I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever.
Join Antony Whitaker talking to thought leaders on the business side of the hairdressing industry discussing insightful, provocative and inspiring ideas that matter. Get ready to learn, get ready to be challenged, get ready to be inspired and most importantly get ready to grow your salon business!
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367 Are Business Partnerships a Good Idea for Salon Owners?
2026/09/29
A salon business partnership usually starts with two hairdressers, a strong friendship and a handshake. It feels like a great way to share the load. Yet most of these partnerships fall apart within a few years, often with money lost and friendships damaged.
The key to a successful partnership is all about how you set it up at the beginning. So here's a question worth asking: if you're thinking about a partner, or already have one, how protected is the business when circumstances change?
What are the conversations to have before you sign anything, and why giving away ownership is so hard to undo.
IN THIS EPISODE:
• Why needing business expertise is a poor reason on its own to give away equity in your salon
• The questions to answer before you sign anything: ownership, workload, salary, profits and decision-making
• What 50/50 really means when you and your partner disagree
• Why talking about the end at the start is one of the smartest moves you can make
EPISODE TIMESTAMPS
[00:00] Introduction: why so many salon partnerships start with just a handshake
[04:37] The first question to ask yourself: why do you actually want a partner?
[06:17] Why needing expertise doesn't mean you should give away ownership
[08:00] Why shared vision matters as much as complementary skills in a partnership
[11:12] Every partnership ends eventually, so why you should plan for it early
[12:14] The seven Ds that can derail a salon business partnership
[14:20] The conversations to have before you sign a partnership agreement
[16:19] What a 50/50 partnership really means when the two of you disagree
[17:17] Why you can't outsource understanding your own business as an owner
[20:00] The biggest lessons from three very different partnerships
[21:23] How Grow My Salon Business can help you build a better business
RESOURCES MENTIONED IN THIS EPISODE:
The GROW Book Series – four bestselling books on building a successful salon business – Find out more
Grow My Salon Business Online Courses – step-by-step courses on money, management, marketing and your team – Find out more
Coaching – one-to-one support to work through the specific challenges in your business – Find out more
👉 FOLLOW US!
Instagram | Facebook | Website
RATINGS + REVIEWS
🙏Thanks so much for joining me this week.
If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:- On your phone, Click here (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast!
Thank you for your support! 🙏
Until next time!Antony
366 How to Scale a Salon Business From One Store to One Hundred with Sudheer Koneru
2026/09/22
Why do some salon and beauty businesses grow beyond a single location while others struggle to scale? In this episode, I’m joined once again by Sudheer Koneru, co-founder of Zenoti, to discuss his new book, Growth Diaries: How the Best Beauty and Wellness Brands Scale from One Store to One Hundred Plus.
Drawing on conversations with 42 successful founders across the salon, spa, med spa and wellness industries, Sudheer shares the common traits he discovered behind businesses that successfully scale. We talk about why passion and purpose matter, the importance of building systems that work without the owner, why successful entrepreneurs are great listeners, and how people, culture, location and data all play a role in sustainable growth.
Whether your ambition is to build one exceptional salon or one hundred locations, there are plenty of lessons here about what it really takes to build a business that can grow beyond you.
IN THIS EPISODE:
The real reason most salons plateau at a single location and never expandWhich phase of growth trips up almost every founder, and what gets them through itThe three traits the world's fastest growing beauty and wellness brands all shareWhy retention and rebooking matter more than chasing new client numbers
EPISODE TIMESTAMPS
[00:00] Introduction: why so few salons ever scale past one location
[00:39] Meet Sudheer Koneru, founder of Zenoti and author of Growth Diaries
[03:19] Sudheer's own path from Microsoft into building wellness businesses
[04:58] Why timing changes which sectors are easiest to scale today
[07:00] What surfaces when founders talk beyond their usual PR story
[09:00] Two stories of founders who built huge brands from nothing
[13:00] The phases of growth most likely to trip up an owner
[16:26] Why owners underestimate how much they personally are the system
[19:00] Founder or business partner: what separates the two growth paths
[22:22] Why going from one location to two is the hardest step
[26:12] Three things the most successful beauty and wellness brands share
[35:39] Sudheer's advice for a young stylist wanting to build something bigger
RESOURCES MENTIONED IN THIS EPISODE:
Growth Diaries by Sudheer Koneru – a new book drawn from 42 conversations with beauty and wellness founders who scaled from one location to over a hundred → You can get the book here
Zenoti – salon, spa and wellness management software, founded by today's guest – head here for 50% off for the first 3 months
RECOMMENDED NEXT EPISODE:
If you enjoyed this episode, you'll also like: Episode 268: Can One Salon Management Software System Fill All Your Needs? Listen here → https://growmysalonbusiness.com/podcast/268
👉 FOLLOW US!
