Advertise on podcast: Mike and Shauna

Are lash artists giving clients the wrong information? In this episode of the LivBay Lash Podcast, Shauna and Mike are busting five of the biggest misconceptions in the lash industry, and explaining how these myths could be costing lash artists clients, credibility, and money. From appointment times and expensive adhesives to lash damage, fill schedules, and certifications, we're challenging some commonly accepted industry standards and sharing what really matters when it comes to delivering quality lash services. In this episode, we're breaking down: * Why faster lash appointments don't necessarily mean lower-quality work * Whether expensive lash adhesive actually delivers better retention * The truth about lash extensions damaging natural lashes * Why every client doesn't necessarily need a fill every two weeks * Why certifications alone don't make someone a great lash artist Plus, we're sharing real experiences from years of running lash salons, including difficult lash removals, client expectations, and why going the extra mile for your clients can make all the difference. Whether you're a beginner lash artist, an experienced lash tech, or a salon owner, this episode will challenge you to rethink industry norms and focus on what actually helps your business grow. Join the conversation! What's one lash industry myth you wish would disappear? Drop it in the comments! Subscribe for more honest conversations about lash artistry, salon ownership, and growing a successful lash business. Shop LivBay Lash: https://livbaysupplies.com

Everyone wants to grow their business. More clients, more employees, more locations, and bigger revenue. But what happens when that growth becomes the very thing that threatens everything you've built? In this episode, Mike and Shauna pull back the curtain on the dark side of scaling a lash business. Having built a beauty brand generating nearly $20 million annually, they share firsthand experiences about the challenges, mistakes, and unexpected consequences that come with rapid expansion. From skyrocketing overhead and shrinking profit margins to employee management, cash flow struggles, and losing sight of what made your business successful in the first place, we're discussing the realities entrepreneurs don't always share on social media. 💥 In this episode, we discuss: * Why more revenue doesn't always mean more profit * The hidden dangers of expanding too quickly * How payroll, inventory, and overhead can crush cash flow * Why ego can become your biggest business liability * Recognizing when it's time to stop expanding * How to build a profitable, sustainable lash business The bottom line? Bigger isn't always better. Sometimes the smartest way to grow your business is knowing when to slow down. Whether you're an independent lash artist, salon owner, or beauty brand entrepreneur, this episode might change the way you look at success. 🎧 Tune in for real conversations, hard lessons, and business advice from entrepreneurs who've experienced the highs and lows of building a multimillion-dollar beauty brand. Shop Lash Supply's at: https://livbaysupplies.com/ Check out our YouTube Channel: https://www.youtube.com/@LivBayLash

Why are some lash artists fully booked, profitable, and loving their careers while others are exhausted, underpaid, and ready to quit? Here's the uncomfortable truth: Being great at lashes doesn't mean you're great at running a lash business. In this episode, we're diving into the harsh realities of the lash industry that nobody wants to talk about. 🔥 Why being fully booked doesn't mean you're making money 🔥 The toxic habits that lead to lash artist burnout 🔥 Why lowering your prices could be destroying your business 🔥 The importance of client boundaries and knowing your worth 🔥 Why some lash artists build six-figure careers while others struggle to survive 🔥 Is the lash industry really oversaturated, or are artists making excuses? We're talking business, burnout, bad habits, and the difference between simply doing lashes and building a sustainable career. The lash industry isn't necessarily killing your business. Your business habits might be. 📍 UV Lash Class + Custom Kit | $450 In person at our St. Rose location in Las Vegas. Includes a UV lamp, a tweezer attachment, and more. Next date: October 23. Book here: https://livbaysupplies.com/products/complete-uv-kit-free-in-person-classcomplete-uv-kit-free-in-person-class?variant=43547276214334 Subscribe for new episodes, and tell us in the comments: Let's hear it: Is the lash industry oversaturated, or are lash artists failing to adapt? Drop your thoughts in the comments!

You can buy attention, but you can't buy reputation. In this episode, Shauna and Mike Jones talk about what it really takes to protect a lash brand when things go wrong. They cover accountability, why ghosting clients does more damage than the original mistake, why busy businesses need to tighten their customer service, the Black Friday shipment that got stuck at the port, and why founder stories still matter in a crowded market. Whether you're a lash artist, salon owner, supplier, or educator, this one is a reminder that your reputation belongs to your customers. 📍 UV Lash Class + Custom Kit | $450 In person at our St. Rose location in Las Vegas. Includes a UV lamp, a tweezer attachment, and more. Next date: October 23. Book here: https://livbaysupplies.com/products/complete-uv-kit-free-in-person-classcomplete-uv-kit-free-in-person-class?variant=43547276214334 Subscribe for new episodes, and tell us in the comments: what's the best customer service experience you've ever had?

Poor retention? Before you blame your glue, your client, or the humidity, look at what happens before you place the first lash. In this episode, Shauna and Mike break down why lash sets fall out early and what's actually in your control. We talk about priming the underside of the lash, why beginners should skip half second adhesives, measuring humidity in your lash room instead of your city, matching curl to your client's natural lashes, and running consultations that recommend the right set, not just the requested one. We also get into how UV adhesive changes retention and what it won't fix, plus why taking foreign fills can be one of the smartest ways to grow your books right now. Shop UV lash supplies: https://livbaysupplies.com/collections/luv-lashing Join The Tea on Facebook: https://www.facebook.com/groups/419470405317781/ Watch on YouTube:

The lash industry isn't dying, but the old way of running a salon is. In this episode, Mike and Shauna talk through the real 2026 data on salon growth, why retention beats prospecting right now, and how membership models, service upsells, and a stronger brand story are keeping the best businesses afloat. They also get into what happens when you rely too heavily on one ad platform, and why authenticity is winning over polished AI content.

