
Advertise on podcast: The Fashion Brand Clinic Podcast
Rating
5from
This podcast has
170 episodes
Language
EnglishPublisher
elizabeth stilesExplicit
No
Date created
2019/03/17
Latest episode
2025/10/03
Average duration
13 min.
Release period
8 days
Description
The Fashion Brand Clinic is a podcast for fashion founders who are ready to scale beyond six figures and build brands that actually last. Hosted by me, Elizabeth Stiles, this show takes you behind the scenes of real fashion businesses through honest conversations with founders, industry experts and practical solo episodes. From pricing and product strategy to marketing operations and scaling challenges each episode is designed to help you make smarter decisions and grow with confidence. Follow me on Instagram & TikTok @elizabethstilesuk
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Check latest episodes from The Fashion Brand Clinic Podcast podcast
The Inbox Series - Episode 014 – How to Write the Perfect Newsletter (That People Actually Want to Read)
2025/10/03
Most brand newsletters are either boring or non-existent. They show up only when there's a product to sell, or they read like a flyer that landed in your inbox by accident.
But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening.
In this episode, I'm giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no overthinking. Just a clear rhythm you can use every time you hit send.
In This Episode:
✨ The golden rule of picking one purpose per newsletter
✨ How to write subject lines that get opened (and why emojis help)
✨ The "value before you sell" rule that keeps people reading
✨ Why editorial extras like playlists or moodboards make you stand out
✨ A simple template you can follow to write your next send
👉 Listen now: The Fashion Brand Clinic, Episode 14
This podcast is sponsored by Tide Banking
Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link:https://glnk.io/91954/elizabeth37r
Promo Code: FASHION
The Inbox Series – 013 – How to Take Back Control of Your Time (With Time Blocking)
2025/09/26
If your days feel chaotic, constantly busy but never accomplished then this episode is for you.
Time blocking isn't about rigid colour-coded schedules or mapping every second of your day. It's about taking back control so you feel calmer, clearer, and more focused in your business.
In this episode, I'll walk you through:
✨ The biggest time challenges fashion founders face
✨ How to start your day with a simple "morning menu"
✨ Why language matters when you describe your day
✨ How to structure your diary so you stop reacting and start leading
✨ Why time blocking creates more freedom, not less
👉 Listen now: The Fashion Brand Clinic, Episode 13
This podcast is sponsored by Tide Banking
Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link: https://glnk.io/91954/elizabeth37r
Promo Code: FASHION
The Inbox Series – 012 – Why Your CTAs Aren't Working (And How to Fix Them)
2025/09/19
If you've ever ended a post with "link in bio" and wondered why no one clicks… this episode is for you.
Because CTAs (calls to action) are tiny lines with a huge impact. They're the difference between content that gets ignored and content that actually converts.
In this episode, I'm breaking down:
✨ The 4 rules of a CTA that converts
✨ Why "link in bio" isn't your best option (and what to do instead)
✨ How to use tools like ManyChat to boost engagement and grow your mailing list
✨ Simple engagement CTAs that stop your content being a one-way monologue
👉 Listen now: The Fashion Brand Clinic, Episode 12
This podcast is sponsored by Tide Banking
Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link: https://glnk.io/91954/elizabeth37r
Promo Code: FASHION
The Inbox Series – 011 – 4 Emails You Should Be Sending to Get Consistent Sales
2025/09/12
If your email marketing is stuck on "welcome sequence" and "launch announcement," you're leaving money on the table!
Consistent sales don't come from one-off big launches. They come from regular, thoughtful touchpoints with your customers that build trust and create urgency.
In this episode, I'm breaking down the four types of emails you should be sending to grow your sales steadily throughout the year (without feeling spammy.)
