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Have you ever wondered how Amazon was able to grow to such a huge level and dominate multiple industries?  As you can imagine it took them over 20 years to get to this level but I'm sure it's worth it. In this episode, I go over 5 marketing strategies that Amazon uses to this day to be where it's at.  Whether you run a local business or an eComm store, you can use these strategies for your small business and see how your business grows year after year.  If you like this episode I would appreciate you leaving a review on iTunes so other entrepreneurs can also learn from it. Cheers!

Everything that happened during the last 2 years with Covid made some of us stronger and were able to use it to build our business, others didn't have much of a great year.  In this episode, I interview Louka Kurcer, the owner of Kettlebell Club who is also our client where he shared how certain marketing strategies helped him stay on top of the game during Covid.  He also shared his story and how entrepreneurs and people, in general, can be mentally tough especially when it's needed these days.  If you like this episode, it would mean the world to me if you can leave a review on iTunes and share it with your friends that need to hear it.

We're moving towards the new world of crypto, NFTs, and Metaverse. A new version of the internet 3.0. If you missed new trends when the internet was created now is your second chance.  All these buzz words like NFT and crypto will play a major role in our lives in the near future.  In this episode, I interview a friend of mine Kevin Van de Luitgaarden who was also in the world of digital marketing and now decided to focus only on NFT and will be launching his project with major influencers in the world of crypto and entrepreneurship.  The name of the project is Final Bosu and they have an exciting mission. Kevin explained what is NFT, how it works, and how you can get one for yourself.  If you want to learn more about the Final Bosu you can do it here www.finalbosu.com. Join us on this episode and learn about the future! 

Building a community around your brand is one of the best things that you can do for your business.  In today's world of marketing, there are multiple tools that you can use to promote your business, and SMS marketing is one of them but you need to be careful because you can't send out multiple messages on a weekly basis just like you do with emails.  It is though very similar to email marketing in terms of building the audience and sending out messages based on the data that they provided. Things like name or birthday.    In this episode of the Marketing Hooks Podcast, I went over different ways how you can use text marketing in order to build an engaged community of fans and clients.  If you find this episode valuable, I appreciate it if you can share it on social media and tag me @alexthoric.

Lately, I've been getting lots of requests to do marketing consultations. Looks like more business owners and entrepreneurs want to learn digital marketing so they understand how everything works and some of them take care of their marketing.    I thought it would be a good idea to record an episode and share 5 main steps that you need to implement in order to create a successful digital marketing strategy for your business.   I went over all 5 steps in the exact sequence you should in order to get great marketing results.    One of the steps is to create a marketing funnel. If you don't know how to build one, I would suggest you take the One Funnel Away challenge where you can learn how to build a high converting funnel in 30 days.  Go to alexthoric.com/ofa and get special bonuses from me when you join the challenge.    Cheers, Alex Thoric

In this episode of the Marketing Hooks podcast, I interview an entrepreneur and the author of Carrying the Fire.    I talked about his entrepreneurial journey, his past, positioning in business, and how you can get a bigger piece of your market.    Make sure to share this episode with your friends that are into entrepreneurship or who own a business.   If you liked this episode, I would appreciate you leaving a review on iTunes or Spotify.   

Did you hear people saying that email marketing doesn't work anymore? Now imagine cold emails.    I can tell you right away that cold emails still work and this episode is the proof. We launched a cold email marketing campaign for one of our clients and it brought some good results.    Listen to this episode to find out what was our strategy and what kind of results we were able to get.  Automation played a big part in this campaign. If you want to automate your marketing go to alexthoric.com/system and get your snapshot of a system that we use inside the agency.    Cheers, Alex  

In this episode, I interviewed Daniel Blue where he shared different ways how to get capital for your company and make money tax-free.    We also talked about his story, sales, how he got into entrepreneurship and grew a 7 figure company.    Daniel is a regular contributor to Forbes.com and is the owner of Quest Education, a company that helps entrepreneurs obtain capital for their companies, pay off high interest debt and make money tax free using a self directed retirement account.   His story is unique in the sense he had a daughter when he was 19 years old and overcame addiction to Oxycontin at 20 years old. Those two life changing moments helped shape Daniel into the man he is today.    If you or your friends can take advantage of Daniel's advice make sure to reach out to him.    Cheers, Alex

Building funnels and writing emails is all fun. It is also important to track everything, automate and optimize when needed.    When you create your customer journey you want to make sure that you dive deeper and create automated email sequences as well as retargeted ads to get the most out of your marketing machine.    To do that you can use customer value optimization or we also call it a business processing map. It will help you better understand what goes after each and every step of your funnel.    In this episode, I share what customer optimization looks like and how you should set it up for your business step by step.    If you want to automate your business online, you need to build systems. Head over to www.alexthoric.com/system to get a snapshot of our system and use it for your business.    Cheers, Alex Thoric 

What does it take to build a successful and profitable business?    A lot of hard work, persistence, and consistency. I had a chance to interview the man behind a successful local brand that went international, CEO of Bad Monkeys Popcorn Joseph Zeppilli.    He shared his story, the story behind the brand, where everything started, and what he and his brothers did to make things work.    Also, he gave a lot of great tips on how to use free marketing by being creative. Pretty sure you'll get some ideas for your business as well cause I got a couple :)   If you want to learn what it takes to build a product business both online and offline make sure to listen to this episode and share it with your friends that are into entrepreneurship so they can get these gold nuggets and implement them in their business! 

There's a great quote that I personally like by Tony Robbins “It's not what we do once in a while that shapes our lives. It's what we do consistently.”   When it comes down to marketing you want to make sure that you're consistent with your message, that you're always showing up in people's newsfeed or Google & YouTube.    Since we're all trying to getting customer's attention we can't afford not to advertise or create content on a consistent basis because your competition will beat you pretty fast.    As Henry Ford was saying "A man who stops advertising to save money is like a man who stops a clock to save time."   If Henry Ford said it about advertising at the beginning of the last century imagine how you should promote your business today.    If you want to make your life easier you need to automate your business online. Go to alexthoric.com/system and get your systems in place.    Cheers, Alex 

In today's busy world everything is changing super fast, especially digital marketing. AI is taking over and we as marketers and business owners need to find new ways how we can get people's attention.    One of the solutions that we have is to be creative. The future of digital marketing looks pretty interesting where bots will do 70-80% of work but they still need our creative brain in order for ads to work.    When it comes down to creativity we can talk days and nights. If you're not much of a creative person, listen to podcasts like this one to get more ideas and follow frameworks.    The great thing about frameworks is that it's not a script that you need to follow word by word but you can play around with words in a creative way and still deliver your message to the end consumer.    In this episode #34, I talk about AI, creativity, and the future of digital marketing the way I see it.    If you like this episode, please share it with your entrepreneurial friends and leave a review on iTunes or wherever you're listening so more people can discover it and learn something new. It means the world to me!    Cheers, Alex Thoric