube #AuthorEntrepreneur Links to pieces of content relevant to this topic:Tom Freiling Join Tom Freiling and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 11 November 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=UeYqnU7jczs Organized by Kalicube®.

Peter Goldstein talks with Jason Barnard about integration over balance. Is balance overrated? In this compelling episode of Fastlane Founders and Legacy, we sit down with Peter Goldstein, seasoned CEO, entrepreneur, and author of The Entrepreneur's IPO, who challenges conventional wisdom about work-life balance. With 35+ years of experience building businesses, taking companies public, and scaling enterprises across three continents, Peter reveals why integration—not balance—is the key to sustained success and avoiding burnout. Drawing from his Wall Street insights and personal journey from the trading floors to leading companies globally, Peter shares battle-tested strategies for CEOs and founders seeking to: ✅ Unlock your natural 15% sweet spot and scale the rest✅ Build systems and processes that protect your values during aggressive growth✅ Master self-leadership and embodied leadership for sustainable performance✅ Design your life intentionally around what matters most✅ Navigate high-stakes decisions without sacrificing well-being or mission This conversation delivers pragmatic frameworks for CEOs who want to grow their business tenfold without losing themselves in the process. Peter's approach combines rigorous business discipline with holistic leadership—proving that the most successful entrepreneurs aren't those working 12-hour days, but those working with intention, integration, and impact. Discover why integration is the ultimate competitive advantage for founders, CEOs, and high-performing leaders. #IntegrationOverBalance #LeadershipDevelopment #SelfLeadership #CEOGrowth #Entrepreneurship #IPO #StartupScaling #BusinessStrategy #Fastlane #LeadershipCoaching #WallStreet #BusinessLeadership #JasonBarnard #PeterGoldstein Links to pieces of content relevant to this topic:Peter Goldstein Join Peter Goldstein and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 04 November 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=Nt4vMVaPFfc Organized by Kalicube®.

David Steele talks with Jason Barnard about multifaceted entrepreneurship. What if you could run multiple successful businesses while working just 25 hours a week? In this episode, Jason Barnard sits down with David Steele, founder and CEO of One Wealth Advisors (managing over $1 billion in assets) and executive chairman of Flour + Water Hospitality Group (7 restaurants and growing). Drawing from 34 years of entrepreneurial experience across finance, hospitality, and the arts, David reveals why building generational companies beats chasing venture-backed unicorns—and how "delegate to elevate" can transform your work-life balance. This conversation delivers battle-tested strategies for entrepreneurs managing multiple passions, showing you how to scale without burnout, hire for determination over talent, and why AI won't replace human connection in business. Catch this episode to discover how slow, intentional growth creates lasting wealth while others chase quick exits. #Entrepreneurship #MultifacetedLeadership #GenerationalBusiness #WealthManagement #Hospitality #DelegateToElevate #AIResistantBusiness #LegacyBuilding #CEOCoaching #BusinessStrategy Links to pieces of content relevant to this topic:David Steele Join David Steele and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 28 October 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=NER326942QY Organized by Kalicube®.

Jonathan Kazarian talks with Jason Barnard about events ROI. Can events do more than fill seats? Absolutely. In this episode of Fastlane Founders and Legacy, Jason Barnard and Jonathan Kazarian (Founder and CEO of Accelevents) unpack how to maximize event ROI by transforming offline participation into online authority. You’ll learn how smart event strategies can: Boost your brand visibility on Google and AI search Build credibility with both humans and algorithms Extend event content for year-round impact Connect attendees and sponsors more effectively through digital tools Whether you’re an entrepreneur, event organizer, or B2B marketer, this conversation lays out proven frameworks to make every event work harder for your brand. Watch until the end to learn how events can shape your digital footprint and create measurable business growth that lasts long after the lights go down. #EventROI #EventTech #AIMarketing #JasonBarnard #JonathanKazarian #BrandVisibility #EventStrategy #SEO Links to pieces of content relevant to this topic:Jonathan Kazarian Join Jonathan Kazarian and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 21 October 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=GO2q2PIDEfg Organized by Kalicube®.

Jon Ostenson talks with Jason Barnard about the hidden franchise goldmine. Could non-food franchising be your ticket to financial freedom without the headaches of fast food? In this episode, we sit down with Jon Ostenson, founder of Inc. 5000 company FranBridge Consulting and top 1% franchise consultant. Drawing from his experience as a former Inc. 500 franchise executive and bestselling author of "Non-Food Franchising," Jon reveals why the smartest wealth-builders are avoiding restaurants and choosing profitable, AI-resistant businesses instead. This conversation delivers battle-tested strategies for entrepreneurs seeking passive income streams, showing you how to leverage proven franchise systems in the $52 billion industries most people can't even name. Catch this episode to discover the hidden goldmine that's creating millionaires while others chase trendy startups. #Franchising #NonFoodFranchise #PassiveIncome #BusinessOwnership #WealthBuilding #Inc5000 #LegacyBuilding Links to pieces of content relevant to this topic:https://www.listennotes.com/podcasts/entrepreneurs-on/non-food-franchise-it3XeVfxa6s/https://www.listennotes.com/podcasts/travis-makes-money/make-money-with-non-food-HvjbA67dL1k/https://www.listennotes.com/podcasts/entrepreneur/270-once-again-the-return-of-e4ECfr1Rqmc/https://www.youtube.com/watch?app=desktop&v=x6V9iLr8XroJon Ostenson Join Jon Ostenson and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 14 October 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=fRu5jAQx0nk Organized by Kalicube®.

Andrew Hulbert talks with Jason Barnard about exit, reset, and legacy. What happens when a council estate kid turns £0 into a £50 million company, exits at 37, and discovers the real journey begins after the sale? In this episode of Fastlane Founders and Legacy, we sit down with Andrew Hulbert, the visionary founder of Pareto FM. Andrew shares his raw, unfiltered journey from working-class roots to entrepreneurial success, revealing why only 15% of founders who successfully exit are truly happy—and how he became one of them. Discover how to rebuild a life centered on family and rediscovering joy in the mundane after a decade of full-throttle growth. Andrew also explains how to engineer an exit that protects your future by hiring a CEO before you sell and ensuring the business can thrive without you. Catch this episode to understand why pressing pause can be the most powerful business decision, and how authentic legacy is built not just through what we achieve, but through the life we choose to live after the exit. #ExitStrategy #EntrepreneurialLegacy #BusinessSuccess #LifeAfterExit #LegacyBuilding #FastlaneFounders #Entrepreneurship #WorkingClassToWealth Links to pieces of content relevant to this topic:Andrew Hulbert Join Andrew Hulbert and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 07 October 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=LY7C4Ldk9VQ Organized by Kalicube®.

Eli Lopian talks with Jason Barnard about AICracy. Could an AI be your most valuable co-founder, guiding your company to its next major milestone? In this episode, we sit down with Eli Lopian, the visionary Founder and CEO of Typemock and author of AICracy. Drawing from decades of experience building AI-powered tools for mission-critical industries, Eli reveals how the same large-scale AI concepts that could shape future governance can be scaled down to revolutionize your business strategy. This conversation delivers battle-tested strategies for entrepreneurs, consultants, and business leaders, showing you how to future-proof your leadership and gain an unmatched competitive edge. Listen now to gain a systematic approach to leveraging AI as your ultimate strategic partner. #Entrepreneurship #AIStrategy #BusinessLeadership #FutureOfWork #TechInnovation #AICracy #LegacyBuilding What you’ll learn from Eli Lopian This episode was recorded live on video September 30th 2025 https://www.youtube.com/watch?v=XbQij4hPjcI Links to pieces of content relevant to this topic:https://aicracy.aiEli Lopian The event is 100% free: Eventbrite >> Watch on YouTube >> Organized by Kalicube®.

