Advertise on podcast: Home Stagers and Designers on Fire

Are you doing all the marketing but nothing seems to be working? Do you want to stand out as the "go to"  stager in your area? Would you like to be more effective when articulating our value? In this episode I interview Heather Cook of the Social Stager, a brand and website strategist who spent over a decade building and running a successful Home Staging Business. We discuss: What is missing from most marketing strategies Why you might feel as though you are working hard at your marketing but still blending in How focusing only on services keeps a stager stuck and competing on price Ways that you can effectively articulate your value so that you stand out What a Home Stager with real authority in her market looks like How messaging changes when someone is clear about their value  

In this episode I interview Krsten Brown and Amy Keely, co owners of Salt +Pine- a boutique staging company based in Rhode Island. Known dor its distinct stylee and brand presence, Salt +Pine has been featured in Apartment Therapy, Architectural Digest and HGTV. You will learn: Why Kristen and Amy intentionally decided to build a boutique staging company rather than a high volume operation How they stay profitable while competing with lower priced companies The role their unique style and brand identity have played into their success Where most of their staging business comes from How they educate Real estate Agents about the true value and pricing of staging Why they added furniture sales to their website  How they built a team to grow and scale their business  

Have you ever wondered what it would really be like to transition from being a Home Stager to full Interior Design? In this episode I discuss this with Juliana Ewer of JSquared Home Designs in Houston, Texas.   You will learn: The #1 piece of advice Juliana gives Home Stagers who want to do Interior Design Why going to market and industry events helps speed up growth in your Interior Design Business What working with a "reciever " is like and how it is an integral tool in the Inbterior Design process How Juliana "wows" clients on "reveal day" The association that was a game changer for Juliana's business, especially at the beginning How Juliana hosted a luxury event that attracted Real Estate Agents

According to Chinese Astrology, this is the year of the Fire Horse, a rare cycle of bold energy, rapid transformation and courageous visibility.  And whether you follow astrology or simply feel that something is shifting, this episode will help you understand how to harness high intensity energy in a grounded, sustainable way. Because in business, powerful momentum can either lead to burnout or breakthrough. The difference isn't in your market. It isn't in your strategy. It's in how you manage your energy, your mindset and your leadership as you grow. In this episode you will learn: how fire energy (passion, visibility, transformation) impacts the way you show up in your Home Staging Business why your business can't grow beyond your willingness to grow as a person the two types of Home Staging business owners- one runs on fumes and the other runs on fulfillment what horse energy (freedom, speed, intelligence) teaches us about building a business that supports your best life how to use high energy seasons to innovate instead of overwhelm  

In this episode I'm talking with my former coaching client, Amy Nelson Reddick, a Home Stager who's carved out a powerful, profitable niche in a rural area. We talk about the #1 strategy she implements to win business, how her Donald Miller Story Brand marketing has made her messging more effective and the simple visual tool that wins over both Sellers and Real Estate Agents, Listen in and learn how Amy built her business by trial and error and tenacity as she carved the path for staging jobs in an area where staging was unheard of.

In this episode of Home Stagers and Designers on Fire I talk with Lauren Brown of  A Designer's Touch. At the age of 65 Lauren left a 33 year career to start a Home Staging and Interior Design business. Lauren walks us through the unconventional and highly successful ways she gained traction in her new  business.

In this episode of Home Stagers and Designers on Fire I'm joined by award winning Interior Designer, Debbe Daley for a rich, eye opening conversation about design trends, the return of vintage and how to use it with intention in both Home Staging and Interior Design. If you're a Home Stager or Interior Designer who likes to stay ahead of trends while creating spaces that feel soulful, layered and special, this episode is for you. You will learn: the vintage eras and styles that are making a comeback in 2026 what's changing with wall paint colors and how to use them strategically how to blend different vintage eras without creating visual chaos where Debbe sources unique vintage pieces that elevate a space how vintage can be used in Home Staging to create an emotional connection how to use the pantone color of the year for maximum impact a sneak peak into our live retreat in New Hampshire for Interior Designers and Home Stagers

This year I would like to invite you to start thinking about goals differently. Most people won't reach for goals that might disrupt their life, their identity or their nervous system. They choose goals that are sensible, comfortable- goals their brains can agree to without breaking a sweat. And while those goals feel safe, they rarely change anything. In this episode, I'm talking about the goals that don't feel reasonable- the big, bodacious badass ones. The goals that make you hesitate before saying them out loud because you know that they will require you to become a different version of yourself. The ones that trigger that familiar internal alarm, whispering "this feels dangerous". If that made your heart bit a little bit faster, this episode is for you    