In This Episode:
✨ Why your email list should always hear about new products first
✨ How to make newsletters actually valuable (not boring)
✨ The secret to creating a monthly "event" that drives sales
✨ How to use incentives the right way (without cheapening your brand)
Join the waitlist for Magnetic - https://www.elizabethstiles.co.uk/marketing-waitlist
This podcast is kindly sponsored by Tide Banking
Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link: https://glnk.io/91954/elizabeth37r
Promo Code: FASHION
The Inbox Series - 010 What Reality TV Can Teach You About Leadership & Running Your Fashion Brand
2025/09/05
The Inbox Series – 010 – What Captain Sandy Taught Me About Leadership (and Why It Matters for Your Brand)
Leadership is one of the scariest parts of growing a fashion brand.
How do you delegate without sounding bossy?
Give feedback without crushing someone's confidence?
Or step into being a "leader" when you've always seen yourself as a creative?
This episode breaks down what good leadership really looks like — with lessons from my own experience working with different managers, plus a little inspiration from reality TV's most unlikely role model… Captain Sandy from Below Deck.
Because you don't need to be loud, corporate or scary to lead.
You just need to be calm, clear and kind.
In This Episode:
✨ The fears founders secretly have about leading a team
✨ What I learned from my best (and worst) managers in fashion
✨ Why leadership is a skill, not a personality trait
✨ How to set boundaries with kindness
✨ Practical phrases you can use to lead with more confidence
👉 Listen now: The Fashion Brand Clinic, Episode 10
This podcast is sponsored by Tide Banking
Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link: https://glnk.io/91954/elizabeth37r
Promo Code: FASHION
The Inbox Series – 009 Let's Talk About Money (Without Feeling Weird About It)
2025/08/28
Feel awkward charging for your work?
Say "I can't afford that" without thinking? This episode is for you.
We're diving into the real reason why your relationship with money might be holding you back and how to shift it without turning into a walking Pinterest quote.
Inspired by this book, this is a mindset-meets-practical episode designed to help you stop avoiding money, stop apologising for wanting it and start feeling good about earning what you deserve.
In This Episode:
✨ A simple 3-word sentence that reveals your current money story
✨ Why your subconscious might be blocking sales (without you knowing)
✨ Sneaky beliefs that sound smart but keep you stuck
✨ How to shift your money language (without lying to yourself)
✨ A practical money habit that takes 10 mins a week but changes everything
Want to go deeper?
I also have a free Pricing & Profit Workshop if you'd like to download it and start feeling more confident about what you charge - just click here!
100 Money Affirmations for Fashion Founders I love money and money loves me
I'm allowed to want more
Money flows to me with ease
It's safe for me to receive money
I always have more than enough
I trust myself to manage money well
Making money is fun
I attract aligned customers who love to pay me
I'm open to new ways of earning
My income grows as I grow
I deserve to be paid well
I am worthy of wealth
I charge fairly and confidently
My work is valuable
My prices reflect my expertise
Selling is an act of service
I believe in the transformation my product brings
People want what I create
I am becoming the kind of person who earns well
I can be wealthy and kind
I am open to receiving abundance in all forms
I receive money with gratitude
Money comes to me in expected and unexpected ways
The more I relax, the more I receive
I am a magnet for prosperity
I allow myself to overflow
I receive money with ease and joy
Receiving doesn't make me selfish — it makes me generous
Abundance is always available to me
My income is expanding every day
My sales strategy is working
I'm building a profitable business
Every offer I create is valuable
My content leads to conversions
I sell with ease and integrity
My brand is financially successful
I know what to do to generate sales
My marketing is making money
I welcome sales every day
My business is a powerful income stream
I respect my money
I track my finances with love, not fear
Paying attention to money empowers me
My bank account feels safe and supportive
I'm becoming more confident with every decision
I spend intentionally
I save joyfully
I am learning to grow my income
I enjoy checking in with my finances
Money and I are on good terms
Abundance is my natural state
I am allowed to grow
I can earn more and work with ease
I don't need to hustle for worthiness
I am expanding into new levels of success
I receive more than I spend
