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Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to startups with no differentiator and no reason to exist. The Daniel Tiger SOP helps you turn intimidating tasks into manageable ones. It lets you travel a unique road, which leads to a unique product. It's as good a technique as I've found.  Tacklebox Always Work and Never Work Lists Pod Email [email protected] with sub “always work never work” to get the lists An SOP for Testing a Startup Idea Daniel Tiger Song Nate Bargatze Dumb Brain Timestamps 00:35 Intro - Always Work and Never Work Lists 02:55 The Most Useful Item from the Always Work List 03:55 What Makes People Happy06:15 Smooth Jazz 06:45 You’ll Never Sprint Again 08:12 Repetitive SOPs and Uncomfortable SOPs 09:30 The Daniel Tiger SOP 11:13 Email Scam Detector Startup 16:30 The End: Our Brains Are Dumb

Today, we start a wine business in 17 minutes. It's a classic episode and it's a good time.  Join Tacklebox if you've got a startup idea you'd like to get momentum on before you quit your job to do it full-time Sign up here if you'd like to help me write my book

Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia. Tacklebox Monkeys and Shakespeare 101 Essays That Will Change The Way You Think Delta 4 Status Level Jump   00:25 - Internal Operating System Part II 03:15 - Monkeys and Shakespeare 07:40 - Smooth Jazz 08: 05 - Reverse Engineering a System 10:45 - Where is the Monkey? 11:33 - The Four Things That Matter for an Early Stage Business 11:40 - Problem 12:01 - Delta 4 Status Level Jump 13:34 - Secret 16:35 - Optimize for Inertia 18:37 - 101 Essays That Will Change The Way You Think 20:00 - The Thousand Daily Votes 21:43 - The Last 15% 23:30 - Script the Beginning and End 24:30 - Feedback Loop Optimization

Today, we'll talk about one of the most effective methods to do hard things we've found at Tacklebox: Scripting the start and end.  Tacklebox Alternate Nostril Breathing Jr Jr - The Speed of Things

Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them.   Byldd Tacklebox Song where Taylor Swift burns Jake Gyllenhall

Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make sure you don't make this mistake with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend ran that helped people get into Harvard.  Tacklebox Byldd Greenlights 0:30 Building a Wildly Useful Startup 2:12 Why Measuring Usefulness is Hard 7:00 Byldd 7:53 Habit Kangaroo 12:50 The Usefulness Framework 13:24 What is your Secret? 13:51 Three Categories of Secrets: Customer 14:45 Three Categories of Secrets: Acquisition 15:16 Three Categories of Secrets: Product 17:08 Rivers and Dams 19:00 GMAT over 700 Product 23:02 Hire Yourself

Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists. We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal.  Tacklebox The Luge Tackle the Monkey First Miro 00:30 The Concierge MVP 02:05 The Grant Concierge MVP Example 04:56 Pushback06:30 Smooth Jazz 07:00 David’s Idea 09:23 Concierge MVP Step One: The Three Components of Wild Success 10:43 Monkey and the Pedestal 14:08 Concierge MVP Step Two: Acquiring Customers 18:22 Concierge MVP Step Three: The Test 21:03 Concierge MVP Step Four: The Feedback Loop 22:52 The End - 85% of the Way There

Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum.    Tacklebox  Kevin running from the furnace 00:34 Intro 03:30 The Idea: AI for Tutors07:27 Jazz - Customer Interview Workshop 07:57 Just-In-Time Prep 11:55 Search for Hooks 14:14 The Three Step System 15:40 Forcing Function Examples 18:13 Reinforcing Markers 20:06 The End: Jump in the Ocean

Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete. Join Tacklebox (CODE WINTER2025)Wix

Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it. TackleboxHeroTimestamps 00:30 Your Startup Identity 01:30 How to Swim 04:17 How to Learn Something New 06:34 Re-learning How to Make Decisions 08:45 Tacklebox  09:15 Carl’s Idea - AI for Learning Spanish 13:13 The Decision Equation 14:15 Picking a Customer 19:30 Identity: Your Decision Filter 21:30 Four Identity Exercises 24:13 The End: What Do You Want?

Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump.    TackleboxSoona

Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels.  TackleboxPopup Bagels  00:00 Tacklebox 00:33 Differentiator intro 04:00 What do you hire a differentiator to do? 05:44 The Attention Pie 09:03 Smooth Jazz 09:28 Popup Bagels 16:30 Five Prompts for Your Differentiator

Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas. We talk through 1) Finding and Evaluating the Real Risk, 2) Predicting Organic Growth Potential, and 3) Predicting the Likelihood of Converting Early Customers, using a startup idea from a listener as an example.  TackleboxKunal Shah Delta 4Dig out of a Hole Idea to Startup Episode - The Four Characteristics of Great Startup Ideas00:25 - Killing Bad Startup Ideas 02:00 - The Three Pillars of the Will Your Idea Fail Framework 02:45 - The Startup Idea - AI Messaging for Plumbers and Electricians 03:15 - Dig out of a Hole Markets link to episode 05:56 - Smooth Jazz 06:24 - Part 1 - How to Find and Evaluate the Real Risk 07:35 - Flipping your biggest risk to your biggest strength 11:00 - Decisions aren’t made in a bubble 13:45 - Part 2 - Predicting the Organic Growth Potential 14:00 - Kunal Shah Delta 4 Scale 17:41 - Part 3 - Predicting whether you’ll actually be able to get first customers to convert 18:49 Managed by Q

A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help you build a system for sales that'll help you grow without making you feel slimy. We set up sales for a sabbaticals as a service startup. And we talk through why entrepreneurs hate sales and how to reframe the whole thing. Tacklebox (Code WINTER2025)Text ExpanderStreakPipedrive

Today we'll talk about why people hand their keys over to random strangers on the street in New York City, how a person selling cures for baldness converts 80% of the people he speaks with, and how you can build a strategy to cultivate trust with your customers, too. Tacklebox (20% off with code WINTER2025)