Instagram | Facebook | Website
👉 FOLLOW Zenoti!
Instagram | Website
RATINGS + REVIEWS
🙏Thanks so much for joining me this week.
If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:- On your phone, Click here (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast!
Thank you for your support! 🙏
Until next time!Antony
365 Five Things Every Growing Salon Needs in Place
2026/09/15
Growth sounds like the obvious goal for any salon owner, but chasing a bigger business without a plan can break the one you've already built. I've seen owners open a second location only to end up with two salons that struggle instead of one that thrives. So what would your business actually need to look like if it grew the way you truly want?
In this episode, I share the five things I believe every salon owner needs before they scale: a clear vision, real systems, people who can lead, a handle on the numbers, and the willingness to grow as a leader. You'll get a practical insight to decide if growth is the right goal, and how to build a business that gives you the life you want.
IN THIS EPISODE
• The five things you need in place before you scale a salon business
• Why expansion doesn't just duplicate what was already working; it duplicates the problems as well.
• How to build systems that let your business run without you
• Why business growth is really people growth, and how to develop leaders under you
EPISODE TIMESTAMPS
[00:00] Introduction
[01:33] Why there is no single definition of salon business success
[03:15] The assumption that bigger automatically means better, and why it isn't
[04:02] The five things you need in place for growth to be sustainable
[06:16] The mistake most salon owners make when they open salon number two
[07:47] How growth reveals whether you built a business or just a job
[10:00] Why business growth is really about growing people, not just adding them
[12:24] Why you need to know the numbers before you think about expanding
[14:22] Why evolving as a leader is the hardest part of growing a business
[16:09] The owner who believes nobody can do it as well as they can
[17:00] A recap of the five things sustainable salon growth actually requires
[18:11] Where to find the free video series on salon management skills
RESOURCES MENTIONED
Free Management Video Series – Four Essential Lessons in Salon Management to Set You Up For Success, a free four-part video series (each video around 15 minutes) that also explains how the management course and coaching program work.👉 Register here https://growmysalonbusiness.com/management-video-series and get them sent straight to your inbox
Want MORE to help you GROW?
📚 Check out our Bestselling GROW Books: https://growmysalonbusiness.com/books/
🆘 Management overwhelm? Download our free checklist! This checklist will help you get clarity on where you're at: https://growmysalonbusiness.com/management-checklist/
👉 FOLLOW US!
Instagram | Facebook | Website
RATINGS & REVIEWS
🙏 Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:
- On your phone, click here (read the steps below first): https://podcasts.apple.com/gb/podcast/grow-my-salon-business-podcast/id1456014220
- Scroll down to 'Ratings & Reviews'
- Tap on the empty purple stars and rate 5 stars
- Click on 'Write a Review'
I love to hear what's been helpful and what you love about the podcast! Thank you for your support! 🙏
Until next time!
Antony
364 What Does Your Business Need From You?
2026/09/08
Every salon owner learns eventually that to manage a salon business, you first have to manage yourself. It's easy to focus on the team, the standards and the accountability conversations you'd rather avoid. But before any of that works, you need to look honestly at your own time, habits and follow-through.
This week I look at why being busy and managing well are two different things, why giving someone a task without also giving them the authority to make decisions isn't really delegating, and why so much of good management is invisible to your clients even though they feel the result of it. Manage yourself properly, and the rest of the business gets easier to run.
IN THIS EPISODE:
Why being busy and managing well are two completely different thingsThe diary test that shows what you're actually prioritising, not just what you say mattersWhy delegation fails when you hand over the task but not the authorityThe difference between managing things and leading people, and why both matter
EPISODE TIMESTAMPS
[00:00] Introduction: Why the hardest person to manage is the one running the salon
[01:28] The uncomfortable realisation that your own standards set the tone for everyone
[03:37] Why being busy and managing well are two completely different things
[06:00] The two very different jobs of a stylist and a salon manager
[07:21] What your diary actually reveals about your real priorities each week
[10:57] Why you manage things and systems, but you have to lead people
[12:32] Why clear expectations do more for standards than being hard or controlling
[13:00] Why "obvious" means something different to every single person on your team
[16:00] What clients actually feel when a salon business is genuinely well managed
[20:11] Why knowledge alone never changes a business, only implementation actually does
[23:02] The one question every owner needs to ask about their own business
RESOURCES MENTIONED IN THIS EPISODE:
🎥 4 Essential Lessons in Salon Management (free video series) – sign up and get one short video a day for four days, straight to your inbox, starting the 14th September – Join the free video series
Want MORE to help you GROW?
🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at
RECOMMENDED NEXT EPISODE
If you enjoyed this episode, you'll also like: Episode 363: Why the Most Successful Salons Keep it Simple. Listen here
👉 FOLLOW US!
Instagram | Facebook | Website
RATINGS + REVIEWS
🙏Thanks so much for joining me this week.
If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:
- On your phone, Click here (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏
Until next time!Antony
363 Why the Most Successful Salons Keep it Simple
2026/09/01
Most salon owners assume their business feels complicated because it needs to be. But after years inside salons at every level of the market, I've noticed the opposite.
The businesses that thrive are simple, while the ones that struggle are usually a collection of good ideas picked up along the way that were never designed to work together. So ask yourself: does your business actually function as one connected whole, or does it just feel like separate parts that don’t quite work together as they should?
I'll share why keeping things simple takes real work, why most owners build their business one decision at a time, and why the real job of management is making sure every part connects to everything else. If your business feels harder than it should, this episode will help you see why.
IN THIS EPISODE:
Why the most successful salons are simple, not complicatedHow joined up thinking turns one small decision, like pricing, into a ripple across the whole businessWhy removing something from your business can matter as much as adding something newThe real difference between a simple business and one that depends on youEPISODE TRANSCRIPT:
[00:00] Introduction
[00:43] The one question people most often ask about salon success
[01:54] The jigsaw puzzle metaphor for building a business that works
[03:56] Why so many salon owners end up building the plane while flying
[06:46] Why you need the picture on the box before you build
[08:35] How one pricing decision ripples through every part of your business
[10:00] The two sides of management: systems and processes versus people
[13:16] Why removing something from the business can matter as much as adding
[14:02] The real difference between a simple business and a dependent one
[18:08] Why the goal is making the pieces you have work together
[19:00] The free management checklist and course mentioned in this episode
RESOURCES MENTIONED IN THIS EPISODE:
🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/
Want MORE to help you GROW?
📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/
👉 FOLLOW US!
Instagram | Facebook | Website
RATINGS + REVIEWS
🙏 Thanks so much for joining me this week.
If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:
- On your phone, Click here (Read steps below first)
- Scroll down to 'Ratings & Reviews'
- Tap on the empty purple stars and rate 5 stars
- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏
Until next time!Antony
362 The New Rules of Salon Marketing in the Age of AI with Phil Evans
2026/08/25
When it comes to marketing, many salon owners pour their time into Instagram, hoping it brings new clients through the door.
My returning guest Phil Evans, founder of Salon Guru, has analysed over four and a half million visits to salon websites, and the results show that social media is not driving potential clients to your website in the numbers that you might expect.
So here's a question worth reflecting on: if your marketing time is going to the wrong place, what is that actually costing your salon?
In this conversation, Phil breaks down exactly where new clients are really coming from, what Google's EEAT framework means for your website, and why most reviews fall short of what Google and AI are looking for. By the end of this episode, you'll know where to put your marketing time so it actually brings in bookings, not just likes.
IN THIS EPISODE:
Why only 1.5% of website visits come directly from social media, and where the rest actually come fromThe four-part framework Google and AI use to decide which salon to recommendHow to structure your Google reviews so they build real trust and authority, not just star ratingsWhat to search on your own phone to check whether your salon is visible on Google and AI
TIMESTAMPS:
[00:00] Introduction
[00:51] Introducing returning guest Phil Evans from Salon Guru
[01:44] Inside the new Salon Guru trends report and why it exists
[03:42] Google versus social media, the surprising split in the data
[05:26] Why social media rarely closes the booking on its own
[09:16] How AI is reshaping the way clients search for salons
[11:39] Is AI about to replace Google search entirely
[18:14] The EEAT framework Google and AI use to pick a salon
[22:00] Why detailed Google reviews matter more than five-star ratings
[27:17] Where to focus five hours a week of marketing time
[32:34] What clients actually want to see on a salon website
[38:00] Inside Showcase and the early results from beta salons
RESOURCES MENTIONED IN THIS EPISODE:
Salon Guru Trends Report – New data on where salon clients really come from and how to be found on Google and AI 👉Download the report
Showcase Webinar – Phil's live walkthrough of the new website tool built from the trends report data, going live 31st August 👉Send it to me
Want MORE to help you GROW?
📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/
🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/
👉 FOLLOW US!
Instagram | Facebook | Website
👉 FOLLOW SALON GURU!
Website
RATINGS + REVIEWS
🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:
- On your phone, Click here (Read steps below first)
- Scroll down to 'Ratings & Reviews'
- Tap on the empty purple stars and rate 5 stars
- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏
Until next time!Antony
361 Stop Saying "We're Like a Family Here"
2026/08/18
Treating your team like family feels warm and caring, but it might be working against your leadership and having a negative impact on the business.
A family relationship and a business relationship serve two very different purposes, and in a business, when the boundaries are blurred, accountability gets harder, standards slip, and you start making exceptions you'd never normally allow.
In today's episode, I walk through five practical shifts that replace the family myth with something stronger, a team built on genuine care and clear standards. You'll come away with a better way to handle the conversations you've been avoiding, and a level of clarity that serves everyone in the business.
IN THIS EPISODE:
Why family belonging is unconditional, while team membership comes with real expectationsHow holding people accountable is one of the most caring things you can doThe difference between supporting your team and carrying every problem in their livesWhy blurred boundaries between friend and employer make hard conversations even harderA better metaphor than family for building loyalty, trust and belonging
EPISODE TIMESTAMPS
[00:00] Introduction
[01:15] Why calling your team family can create serious problems
[02:31] Families and businesses exist for completely different reasons
[02:42] Word from our sponsor: Zenoti
[04:46] The unconditional nature of family versus the realities of a team
[06:34] Why caring about people does not mean avoiding accountability
[07:57] The hidden cost of protecting one person from feedback
[08:53] You are not responsible for fixing everyone's problems
[10:03] How the family mindset creates a one-sided psychological contract
[11:26] Why blurred boundaries make leadership so much harder
[17:33] Recap: five things to remember about your team
[18:58] Where to find the free salon management checklist
Want MORE to help you GROW?
➡️ Zenoti – all-in-one salon management platform with AI-powered client communications and automation. GMSB listeners get 50% off their first three months – Find out more
🆘 Salon Management Checklist – a free download to help you assess where your salon's management currently stands – https://growmysalonbusiness.com/free-resources
RATINGS + REVIEWS
🙏Thanks so much for joining me this week.
If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:
- On your phone, Click here (Read steps below first)
- Scroll down to 'Ratings & Reviews'
- Tap on the empty purple stars and rate 5 stars
- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏
Until next time!Antony
👉 FOLLOW US!
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360 The Numbers Don't Lie
2026/08/11
One of the bigger challenges the salon industry has always faced is getting reliable data. Fortunately, that is changing for the better, and today I break down a new industry benchmark report that has been put together by leading salon management software brand Zenoti.
You'll hear why client retention, not marketing, is driving industry growth, what's really behind falling new client numbers, and why one number, utilisation, might be the biggest opportunity sitting inside your business right now.
In this episode, I pull out the numbers that actually matter, the ones that tell you something real about salon industry benchmarks and business trends so that you can stop guessing and start knowing how your salon is performing.
IN THIS EPISODE:
Why new client numbers are falling across every part of the industry, and why that's not automatically your faultThe client retention approach that's driving almost all industry growth right nowWhy salons with membership programs are growing four times faster than salons without oneWhat calendar inflation really means, and why 72% of first rebooked appointments never happen as planned
EPISODE TIMESTAMPS
[00:00] Introduction
[00:25] Why "is that good?" is the wrong question to start with
[01:47] The moment benchmarking changed how I ran my own salon
[04:07] Numbers are facts, not feelings
[06:59] Same salon revenue is still growing despite the uncertainty
[07:56] New client numbers are falling across every sector measured
[09:16] Why retention, not marketing, is driving industry growth
[11:39] Membership programs and the eight percent growth gap
[13:13] Calendar inflation and the 72 percent rebooking problem
[15:40] Where AI actually helps, and where it doesn't
[17:15] The 30-point utilisation gap between average and top salons
[20:00] This week's challenge: 30 minutes with your own numbers
RESOURCES MENTIONED IN THIS EPISODE:
The 2026 Beauty and Wellness Benchmark Report by Zenoti: Download the free benchmark report here
Want to see how your business compares? Head to the Zenoti benchmark scorecard Enter your numbers to see where you stand against industry benchmarks.