I overflow so others can benefit too
My income supports the life I want
I believe in overflow
There is always more where that came from
I don't shrink my prices to feel safe
I no longer speak badly about money
I release fear around money
I release shame around my pricing
I no longer avoid looking at my numbers
I can handle financial responsibility
I can rewire my beliefs at any age
I am not behind
I grow at my own pace
My mindset shapes my money reality
I am building wealth every day
I set big goals and achieve them
I love knowing where I'm headed
I am creating my dream life
I trust that it's all working
I take action like someone who earns well
I'm becoming financially free
I am building generational wealth
My goals are valid
Money supports my dreams
It is safe for me to have money
I can trust myself with wealth
Money creates safety and choice
I can grow at a pace that feels good
I do not have to struggle to succeed
I am calm when I talk about money
I trust that money is always finding its way to me
I feel grounded in my financial decisions
My nervous system can handle success
I get to earn in a way that feels good
What I focus on grows
My thoughts create my financial reality
I feel wealthy before I see the results
I take action from a place of belief
I follow the nudges that lead to income
I expect money to come with ease
My energy attracts aligned income
I dream big and take small steps daily
I see proof of abundance all around me
I already have everything I need to succeed
Let me know how you get on!
My email is [email protected] & my insta is @elizabethstilesuk
This podcast is sponsored by Tide Banking
Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link: https://glnk.io/91954/elizabeth37r
Promo Code: FASHION
The Inbox Series – 008 Real Stories from Fashion Founders - The Magnetic Transformation
2025/08/22
If you've ever wondered what actually changes when someone joins a programme like Magnetic, this one's for you.
This episode isn't about features or bonuses. It's a BTS look at the quiet shifts that turn overthinking into action and second-guessing into confidence.
I'm sharing real stories from past & current Magnetic members who came in feeling overwhelmed or unsure and left with clarity, momentum and in many cases... their best months in business to date!
From new websites and viral reels to feeling proud of showing up, these stories remind me why I screenshot everything.
In This Episode:
✨ The founder who was stuck in circles and finally found her North Star
✨ How a quieter founder went from hesitant to having her best launch yet
✨ Why one mum finally got consistent with emails after years of putting it off
✨ The confidence shifts that changed how these women showed up
✨ What happens when strategy meets soul (and structure)
Want to Create Your Own Story?
If this episode hit home and you're ready for your own shift, click here to join the waitlist and be the first to know when doors reopen for Magnetic enrolment!
Special thanks to everyone who shared their story!
You can find their links here:
https://www.instagram.com/gallivanterscc/
https://www.instagram.com/annafiggins/
https://www.instagram.com/senja.bymaddie/
https://www.instagram.com/ellagriffee_studio/
https://www.instagram.com/single.swan/
https://www.instagram.com/ourjournyuk/
https://www.instagram.com/caroline.dickinson_/
This podcast is sponsored by Tide Banking
Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link: https://glnk.io/91954/elizabeth37r
Promo Code: FASHION
The Inbox Series - Episode 007 What Actually Happens When You Book A Discovery Call With Me
2025/08/15
Ever hovered over the 'book a call' button and then… closed the tab?
This episode is for you if you've been curious about joining Magnetic : Marketing Accelerator but keep putting it off because you're not sure what to expect or whether you're even ready!
I'm walking you through exactly what happens on a sales call with me before you join Magnetic. No awkwardness. Just a real conversation to help you get clear on where you're at and what's next.
Whether you're scared it's too early, too late or too risky, this episode will help you feel calm, clear and (hopefully) ready to take the next step.
In This Episode:
What the call is really like (and what it's not)
The most common reasons people book and what they say when they get there
The mindset blocks that usually surface mid-way through
How I help you figure out what's been missing and what needs to shift
What you'll walk away with, even if you don't join the programme
Thinking about joining Magnetic?
If this episode made you feel seen or called out (in a good way), click here to join the waitlist and be the first to know when doors reopen for Magnetic enrolment!