The beauty industry is feeling the economic downturn, and artists books everywhere are getting gappy. In this episode, Shauna and Mike break down why discounting is the worst move you can make right now, and what to do instead. From the lipstick effect to loyalty programs, membership models (and how Drybar built a $300M business on recurring revenue), and the rebooking habits most lash artists skip, this episode is packed with practical, no fluff strategies to keep your books full without racing to the bottom on price. For all your supply needs visit out: https://livbaylash.com/ To Buy LivBay Supplies on Amazon Click Here: https://amzn.to/38DEsTw

Mike & Shauna are back behind the mic and we’ve got some unfinished business. In this episode, we’re talking about where we’ve been, what’s changed, and why we’re excited about what’s next. We also dive into one of the biggest shifts happening in the lash industry: **UV lash technology**. We break down how UV lashing works, why it can create a more controlled and consistent curing process, the misconceptions surrounding it, and what lash artists need to know before making the switch. A lot has changed. So have we. **We’re back. Let’s get to work. ⚡️** Shop products at https://livbaysupplies.com/

We’re going back to LivBay Lash. After everything we’ve been through, those are words we honestly never thought we’d say. LivBay was more than a business to us. We built it from the ground up, poured our lives into it, built an incredible community around it, and then watched our chapter with the company come to an end. But sometimes God has a way of bringing things full circle. In this episode, we’re finally sharing why we made the decision to return to LivBay Lash, what’s happened behind the scenes, and what we believe needs to change moving forward. This isn’t about trying to recreate the past. It’s about taking everything we learned. The wins, the mistakes, the setbacks and the experience and using it to build something better. **Better products. Better service. A better experience.** LivBay is entering a new chapter, and we couldn’t be more excited to be part of it. **New vision. Same passion. Bigger future.** We’re back. 🤎 Shop Products at Livbaysupplies.com Facebook: facebook.com/groups/419470405317781 Instagram: instagram.com/livbaylash

Everyone wants more followers, but what if followers aren't actually what's holding your lash business back? In this episode, we're breaking down why **more followers don't automatically mean more money** and why a smaller, engaged audience can be far more valuable than thousands of people who never book or buy. We talk about the numbers lash artists should really be paying attention to: **bookings, rebooking, client retention, average ticket, referrals, and conversion.** We also dive into why going viral won't fix a broken customer experience, how to turn your social media into a sales tool, and why your existing clients may be the biggest growth opportunity you're overlooking. If you're constantly chasing followers, views, and likes but wondering why your bank account isn't growing with them, this episode is for you. Shop Products at Olivorlash.com

There's a version of salon ownership people picture: full chairs, good vibes, easy money. Shauna and Mike Jones have owned lash salons since 2016, at one point running four locations, and they're naming what that picture leaves out. Payroll loans, employees who leave in twos and turn on you publicly, and profit margins that top out around 15 to 18 percent even on a packed schedule. This one's for lash salon owners and lash artists weighing whether to go out on their own. Shop Supplies at: https://olivorlash.com/?srsltid=AfmBOopaEpcc5vfsd7ZdJEebYlTtZhcS-S2zWsQJ3OWl5wRBUBw9z4cl

In this episode, we separate fact from marketing hype. We break down some of the biggest claims being made about UV lash systems from "no fumes" and "100% safe" to instant curing and retention promises and discuss what the science, chemistry, and real-world experience actually say. If you're a lash artist, salon owner, educator, or simply curious about UV technology, this episode will help you make informed decisions instead of relying on buzzwords and misleading advertising. In this episode we cover: The biggest myths about UV lash adhesive What UV technology actually does Marketing claims that should raise red flags Safety considerations every lash artist should know How to evaluate products using facts instead of hype Our goal isn't to attack any brand. It's to encourage transparency, education, and evidence-based conversations so lash artists can make the best decisions for themselves and their clients. 🎙️ Follow us for more conversations about lash business, product development, salon growth, and the truth behind the beauty industry.

A client tells you your prices are too high. Another tells you they're too low. Shauna and Mike Jones walk through what's really driving lash pricing right now, classic sets from $150 to $300, volume sets up to $500, and the exact way to justify your price without over-explaining it (hint: whoever talks first loses). They also get into rent math, location strategy, and why loyalty beats one-time upsells. Grab the full pricing toolkit: https://olivorlash.com/pages/pricing-toolkit

Most lash students leave their certification class with more questions than answers, and that is not on them. Shauna and Mike dig into the lash educator problem nobody wants to say out loud: one day classes with no follow up, trainers guaranteeing six figure incomes, and the assumption that a skilled lash artist automatically makes a skilled teacher. They talk through what actually separates a real education from a certificate on a wall, the state by state licensing rules most new artists do not know exist, and why mentorship beats chasing your fifth certification every time.

Why Success Doesn't Cure a Lash Artist's Anxiety. Does the anxiety ever actually go away once your lash business takes off? Shauna and Mike say no, it just changes shape. In this episode: the anxiety of walking into a new client's appointment, the fear of a one star review, the comparison trap of social media, and the financial rollercoaster of running a business (including the month they needed a loan just to cover payroll). Shauna also opens up about her own anxiety and depression diagnosis as a teenager and what's actually helped her manage it. A real, no filter conversation for any lash artist or salon owner who's ever felt like they were the only one struggling with this. Shop Products at https://olivorlash.com/?srsltid=AfmBOopaEpcc5vfsd7ZdJEebYlTtZhcS-S2zWsQJ3OWl5wRBUBw9z4cl Youtube Channel https://www.youtube.com/channel/UClJVrEuJIknF3UjU-qmh7oA