Advertise on podcast: Stay Hungry - Marketing Podcast

From a 23-stone football manager who couldn't run a mile, to an endurance athlete and mindset coach, Harry Purdy’s story is a powerful lesson in total transformation.  But this isn't just another weight-loss tale. What happens when you fix the body, only to realise the mind is still in a warzone?  In this deeply honest episode of the Stay Hungry Podcast, Harry Purdy opens up about his journey from morbid obesity and crippling intrusive thoughts to finding true strength. He reveals the moment at a cup final that forced him to confront the man he’d become and how that sparked a gruelling battle, not just with the scales, but with the people-pleasing, anxiety, and self-doubt that were truly holding him hostage.  This is a raw conversation about what it really takes to rebuild yourself from the inside out. It’s for anyone who knows their struggle is about more than just numbers on a scale or in a bank account. It’s about forging a new identity. Here's what you'll learn: The Turning Point: How a love for football exposed a hard truth that changed everything. Beyond Self-Discipline: Why discipline is a myth and how to make choices that serve the person you want to become. Winning the Head Game: Actionable strategies to manage the intrusive thoughts and anxiety that can derail your progress. The People-Pleaser Trap: How to stop putting others first at the expense of your own mental and physical health.Prevention vs. Cure: The difference between a quick-fix transformation and building a lifestyle that creates lasting change. If you're ready to stop fighting yourself and start building a life you're proud of, this episode is your blueprint. Listen now! Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this powerful episode, we sit down with Imthiaz Ghulam, an entrepreneur who has truly walked through fire and come out the other side. He introduces himself as someone who has made every mistake imaginable and failed at nearly everything he's tried. This isn't a story of defeat, but one of incredible resilience and the profound mindset shifts required to rebuild and succeed on your own terms. We dive deep into the nature of failure and why embracing it is the only true path to success. The conversation explores the difference between tangible achievements the world can see, like business and physique, and the continuous, often more difficult, work of improving our personal lives. From being convicted of drug offences and spending time in prison, to a complete transformation, finding purpose and helping people better themselves. It's a raw and honest look at what it truly means to turn your life around, one decision at a time. In this episode, you will learn: 🔥 Why leading with your failures can be a source of strength. 🧭 How to navigate the feeling that you don't fit into the "system." 🌱 The difference between tangible success and personal growth. 🚀 That failure isn't just a part of the journey - it IS the journey. Listen now to start rewiring your life! Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

What happens when the high of a lifetime trip slams headfirst into a business nightmare? Fresh from a dream holiday in Borneo, Joel returned not to a victory lap, but to a triple-threat gut punch: a surprise solicitor's letter demanding a huge sum, a client chargeback, and a team member's resignation. It was enough to make anyone want to pack it all in. But what if these soul-crushing obstacles aren't signs to quit, but the price of entry for the next level of growth? In this raw and unfiltered episode of the Stay Hungry Podcast, Joel and Martha get real about the brutal reality of scaling a business. They argue that if you want a multi-million-pound business, you have to be ready for multi-million-pound problems. This isn't a "why me?" story; it's a lesson in forging resilience when everything goes wrong at once. This episode is your guide to reframing disaster, controlling the controllables, and turning your biggest challenges into the very fuel that drives you forward. Here’s what you’ll learn: 🧠 How to handle devastating setbacks without letting them spiral out of control.💪 Why your biggest obstacles are actually your greatest training ground for success.Control the controllables: The simple mindset shift that changes everything.📈 The direct link between surviving business challenges and handling personal hardship.🚀 How to stop seeing problems as roadblocks and start seeing them as the path to your next level.If you're facing a wall in your business, this is the episode you need to hear. Stop letting obstacles defeat you. It's time to see them for what they are: the way forward. Listen now! Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