Brett Farmiloe talks with Jason Barnard about scaling trust. Scaling Trust! Brett Farmiloe—CEO of Featured.com & Help a Reporter Out (HARO)—Reveals How to Build Authority Through Strategic Media Placement in the AI Era Brett Farmiloe, founder and CEO of Featured (connecting 50,000+ experts with 1,000+ media outlets) and the strategic mind behind HARO's 2025 revival, shares the systematic approach that transforms entrepreneurs into trusted industry authorities. Drawing from his decade of scaling and selling Markitors digital agency plus his current mission of democratizing media access, Brett breaks down the "expert economy" blueprint for building credible influence that scales beyond traditional marketing. Get ready for a deep dive on: The 5-minute authority hack: Why expert contributions (400 characters or less) to major publications deliver better ROI than hours-long article writing—and how to leverage platforms like Featured for instant media placement AI visibility revolution: How ChatGPT, Perplexity, and Google AI mode are citing real-time interviews and expert insights—and why timely content now outranks evergreen in search algorithms Quality vs. quantity framework: The strategic balance between high-impact placements and volume-based visibility in an uncertain digital landscape where "the smartest marketers have no idea what's gonna work" The three-pillar media strategy: Expert contributions vs. full articles vs. interview profiles—and how to choose based on time investment and expected outcomes Reverse-engineering competitor success: Using AI tracking platforms to audit what's working for industry leaders and identifying citation gaps in your media strategy Network-first approach: Why relationship building with journalists and direct outreach ("Hey, I came across this article...") beats generic pitching in 2025's fragmented media landscape This episode delivers battle-tested strategies for entrepreneurs, consultants, and business leaders ready to build systematic authority and trust through strategic media placement in the age of AI-powered information discovery. #ScalingTrust #MediaStrategy #ExpertEconomy #AIVisibility #AuthorityBuilding #FastlaneFounders #BrettFarmiloe #Featured #HARO #MediaPlacement #ThoughtLeadership #BusinessGrowth #DigitalAuthority #ContentStrategy #MediaOutreach #PRStrategy #EntrepreneurBranding #BusinessInfluence #ExpertPositioning #TrustBuilding What you’ll learn from Brett Farmiloe This episode was recorded live on video September 23rd 2025 https://www.youtube.com/watch?v=vkwGY1SwkDU Links to pieces of content relevant to this topic:https://www.linkedin.com/posts/brettfarmiloe_the-biggest-challenge-our-customers-face-activity-7363610014176968706-QbwdBrett Farmiloe Transcript from Brett Farmiloe with Jason Barnard on Fastlane Founders And Legacy. Scaling Trust [00:00:00] Brett Farmiloe: How and where people wanna be featured is changing in 2025 and beyond. So I think that traditionally, it's always been digital publications and in authoritative places. I think that's evolving into a more fragmented way, podcasts like this, newsletters, things of that nature. And then ultimately, how the AI visibility space is exploding in terms of all these AI visibility platforms that are merging. You're watching venture capital flow into these platforms, and so people wanna be featured in AI as well. When your customers are going to ChatGPT and asking for relevant products and services related to a problem, how do you get these LLMs to cite your business as the go-to source?  [00:00:44] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard.  [00:01:13] Jason Barnard: Hi, everybody and welcome to another  Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Brett Farmiloe. [00:01:24] Brett Farmiloe: Quite an intro. Thanks, Jason. [00:01:27] Jason Barnard: Did I say Farmiloe all right? [00:01:30] Brett Farmiloe: Yes, you nailed it. [00:01:31] Jason Barnard: Yeah, almost. I run outta breath just when I got to the end, so it's lovely to meet you. We're gonna be talking about scaling trust, and this is very much as an entrepreneur contributing to other media sites as contributions, as articles, as interviews. And where it's valuable, why I should spend my time doing this.  [00:01:52] Brett Farmiloe: Yeah. I'm happy to dive in and give some context about what we're building with both Featured and Help A Reporter Out.  [00:01:59] Jason Barnard: Brilliant. Okay. And before we start that, I'm looking at search results for your name. This is what we do at Kalicube®. The search result for your name is fairly vanilla, which is unfortunate. It would be lovely to have a Knowledge Panel, but I'm beginning to think now that you won't need one because this kind of result is where we're going with Google AI mode, ChatGPT, Perplexity, where they summarize the search results. And this looks really, really good. So congratulations to you. [00:02:26] Brett Farmiloe: Yeah, this is pretty cool. Thanks for showing me that. It's cool to see the featured.com profile ranked number one.  [00:02:33] Jason Barnard: Yeah, it means that Google and AI, ChatGPT probably has understood that featured.com is your Entity Home. It's where the information about you, from you, comes from and they trust you enough to cite you directly, which is brilliant. [00:02:47] Brett Farmiloe: Yeah, we actually see that pretty much across a lot of the expert pages that we've created on Featured. It's like the number one result for their name. Sometimes outranks LinkedIn, so it's pretty cool.  [00:02:58] Jason Barnard: Brilliant. Okay, so now let's talk about actually contributing to articles. Now, the big question I had was writing articles for third party media sites, contributing to articles for third party media sites, and trying to get interviews. Those are the three big things that I see entrepreneurs trying to do. Can we go through them one by one and explain the value and the meaning of them?  [00:03:21] Brett Farmiloe: Yeah, absolutely. Where you wanna start? [00:03:23] Jason Barnard: Interviews. I like interviews. [00:03:25] Brett Farmiloe: Okay. So getting interviewed by a media member to inform stories. I think that there's a couple interviews. So one on Featured, there's a interview profiles product that you could actually say, here's what I wanna be interviewed on, and then AI will create some interview questions for you based off of a publisher. And then you answer those questions and get a Featured interview profile on that site. So that, that's a cool way to shortcut the line and get the actual end result. But then oftentimes through Help A Reporter Out, we'll see that journalists want to connect for an interview to better inform their stories. And so for that, oftentimes that's just part of the process where you'll respond to a publisher or a journalist and then get connected with the Zoom. And then dive into an interview, and then they use the stuff that you probably regret saying, and it'll be in the article. [00:04:13] Jason Barnard: So the traditional way of approaching it is the second way. And you've just created a new way. [00:04:18] Brett Farmiloe: Yep. Yeah, and trying to offer both ways to support both sides. [00:04:23] Jason Barnard: Okay. For me, as an entrepreneur, what's the value of an interview on a third party media website?  [00:04:28] Brett Farmiloe: So I think that what you just showed me is pretty indicative of AI mode and that the fact that a lot of these AIs are using external sources. We're looking at this here. I see a picture of myself and Ana O'Neill, who's on our team, and we recently did an interview with Authority Magazine. And you could see that that image and a lot of the information from that interview is being cited, and we did that interview like last week. So I think that that's pretty indicative because a lot of these AIs are looking for timely and relevant information. So anything that you're doing to put your interviews out there is interesting because you're a real time human being and a real time business. So sharing that in a meaningful way is good. [00:05:14] Jason Barnard: Does that mean I can never stop? You said timely, so I have to keep doing this week in, week out, week after week. [00:05:20] Brett Farmiloe: I think so. I think that it depends on how much your business is changing. Like for us, we're in a startup mode. We're three and a half years in, so there's week by week, there's a new product launch or new something that's happening. So it's useful to communicate that information. But for more established firms, I think that it's a little more timely in terms of coordinating that around a product release and things like that. [00:05:43] Jason Barnard: Right. And which do you prioritize, the interviews, guest posting articles or contributions?  [00:05:52] Brett Farmiloe: Yeah, I think that the contributions is actually really, really interesting. And just to define what contributions is on Featured, a publisher will ask a question. We'll invite vetted experts to answer that question, and then we will take those best insights, put them into an article, and it's essentially like an expert roundup where there's 10 different perspectives in an article. So that's pretty easy to do because you're sharing a four to eight sentence insight and it takes just a couple minut