This podcast is sponsored by Tide Banking
Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link: https://glnk.io/91954/elizabeth37r
Promo Code: FASHION
The Inbox Series - 006 - Want £10K Months for your Fashion Brand? Here's What It Actually Takes
2025/08/08
£10K months sound great but have you actually worked out what it takes to get there?
In this episode, I'm walking you through the common traps that keep founders stuck and introducing the Magnetic Money Matrix. It's a free tool I created to help you stop guessing and start planning.
You'll learn what £10K months really look like based on your numbers, how much traffic you need and what to do if that goal currently feels out of reach.
In This Episode: Why most fashion founders are focused on the wrong things
The key questions to ask before chasing a revenue goal
A breakdown of what actually drives consistent sales
How the Magnetic Money Matrix can give you instant clarity
What to do if the numbers feel scary or far off (hint: don't panic)
Want to Know Your Numbers? The Magnetic Money Matrix is totally free to download and comes with a short video walkthrough from me!
It'll show you exactly how much traffic, how many orders and what kind of focus you really need to hit your goals.
👉 Grab your free copy here
And if you want help building a strategy that supports those numbers, be the first to know when doors reopen for Magnetic enrolment and click here to join the waitlist
This podcast is sponsored by Tide Banking
Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link: https://glnk.io/91954/elizabeth37r
Promo Code: FASHION
The Inbox Series - Episode 005 - Thinking of Discounting Your Prices? Listen to This First
2025/08/01
Ever felt tempted to drop your prices just to get a sale?
In this episode, I'm sharing a story that perfectly sums up why cheaper doesn't always mean better and what that means for how you price your products.
Because the truth is, lowering your prices won't always build trust.
In fact, it might raise more questions than answers.
If you've ever panicked and added a discount code, or felt pressure to be "affordable" just to compete, this is your sign to pause, regroup and think more strategically.
In This Episode: Why price sends a message and what yours might be saying behind your back
The hidden cost of being "cheap"
What your customers are really looking for (spoiler: it's not a bargain)
How to build a brand that people value and trust without racing to the bottom
Ready to Build a Brand That Sells on Value (Not Discounts?) Magnetic is now closed for enrolment. Be the first to know when doors reopen click here to join the waitlist
This podcast is sponsored by Tide Banking
Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link: https://glnk.io/91954/elizabeth37r
Promo Code: FASHION
The Inbox Series - Episode 004 - Are You Stuck in Reactive Mode Without Realising? Here's How to Tell (and Fix It)
2025/07/25
You're showing up, posting, replying, packing orders and yet it still feels like you're always behind.
If you've been stuck in reactive mode (aka winging it), this episode is going to help you understand why and what to do next.
I'm sharing a simple tool I've been quietly testing behind the scenes just 3 quick questions that will give you instant clarity on what's keeping your business stuck in survival mode… and what needs to shift so you can start feeling more in control.
The best bit?
You'll get a personalised strategy email (from my AI twin 👯♀️) with clear advice tailored to your answers. HOW COOL is that?!
It's basically a free tool that acts like a mini coaching session in your inbox.
🔗 Try the Free Tool: If you're ready to stop winging it and start moving with intention, this is your sign.
👉 Answer these questions and get your personalised strategy email direct to your inbox today!
The Inbox Series - Episode 003 - How to Back Yourself When Sales Are Slow and Confidence Is Low
2025/07/18
Running a fashion brand isn't always smooth sailing.
One day you're riding a high, the next you're questioning everything.
If you've ever felt like you're doing all the right things but still doubting yourself... this episode is your reminder that you're not alone.
I'm talking about those wobbly, quiet moments in business.
The ones where your mindset matters most and how to support yourself through them without spiralling into self doubt.
This is a soft, honest pep talk for the days you need it most.
