Advertise on podcast: Real Talk for Real Fundraisers

Start your year with clarity and direction. In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Diana Frazier, Senior Client Experience Leader at Veritus Group, for a practical, no-fluff conversation about what actually matters for fundraisers heading into 2026.  Whether you’re a frontline major gift officer managing a caseload, a development director overseeing a team, or an executive director trying to remove organizational roadblocks, this episode lays out six priorities that separate reactive fundraising from disciplined, relationship-based growth.  Jeff and Diana dig into what they’re seeing every day in coaching conversations with fundraisers across the country. In an era of AI, automation, and constant distraction, the organizations winning in 2026 are the ones that stay relentlessly focused on planning, accountability, and donor relationships, while leaders do the hard work of fixing systems that quietly undermine success.  This episode offers clear guidance on how to build donor plans without overwhelm, why mid-level programs are now non-negotiable, and how to leverage tools like AI and donor-advised funds without losing the human connection that drives major gifts. This grounded, tactical conversation is designed to help you simplify your focus, remove friction, and set up your strongest fundraising year yet!  Show Highlights: In this episode, you’ll learn about…  How to create a clear, customized plan for every donor using a simple 30-60-90 day framework that keeps fundraisers proactive instead of reactive  What leaders must do to remove internal barriers, align teams, and ensure donors can give at their full capacity  Why relationship-based mid-level programs are now essential, and how they are driving consistent revenue growth while feeding major gift pipelines  How to approach donor-advised funds (DAFs) and AI tools strategically, using both to increase impact and efficiency without sacrificing personal donor relationships  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:    [Blog] 2026 Non-Profit Fundraising Trends Every Fundraiser Needs to Know  [White Paper]  Building a Culture of Philanthropy  [Blog] Donor Advised Funds Series, Part 1: Your Donors Stopped Giving. True or False? 

In this special episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Christopher Beck—Associate Director of Individual and Planned Giving at the High Museum of Art in Atlanta and a 20-year fundraising veteran—as a new co-host for an ongoing 2026 series centered on equity, inclusion, and the real-world challenges facing fundraisers of color.  This conversation centers around the practical, financial, and strategic realities of a sector that is already changing faster than many organizations are prepared for. Together, Jeff and Christopher dig into five foundational questions that will guide the series ahead, from who actually holds decision-making power inside non-profit organizations to the measurable revenue impact of building a more diverse donor base.  With the great wealth transfer underway, next-generation donors on the rise, and communities of color holding more philanthropic power than ever before, this episode offers a clear-eyed look at what’s at stake and what’s possible for organizations willing to adapt.   It’s an honest, forward-looking conversation about where fundraising is headed and how leaders can meet the moment without losing sight of relationships, mission, or results.  Show Highlights: In this episode, you’ll learn about…  The single biggest equity barrier limiting revenue potential in most fundraising offices, and why homogeneity in decision-making is a financial risk  The business case for donor diversification, including why engaging Latinx, Asian American, African American, LGBTQ+, and next-gen donors is essential for long-term growth  How inclusive internal culture directly impacts donor retention, staff turnover, and relationship continuity  A five-year forecast comparing equity-embracing organizations with those that resist change, and why the gap between them will continue to widen    Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:    [Blog] Every Non-Profit Leader Needs to Join the Journey For Racial Justice   [White Paper]  Building a Culture of Philanthropy  [Blog] White Men, Wake Up! 

In this episode of Real Talk for Real Fundraisers, Jeff Schreifels welcomes Diana Frazier, Veritus Group’s senior client experience leader with more than 40 years of fundraising experience, for an essential conversation about winning the final stretch of the year.  Diana has coached over 300 mid-level and major gift officers during her 12 years at Veritus, and she brings a rare blend of wisdom and practicality to this discussion. Together, Jeff and Diana break down the 15 critical fundraising days of December, explore what separates exceptional fundraisers from those who may be in the wrong role, and outline clear, actionable steps for frontline fundraisers and managers who want to finish strong.  They talk through why focus—not more time—is the real differentiator in December, how to approach year-end planning with less stress, and the specific information your donors need to complete stock gifts, donor-advised fund contributions, and wire transfers. Diana also lays out a simple two-hour-per-day gratitude strategy that allows you to meaningfully thank up to 70 donors before the year ends.  If you’re preparing for the intensity of December or leading a team that needs direction during the busiest season of the year, this episode will help you navigate the final push with confidence.  Show Highlights: In this episode, you’ll learn about…    Why you don’t need more time—you need more focus, and how to get it  The simple two-hour inventory exercise that relieves year-end stress  How to manage the 15 critical calendar days before everything winds down  Essential information donors need for stock gifts, donor-advised funds, and wire transfers   Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:    [Blog] Creative Ways to Stand Out at Year-End  [White Paper]  Planning Guide for Fall and Year-End Fundraising  [Blog] How to Talk to Your Donors About 2026 Tax Changes 

