Advertise on podcast: The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

Text the Wedding Planning Hotline Doing it all yourself isn't a badge of honor. It should only be a phase. But for a lot of planners, it's a phase that's creating some of the most damaging branding mistakes in their business, without them even realizing it. In this episode of The Planner's Edit, Desirée Adams gets honest about the solopreneur trap, why it has an expiration date, and the five ways trying to hold everything yourself is hurting your brand, your clients, and your ability to grow your wedding business. Links Mentioned in the Episode Find the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Standard operating procedures are one of the most important things you can build in your wedding business, especially if you're growing toward full-service work or thinking about bringing someone onto your team. In this deep dive episode, Desirée Adams breaks down what SOPs look like in a wedding business, where to start, how to build them, and using them to train, delegate, and scale. Links Mentioned in the Episode Find the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Your inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookings. In this roundup episode, Desirée Adams walks through the five systems and tools she uses to manage wedding inquiries at Verve Event Co., from the first form a couple fills out to the sales call that converts. Links Mentioned in the Episode Find the Full Shownotes HereEpisode 141 - Five Systems Every Wedding Pro Should HaveDubsado vs Honeybook for Wedding Pros: Which One is Right for You?Get 20% Off Your First Month or Year of Dubsado With Code DESIREEEpisode 150 - Top Money and Time-Saving Tools for Your Wedding or Wedding BusinessUnlock 3 Months of Fathom's Most Advanced AI Meeting SummariesWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an honest, constructive look at what's getting in the way, and what to do instead. Links Mentioned in the Episode Find the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Thinking about rebranding your wedding planning business? Before you reach out to a designer or start pinning to a mood board, there are some costs you need to know about, and they go far beyond the invoice. In this deep dive episode, Desirée shares the real numbers from her own rebrand: 147 hours of work spread across nearly a year. She also gets honest about the two costs that don't show up on any invoice. If a rebrand has been on your mind, this episode will make sure you go in prepared. Links Mentioned in the Episode Find the Full Shownotes HereListen to Our Rebranding Episode HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Your wedding brand is communicating right now — the question is whether it's saying what you actually mean.  In this episode, Desirée Adams breaks down the three core layers of high-end branding: the language you use, the imagery you put forward, and how you position yourself in the market. This isn't a beginner's guide to branding. It's a strategic conversation for pros who are ready to make sure everything they're putting out into the world reflects the level of work they're already doing, and the clients they're ready to attract. Links Mentioned in the Episode Find the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Newly engaged couples aren’t looking for more inspiration — they’re looking for direction. In this episode of The Planner’s Edit, Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds authority, reduces overwhelm, and positions you as a trusted advisor instead of just another creative option. You’ll learn how to shift from inspiration overload to educational guidance, how to talk about process without sounding repetitive, and how to use post-engagement season content to create emotional safety for couples who are actively hiring. Links Mentioned in the Episode Find the Full Shownotes HereGet BriteCo InsuranceWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Short-form content can either support your wedding planner marketing plan or slowly drain your energy if it’s being used without intention. In this episode of The Planner’s Edit, Desirée Adams breaks down the strategic role of short-form content inside a larger marketing ecosystem. From Instagram reels and carousels to testimonials and personal visibility, she shares exactly how she uses short-form content in her own wedding planning business to reinforce trust, nurture relationships, and stay top of mind, without relying only on trends. If you’ve ever wondered whether your content is actually working for your business, or how short-form fits alongside blogs, podcasts, and email, this episode will help you see it differently. Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education. Links Mentioned in the Episode Find the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Most wedding planners think marketing is about posting more — but the planners attracting luxury clients are doing something very different. In this episode of The Planner’s Edit, Desirée Adams breaks down how to market a wedding planning business using long-form content that builds trust over time. She shares how blogging, podcasting, and email have shaped her business over the last seven years, and why different long-form platforms serve different roles depending on your audience and offers. You’ll learn why luxury clients often find planners through Google, how to use long-form content intentionally instead of reactively, and how to choose the platforms that actually support the level of work you’re ready to do. If you want your marketing to feel steadier, more aligned, and more effective long-term, this episode will help you rethink how — and where — you show up. Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education. Links Mentioned in the Episode Find the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Most planners think marketing is about doing more. Posting more. Explaining more. Showing up everywhere. But what if the clients you’re attracting are responding to quiet signals your business is already sending? In this episode of The Planner’s Edit, Desirée Adams breaks down the subtle marketing signals that quietly shape who feels aligned with your business long before they ever reach out. From pricing language and inquiry forms to tone, imagery, and what you don’t say, this conversation explores how clients interpret your leadership, confidence, and positioning through small but powerful cues If you’ve been attracting interest but not the right inquiries, this episode will help you see what your marketing is really communicating — and where small shifts can create clearer alignment. Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education. Links Mentioned in the Episode Find the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Destination weddings aren’t just logistically complex. They carry invisible risks that can impact timelines, budgets, emotions, and once-in-a-lifetime moments. In this episode of The Planner’s Edit, Desirée Adams breaks down the most overlooked risks of destination weddings and explains why professional planners aren’t just coordinators, but risk managers. You’ll hear how thoughtful planning creates emotional safety, why buffers matter more than best-case scenarios, and where insurance and preparation quietly support your reputation and your clients’ peace of mind. Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education. Links Mentioned in the Episode Find the Full Shownotes HereGet BriteCo InsuranceWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline A lot of planners believe they’re struggling with attracting clients for full-service planning, when what they’re really struggling with is clarity. In this episode of The Planner’s Edit, Desirée Adams breaks down the quiet, often overlooked ways planners unintentionally keep themselves from attracting full-service clients, even when the talent and experience are already there. This conversation isn’t about confidence or visibility. It’s about the structure, positioning, and messaging that hasn’t caught up to your skill yet. If you’ve ever felt capable of more, but unsure why the right clients aren’t booking yet, this episode will help you understand what’s really standing in the way, and how to start aligning your business with the level of leadership you’re ready to hold. Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education. Links Mentioned in the Episode Find the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Becoming a full-service planner isn’t just about offering a bigger package, it changes how you lead, decide, and carry responsibility in ways no one really talks about. In this episode of The Planner’s Edit, Desirée pulls back the curtain on what actually shifts when you step into full-service planning. From the emotional weight and quieter decision-making to changing client relationships, evolving confidence, and redefining success, this conversation explores the behind-the-scenes realities planners often only discover once they’re already in it. If you’re considering full-service planning, or you’re already there and wondering why it feels so different than you expected, this episode will help you feel seen, grounded, and clearer about what the role truly asks of you. Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education. Links Mentioned in the Episode Find the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline There’s a moment in many planners’ careers when coordination starts to feel too small, but full-service planning still feels out of reach. In this episode of The Planner’s Edit, Desirée Adams breaks down how to know if you’re ready for full-service planning, and why readiness has far less to do with experience and far more to do with structure, positioning, and leadership. Desirée walks through the key signs that indicate you may already be thinking like a full-service planner, even if your offers haven’t caught up yet. From feeling reactive in coordination roles, to solving problems earlier than your scope requires, to recognizing when your expertise is being underutilized, this episode gives language to what many planners feel but haven’t named. If you’ve been wondering whether full-service planning is your next step, or what’s really holding you back, this episode will help you self-qualify and move forward with clarity. Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education — limited spots open in December for the January 2026 kickoff. Links Mentioned in the Episode Find the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline Every planner makes investments in their business — some that create massive growth, and others that become expensive lessons. In this episode of The Planner’s Edit, Desirée Adams gets honest about both. She’s sharing the early investments that truly moved the needle in her wedding planning business.You’ll learn why these investments paid off, how they accelerated her growth, and what she would do exactly the same if she were starting today. Desirée also opens up about the investments that didn’t pay off. These are the insights planners rarely share, but the ones that can save you time, money, and years of frustration. If you’re trying to decide where to invest in your wedding planning business next — or you’re afraid of making the “wrong” move — this episode will help you make clearer, more strategic decisions moving forward. Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education — limited spots open in December for the January 2026 kickoff. Links Mentioned in the Episode Find the Full Shownotes HereWork with Desiree for business coaching and mentorship