Advertise on podcast: Lets Run Facebook Ads: The Podcast

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode of Let’s Run Facebook Ads, Nick Boddington explores how Meta’s AI is changing the way businesses reach their ideal customers through their advertising. Using Meta’s ability to analyse video ad content, identify key messages and generate AI-powered static creatives, Nick explains how the words you use in your ads can help Meta find the right audience for your business. He also looks back at a fascinating article written in 2009 that predicted the future of advertising software, intelligent automation and data-driven targeting, drawing parallels between those predictions and the Meta Ads landscape we see today. Discover how AI, creative strategy, audience targeting and advertising technology are transforming digital marketing, why the industry has evolved so dramatically and why Nick believes now is an exciting time for businesses running Facebook Ads. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about One of the most common questions I get is, without interest-based targeting, how do I get my ads in front of the right people? In this episode, we look at how your creative can help Meta understand exactly who your ideal customer is without relying on audiences. We discuss why being specific about your customer’s situation, problems and goals can make your ads more relevant and how elements like your ad copy, headlines, imagery, captions and landing page all give Meta important context. If you’re running Facebook Ads or Meta Ads and want to improve your targeting, reach the right customers and make your creative work harder, this episode explains why the way you communicate your offer could be more important than the audience settings you choose. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode of Let’s Run Facebook Ads, Nick looks at the ongoing debate between landing pages and Meta Instant Forms after testing a new application funnel for his own business. After spending around £500 but only seeing two applications, Nick explains why he decided to test a different approach, including Meta’s new AI feature that can automatically build an Instant Form using the content from your website or landing page. He walks through how the AI-generated form works, the questions it created, what still needs to be changed manually and why this could make building lead forms much quicker. Nick also discusses the importance of testing and tweaking your Facebook Ads rather than expecting every campaign to work immediately and why generating more leads is only useful if the quality of those leads is right. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick breaks down the latest changes to Ad placements in Meta Ads Manager and explains what advertisers need to know as placement controls start disappearing. He discusses which Facebook and Instagram ad placements he recommends using, why he particularly avoids Audience Network and Messenger for lead generation campaigns and how these placements can impact lead quality. Nick also explains how to use account-level placement controls and Meta’s Value Rules to reduce wasted ad spend on unwanted placements while still giving Meta enough flexibility to optimise your Facebook and Instagram advertising campaigns. The episode also covers creative formatting for different placements and why allowing Meta to optimise across multiple placements can help get your ads in front of better prospects. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick shares a new approach he has been testing in his Facebook ad campaigns over the past two months. He breaks down how he is combining  different creative concepts with multiple variations to give Meta more creative diversity to work with. Using real campaign results, Nick explains why not every individual ad needs to be a winner, how different creatives can play different roles throughout the customer journey and why advertisers should focus on the overall performance of the campaign rather than judging every ad in isolation. If you’re looking to improve your Meta ads without constantly reinventing your entire creative strategy, this episode offers a practical way to think about creative testing and scaling. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode of Let’s Run Facebook Ads, Nick  explores a useful way to check the trust level of your Meta ad account using a handy Chrome extension. He explains how Facebook’s different trust tiers can affect spending limits, ad reviews and the way your ads are processed, as well as why maintaining a strong account history and following Meta’s advertising policies can help you progress towards a higher trust level. Nick also shares what he discovered when checking his own and client accounts and why understanding your account’s trust level could be valuable when scaling Facebook Ads and avoiding unnecessary restrictions. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick shares the results of a real-world Facebook Ads experiment comparing landing pages and Meta lead forms. He breaks down how adding qualifying questions and conditional logic dramatically reduced the number of unqualified leads while increasing the quality of booked calls. Nick explains why paying more for a lead can actually be more profitable, how to identify whether your leads are worth pursuing, and why advertisers should focus on lead quality rather than simply chasing a low cost per lead. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick explains how to improve the quality of your Meta lead generation by moving beyond simply optimising for lead volume. He walks through Meta’s new qualified leads optimisation, showing how to use Lead Center to track prospects through your sales funnel, configure Events Manager and feed conversion data back into Meta so the algorithm finds higher-quality leads. The episode also covers best practices for setting up optimisation stages, why CRM and Conversions API integration matter and how these changes can help advertisers generate leads that are far more likely to convert into customers. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about YouTube video on this topic: https://youtu.be/Sdk3osR0WBk In this episode, Nick explores what could be one of the most useful Meta Ads updates for smaller advertisers. Looking back at the evolution from Dynamic Creative to Flexible Creative, he explains why these features were so valuable for testing multiple headlines, primary texts and creatives on limited budgets and why their disappearance frustrated so many advertisers. Nick then reveals a new way to achieve similar results using Meta's latest ad creation workflow, showing how you can finally see which images and videos are driving performance through ad breakdowns. If you're running Facebook ads on a smaller budget and want a smarter way to test creatives without creating dozens of separate ads, this episode walks you through a simple strategy that could make your campaigns far more efficient. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Check out the YouTube video for this episode: https://youtu.be/dN0CgVuCYlI Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick shares a simple but often-overlooked Meta Ads feature that can dramatically improve the quality of your leads. He explains how feeding lead quality signals back to Meta helps the platform optimise for qualified and converted leads instead of just generating more form submissions. Whether you're using Instant Forms, GoHighLevel or another CRM, Nick breaks down why this feedback loop matters, how to set it up and why it's becoming one of the most effective ways to improve Facebook ad performance and generate better results from your campaigns. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick explores why Facebook ad copy may be more important than ever in the age of AI-driven Meta advertising. He breaks down a growing theory that Meta is using the words, messaging, hooks and context within your ads to better understand who should see them, even without traditional keyword targeting. Using real-world examples from advertisers like Alex Hormozi, Nick discusses how small changes in copy can attract completely different audiences, influence the signals sent back to Meta and ultimately impact campaign performance. If you're running Facebook or Instagram ads, this episode will change the way you think about ad copy, audience matching, and creative strategy in 2026. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about Check out my YouTube video on this topic: https://youtu.be/lW9GyPbbnrk In this episode, Nick Boddington tackles one of the biggest challenges facing Meta advertisers in the health sector: the Health Category restrictions that can block conversion data from being reported back to Ads Manager. Nick breaks down what the Health Category is, why Meta introduced these limitations and how they can severely impact campaign optimisation, lead generation and performance tracking. He also shares a practical solution that has helped multiple accounts restore conversion reporting using Hyros, explaining how advertisers can work around the issue and improve campaign performance. If you're running Facebook or Instagram ads for health, wellness, functional medicine, chiropractic  or related businesses, this episode offers valuable insights into overcoming one of Meta's most frustrating advertising challenges. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick Boddington breaks down the key areas to investigate when your Facebook ads aren't delivering the results you expected. From low click-through rates and weak ad creatives to landing page issues, conversion bottlenecks, tracking problems, and offer positioning, Nick walks through a practical troubleshooting framework to help advertisers identify where performance is falling apart. Whether you're struggling to generate clicks, leads, or sales, this episode provides a step-by-step approach to diagnosing campaign issues and making informed improvements that can turn underperforming ads into profitable ones. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick explores a new approach to scaling Facebook ads for businesses that are spending £100/$100 or more per day on Meta. He explains why the traditional campaign structure that works for smaller advertisers can become limiting as budgets increase and breaks down how to use campaign budget optimisation (CBO), creative diversification, and account structure to give Meta’s algorithm more opportunities to find and scale winning ads. Along the way, he discusses common frustrations advertisers face when budget is concentrated on only a handful of ads, why this happens and how a more advanced setup can improve performance, efficiency, and scalability. Whether you're looking to move beyond the basics or take a profitable Facebook ad account to the next level, this episode provides practical insights into how modern Meta advertising campaigns should be structured for growth. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick breaks down what Facebook advertisers can learn from the marketing approach of entrepreneur and content powerhouse Alex Hormozi. Using real-world examples from a client discussion and an analysis of Hormozi’s Meta ad campaigns, Nick explores how Facebook’s algorithm has evolved to deliver highly personalised messaging to different audience segments while using largely the same creative assets. He explains why understanding your ideal customer profile, crafting stronger hooks and focusing on messaging can often be more important than endlessly producing new creatives. The episode highlights the power of Meta’s advertising engine, how businesses can leverage creative variations at scale and why small changes to ad messaging can have a major impact on performance and growth. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!