In this episode of Real Talk for Real Fundraisers, Jeff sits down with Marne Fauser, President and CEO of United Way of Central Illinois and a former college basketball coach, to talk about what it really means to lead with authenticity.  Marne shares how her coaching background shaped the way she builds and leads teams, why she believes failure is essential for growth, and how trust, communication, and mission alignment are the foundation of great fundraising. From her early days on the court to the C-suite, she has learned how to lead with heart, take risks without fear, and develop people into confident, capable leaders.  If you have ever wrestled with imposter syndrome, feared making the wrong move, or struggled to get your team aligned around a shared vision, Marne’s story will speak to you. This conversation is packed with wisdom, honesty, and a whole lot of encouragement for anyone navigating leadership in the non-profit world.  Get more insights and connect with Marne on her LinkedIn profile.     Show Highlights: In this episode, you’ll learn about…      Why authenticity is a non-negotiable for building trust with your team and your donors  The importance of creating space for failure—and what it really teaches us  Why leaders must empower their teams to lead and “manage up”  How to shift the mindset around fundraising from obligation to opportunity and joy   Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:    [Blog] Failure As Opportunity: How to Value the “No” In Your Life  [White Paper]  Building a Culture of Philanthropy  [Blog] The Top 5 Qualities a Director of Development Must Have to be Successful

In this heartfelt and wisdom-packed episode, Jeff Schreifels sits down with the legendary Tom Ahern, one of the most sought-after experts in donor communications and fundraising copywriting. With decades of experience, six books under his belt, and a career that began in commercial marketing, Tom shares his fascinating journey into the non-profit world and how marketing principles, psychology, and genuine human connection have shaped his approach to fundraising. Tom talks about the early days of learning direct response, the transformative power of donor newsletters, and the importance of speaking directly to donors’ hearts. He opens up about what works and what doesn’t in fundraising copy, and why mistakes and even complaints are signs that you're doing something right. This conversation also takes a deeply personal turn, as Tom reflects on the life and loss of his beloved wife and partner, Simone Joyaux. He shares movingly about their life together, her legacy in the fundraising world, and how grief, love, and generosity continue to shape his work today. Whether you’re a new fundraiser or a seasoned pro, this episode is rich with insights, warmth, and real-life stories that will stay with you long after you listen. Show Highlights: In this episode, you’ll learn about… ● Powerful tools to help you improve your donor communication ● Why embracing mistakes, feedback, and even complaints can actually lead to better fundraising results ● The importance of mentorship and continuous learning in fundraising careers You can learn more about Tom and grab a copy of one of his books here. Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com. Additional Resources: ● [Blog] Are Donors Even Reading Your Emails? 13 Pro Tips to Help You Write Better Emails ● [White Paper] Digital Touch Points: Meaningful Ways to Connect with Donors ● [Blog] In Fundraising, Vulnerability Is Your Greatest Strength

Aligning development teams with the donor pipeline is one of the most important—and often overlooked—keys to sustainable fundraising success.  In this episode of Real Talk for Real Fundraisers, Jeff Schreifels sits down with Veritus co-founder Richard Perry to unpack why organizational structure matters so much for fundraising success. They dive into the philosophy behind Richard's new venture, Giving Pathways, and explore the hidden dysfunctions that can derail even the most passionate teams.  Together, they discuss why too many development shops fail to align with the donor pipeline, the dangers of vertical staffing, and why mid, major, and planned giving must be treated as essential revenue streams. Richard also shares practical advice for executive directors—especially younger leaders—on how to implement change with empathy and build truly relationship-focused organizations.  This episode is a must-listen for nonprofit executives, managers, and fundraisers who want to build stronger donor relationships, increase revenue, and create organizational structures that mirror the donor journey.  Show Highlights: In this episode, you’ll learn about…  Why development teams often misalign with the donor pipeline  How vertical staffing approaches hurt donor engagement  The crucial role of mid, major, and planned giving in sustainable revenue  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:   [Blog] Is Your Organizational Structure Holding You Back?   [White Paper] Donor Pipeline Assessment   [Blog] Why You Can’t Afford to Ignore Mid-Level Donors Any Longer 

Fundraising in today’s non-profit world is more challenging—and more rewarding—than ever before. Organizations are facing an unprecedented mix of economic, political, and social pressures, and fundraisers are being asked to navigate it all while keeping their mission moving forward.  In this episode of Real Talk for Real Fundraisers, Jeff Schreifels sits down with fundraising veteran T. Clay Buck for a candid (and often hilarious) conversation about what it really takes to succeed right now. Clay kicks things off with a humbling major gift story involving a shattered acrylic chair, then dives into his perspective on why leaning on proven principles, doubling down on relationships, and resisting panic mode are more important than ever.  Together, they discuss the critical role of data in donor retention, the need to diversify revenue streams, and the importance of treating donors as true partners in the mission. Clay offers practical, confidence-building advice for avoiding assumptions about donor behavior and instead focusing on authentic, one-to-one connections.  This episode is a must-listen for non-profit leaders and frontline fundraisers who want to stay strategic, confident, and deeply connected to their donors—no matter what the current landscape throws their way.  Show Highlights: In this episode, you’ll learn about…  Why the best, funniest fundraising stories often come from our own experiences  How to lean on proven principles when there’s no clear playbook for today’s challenges  Why investing in data is essential—and how to see it as informative, not extractive  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:  [Blog] Donor Relationships: A Journey Not a Destination  [White Paper] Building a Culture of Philanthropy  [Blog] The Deeper Reason Your Donor Gives

