Advertise on podcast: Agency Dealmasters podcast

Peter Reid is the Founder and CEO of MSQ Partners, a global group of diverse thinkers who blend human insight with data, technology and creativity to help businesses drive accelerated growth. They have Ten award-winning agencies who make up the groups, you may be familiar with Stein IAS, MMT Digital and TwentySix to name a few. We talk about: 🔸 How MSQ has tripled in size over the last 2 years 🔸 The problems MSQ Partners solves for clients 🔸 The importance of brand and is it all about digital 🔸 What drives good collaboration between agencies Enjoy the conversation Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]

Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients. Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty. We talk about: 🔸 The most pressing priorities for CMOs of the biggest B2B brands 🔸 Why B2B has taken so long to understand, brand is crucial 🔸 The most significant changes within B2B marketing 🔸 What diversity in the workplace means to Merkle Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]

Alfie Wenegieme is the Managing Director at Profit Sprout. Alfie is a certified chartered accountant with over 13 years of commercial finance experience. He’s worked with senior leaders in global PR agencies including Edelman and Weber Shandwick. His focus is on profitability for agencies through financial management and a strong strategic approach to business operations. He also counsels senior leadership teams to achieve an agency’s financial objectives. We talk about: 🔸 What drives profitability in agencies 🔸 The importance of commercially astute leadership 🔸 The impact of inflation on agencies and how to tackle it 🔸 What a financially astute culture means Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]

Adam Graham is Founder and Managing Director at Gray Matters and BD Matters, they work with agency owners and their teams to attract and win new business. Adam was responsible for winning a game-changing piece of business for Vizeum when they won the Camelot account for £50m. He has also held business development roles at RAPP, Isobar and Havas Group before starting Gray Matters. We talk about: 🔸 How BD Matters helps agency owners win new business 🔸 The key to effective sales and the best way to sell 🔸 How agencies should prospect for new business 🔸 Why sales has a bad reputation and what can be done about it Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]

Richard Hadler is CEO of alan. and author of the book 'Marketing: The Bottom Line'. alan. are a full-service B2B marketing agency for Tech, FS + Professional Services. They are reimagining the modern-day B2B marketing agency. alan. is the agency that finds ingenious solutions to complex B2B marketing problems. We talk about: 🔸 What makes alan. different from other B2B agencies 🔸 What makes B2B campaigns successful 🔸 How B2B businesses can improve their marketing 🔸 What has changed in how B2B brands grow Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]

Libby Brockhoff is CoFounder /Creative Director at Odysseus Arms, an award-winning independent ad agency that provides creativity and brand innovation for the modern CMO. Libby was named by Campaign magazine as one of the most influential advertising women in the past. Clients include The Body Shop, Facebook, YouTube, Microsoft, Capital One and Amazon to name a few. She also co-founded Mother in 1996, one of the world’s most respected, independent creative companies in the world. This is episode 4 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about: 🔸 How modern CMOs differ from previous CMOs 🔸 How to stay creative 🔸 The importance of creating an agency with a positive culture 🔸 How to deal with quick growth as a small business Enjoy the conversation  Mentioned in this episode: This episode is brought to you by Worldwide Partners Learn more about Worldwide Partners at https://www.worldwidepartners.com/ Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]

Alex Bennett Grant is the Founder and CEO of We Are Pi, a Creative Innovation Consultancy founded on international Pi day. He has won many awards including, Ad Age 40 Under 40, They have been Campaign Global Agency of The Year finalist 2021, Ad Age and Creative Pool Small Agency of The Year 2018, 2019 and 2020. This is episode 3 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about: 🔸 The link between diversity and innovation 🔸 Starting a business in a global financial crisis 🔸 How We Are Pi creates a positive social impact 🔸 Setting up We Are Pi in Amsterdam Enjoy the conversation  Mentioned in this episode: This episode is brought to you by Worldwide Partners Learn more about Worldwide Partners at https://www.worldwidepartners.com/ Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]

Judith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions. Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school. We talk about: 🔸 How the best B2B businesses win new customers and grow 🔸 Using intent data to drive commercial outcomes 🔸 How to successfully measure advertising impact 🔸 Overcoming the challenge of growth for early-stage and established businesses Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]

Claude Auchu is the CEO at lg2, Canada’s largest independent agency. Ig2 is inspiring people to reimagine how organisations can grow, shape culture and succeed in a sustainable manner. This is episode 2 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about: 🔸 How he became the CEO of Canada's largest independent agency 🔸 Being a purpose-led agency and creating a positive impact 🔸 Whether we can really define the 'truth' 🔸 The duty and responsibility of creative agencies Enjoy the conversation  Mentioned in this episode: This episode is brought to you by Worldwide Partners Learn more about Worldwide Partners at https://www.worldwidepartners.com/ Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]

Jane Asscher is the CEO and Founding Partner of 23red, a multi-award-winning purpose-driven agency. They develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives. Their campaigns for leading businesses, charities and government have positively influenced the lives of millions of people. This is episode 1 of 'The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about: 🔸 Creating purposeful campaigns 🔸 How to influence human behaviour 🔸 How being a woman working in an agency has changed 🔸 How 23red benefits from being in the Worldwide Partners network Enjoy the conversation Mentioned in this episode: This episode is brought to you by Worldwide Partners Learn more about Worldwide Partners at https://www.worldwidepartners.com/ Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]

Emma Thompson is the Head of Agency Consumer Brands for Golley Slater. She has over 20 years of marketing agency experience across brand, pharmaceutical, shopper and retail. Paul Sheldon is SNR creative at consumer brands and has creatively led accounts such as Nestle and Coca-Cola for the past 8 years. Golley Slater is a 65-year-old integrated national agency. They have over 170 sector specialists and discipline experts and have an average client tenure of 10 years with some of the best in the business including PandG, Coca-Cola, Mitsubishi, The Welsh Government and Royal Mint. We talk about: 🔸 Why and how people will use the metaverse 🔸 How brands can use the metaverse for brand activation 🔸 The impact on social media and how we engage in communities 🔸 The most exciting applications of the metaverse Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]

Sarat Pediredla is the CEO of hedgehog lab, he has grown the company from 3 people in the North East of England in 2011 to around 100 people globally with a major presence in the UK and US. hedgehog lab has been named #1 globally for mobile app development with analysts Clutch and were named in the Financial Times Top 1000 Fastest-Growing European companies 2 years in a row. They have successfully raised Private Equity funding to scale their growth. We talk about: 🔸 Creating a sustainable moat 🔸 Getting out of the commodity trap 🔸 From brain surgery to marketing 🔸 Refining the process of identifying the best people 🔸 Winning "Do or die" pitches  Enjoy the conversation Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]