It’s the critical moment where most businesses either scale or stall. The ads are working, the system is proven, but the thought of spending more money feels terrifying. Why do so many business owners pull back right when they should be pushing forward? In this practical, numbers-driven episode of the Stay Hungry Podcast, Joel and Martha tackle the single biggest hurdle for growing businesses: knowing when to stop breaking even and start scaling with confidence. They break down why so many entrepreneurs get a proven formula for success, only to choke at the finish line because they do not truly understand their own numbers. From ROAS (Return on Ad Spend) and Cost of Goods Sold to agency fees and profit margins, this episode strips away the guesswork. It provides a simple, repeatable formula to understand your exact breakeven point and unlock serious profitability. 📈 The Maths of Scaling: How a £5k ad spend can generate over £23k in net profit. 🧠 The Scarcity Mindset: Why fear and a lack of clarity are the real reasons businesses fail to grow. 📊 Know Your Breakeven: A step-by-step walkthrough to calculate the exact point your marketing pays for itself. 💰 Beyond Breakeven: What happens when you push past that point and every sale becomes pure profit. 🔑 Agency Ready?: Why you must have a handle on these numbers before you can scale successfully with a marketing partner. If you're tired of the "wait and see" approach and want to build a predictable, profitable marketing machine, this is your guide. Listen now! Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

If your team doesn’t understand the mission, how can they possibly help you achieve it? In this unfiltered episode of the Stay Hungry Podcast, Joel and Martha get real about leadership, growth and the often-ignored truth: too many business owners either forget or fail to communicate their mission. And when that happens, progress stalls. Culture fades. Clients leave. They explore why a mission is more than a motivational quote on the wall – it’s the foundation for meaningful direction, accountability and long-term success. Whether you’re running a solo business or leading a growing team, clarity of purpose is what keeps everyone aligned and moving forward. From cult trainers and Puma nostalgia to leadership slip-ups and the brutal consequences of unclear communication, this episode blends sharp business insights with personal honesty and a healthy dose of humour. 🔹 Why clear direction beats busywork 🔹 How internal misalignment costs you clients 🔹 What it really takes to scale to £2 million 🔹 Plus, the story behind a pair of Teenage Mutant Ninja Turtles trainers in a pizza box… If you’re serious about scaling and tired of playing business instead of building one, this episode is for you. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Too many business owners still treat marketing like a flyer through the door. In this unfiltered, brutally honest episode of Stay Hungry, Joel and Martha rip into why that mindset is costing companies serious growth. From DIY disasters to short-term thinking, they expose what it really takes to weaponise your marketing and why it’s the difference between stagnation and scaling. If you’re tired of chucking spears and hoping one sticks, this episode is the reality check you need. It’s time to stop treating marketing like a gamble and start using it like a guided missile. Packed with hard-earned truths, client case studies and punchy analogies (yes, including Exocet missiles and vampire-proof fingers), this one is not for the faint-hearted. Key moments: 🎯 The three types of business owners and why only one group actually sees results. 📊 Why data, not gut instinct, should drive your marketing decisions. 💰 What most business owners get wrong about cost vs. return on ads. 🧠 Why a proper strategy beats random posts and boosted reels every time. 📦 From lead magnets to lifetime value: building a marketing machine that works without you Listen now!  Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In a world awash with self-proclaimed experts and Instagram-perfect entrepreneurs, it’s a real challenge to separate genuine substance from slick spin. Many can talk a good game, sporting the right clothes and car, but scratch the surface and the depth simply isn't there. They might know all the business clichés and initially motivate you, but often falter when real problems arise. This episode of the Stay Hungry Podcast tackles how to see past these superficial displays. The hosts aim to help you identify those who only talk the talk. Joel and Martha delve into the tactics used by "business gurus" who often rely on polished branding and carefully constructed, sometimes exaggerated, sob stories to gain trust. They discuss how to spot "performative vulnerability," where emotional displays feel inauthentic, and vague advice shrouded in buzzwords like "alignment" or "my truth". The episode also scrutinises flashy success claims, such as ambiguously defined "seven figure launches," which often don't stand up to closer inspection. Ultimately, it’s about equipping you with the insight to recognise red flags and trust your own judgement in a crowded market. Here’s what you’ll learn: 🚩 How to spot vague, recycled advice that lacks real value. 🎭 The truth behind “performative vulnerability” and emotional manipulation. 📉 Why many of these gurus avoid specifics and metrics like the plague, and what that really tells you. 💸 What a big price tag definitely doesn’t guarantee. 🔑 How to stay grounded and trust your own judgement in a very noisy market. 🎧 Listen now. Link in bio. #stayhungry Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Joel had planned it meticulously: a once-in-a-lifetime trip to Borneo to mark his wife Hannah’s recovery from major surgery. The centrepiece? A challenging rainforest trek to Coffin Cliff Point, a viewpoint so breathtaking it’s said to resemble an ocean of green. But the night before, illness hit. On the morning of his birthday, Joel was too unwell to get out of bed. Hannah had to go without him. That moment, watching someone he loves tackle something monumental, solo, sparked a powerful reflection. In business, just like in life, there comes a time when you have to step back. Whether it’s with staff, clients or even yourself, authentic leadership often means letting go and giving others the space to step up. In this episode, Joel and Martha delve into what it truly means to lead from the jungle to the boardroom. 