Zac Gregg talks with Jason Barnard about signal over noise. Signal Over Noise! Zac Gregg—Co-Founder & Managing Partner of Vital Design—Reveals How to Cut Through Industry Confusion and Find Your True Market Focus Zac Gregg, co-founder and managing partner of Vital Design (one of New England's top digital marketing agencies), shares the strategic pivot that broke his company through the dreaded $1 million ceiling. Drawing from his 20+ years of leadership experience taking multiple companies public, Zac reveals how to identify genuine market signals hidden within industry noise and build unstoppable growth momentum. Get ready for a deep dive on: Breaking the $1M ceiling: How specializing in digital marketing instead of traditional branding transformed a project-based business into a $25M recurring revenue machine The signal vs. noise framework: Why clients say they want rebrands and websites but really need traffic, leads, and revenue—and how to hear what they're actually asking for Industry specialization secrets: The bold Cardinal agency case study that threw away 19 industries to dominate one—and why the algorithms reward laser focus The cobbler's children principle: How Vital invests $50K monthly in their own marketing to become the biggest sandbox for client learnings AI-era positioning strategy: Why being a generalist is "a very bad place to be" and how to become the expert content that powers LLM models The 80/20 specialization rule: How Vital focuses 80% on higher education while strategically maintaining 20% in B2B manufacturing and e-commerce Niche-down decision framework: The one, three, and five-year goal system for strategic focus without abandoning profitable existing clients This episode delivers battle-tested strategies for agency owners, service providers, and entrepreneurs ready to break through revenue plateaus by finding their signal in the market noise. #SignalOverNoise #DigitalMarketingAgency #BusinessGrowth #MarketingStrategy #IndustrySpecialization #FastlaneFounders #ZacGregg #VitalDesign #AgencyGrowth #BusinessScaling #MarketingFocus #RevenueGrowth #EntrepreneurStrategy #BusinessPivot #MarketingAgency #BusinessBreakthrough #NicheMarketing #AgencyLife #BusinessLeadership #MarketingExpert What you’ll learn from Zac Gregg This episode was recorded live on video September 16th 2025 https://www.youtube.com/watch?v=i1X1EHRhFLw Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/episode-368-scaling-digital-marketing-for-specialized/id1193085635?i=1000684866511https://open.spotify.com/episode/7G0gdfm3qbgofWxhXzaS6tZac Gregg Transcript from Zac Gregg with Jason Barnard on Fastlane Founders And Legacy. Signal Over Noise [00:00:00] Zac Gregg: We spend about $25,000 a month on paid media, which for a small service business, a hundred and plus people these days. We're about a $25 million company. A hundred and some odd employees. We had to spend about 25,000 a month in paid. We are doing about $15,000 a month in what we would consider SEO or our AI search optimization, as well as content marketing. And then we spend about $10,000 a month on our just projects and updates, which we consider like supporting HR, supporting our sales team, those types of things. So we put our money where our mouths is, we try to learn the lessons our clients need to learn before they learn them. And that was a big part of what came next as well is we gotta do this for ourselves, guys. So we ask ourselves tougher questions than our clients do all the time.  [00:00:58] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard.  [00:01:27] Jason Barnard: Hi, everybody and welcome to another  Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Zac Gregg.  [00:01:39] Zac Gregg: Pleasure to be here, Jason. [00:01:41] Jason Barnard: Brilliant. I ran outta breath when I got to Gregg, so I said it a bit strangely and I do apologize. Usually I take a huge breath. And today, I decided just to sing right off the top and it didn't work out very well. We're gonna be talking about Signal Over Noise, which I love as a title. And having read through Gab's notes for this, she's done a great job. A lot of it is figuring out how to identify the noise and ignore it. Pay attention to the signals and do what the signals are telling you. Is that more or less it?  [00:02:09] Zac Gregg: Sure is. You gotta listen and you gotta learn. [00:02:15] Jason Barnard: Yeah, you listen and a lot of times, we listen to noise and it's hugely damaging to the business and I've been guilty of that many times over the years. Now, before we start, I always show people's Brand SERPs, and here you've got a baby Knowledge Panel on Google. We search your name and the Knowledge Panel is just the name. I call it a Knowledge Panel sprout and it could be super, super big with photos and descriptions and social media profiles and people that Google associates with you. And the reason I wanted to show this is because you call yourself Zac Gregg sometimes, and Zachary Gregg others. And that's a huge problem for the machines because they presume it's gonna be two different people and you're kind of diluting your brand equity by appearing to be two different people. And machines are quite simplistic. So my recommendation to you, which you can take or not as you want, would be to standardize either Zac or Zachary. [00:03:11] Zac Gregg: Love it. Love it. I can always use the advice. It's great to see it too. [00:03:16] Jason Barnard: What's lovely is ChatGPT gets it right off the bat, but I don't think that's a photo of you. [00:03:23] Zac Gregg: Nope. That's a podcast that I was on before this one. I'm sure. [00:03:28] Jason Barnard: Okay. And what's really nice with ChatGPT and other AI engines is that they are getting it more right. But they tend to give more choice. And I think your name, Zac Gregg, is probably quite unique. So it's focusing on you. And a lot of the time, it will start saying, well, here's multiple people with that name. Which one do you mean? Give me some more context. And that's an example of how ChatGPT and AI in general are now creating conversations. They say, I need you to give more context so that I can help you with what you want. Whereas with Google, when you're searching somebody's name or you're searching for something, I look at that and I make the choice of which link I check, click there, I'm having a conversation. So that's where we are at Kalicube® and I hope you found that interesting and helpful. [00:04:13] Zac Gregg: Super cool. I've not been doing the ChatGPT slew thing, so that's pretty cool to see.  [00:04:22] Jason Barnard: Right, and that's interesting. I tend to think that everybody's using ChatGPT or Google AI mode, Perplexity, but in fact they're not. And it's really lovely to understand that i'm assuming that that was obvious to everybody, and it absolutely isn't.  [00:04:37] Zac Gregg: No, it's funny the way we use ChatGPT, right? I use it every day. And I use some other LLMs, but rarely am I using it to search myself. And it's something that I tried to fair too very rarely with Google myself. But now, I haven't even thought about using it to Google myself, to do AI search on myself. [00:05:04] Jason Barnard: Right. [00:05:04] Zac Gregg: So that was great and it's really important. I do it for my company all the time. I'm always doing the same exact drill with our company, trying to figure it out. And that was interesting. Really cool, Jason. [00:05:15] Jason Barnard: Brilliant. Yeah. What I kind of think, to a lot of people, this is BOFU stuff. It's people who know your name or your company's name and they're doing due diligence of a sort, but with a machine that they consider to be intelligent and therefore they trust the recommendation and what the machine is saying. But that's not the topic for today. That's my topic every day. And today, the idea was to change topic. And we're gonna start with your company that got ceilinged at a million dollars. Now, I hear that happens a lot and they're breaking through that million dollar barrier. It's really difficult, and once you do it, you fly. Can you tell me your story?  [00:05:50] Zac Gregg: I think you've got a couple things that happen. Sub $1 million, is your heart really there? Is that what you're doing a hundred percent of your time? Us as entrepreneurs, we're always focused on multiple projects at once. We're always trying to figure out where to put our time, and I think the typical story of the Sub Million Dollars Zac Gregg and the Sub Million Dollar Vital. We loved the space we were in. We loved what we were doing. We had a natural audience and that was local and small, and businesses oftentimes that I had already started. So that sub $1 million was just almost, it was a convenient operation of marketing to market friends, family, ideas that I had and the local audience that we had here as entrepreneurs. In 2000, obviously the internet was not as big of a marketing platform, so you worked through business of commerce chambers, things like that. You were a product of your environment. But things changed rapidly in from 2000 to 2012. And the idea that we became very passionate and I became very focused on digital was the first specialization that we experienced that caused us to break through a ceiling. [00:07:09] Jason Barnard: And what w