Interested in a personalised consultation with Zenoti and 50% off for the first 3 months. 👉Head here to arrange a personalised consultation
👉 FOLLOW US!
Instagram | Facebook | Website
👉 FOLLOW ZENOTI!
Instagram | Website
THIS EPISODE IS SPONSORED BY ZENOTI
RATINGS + REVIEWS
🙏 Thanks so much for joining me this week.
If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone, Click here (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast!Thank you for your support! 🙏
Until next time!Antony
359 Two Salons, One Family, 25 Staff with Billy Ryan and Elle Foreman
2026/08/04
Billy Ryan and Elle Foreman own the Tribe Salons group in London and Kent. In this episode, we discuss what it takes to build a successful family salon business and how they've evolved their employee-based salon culture to meet the expectations of today's workforce.
You'll hear how they've built communication and shared values into the way they lead their team, why they moved away from a traditional commission-only pay structure, and how learning to manage cash flow gave them the confidence to invest, expand and finally feel in control of the financial side of the business.
IN THIS EPISODE:
Why clear communication and shared core values matter How different learning styles shape the way you train your team, and why one teaching style never works for everyoneWhy a pay structure based only on commission can work against the business you're trying to buildHow a cash flow forecast turns "we just need to make more money" into an actual planWhy entering awards and competitions can have a bigger impact on your business than chasing a larger social media following
EPISODE TIMESTAMPS:
[00:00] Introduction
[00:47] Meet Billy Ryan and Elle Foreman from Tribe Salons
[01:41] How Tribe Salons grew to two locations and 25 team members
[03:23] The pros and cons of running a business with a sibling
[07:39] Bringing in new ideas while an older generation resists change
[12:55] The top things that make a family business work
[17:29] Why Tribe is built as a fully employed salon, not chair rental
[21:31] How a ten-year age gap changed the way they train their team
[30:00] How the GMSB courses shaped their business decisions
[32:48] The cash flow forecast that changed everything financially
[40:16] Why they rebuilt their pay structure around more than commission
[45:33] What hairdressing awards have done for their business and their team
RESOURCES MENTIONED IN THIS EPISODE:
GROW Business School - The complete blueprint for building a successful salon business - Courses, Coaching and Community
Money Course – A step-by-step course covering cash flow forecasting, pricing and financial control for salon owners – Find out more
👉 FOLLOW US!
Instagram | Facebook | Website
👉 FOLLOW TRIBE SALONS!
Instagram | Website
👉 FOLLOW ELLE
Instagram
👉 FOLLOW BILLY
Instagram
RATINGS + REVIEWS
🙏 Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:
- On your phone, Click here (Read steps below first)
- Scroll down to 'Ratings & Reviews'
- Tap on the empty purple stars and rate 5 stars
- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏
Until next time!Antony
358 Seven Lessons on Education Every Salon Owner Needs to Hear
2026/07/28
The way hairdressing education is delivered has changed dramatically since I started in this industry, and it will continue to evolve as new technology emerges.
In this episode, I talk about those changes and the impact it has on salons, trainees, standards and productivity. And I ask the question I think salon owners are wondering: “What does the future of education look like and how will it impact the way I run my business?
I explain why information has become cheap while experience has become more valuable than ever, and why that changes what you should actually be looking for in education. I also share seven practical lessons on building a culture of learning, why you need to be training apprentices who contribute quickly, and staying ahead as the industry keeps moving.
WHAT YOU'LL LEARN:
Why information has become cheap while real experience has never been more valuableThe real reason AI won't replace great educators, and how it exposes the poor onesWhy your apprentices should be productive within six months, not left to find their feet for yearsThe difference between being a great hairdresser and being a great teacherWhy you can't rely on colleges or government training programs to finish the job for youSeven practical lessons on education every salon owner needs to hear
IN THIS EPISODE:
[00:00] Introduction
[02:19] Antony asks the big question: where is salon education heading next
[03:15] How live seminars and academies defined the early years of education
[04:00] The internet and social media put educators in everyone's pocket
[05:07] The moment Antony realised business education mattered more than technical skill
[06:23] Why salon owners started asking about branding and leadership, not just hair [07:41] How COVID forced the whole industry to learn online almost overnight
[09:00] What actually separates a genuinely good coach from a mediocre one
[10:36] Why online retail during COVID changed manufacturers for good
[13:05] How artificial intelligence is reshaping salon education right now
[14:04] Why information is cheap but real experience is priceless
[17:29] Antony's seven practical lessons every salon owner needs on education
[21:12] The one thing that never changes no matter how the industry evolves
Want MORE to help you GROW?
📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/
🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/
RATINGS + REVIEWS
🙏Thanks so much for joining me this week.
If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:
- On your phone, Click here (Read steps below first)
- Scroll down to 'Ratings & Reviews'
- Tap on the empty purple stars and rate 5 stars
- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏
Until next time!Antony
👉 FOLLOW US!
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357 The 4 Disciplines Behind Every Salon Success Story
2026/07/21
Most salon owners already know what they should be doing to build salon success. They know they should raise their prices, have the tough conversation with an underperforming team member, or get on top of their numbers, and they still don't do it.
After more than 30 years working with salon owners in dozens of countries, I've watched the same four disciplines show up in every real success story, and none of them are a shortcut.
I break down the four words I believe underpin real success in this industry, whether you're behind the chair or running the business. You'll learn why mastering them matters more than chasing the next new idea, and what separates people who talk about change from people who actually make it happen.
WHAT YOU'LL LEARN
Why information on its own has almost no value anymore, and why most people still don't changeThe first discipline every master of any craft, hairdressing or business, never outgrowsWhy mastering the fundamentals of your salon's finances matters more than any new marketing hackThe difference between doing something once and true implementation, and why real mastery looks effortlessWhy innovation only works once you've earned the right to it through masteryWhy endurance is the discipline that separates the real success stories from everyone else
IN THIS EPISODE:
[00:00] Introduction[00:51] Why knowing what to do isn't the real problem[02:21] The four words that underpin every success story[03:34] The first discipline: mastering the fundamentals[05:08] The Guido Palau lesson on practising at the very top[06:38] Why salons fail without understanding the financial fundamentals[07:00] The second discipline: implementation[09:00] The third discipline: innovation[10:36] The fourth discipline: endurance[11:30] The mentor who embodied endurance more than anyone[13:00] Recap: the four disciplines that build lasting success
Want MORE to help you GROW?
📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/
🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/
RESOURCES MENTIONED IN THIS EPISODE:
Episode 40 with Guido Palau – Find out moreEpisode 41 with Guido Palau – Find out more
Episode 229 with Annie Humphries – Find out more
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RATINGS + REVIEWS
🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:
- On your phone, Click here (Read steps below first)
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- Tap on the empty purple stars and rate 5 stars
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Until next time!Antony
356 Brand Promises, Team Agreements and Difficult Behaviour with Nina Kovner
2026/07/14
Every salon owner has dealt with a difficult team member who is brilliant one week and impossible the next, leaving the whole team tiptoeing around them. Most owners have no idea whether to show compassion or hold the line, especially when a health issue might be part of the picture. This week, I talk to leadership coach Nina Kovner about handling it without making it personal.
Nina breaks down the difference between compassion and excusing bad behaviour, and shares the three-step process to decide when and how to step in. You will come away with language you can use in the moment, a clearer sense of where your responsibility as a leader starts, and a plan for protecting your whole team's culture.
IN THIS EPISODE YOU'LL LEARN:
✅ Why most difficult team behaviour comes down to unclear brand promises and agreements, not personality
✅ How to separate the behaviour from the person so conversations stay objective
✅ The pause, process, proceed method for deciding when and how to address an issue
✅ Where the line sits between showing compassion and excusing harmful behaviour
✅ How to build psychological safety so your team will actually tell you what's going on
✅ Why letting one person's behaviour slide damages trust with the whole team
TIMESTAMPS
[00:00] Introduction
[01:24] Antony's story about a stylist struggling with PMDD and her team
[04:33] Where salon owners go wrong when behaviour becomes a problem
[06:17] Separating a team member's behaviour from who they are
[07:33] Holding high standards while still genuinely caring about people
[14:17] Why health issues do not excuse harmful behaviour at work
[16:41] The difference between showing empathy and making assumptions
[18:09] Building psychological safety so your team feels safe to speak up
[25:21] Deciding whether to deal with behaviour now or later
[25:52] A simple three-step method for handling difficult conversations
[28:42] Why letting one person's behaviour slide is unfair to everyone else
[37:19] Advice for salon owners nervous about discussing women's health issues [42:14] Nina's rules for leading through emotionally difficult situations
Want MORE to help you GROW?
📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/
🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/
RATINGS + REVIEWS
🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:
- On your phone, Click here (Read steps below first)
- Scroll down to 'Ratings & Reviews'
- Tap on the empty purple stars and rate 5 stars
- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏
Until next time!Antony
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👉 FOLLOW NINA KOVNER!
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355 Why Your Bank Account Never Matches Your Profit
2026/07/07
Most salon owners can rattle off a client's colour formula from three visits ago without blinking, yet ask what their actual profit margin was last year and you'll get a shrug. In this episode, I break down what profit really is, why it gets confused with your own wage, and why accountants often have a dozen different names for the same numbers.
You'll learn the real difference between profit and profit margin, why your bank account can look empty even when your P&L says otherwise, what a realistic profit benchmark actually looks like, and the only two ways you can genuinely increase what you keep.
WHAT YOU'LL LEARN:
Why your own wage is not profit, even when the business feels like it's doing wellThe real difference between profit and profit margin, and why growing one can shrink the otherWhere your profit actually goes, from cash buffers to reinvestment and owner drawingsWhy your bank account can look empty even when your P&L says you're profitableA realistic profit margin benchmark for a salon your size, not a generic Google averageThe only two ways to increase profit in any business, and where to focus first
IN THIS EPISODE:
[00:00] Introduction
[01:03] The profit question most salon owners cannot honestly answer
[02:31] The real definition of profit and why it surprises owners
[03:14] Why your own wage is not the same as profit
[04:17] The confusing language accountants use for profit and expenses
[04:53] Gross profit versus net profit and what each one reveals
[05:42] Profit versus profit margin and why the difference matters
[07:28] Where your profit actually goes once you have made it
[10:24] Why your bank account can look empty despite a profitable P&L
[12:31] How much profit you should actually be aiming for
[14:42] The only two ways any business can increase profit
[16:37] Why a solo operator's claimed profit margin is misleading
RESOURCES MENTIONED IN THIS EPISODE:
The Money Course – a step-by-step course on profit, cash flow and break-even for salon owners – [Find out more]
Want MORE to help you GROW?
📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/
RATINGS + REVIEWS
🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:
- On your phone, Click here (Read steps below first)
- Scroll down to 'Ratings & Reviews'
- Tap on the empty purple stars and rate 5 stars
- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏
Until next time!Antony
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354 Why Hairdressers Don't Earn Enough (and What to Do About It)
2026/06/30
The most common stereotype about hairdressers is that they don't earn enough. And in most cases, it's true. But the reason behind it is rarely discussed; you can only earn relative to what you produce. In this episode, I get into why so many stylists stay stuck and what it actually takes to change that.
If you're a salon owner who wants to pay your team more, or a stylist who wants to earn more, this episode is for you. You'll hear what high-performing stylists consistently do differently, why training is a leadership responsibility that too many salon owners quietly ignore, and what has to change for productivity and pay to go up together.
IN THIS EPISODE:
Why hairdressers' income is directly linked to productivity, and what that means for your team's earning potentialThe specific habits and behaviours that high-earning stylists have in common, and why talent alone is not one of themWhy "charge your worth" is a social media soundbite that the market will ultimately ignoreWhy structured training is a leadership responsibility, not an optional extra for salon owners
EPISODE TIMESTAMPS:
[00:00] Introduction: The stereotype that hairdressers don't earn enough
[01:39] The number one reason stylists don't earn enough
[02:12] Why part-time hairdressing affects income in ways most people accept
[02:40] What high-earning stylists all have in common, and it's not talent
[03:56] Why demand is the market's way of telling you what you're worth
[05:22] What "being excellent" actually means beyond doing great hair
[06:00] Whose responsibility is it to develop a stylist's skills?
[07:13] Why salon owners forget about training once the doors open
[08:41] Why leadership in salons gets negotiated instead of led
[09:57] What training should actually focus on to drive income growth
[11:06] The performance benchmarks that matter before asking for more pay
[12:25] Bringing it all together: productivity, pay, and what salon owners can do
Want MORE to help you GROW?
📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/
🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/
RATINGS + REVIEWS
🙏 Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:
- On your phone, Click here (Read steps below first)
- Scroll down to 'Ratings & Reviews'
- Tap on the empty purple stars and rate 5 stars
- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏
Until next time!Antony
RESOURCES MENTIONED IN THIS EPISODE:
Unlocking Your Stylists' Potential (Free Masterclass) Discover the 5 steps to building a productive, profitable salon culture where every stylist takes ownership of how busy they are and how much they earn. 👉 Find out more
👉 FOLLOW US!
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353 A Salon Owner's Guide to Negotiating With Product Manufacturers
2026/06/23
When I opened my first salon I was passionate about hairdressing but like most salon owners I knew very little about business, and negotiating with product suppliers was where my naivety was fully exposed. This week I take you behind the scenes of what's really happening when you deal with a manufacturer or distributor.
You'll come away understanding how the commercial side works: list price, rebates, the size of the pie, and the difference between a real partnership and a shiny distraction. My aim is simple. I want you walking into that conversation informed, prepared, and able to build a deal where both businesses genuinely win.
IN THIS EPISODE:
Why the list price is never the real price, and what sits behind itThe size of the pie: how much value a supplier can actually offer youHow rebates really work, including the catch that traps a lot of ownersHow to prepare before you negotiate so you hold the stronger positionWhy the real goal is a partnership where both businesses winEPISODE TIMESTAMPS
[00:00] Introduction[00:20] The dark arts of negotiating with your product suppliers and manufacturers[02:07] Why nobody actually pays the full list price on the page[03:07] Manufacturer versus distributor, and why that structure changes everything behind the scenes[05:08] The list price is just the start of a commercial conversation[08:23] The experience gap between you and the person across the negotiating table[09:50] The size of the pie: the concept that underpins every deal[11:04] How you get to choose where that value lands in your business[13:10] Rebates explained, and the two important realities that owners often overlook[15:54] Shiny object syndrome, and the seduction of events and luxury experiences[17:41] Why putting your business out to tender is simply smart, professional practice[19:13] How to prepare properly before you ever sit at the table
Want MORE to help you GROW?
📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/
🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/
RATINGS + REVIEWS
🙏 Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
👉 Here's what you do:
- On your phone, Click here (Read steps below first)
- Scroll down to 'Ratings & Reviews'
- Tap on the empty purple stars and rate 5 stars
- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏
Until next time!Antony
👉 FOLLOW US!
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Podcast reviews
Read Grow My Salon Business Podcast podcast reviews
4.9 out of 5
106 reviews
★★★★★
Hilary McCoy 2026/03/05
You must follow this podcast!!
Antony’s topics are always on point and he delivers every time. Each podcast episode is full of valuable information that is relevant, true and implem...
★★★★★
Garybunite 2025/06/11
Runway Ready
Thanks very much for the time to interview our boy Narad … appreciate the line of questions and information gathering you sought … much appreciated, G...
★★★★★
yongjoo 2025/06/04
New salon owner!!
GMS has been incredibly helpful to me as I began opening a salon and now that the salon is open. I love the guests Antony has on but I think I enjoy h...
★★★★★
mettoton 2025/01/16
Love Antony’s podcast
I’ve learned so much from Grow my Business. I truly look forward to
listening to this podcast. Along with implementing it into my work life. I apprec...
★★★★★
shopgirl419 2024/08/26
Love Antony’s podcast
What a calming and grounding force Antony is. There is always something to learn and different perspectives to gain from all his podcasts. Even with b...
★★★★★
Hunterwhite14 2024/06/18
DJ Muldoon
Having taken a class from DJ before it was great to hear up close and Personal his journey kind of lost track of them after the last few years. What a...
★★★★★
Slackercat777 2024/05/17
The absolute very best
Always excellent, always 👍🏽
★★★★★
alexhaircoach 2024/05/15
Grow My Salon Business Podcast
What I love most about the Grow My Salon Business podcasts is the fact that Antony keeps the topics real and relevant; meaning the information is not ...
★★★★★
Martha Lynn Kale 2024/02/22
Amazing podcast!
There are so many nuggets of information on this podcast that will help you grow as a Stylist or Salon Owner. Amazing guests and Antony truly cares a...
★★★★★
Grateful all ways 2024/02/10
Every Salon owner needs this.
Thank you for sharing this information. It is a life line for what to do when it happens to your salon.Just remember it happens to all salons. Advice ...