💬 Letting go of control to let others grow 👣 The power of empowering your team 💼 How ego gets in the way of good leadership 🧠 Managing different personalities for better outcomes 📈 Why your team’s success is your successIf you’re running a business or just trying to be a better leader, this one’s unmissable. Listen now! Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Ever delivered knockout results… only to watch a client walk? It’s a brutal truth of business: sometimes, amazing just isn't enough. In this episode of the Stay Hungry Podcast, Joel, fresh from a literal fever dream in Borneo (where he didn't see enough orangutans but did have a business epiphany!), and Martha unpack why. Using a real-life gut punch: a client who left despite an 18x return on ad spend, they reveal why your best work can vanish if clients don't see the 'so what?' and 'what's next?'. Whether you're in marketing, accounting, or any service game, if you're not constantly painting the bigger picture and showing the roadmap, you're risking it all. Joel and Martha dig into the common traps: assuming clients "just get it" (spoiler: they often don’t), failing to provide context for your wins, and not re-enrolling them in the exciting journey ahead. 🎯 Stop the Churn & Learn: Why context is king (and how to provide it effectively). How to transform stellar results into unshakeable client loyalty. The art of 'Roadmap Marketing': Keep clients strapped in and excited for the ride. The "Trajectory Trumps All" Principle: Why the journey often matters more than isolated wins. The crucial mistake of going silent, especially when things are meant to be great. Clients don’t leave because they’re losing. They leave because they can’t see what winning leads to. New episodes every Monday. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

That’s the blunt truth most business owners ignore. When a marketing campaign, advertising strategy or sales system starts producing results, the natural instinct should be to scale. But too often, entrepreneurs get bored, distracted or afraid: they pivot. They chase the next trend or fiddle with what isn’t broken. The result? Momentum stalls, revenue plateaus, and growth opportunities vanish. This episode is your reminder to stick with what works, amplify your wins and stop looking for problems to solve when the solution is right in front of you. In this no-nonsense episode of the Stay Hungry Podcast, Joel and Martha go deep into the psychology behind this self-sabotaging behaviour. They unpack the common blocks that stop smart, capable people from scaling up: fear of success, trust issues, and warped money mindsets. You’ll also hear real-world client stories, conversion maths that make scaling a no-brainer, and how objectivity (not emotion) is your biggest business asset. Plus, what Gary Vee regrets about Google Ads and why being “too comfortable” can cost you millions in the long run. 🎯 Why your best-performing adverts get ignored  💸 The real reason you’re scared to scale  📊 Breaking down money blocks with facts (not fear)  🚀 How to turn £500 into £5,000… and then into £50,000  🧠 The mindset mistake holding smart business owners back Whether it’s advertising spend, VA systems or lead generation: if it’s bringing ROI, do more of it. Don’t chase shiny new tactics. Know your numbers, trust the data, and back yourself. And yes, we also debate who’d win in a fight: 100 men or one gorilla… Tap the link in bio to listen. Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

This episode delves into the psychology behind why people buy. It starts with Joel's recent impulse purchase of a car window smasher, triggered by seeing a flaming BMW, and explores why the most effective marketing sells outcomes, not just features.  Joel and Martha discuss what really makes people click "Buy Now", exploring how fear based 'what if' scenarios can drive immediate purchases, even for problems people didn't know they had. They cover why success in sales often starts with making your audience 'problem aware' and focusing on the true issue your product solves.  🔍 Are your customers problem aware? Understanding if your audience knows they need a solution.  💡 The “What If?” Strategy: Tapping into emotional triggers and future fears, not just logic.  🔥 From flaming BMWs to window smashers: How specific events create instant problem awareness.  🎁 How poor gift giving mirrors poor marketing: Why understanding the recipient's actual needs matters (even for custom Game Boys!).  🛠️ Selling Outcomes, Not Features: Focusing on the result (like the hole in the wall, not the drill) is key.  Whether you are selling candles, consultancy, or even Lynx clickers, this episode will shift how you think about your audience’s underlying problems and what truly motivates them to buy.  🎧 Listen now: “Marketing – Why They Really Buy: Uncovering the True Pain Point” Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Success isn't found in the watch, the car, or the shoes; it's in how you present yourself.    In this raw and real episode of the Stay Hungry Podcast, Joel and Martha explore the quiet confidence that defines true leadership. They discuss why showing off is often a cover up  and how to tell the difference between substance and showmanship. From upcoming jungle adventures in Borneo  to making AI generated Peppa Pig artwork, it's a lesson in owning your space without needing to shout about it.    