Greg Heilers talks with Jason Barnard about authority building secrets. Authority Building Secrets! Greg Heilers—co-founder of Jolly SEO, and digital authority strategist who has secured media placements for countless C-suite executives since 2017—reveals the insider system for transforming unknown entrepreneurs into recognized industry authorities. Drawing from extensive experience in journalist outreach platforms and performance-based PR strategies, Greg breaks down his proven methodology for earning high-quality media mentions that build genuine credibility and thought leadership without relying on paid shortcuts or gimmicky tactics. Get ready for a deep dive on:- The journalist outreach platform strategy: How to leverage platforms like HARO, Featured.com, and others to secure expert citations in top-tier publications- The numbers game decoded: Realistic conversion rates, platform differences, and why premium vs. free platforms matter for your success rate- Quality over quantity approach: Why a mention in a niche-relevant publication can be more valuable than a major outlet placement- The co-citation power play: How being mentioned alongside established authorities amplifies your credibility in AI-powered search- Beyond traditional link building: Why brand mentions without links are now equally powerful for building digital authority- The listicle comeback strategy: How smart brands are leveraging collaborative content placements to boost AI visibility- Performance-based PR secrets: The "pay for wins only" model that ensures accountability and measurable results This episode delivers proven, accessible strategies for entrepreneurs, founders, and business leaders ready to build authentic authority through strategic media positioning and expert citations. #AuthorityBuilding #PR #MediaMentions #PersonalBranding #EntrepreneurAuthority #DigitalPR #ExpertPositioning #FastlaneFounders #GregHeilers #JournalistOutreach #BrandBuilding #ThoughtLeadership #BusinessGrowth #SEOStrategy #EntrepreneurTips What you’ll learn from Greg Heilers This episode was recorded live on video September 9th 2025 https://www.youtube.com/watch?v=gTqfuoeJJY8 Links to pieces of content relevant to this topic:https://www.theseoshow.co/episode/127https://majestic.com/seo-in-2025/additional-insights/greg-heilershttps://backlinko.com/haro-alternativesGreg Heilers Transcript from Greg Heilers with Jason Barnard on Fastlane Founders And Legacy. Authority Building Secrets [00:00:00] Greg Heilers: In the journalist outreach ecosystem, as it were, there are limitations. There's only so many publications. So if you only want new wins, for example, it's not super scalable because the same publications are coming again and again. But for the person who wants to stay relevant, stay top of mind, to both algorithms and human readers, yeah, we have clients who are with us for years. And we're just doing something like 5 or maybe 10 wins per month, month after month after month. Now we don't count the syndicated stuff. So there's way more in terms of syndicated content out there that definitely builds and it scales. But I'm just talking purely about the one-to-one wins that we've built.  [00:00:51] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard.  [00:01:20] Jason Barnard: Hi, everybody and welcome to another  Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello, and we're good to go. Welcome to the show, Greg Heilers.  [00:01:33] Greg Heilers: Awesome to be here, Jason. Thank you.  [00:01:35] Jason Barnard: Brilliant, lovely. We're working to talking about Authority Building Secrets for entrepreneurs, and this is hugely close to my heart. You build authority, you get the PR. At Kalicube®, we leverage that and amplify it in Google and AI. So I think we're gonna have a really great conversation. Now, the first thing I always do is analyze people's Brand SERPs. And this is what comes up for you. You've got a small Knowledge Panel. That's a tiny Knowledge Panel with your name, a tiny photo, Facebook. Obviously, you are thinking about or working on building that out to something that looks more like this. Scott Duffy, Kalicube®'s favorite client of the moment. We've built this lovely Knowledge Panel for him. He's been with us for five years, managing his personal brand in Google and AI, and that makes him look like a superstar. And he is, he sold a company to Richard Branson, so he is a superstar. He deserves that positioning. And then I looked in ChatGPT for you. I got a really, really lovely description. Co-founder of Jolly SEO, founded in 2017, and so AI is doing this summary job directly in the chat, and it generally gets it pretty good. I was really impressed by what you've got there. Have you done any work on the AI aspect of your personal brand?  [00:02:58] Greg Heilers: I haven't done a lot intentionally, I should say. So what we have learned in the last year or so is that brand mentions carry a lot of weight right now as of mid 2025. So unintentionally, yeah, I've done a lot, but it wasn't intentional, I'll be honest. [00:03:17] Jason Barnard: Right. And podcast guest appearances are great because you get brand mentions and you also get co-cited. In AI, co-citation is really important. So being co-cited with Jason Barnard helps Greg, and being co-cited with Greg Heilers helps Jason Barnard. So explain to me what Jolly SEO does, because my approach to all of this is saying, well, I'm gonna take what you've got already, so don't bother doing anything else. And I will package it for the machines and amplify it through Google and AI. And if you think about Google and AI, it's trillions of conversations with billions of people every day. The people trust them to recommend the best solution. And if we can amplify you there, we're amplifying you through the biggest influences in the world. But we can always have more press PR mentions, how do you do it?  [00:04:04] Greg Heilers: So what we do is actually very accessible to founders listening to your podcast, Jason. We use these journalist outreach platforms they're called. The old school one, Help A Reporter Out. It's helpareporter.com. There's lots of others now, featured.com, you gotta pay for a subscription, but really easy to get a win on there and several others. All you're doing here is a reporter working on an upcoming article says, I need an expert on personal branding. For example, you chime in with three sentences, maybe 10 sentences, nothing more. You're not writing the whole article and then you sit and wait and hope you get picked up. It's a numbers game to that extent. But in a nutshell, that's what we do for clients.  [00:04:52] Jason Barnard: And you mentioned numbers game. I mean, what are the numbers? What's the probability? I would say, what's the probability for somebody who's just giving it a go like I might? And the probability for somebody who knows what they're doing, like you?  [00:05:04] Greg Heilers: Yeah. And that's really important because you're an expert at what you do. And that's the most important part. Obviously, having some writing skill is important, but it doesn't have to be perfect grammar, doesn't have to be perfect punctuation. To answer your question super directly though, every platform has its own conversion ratio, we call it. Some of these platforms, you can expect maybe for every 10 pitches you send, you get a win, a published link somewhere or your name mentioned. Some of the platforms are harder and some are easier. So you can rig this in your favor by paying a premium to platforms that filters out a lot of people who aren't really invested. But there's plenty of free options that you just need to write a little bit more. Again, just quick reminder, you're not writing a whole article, you're just writing a two paragraph pitch.  [00:05:59] Jason Barnard: Right, now, i'm coming back to that is number one, great advice. You're not writing the whole article. I think we would all go in there thinking I'm gonna answer the entire question. It's one point that helps the journalist move their article forward. And I'm sure a lot of people listening to this contribute to Forbes. And Forbes have that expert panel where they limit you to 400 characters. Is 400 characters a good idea?  [00:06:24] Greg Heilers: Yeah, it's somewhere around there. We have it pegged per platform, how many words you need. And so while I don't have it in characters, it seems like it'd be somewhere around there. It's around a hundred words. If we were to average it across them all. So, it's pretty succinct.  [00:06:40] Jason Barnard: Okay. And on these platforms, so you're saying that some of them have a premium service where the people who are just playing around get filtered out? So the idea is it's free for anybody and a lot of people sign up for the free one and they just really don't take it seriously. The ones who pay a premium are the ones that are being pushed. [00:07:03] Greg Heilers: Well, perhaps I misspoke. I mean that there are both premium and free platforms. And some of the platforms do have premium versions, but if you wanna save time and spend a little money, for example, Qwoted, Q-W-O-T-E-D has very high quality publications and you'll convert pretty well because it costs quite a bit of money to use. And then, there are free like helpab2bwriter.com, just marketing and business opportunities. Pretty decent conversion. Maybe like one in 12 i