Have you ever wondered how to set yourself apart from the competition? Do you know what it takes to build an unforgetable brand? Are you ready to stand out in your market? If you answered yes to any of these questions, this podcast episode is for you!  In this episode I interview a coaching client of mine, Deirdre Dugan of Merrow Luxury Home Staging and Heather Cook of the Social Stager. You will learn: how building a brand helps you uncover your superpower, gain confidence and attract your Ideal Clients why the brand colors you choose may not be the best colors for your brand an overview of the steps that Heather walks you through in order to build a brand the importance of brand photography why knowing your competition's brand is important in order to stand out Heather's 3 step process to help clients define their brand

Today I'm pulling back the curtain and inviting you into a very raw, very real conversation.  As we step into the New Year, there's alot of pressure to fix, hustle and reinvent. But what if real growth doesn't mean doing more.....and instead comes from being more truthful with ourselves. In this episode I share what has been unfolding in my life, where fear has shown up, where grief still walks beside me 4 years in and why choosing hope, even when it feels uncomfortable, has been one of the most powerful decisions I continue to make. This is a conversation about becoming... About learning to get comfortable with being uncomfortable About nurturing your spirit while building your business And about stepping into your power.....especially your feminine power, without apology. If you've evr felt stuck, played small, questioned your next move or wondered if personal or professional growth should feel this hard, this episode is for you.

Ever wonder what sets successful Home Stagers apart from the ones who are struggling? Check out this podcast episode and get the clarity you need to make 2026 your best year ever! You will: Understand why so many Home Stagers feel stuck-even after certification Discover what shortens the learning curve and eliminates costly trial and error Identify the limiting beliefs that holds stagers back from success Understand why each phase of your  business requires different systems, strategies and mindset upgrades Discover why a lack of planning , not a lack of talent-derails growth Learn the importance of starting the New Year with clarity, structure and intention

In this episode of Home Stagers and Designers on Fire Grant Findlay Shirras , co owner of Dekora, discusses phases of business growth and what to focus on in each phase. This is Part 2. Part 1 is episode #167 where he discusses the beginning phases of business. You will learn: What to focus on (and look out for) in later stages of business growth Why it is important to raise prices as you grow What Dekora did to generate more business How our minds play tricks on us when losing sales The biggest mistake business owners make in the prime of their business (and what to do instead) Why the investment in "you " is an integral component of business growth The email that generated $100,000 in business

Home Stager-Have you ever struggled with Sellers who can't pay your fee? Are you tired of losing Staging jobs because of this? Would you like to know how a pay at close option might help you win more Home Staging Business? If you answered yes to any of these questions, this episode is custom tailored to you! Max Kuhl, Chief Growth Officer at Notable answers questions on how you can offer this service to your clients. You will learn: What Notable's terms are (including approval criteria and fees) How a pay at close option helps your positioning in the market How Notable helps you educate your Clients How Sellers can use this line of credit to do updates, photography, etc..... and so much more!  

Ever wonder what to focus on in each phase of your business- and how to avoid the pitfalls? In this episode I talk with Grant Findlay Shirras, a serial entrepreneur and business strategist who's mastered the art of scaling creative companies profitably and sustainably. Grant is the co owner of Dekora, a top staging company in Calgary and Kelowna. As a reference, this was the company that was featured on the show The Stagers. He grew the revenue by 50% and the profit by 200k in just one year. Known for simplifying the complex, Grant brings deep expertise in financial systems, pricing strategy, operations and leadership- helping creative business owners turn chaos into clarity and creativity into cash flow. In this episode you will learn: What to focus on in the early stages of business growth What masterminding with Silicon Valley entrepreneurs taught Grant about  mindset why it seemed counterintuitive Why profit isn't the first thing to chase and what to prioritize instead The key habits that keep Grant on track and making smart, quick decisions How to think through your first hire The surprising insight Grant uncovered about outsourcing sales Subscribe on Apple,Spotify or You Tube

Have you ever wondered what separates the doers from the dabblers? The winners from the wishers? In this episode of Home Stagers and Designers on Fire, I am doing a deep dive into what it really takes to rise above and play a bigger game. Success isn't just about strategy or skill. It is about igniting that inner fire, that unstopable drive inside of you that fuels courage, grit and persistence when things get hard. In this episode you will learn: How your inner fire propels you forward-especially when the odds are stacked against you Why that fire needs consistent stoking to burn through inner obstacles and self doubt The truth about motivation and why it is not what gets you to the finish line How courage and fear can co-exist (and why that's the secret to real growth) Why "being busy" can actually hold you back from meaningful progress How the person you become while building your business is the greatest success of all Listen on Apple, Spotify, You Tube and most major podcast platforms