🔑 The Real Meaning of Confidence: Why lions don’t need to announce their arrival. 🧠 Growth Mindset: Being brave enough to ask questions and risk looking silly. 🗣️ Ask the Question: Why vulnerability is key to genuine learning. 🔥 Substance vs. Show: Spotting the difference between real value and just flexing. 🏆 Room Full of Giants: Why it pays to be the smallest fish in a big pond.    You don’t have to be loud to be heard. True success whispers.    Listen now! Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel and Martha are back in the saddle and diving deep into a crucial, yet often misunderstood, aspect of business: the power of choice. They explore how strategically giving your clients options can make them feel empowered and in control, all while you remain the trusted guide steering towards a positive outcome. Forget the old-school "railroading" tactics that make clients tetchy. Joel and Martha break down the fine line between sounding certain and confident versus being pushy. They share practical insights applicable to sales, delivery, and negotiation, emphasising the importance of structure to avoid getting stuck in "the chase." Hear their take on why offering two good choices is far more effective than a simple yes/no, and when you absolutely shouldn't give options (like when a client already knows exactly what they want!). They also touch on the shift to shorter, more impactful discovery calls, the art of listening more than you speak, and how clear service packages can simplify decision-making. Plus, they reveal a major red flag to watch out for in potential clients and share the powerful question they now use to uncover what 'world-class result' truly looks like for the customer. Key moments include: Why giving clients choice empowers them and keeps you in control.The difference between guiding clients and dictating to them.How to structure follow-ups to avoid the dreaded "chase."The strategic advantage of offering two good options.When not to give choices, especially when a client is certain.The importance of emotionally detaching from the sales result.Identifying red flags in potential clients who expect you to be the sole expert.Asking powerful questions to understand a client's desired outcome.Packed with candid conversation and actionable advice, this episode will help you refine your client interactions and close deals with greater confidence and integrity. Tune in to master the power of choice in your business! Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel and Martha tackle the generative AI revolution head-on, exploring its seismic impact on marketing, creativity, and business strategy. As tools like Sora and ChatGPT bring powerful image and content creation capabilities to the masses, they ask: is this a game-changer or just another trend?.    Joel shares his hands-on experiences, from creating quirky AI images to leveraging AI for sophisticated marketing funnels and deep business research. The discussion covers the good, the bad, and the ugly of AI adoption – the potential for incredible creativity and efficiency versus the pitfalls of poor prompting, brand dilution, and the ethical dilemmas it presents. They debate whether AI will replace designers and the crucial role of human creativity and strategic thinking in getting real value from these tools. Key moments include: The sudden surge of AI image generation and the tools driving it (Sora, ChatGPT, Midjourney).   Why "Prompt Engineering" is a critical skill and how to craft better prompts for superior results.   Practical AI applications in marketing beyond the hype: image upscaling, background removal, and hyper-personalized nurture sequences.   The risks of diluting your brand voice and the ethical considerations of AI-generated content and voice synthesis.   Action Figures & AI Fads: Separating the fun experiments from strategic business use.   Creativity is King: Why AI tools amplify, but don't replace, human ingenuity and strategic thinking.   Leveraging AI for deep dives: Using AI for competitor research and strategic business planning.   Packed with practical insights, cautionary tales, and a dose of humour, this episode is essential listening for anyone navigating the rapidly evolving landscape of AI in marketing and business. Tune in to learn how to harness the power of AI effectively and avoid the common pitfalls! Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel and Martha explore why so many entrepreneurs struggle to hit their goals because they never set them properly in the first place. From the dangers of vague targets to the power of decision-making with purpose, this one’s a must-listen for any business owner serious about growth. Whether you’re scaling a team, running ads, or planning a bucket-list trip, success starts with knowing exactly where you’re heading and why. Here’s what you’ll learn: ✅ Why “better marketing” means nothing without a clear destination ✅ How to set business goals with real deadlines (and why most people avoid them) ✅ The role of urgency and integrity in ad copy, as well as how to balance both ✅ What intention really looks like in team meetings, marketing strategy, and client results ✅ How data-led decisions beat guesswork every time 🎧 Listen now! Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/ Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/ Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051