James Brown talks with Jason Barnard about the marketing machine. Marketing Machine! James Brown—serial entrepreneur, business accelerator expert, CEO, and founder of Business Accelerator Institute and Perseverance Squared—reveals the systematic approach that transforms struggling businesses into thriving enterprises. Drawing from his remarkable journey of helping over 450 business owners nationwide, James breaks down his proven blueprint for creating predictable revenue engines that scale beyond the founder. Get ready for a deep dive on:- The emotional vs. logical buying journey: Why leading with credentials kills conversions and how to enter the conversation already happening in your prospect's mind- Direct response vs. branding strategies: When to use each approach and how small businesses can afford to compete with industry giants- The "stand out or get out" principle: How one Miami law firm's shocking headline ("Is he sleeping with her right now?") generated massive leads by breaking through the noise- The buyer's journey blueprint: Homepage → Problem content → About Us → Contact—and why this sequence is hardwired into human psychology- Client research goldmine: The simple questions that reveal exactly where your ideal customers consume information (and why copying competitors' marketing channels is gambling)- The marketing machine framework: How James went from 2 clients per week to 68 clients in the first week using systematic direct response- Channel optimization secrets: Why the same $10,000 ad spend failed on news/talk radio but generated 50+ calls on jazz stations This episode delivers battle-tested, psychology-driven strategies for entrepreneurs, professional service providers, and business owners ready to build predictable lead generation systems that work. #MarketingMachine #BusinessGrowth #DirectResponse #LeadGeneration #BusinessAccelerator #EntrepreneurJourney #FastlaneFounders #JamesBrown #MarketingStrategy #BusinessScaling #ProfessionalServices #RevenueGrowth #BusinessSystems #MarketingPsychology #EntrepreneurTips What you’ll learn from James Brown This episode was recorded live on video September 2nd 2025 https://www.youtube.com/watch?v=M_07X81nmbo Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/the-business-blueprint-from-struggling-to-scaling/id1680772901?i=1000718705518https://podcasts.apple.com/us/podcast/the-7-profitable-parts-of-a-business-with-james-brown/id1508245322?i=1000715275905https://podcasts.apple.com/us/podcast/breaking-the-sacrifice-myth-building-a-business/id1640536151?i=1000684409291James Brown Transcript from James Brown with Jason Barnard on Fastlane Founders And Legacy. Marketing Machine [00:00:00] James Brown: We make decisions in the emotional side of our brain. That's how humans are wired. We like to say we make logical decisions. Even lawyers especially like to say we make logical decisions, but we don't. I started looking for another car and I found this Lexus ES 350 with low profile tires and chrome rims and blacked-out windows. Man, that's a sexy car, right? And so the emotional side of my brain was, I want that car. And so as soon as I made a decision to, this is the car for me, the logical side of the brain started kicking in and looking for justifications. Oh, it gets 30 miles to the gallon. Oh, I can park in a regular garage with that thing, right? Oh, this way my wife can drive this car. She couldn't drive the Hummer. So all of a sudden your brain kicks in to justify your decision. That's where buyer's remorse lives. So when we're marketing, the buyer's journey, what they do is they got all these things going on in their head and you tap into the emotion and they make a decision. Oh, I think this is the right business for me. And as soon as they make that decision, they start to look for justifications,  [00:01:22] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard.  [00:01:51] Jason Barnard: Hi, everybody, and welcome to another  Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, James Brown.  [00:02:04] James Brown: Oh my goodness. What an introduction. Thank you so much, Jason. I'm happy to be here today.  [00:02:09] Jason Barnard: Right, and I had to do a tiny pause before your name because of this. Obviously. [00:02:16] James Brown: That's right. [00:02:18] Jason Barnard: Anybody searches your name, they come across James Brown. Oh, get on down. [00:02:24] James Brown: I feel good. [00:02:24] Jason Barnard: That was a terrible imitation of James Brown. I have no idea how to imitate James Brown. I'm a singer, but he is a real singer. I mean, this guy knows how to sing. How do you live with that brand name confusion, James Brown?  [00:02:42] James Brown: I get a lot of I feel good every time I give somebody my name. [00:02:48] Jason Barnard: I feel good. [00:02:49] James Brown: Yeah. So it's just been something I got used to. And we try, we really haven't had any issues with branding around the name. And it's somebody to try to live up to. I don't think I ever could, but I gotta create my own path as James Brown. [00:03:13] Jason Barnard: Sure. I suppose that's the point is once you're faced with somebody like James Brown, the singer, I feel good, it ceases to be a problem simply because there's no expectation of beating that James Brown to fame when somebody searches your name. So what I then did, obviously search your name with Business Accelerator Institute, and that's the search result for your name with that what we call qualifier term. [00:03:40] James Brown: Yeah. [00:03:42] Jason Barnard: Looks good. You're obviously on podcasts a lot. Doesn't look as good as James Brown, but I'd like to point out to anybody watching this, there is no reason why our James Brown here couldn't have a result like this James Brown when you add the qualifier, Business Accelerator Institute. So there is a question of famousness. But there's also a question of once Google does understand who you're looking for, our James Brown in this case, there's no reason it shouldn't show you in such a wonderful light with that Knowledge Panel and the cards and the information, the things that you've done and your achievements. [00:04:18] James Brown: Yeah. [00:04:18] Jason Barnard: So there's a bit of Brand SERP information that I share at the beginning of every episode. Would you like that, James? [00:04:25] James Brown: Oh yeah, for sure. [00:04:27] Jason Barnard: Yeah. We all like to look our very best, and we do like to have the result that we deserve. James Brown deserves this result. Our James Brown with the qualifier deserves a result just as good. [00:04:39] James Brown: Yes. [00:04:40] Jason Barnard: But today, we're talking about Marketing Machine. Oh, by the way, that's what we do at Kalicube®, for anybody who wasn't clear about it before. We optimize brands and people for Google and AI and there's a post behind me for that, for somebody who's listening on audio only. But I was interested in your marketing machine. You've been helping brands with marketing to scale their businesses. And that's exactly what we're trying to do at Kalicube®. We have a brand, we have a business, we have a marketing strategy. How do we scale it, please?  [00:05:15] James Brown: Well, I've worked now with over 450 business owners, and it's mostly in the professional service businesses. [00:05:24] Jason Barnard: Oh, perfect. [00:05:25] James Brown: And what I've found, I'm a retired lawyer. So I kind of got into my own business not by choice, but by necessity. I got married when I was 19. I worked at General Motors on the assembly line, building 512 cars a day through undergraduate and law school. And then right when I was getting outta law school, they announced they were gonna close the plant, which was great timing. I just passed the bar exam, right? So I sent out 200 resumes and I got zero response. At that time, I had a 5-year-old, a 2-year-old, and a 1-year-old. And I'm like, I guess I'm gonna start my own place. And what I did was, not being trained in school on how to run a business, not being trained in school, on how to market my business. They just said, hey, hang your shingle out and people will come. It's not how it works. To some extent, it will if you have a large circle of influence. But that usually allows you to keep, it doesn't allow you to to scale, right? So I started, I didn't know what to do, so I started copying what everybody else does. And I just ran the same ads that everybody else did. I did consumer bankruptcy work. And so I just copied what the other people were doing. [00:07:03] Jason Barnard: I bet my bottom dollar that didn't work. [00:07:06] James Brown: Correct. And I didn't know it at the time. And I had a lot of marketing vendors that came to me and said, here, just do this, right? Not realizing it was like a cookie cutter approach for every law firm that they represented, and that exacerbated the problem. So I was getting maybe two clients a week. Okay. It sounds like, hey, that's a pretty good, but two clients a week. It wasn't what I wanted to do based on the volume of cases filed in our area. So I started studying human buying behavior, what makes people take action. And one of the things that I found out early on, it was like a light bulb moment for me was the prospect, when they have a problem, they're constantl