What to Expect : Why those "is this even working?" moments are normal
Sneaky limiting beliefs that creep in when sales are slow
4 gentle mindset shifts to help you feel more grounded
A reminder that you're allowed to believe in yourself before the proof shows up
💬 Quote to Remember: "You don't need to be perfect to be powerful."
🤝 Join the Community: If you're craving support, structure and a strategy that feels good, come & join us in Magnetic.
You can book in a call with me & we'll have a chat about if it's a good fit for you! (especially if "sort out marketing" has been on your to do list for the past god knows how long!!
The Inbox Series - Episode 002 - What Happened When 17 Founders Committed to Their Marketing Strategy
2025/07/11
Ever feel like you're throwing spaghetti at the wall with your marketing?
One week you're on a roll & the next, you're back to refreshing Shopify and wondering what you're doing wrong.
In this episode, I'm sharing the unexpected story of what happened after I launched the Magnetic Marketing Accelerator… and why 17 out of the original 25 fashion founders chose to stay on.
Not because they had to, but because it was working.
We'll talk about:
What really helped them hit consistent sales
How they went from winging it to feeling in control
Why "busy" doesn't always equal growth
And what might be keeping you stuck without even realising
If you've been craving structure, clarity and a strategy that actually fits your brand, this is your sign.
What You'll Learn: The power of a marketing container that actually supports implementation
Real results from real fashion founders (not just flashy wins)
What Magnetic is and what it isn't
Why you don't need a magic fix, you need a plan
The Doors Are Open! The Magnetic Marketing Accelerator is open right now and I'm taking on calls for the next cohort in September 2025 (Spoiler Alert : I'm currently offering an early bird discount!)
If you're ready to stop guessing and start growing, let's book in a chat.
👉 Book your call here
This could be the turning point you've been waiting for 💫
The Inbox Series - Episode 001 - A New Solo Series from The Fashion Brand Clinic
2025/07/04
Each week, I send an email to my community of fashion brand founders packed with insights, mindset shifts and little reminders for growing a brand you actually enjoy running.
And now… I'm bringing those words to your ears!
These short and sweet episodes (just 5-10 mins!) are simply me reading out that week's email (with afew bonus ad libs of course!)
Perfect for a little boost on your lunch break, morning walk or while packing orders.
What To Expect :
Honest reflections from behind the scenes
Thought starters for growing your brand
Quick mindset shifts that actually stick
📝 Want to read these instead?
Join the mailing list to get them straight to your inbox every week!
Let's keep it consistent, simple and super accessible.
Thanks for listening!
Elizabeth x
Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand
2025/06/27
In this season finale, I'm joined by the incredible Fisayo Longe — founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion.
But instead of just telling the brand story from the beginning, this episode is diving into what's happening right now inside Kai — the team, the systems, the content struggles, the sell-out products and the energy around those legendary sample sales.
If you've ever wondered how to build momentum and keep it going, this one's for you.
In this episode, we cover:
✨ The viral success of the Gaia dress and what came after
💬 Taking big risks in business and what happens when they don't pay off
🗂 Fisayo's current team structure and her move to 3PL
🧵Sample sales with fans flying in from the US
📣 Building community through events, tote bags and niche meetups
🧠 Her marketing mindset and finding creative clarity in a chaotic world
🌟 The importance of rest, hobbies and reclaiming her spark as a founder
🔗 Links & Mentions
Follow Fisayo Longe and shop the brand:
https://www.instagram.com/fisayolonge
https://kaicollective.com/
🎧 Listen & Watch
You can listen by clicking through to Apple Podcasts or Spotify
You can also watch the other episodes over on my Youtube Channel! (Remember to leave a comment!)
💬 If you enjoyed this episode, please remember to rate, review & subscribe!
✨ Sponsors
A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!
Podcast reviews
Read The Fashion Brand Clinic Podcast podcast reviews
Madeline Hoff 2025/07/14
So helpful!!
I have been binging these while I sew and it’s been so real and helpful. Elizabeth talks about the real part of fashion which is manufacturing and how...
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