Dave Lavinsky talks with Jason Barnard about starting at the end. Start At The End! Dave Lavinsky—serial entrepreneur, bestselling author, distinguished business strategist, and the founder and president of PlanPros.ai—shares the game-changing methodology that's helped over 1 million entrepreneurs build bigger, faster-growing companies. Drawing from 30+ years of experience launching, scaling, and exiting multiple ventures across diverse industries, Dave reveals his proven "reverse engineering" approach to business planning that transforms wishful thinking into concrete roadmaps for success. Get ready for a deep dive on:- The "Start at the End" methodology: How to envision your ultimate business goal and work backwards to create an actionable plan- Why traditional business planning fails and how reverse engineering your success changes everything- The exact framework for breaking down 10-year visions into yearly, monthly, and daily actionable steps- Asset-building strategies that compound over time vs. daily tasks that waste your potential- The psychology behind goal-setting and why most entrepreneurs lose sight of their end game in the daily fires of business This episode delivers transformative, battle-tested wisdom for entrepreneurs, founders, and business owners ready to stop drifting and start building systematically toward their ultimate vision. #StartAtTheEnd #BusinessPlanning #EntrepreneurStrategy #BusinessGrowth #ReverseEngineering #AIBusinessPlanning #FastlaneFounders #DaveLavinsky #BusinessStrategy #EntrepreneurJourney #StartupPlanning #BusinessSuccess #VisionaryPlanning #GrowthStrategy #EntrepreneurTips What you’ll learn from Dave Lavinsky This episode was recorded live on video August 26th 2025 https://www.youtube.com/watch?v=7wNsDwtfcCI Links to pieces of content relevant to this topic:https://planpros.ai/https://www.growthink.com/Dave Lavinsky Transcript from Dave Lavinsky with Jason Barnard on Fastlane Founders And Legacy. Start at the End [00:00:00] Dave Lavinsky: So if we have a hundred employees in 10 years, we probably have 90 in nine years. You probably have 80 in eight years, right? Obviously, it's not linear, but it's gonna be somewhat of a trajectory going forward. So yes, let's look at five years, where do we need to be in five years? And get that down on paper. And then once again, and keep moving backwards to figure out what we need to achieve this year. Because I think a lot of businesses, if we look at this year, even if they're successful from a profitability perspective, are they building the assets that they need to build to get to where they really want to be? [00:00:38] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:01:07] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard, and a quick hello and we're good to go. Welcome to the show, Dave Lavinsky.  [00:01:20] Dave Lavinsky: I like that. Thanks for having me here, Jason.  [00:01:22] Jason Barnard: Yeah, you get the baritone. [00:01:24] Dave Lavinsky: I'll take it.  [00:01:26] Jason Barnard: Lovely to meet you. We're gonna be talking about Start at the End, which is a really cryptic title. [00:01:32] Dave Lavinsky: Okay. [00:01:32] Jason Barnard: Can you, in one sentence, tell me what we're gonna be talking about?  [00:01:37] Dave Lavinsky: When we talk about Start at the End, we talk about envisioning where you want your business to be in X years, which is the end, and how you create a plan, reverse engineer that end vision so that you can achieve that vision over the next X years. [00:01:56] Jason Barnard: Right, which is why you got tagged as interesting guest by Gab. [00:02:00] Dave Lavinsky: We'll take it. [00:02:01] Jason Barnard: The podcast production manager, we were discussing that just before and now I a hundred percent understand exactly why she made that particular tag. [00:02:10] Dave Lavinsky: Okay. [00:02:10] Jason Barnard: Before we get into that, Kalicube® looks after personal brands and corporate brands for entrepreneurs, and you have a lovely Knowledge Panel. If I search your name on Google, you look great. It lists you as an author, which is unfortunate because you're actually an entrepreneur, but you look really good. Is your name unique?  [00:02:34] Dave Lavinsky: Mostly. There is a couple. There's one David Lavinsky, but I'm the only one that goes by Dave. So there is. If you do search on just Lavinsky or David Lavinsky, you'll find one or two other people. But yes, it is pretty unique. I'm lucky to that extent. [00:02:52] Jason Barnard: Unlike my new friend, James Brown, who I interviewed earlier on. Then I looked to AI Mode, which is Google's new AI system to challenge ChatGPT and it, for some reason, kept repeating Growthink. It's obsessed by Growthink. It even thinks your education is Growthink. No idea where that comes from, and that's one of the problems with AI right now. It gets itself into a little hole and it can't get out. And it keeps repeating things that just don't make sense. So this is a good example of hallucinations that AI often has because it doesn't really understand what it's saying. [00:03:31] Dave Lavinsky: Mm-hmm.  [00:03:32] Jason Barnard: Whereas the Knowledge Graph and the Knowledge Panel here is fact. So we've gone from fact, which is really cool in Google search to, I'm not really sure. I might get my head stuck in a hole and I will repeat something that doesn't make sense. Despite the fact that it's obviously not logical. Education - Growthink. It's not logical because Growthink is your company. [00:03:56] Dave Lavinsky: Correct. Correct. [00:03:59] Jason Barnard: So AI is still not quite there. So Dave having a unique name is a huge advantage. If you are called James Brown, you have a huge problem with the very famous James Brown. [00:04:12] Dave Lavinsky: Yep. [00:04:12] Jason Barnard: If you are called Dave Lavinsky, you don't need Kalicube®. [00:04:17] Dave Lavinsky: Agreed. Except if everyone starts naming their child, Dave Lavinsky, then we have a problem in our hands. But most likely that's not gonna happen. So everyone does need Kalicube®. [00:04:25] Jason Barnard: You're safe. Brilliant, wonderful. So let's get on to Start at the End. So you are saying at Kalicube®, I need to imagine where I want to be at the end. Now the end could be 20 years, it could be 10 years, it could be five years. [00:04:37] Dave Lavinsky: Correct, correct. [00:04:38] Jason Barnard: How do I decide?  [00:04:41] Dave Lavinsky: So, for everyone, it's different. My background is business planning. So a lot of times I say, Hey, you're starting a company, or you have a company. And you have this company and today is today. And what do I want to do with this company? What is the end game? I wanna take this company public. I want to grow the company to X million dollars in sales and sell it. But I think personally, maybe, it could be a longer term. But if you're a company, I think you have an idea in mind that I want to take it to this point. And if you're a young entrepreneur, you may have a 30, it may be 30 years. Now if you're a little old, you may say, Hey, this is my five-year goal, or 10-year goal. But it's really just think about your company, what you want, what's the end game for that company. So let's say that Jason, you and I are starting a company and we're starting a hair salon. [00:05:35] Jason Barnard: Thank you. [00:05:37] Dave Lavinsky: And you and I started a hair salon. [00:05:39] Jason Barnard: And some have more need than others. [00:05:41] Dave Lavinsky: Well, we do everything. We don't just do top of the head, we do beards and everything else, and we're gonna start a chain of hair salons. We want to grow this business and we want to get to a hundred million dollars in sales. And we don't know. Let's say, we wanna get to a hundred million dollars in sales in seven years and we want to sell the company and retire and go off for the sunset. So that's our end. That's the most important thing for, I think, for most entrepreneurs, for all entrepreneurs, is to understand what that end game is. Because if you don't, it's Yogi Berra, the baseball player said, if you don't know where you're going, you're not gonna get there. [00:06:20] Jason Barnard: Right. [00:06:21] Dave Lavinsky: And so a lot of entrepreneurs, they know at the beginning when they launched their business, a lot of times, they know where they wanna go. But once they start it, they deal with the fires of every day running a business. It's hard for them to, they lose sight of where they want to go. I'm sorry, did you wanna say something, Jason? [00:06:36] Jason Barnard: Yeah. Well, there are two things going on there. Number one is most entrepreneurs know where they want to go and then forget because they're fighting fires. [00:06:45] Dave Lavinsky: Yes. [00:06:46] Jason Barnard: I would've imagined most entrepreneurs don't know where they want to go and they just start it because it's fun. But that's because that's what I've always done. [00:06:55] Dave Lavinsky: It's just start. [00:06:56] Jason Barnard: Yeah, I start. Because I think, wow. I can solve brand problems in Google and now brand problems in AI. [00:07:03] Dave Lavinsky: Mm-hmm. [00:07:03] Jason Barnard: I can disambiguate and make you look like a superstar when you're not. [00:07:06] Dave Lavinsky: Mm-hmm. ..

Seth Goldstein talks with Jason Barnard about the podcast brand power. Podcast Brand Power! Seth Goldstein—founder of Goldstein Media and host of Entrepreneur's Enigma—reveals how to transform your personal brand into unstoppable business success through strategic content distribution. Drawing from 15+ years of entrepreneurial experience and expertise in podcasting strategy, Seth breaks down his proven systems for leveraging multi-channel content to build authority and create meaningful connections that drive revenue. Get ready for a deep dive on:- The "content flow" strategy that maximizes your creative output without burning out- How to systematically repurpose one podcast episode into weeks of multi-platform content- Why owning your digital real estate is crucial (and how to avoid the "rented space" trap)- AI-powered content creation tools that actually work—and where they fall short- The exact process for turning podcast appearances into brand authority and business opportunities- How to balance personal and corporate branding when your name IS the business- Strategic YouTube optimization secrets that most podcasters completely miss- The newsletter-to-social media pipeline that keeps your audience engaged across platforms This episode delivers actionable, battle-tested strategies for entrepreneurs, founders, and executives ready to build a personal brand that drives real business results in today's content-saturated world. #PodcastBrandPower #PersonalBranding #ContentStrategy #PodcastingSuccess #DigitalMarketing #EntrepreneurJourney #FastlaneFounders #SethGoldstein #BusinessBranding #ContentRepurposing #PodcastMastery #OnlineAuthority #BusinessGrowth #ContentCreation #MarketingStrategy What you’ll learn from Seth Goldstein This episode was recorded live on video August 19th 2025 https://www.youtube.com/watch?v=7xPl04yVDZ4 Links to pieces of content relevant to this topic:https://linkedin.com/company/podcast-masterySeth Goldstein Transcript from Seth Goldstein with Jason Barnard on Fastlane Founders And Legacy. Podcast Brand Power [00:00:00] Seth Goldstein: It's about the flow. And people hate when I say that, but it's about the flow. It's about when you have an idea and if you have time to do, act on that idea right away. Go do it right then. Just go work on the blog post, the podcast, the idea you're working on. If you don't, write it down in as quickly, in as much detail as possible. [00:00:23] Otherwise, you're not gonna remember it.  [00:00:25] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard.  [00:00:54] Jason Barnard: Hi, everybody and welcome to another  Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Seth Goldstein.  [00:01:05] Seth Goldstein: How's it going? How you  doing?  [00:01:06] Jason Barnard: I'm doing absolutely fine. [00:01:08] Seth Goldstein: This is a pleasure. [00:01:09] Jason Barnard: It's a delight to have you on the show. I was on your show a few months ago. That was absolutely delightful, and you're a podcasting expert. You use podcasts to boost your personal brand and your business brand, but it's all about content for you. You use the podcast as the launching pad, but just before we get into that, I always show the search results for my guest's name. [00:01:33] Your name is Seth Goldstein.  [00:01:35] Seth Goldstein: The trick is Seth M. Goldstein. If you do a Seth M. Goldstein, I'm all over the place. Seth Goldstein is too complex. It's not too complex. It's too common for a name. And honestly, Seth Goldstein, the angel investor, I know him personally because we fought for the verified username on Facebook when they first came out with that. We were on chat at 12 midnight. [00:02:00] Jason Barnard: Right. [00:02:00] Seth Goldstein: And he got it before me because I had to do a refresh.  [00:02:03] Jason Barnard: Brilliant. So when you have a common name, adding the middle initial disambiguate, and that's a great way. [00:02:09] Seth Goldstein: I was a journalist for six years and I made it purposeful. I knew that back in 2006, the early aughts. And I was like, all right, I'm gonna be Seth M. Goldstein. I'm not a big fan of my middle name. It's Plain Jane. It's Michael. But Seth M. Goldstein I come up for, and I have sethgoldstein.me. I have sethgoldstein.net. I have everything around that, but I don't have the.com because Mr. Angel Investor turned the table. Seth Goldstein out in San Francisco has that. [00:02:43] And we joke, the thing is we become friendly in that way because we're joking about where is everyone on top of the branded search essentially. Then there's also a Carnegie Mellon professor named Seth Goldstein. And when you go to edu, there's no beating that. [00:03:02] Jason Barnard: Right. So sometimes you become friends with your namesake because you're discussing who's dominating the brand service. But now what you do for your own personal brand and your business brand is create a lot of content. And I really want to kind of look into that and focus on how much time it takes to create content for a personal brand. You invest a lot of time. [00:03:26] Seth Goldstein: It can take a lot, but when you get into a flow, it's about the flow. And people hate when I say that, but it's about the flow. It's about when you have an idea and if you have time to do, act on that idea right away. Go do it right then. Just go work on the blog post, the podcast, the idea you're working on. [00:03:45] If you don't, write it down in as quickly, in as much detail as possible. Otherwise you're not gonna remember it. And that's the biggest thing I've learned. And it's not because I'm ADD, which I am.  [00:03:56] But anyone than a mother will forget that brilliant idea. And it's kind of almost a cliche now, but leave a notepad or your phone with a notepad open next to your bed in nighttime. It goes against everything about getting good night's sleep. But if you wake up with a good idea, you're not gonna fall back to sleep because you're gonna try to remember it. Write it down, and then go back to sleep and then the next morning you look at it. And sometimes the idea is total garbage. [00:04:25] And sometimes the brilliant, sometimes some of the best ideas come to me when the actual writing down isn't accessible. So I always make sure I have a notepad somewhere handy.  [00:04:35] Jason Barnard: Okay. Right. Well I use my phone. I've got the vocal recorder on the phone so I don't even have to turn the light on. I just record an audio. [00:04:43] Seth Goldstein: I'm not coherent at three o'clock in the morning. I've tried that. I spend more time deciphering it, putting it into AI. I'm saying, what the heck did I just say? AI shrugs and says, Seth, you're on your own, buddy. So when AI says, no way, or gives you some gobby cook, that makes no sense. It's better to just write it down.  [00:05:05] Jason Barnard: Right. So for creating content, you focus on podcasts and then you repurpose. So is it more podcast guesting or podcast hosting?  [00:05:13] Seth Goldstein: I host. I'm a very big on podcast hosting. I do guest, especially when someone like, you know, as esteemed as yourself asks me to be on your show. [00:05:20] I'm like, Jason wants be on his show. Yeah. But I've been getting more into guesting lately because I find that it helps my podcast grow as well. Entrepreneur's Enigma, which is a self plug right there for my show, which I had Jason on. But I found that I like to host because I'm a former journalist. Well, I like to say a recovering journalist and it never quite left me. [00:05:47] So I like to ask questions. I like to learn about people and all that stuff. I do a 20 or 25 minute podcast. Then slice it and dice it in OpusClip or Memento or whatever they're called now. AI gets their hands on it and kind of gives you some ideas for clips. I always go in there and edit them because it's never perfect. [00:06:08] 'Cause AI is AI, it's not a human. So production wise for me, I'd say for an episode, because I produced it myself. I mean I edit it and all that stuff together. Editing the show together because I know where I went with it. 15 or 20 minutes. About two minutes to every minute for me. [00:06:28] Because I've gotten that efficient with it. And we're also not trying to do NPR quality here. We're not trying to do National Public Radio quality show here. We're trying to do a podcast, so it's a little different where you don't have to get out every um and ah, you don't have to talk like Terry Gross and all that stuff. [00:06:44] Then what I'll do is I will then put in an OpusClip, clip it up. Schedule this out with the topics that I wanna talk about, get this out to social media. I'll then also put 'em into a newsletter that I do every week called Marketing Junto, and I'll advertise the podcast. It's almost like a late night TV show. [00:07:05] It's like, come out, you have your monologue, and then you have your special guest, which is the podcast. At least in the States, Jimmy Fallon does it, there's no cards. There's a little skit, so there's a lot of the found links. I have that interesting things. I find a quick ad break, and then I have other weird and wacky web finds, and that takes me longer. [00:07:32] That would probably take me three hours to put together a weekly newsletter fully. Give or take. Sometimes it's faster. It comes in with that monologue. That's the hardest thin

Chad T. Jenkins talks with Jason Barnard about the VCR Formula™. The VCR Formula™! Chad T. Jenkins—visionary entrepreneur, bestselling author, and founder of SeedSpark CoLAB—reveals the game-changing framework that transforms solo operators into strategic collaborators. Known as the "Vision Alchemist," Chad breaks down his proven methodology for unlocking exponential growth through the power of collaboration over competition. Get ready for a deep dive on:- The VCR Formula™: Vision + Capability × Reach = Exponential Success (and why most entrepreneurs are missing the "R")- How to solve the universal "WHO deficiency" that's limiting every entrepreneur's growth potential- The three types of friction every business faces—and how to turn "Premium Friction" into your competitive advantage- Why collaboration beats partnership every time: "We don't just do something together—we become something together"- The "Just Add A Zero™" strategy: How to leverage existing trust relationships to multiply your reach without spending a dime- Hero Target alignment: Identifying the three types of customers every business needs to serve- The collaboration currency concept: How to tap into networks where your ideal clients already have their credit cards on file This episode delivers no-fluff, actionable frameworks for entrepreneurs ready to shift from incremental gains to exponential outcomes through the art of strategic collaboration. #VCRFormula #BusinessCollaboration #EntrepreneurGrowth #JustAddAZero #FounderStories #BusinessStrategy #ExponentialGrowth #FastlaneFounders #ChadTJenkins #CollaborationOverCompetition #BusinessScaling #EntrepreneurTips #VisionAlchemist #StartupGrowth #BusinessPartnerships What you’ll learn from Chad T. Jenkins This episode was recorded live on video August 12th 2025 https://www.youtube.com/watch?v=A5lcoyIYfRo Links to pieces of content relevant to this topic:https://www.linkedin.com/posts/chadtjenkins_monday-in-toronto-marked-a-milestone-moment-activity-7341118071689945093-Si6i?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFh7QhMBvycJqpyuc3RpnULnK6i1KU7U65Yhttps://www.linkedin.com/posts/chadtjenkins_chicago-you-delivered-the-moment-i-walked-activity-7340757724122566656-TkR7?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFh7QhMBvycJqpyuc3RpnULnK6i1KU7U65Yhttps://www.linkedin.com/posts/chadtjenkins_i-drew-a-triangle-on-a-napkin-it-unlocked-activity-7340392971231518724-Ueq9?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFh7QhMBvycJqpyuc3RpnULnK6i1KU7U65YChad T. Jenkins Transcript from Chad T. Jenkins with Jason Barnard on Fastlane Founders And Legacy. The VCR Formula™ [00:00:00] Chad T. Jenkins: Now I understand. Unlimited amount of vision for value creation is when I came up with these new ideas, no matter how many companies I owned, there was no room in the end. All of my teams wanted my ideas to sleep in the manger, and that was quite frustrating. When I began to look around, I also noticed that many entrepreneurs around the entire planet, I'm very fortunate to talk to 'em every day now, they all had a WHO-deficiency. And I define WHO as With the Help of Others. It was a collaboration. So empowering entrepreneurs with that awareness and also with the building blocks of how to grow like no other, you're probably starting to see it's a combination. Be very attentive to friction. These ideas that come to you, write them down. And through the art of collaboration is the only way everything, anything ever becomes real and also recurs. So now, you have the building blocks to reach whatever level of success that you really want.  [00:00:59] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:01:28] Jason Barnard: Hello, everybody, and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard. And I'm here with... a quick hello and we're good to go. Welcome to the show, Chad T. Jenkins.  [00:01:41] Chad T. Jenkins: Jason, it's a pleasure being with you.  [00:01:43] Jason Barnard: Absolutely delightful. We're gonna be talking about collaboration in business and growing. And we've got a VCR framework and one with zero in it, Just Add A Zero™. Oh, I'd like to add a zero to our revenue, and I think that's probably the point, but we'll get to that in a moment. Before we jump into that, I always Google my guest's name, and here we have Chad, who's a baseball player. This is a super duper big problem that people don't really realize. When you show your name is somebody famous, you kind of get lost in the Google results. So I added a T. [00:02:16] Chad T. Jenkins: Yes, sir. [00:02:16] Jason Barnard: And I got you. [00:02:18] Chad T. Jenkins: There it is. [00:02:18] Jason Barnard: You look lovely there with your two books. Then I thought, let's look at Google AI mode that's come out, which is the AI summarizing the search results. And then we get the baseball player and you, and that's where the future is. Rather than just showing just you or just the baseball player, we get a choice and we get a description of both. [00:02:38] Chad T. Jenkins: Lovely. [00:02:38] Jason Barnard: ChatGPT seems to really like you because it doesn't even mention the baseball player. How does that feel? [00:02:45] Chad T. Jenkins: Who likes baseball anyway? [00:02:48] Jason Barnard: You are in Toronto. [00:02:50] Chad T. Jenkins: Yes. [00:02:50] Jason Barnard: But you are American. Is that correct? [00:02:52] Chad T. Jenkins: That is correct. I'm in southeast of the US but I spent a good bit of time in Toronto and a couple other cities. [00:02:58] Jason Barnard: Brilliant. Wonderful. Well, welcome to the show. [00:03:00] Chad T. Jenkins: Yes. [00:03:01] Jason Barnard: I hope you have found the beginning interesting. And I am sure I'm gonna find the rest interesting. [00:03:05] Chad T. Jenkins: Yes. [00:03:07] Jason Barnard: So the whole idea of your work is collaboration. [00:03:12] Chad T. Jenkins: Mm-hmm. [00:03:13] Jason Barnard: And I kind of thought, well, I've got a team, so I'm collaborating. I've got partners so I'm collaborating. We get data from Authoritas, we work with Wordlift. And I suspect I'm not doing as much collaborating as I could.  [00:03:27] Chad T. Jenkins: Mm-hmm. Mm-hmm. Yes. The difference, so collaboration and partnerships, a lot of times is reference is that I've distinctly defined the difference between the two. If we're gonna be partners, we're going to do something together. If we're gonna collaborate, we're gonna become something together just by combining you and me together. It creates something new and magical. And a lot of folks don't see it yet that way, which is a lot of the work that I do, is to help entrepreneurs begin their journey of a mindset shift to leveraging the art of collaboration. Because it, I would argue, is part of the fundamentals of humanity. When we decided as a human race that we do not want to be part of the food chain, I realized that if I would buddy up with Jason, the lions and tigers did, could not eat me. 'cause if you think about it, we as humans are not that fast. We're also not that strong. How in the heck do we rule the world? Collaboration.  [00:04:31] Jason Barnard: Right? Yeah. I was watching something on YouTube the other day about that idea of the fact that humans aren't necessarily as strong and as intelligent and as fast as we think. We just learned to collaborate. [00:04:43] Chad T. Jenkins: That's correct. Yes, sir. Yeah. [00:04:45] Jason Barnard: He didn't say quite like that, but that's how you frame it. It makes a lot of sense. But you talked about your farm childhoods, where you bring two things together. I like that.  [00:04:55] Chad T. Jenkins: Yeah. And I really lined this out in that Just Add A Zero™ book, but at around eight years old, which is just after you exit theta state, like from a brainwave activity, so you become fully conscious. And I would argue that that is when we all receive what I classify as our constant question. This is a question that you apply to each and every environment person that you interact with. But your question is different than mine. And later on I'll share my question. But around eight, I can't recall if it was just school children that were sharing that their father made more than mine did, but something piqued my curiosity. And I probably came up with the number that I presumed that my father may 'cause of course it was more than anyone else in school. And I thought, how in the world am I ever gonna make that? And then coinciding at this exact same time, I believe I got exposed to Manhattan from a far. To the credit, I didn't go to Manhattan until I was about 40 years old. Probably been 50 times now. I've been to a lot of places on the planet, but Manhattan wasn't one of 'em. But at eight years old, I got exposed to it and I remember being on the farm putting up barbed wire fence or mowing pastures. And I continued to think, how in the heck am I ever gonna get outta here? 'cause then I'm not sure if you know about that in France. But then, South Carolina gets quite hot and extremely humid. And if you're outside working all day, it's very much unpleasant. So I wanted to be outta there and I felt at the time that I had nothing. I was eight years old. It was completely not true. And it seemed like there was someone turned the lights on and I began to see the world. I would argue in it's most authentic expression. So things, I see what they can