Public media is evolving, and organizations must strengthen donor relationships to secure a sustainable future.  In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Joyce MacDonald, Greater Public president and CEO, for an insightful conversation about the future of public media and how stations can adapt to current challenges by rethinking their approach to fundraising.  Together, they explore the increasing importance of individual giving, the threat to federal funding, and the need for public media organizations to invest in major and mid-level donor programs. Joyce shares success stories from stations that have made this shift and highlights why believing in your donors—and making it easier for them to give—is key to long-term success.  This episode is a must-listen for non-profit and public media leaders who want to build resilient, community-focused organizations in today’s evolving media landscape.  Show Highlights: In this episode, you’ll learn about…  Why individual giving is essential for public media’s long-term sustainability  How investing in major giving can help stations thrive, even during uncertain times  What it takes to adapt fundraising strategies to meet the needs of today’s donors  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:   [Blog] Strengthening Public Media: Turning Crisis into Opportunity  [Client Case Study] Greater Public – How Public Media Is Revamping Its Fundraising  [Blog] Fear and Trembling: The Current Non-Profit Crisis 

When we talk about philanthropy, we're not just talking about giving—we're talking about power, ethics, and responsibility.  In this episode of Real Talk for Real Fundraisers, Jeff Schreifels sits down with author and fundraising strategist Jason Lewis for a provocative conversation about the future of philanthropy and the moral questions surrounding big giving.  Together, they explore the historical roots of foundations, the lack of accountability in traditional funding structures, and the growing call for philanthropy to evolve. Jason also offers a compelling case for embracing the gift economy—a model that prioritizes generosity over control—and challenges the sector to rethink its role in driving real social change.  This episode is a must-listen for anyone wrestling with the tensions between fundraising, equity, and impact in today’s philanthropic landscape.  Show Highlights: In this episode, you’ll learn about…  Why foundations must be held accountable to the communities they serve  How the gift economy shifts the dynamic between donors and recipients  What it will take for philanthropy to truly meet the demands of this moment  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.  Additional Resources:  [Blog] What Is Your Mission? It’s Bigger Than You Think  [White Paper] Understanding the Economics of the Major Gifts Pipeline  [White Paper] Building a Culture of Philanthropy 

Marketing isn’t just about visibility. It’s about clarity, connection, and alignment.  In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Bongo Consulting founder and partner Michael D’Antonio for an insightful conversation about what makes non-profit marketing truly effective.  Together, they break down the key elements of a strong marketing strategy, from defining your brand identity to aligning internal teams around your mission. Michael shares lessons from his work with organizations like Feeding America, emphasizing the power of storytelling, the importance of personalization, and how even small non-profits can make a big impact by focusing their efforts strategically.  This episode is a must-listen for any non-profit leader looking to elevate their marketing, deepen donor engagement, and build lasting support.  Show Highlights: In this episode, you’ll learn about…  Why marketing needs both a clear brand identity and a direct response strategy  How storytelling builds emotional connections with donors  What smaller non-profits can do to market effectively without stretching themselves too thin  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:   [Blog] How Does the Donor Pipeline Fit into Your Organizational Structure  [White Paper] Creating Strategic Plans and Goals for Every Major Donor  [Blog] The Missing Ingredient: Storytelling and Impact Reporting in Your Donor Relationships 

Resilience isn’t just a buzzword. It’s a necessity for fundraisers navigating today’s uncertainty.  In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Veritus Group Client Experience Leaders Laura Lang and Lauren Centrella for a timely conversation about what it means to lead with empathy, courage, and steadiness in the face of ongoing challenges.  Together, they explore the emotional toll that uncertainty can take on fundraisers, the responsibility leaders have in supporting staff well-being, and the power of authentic communication in maintaining morale. Having worked closely with non-profits across the country, Laura and Lauren offer grounded advice for how to prioritize relationships over results, celebrate small wins, and show up for one another when it matters most.  This episode is a must-listen for anyone navigating the ups and downs of fundraising today, and for leaders committed to building a more human-centered culture within their teams.  Show Highlights: In this episode, you’ll learn about…  Why leaders must recognize and respond to the emotional needs of their teams  How open, honest communication builds trust during uncertain times  Why focusing on relationships—not just results—fosters long-term resilience    Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:   [Blog] Let Go to Thrive: Wellness Strategies for Fundraisers Who Are Doing Too Much  [Webinar] Staying Resilient: How Fundraisers Can Thrive in Uncertain Times  [Blog] Less Stress, More Impact: How The Veritus Way Helps Non-Profits Breathe Easier 

At a time of uncertainty and stress, the need for practical guidance in non-profit leadership is crucial.  In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by David Rhode, a non-profit consultant and author of Passion Isn't Enough, for a thoughtful discussion about the essential elements needed to be an effective non-profit leader and manager.    Together, they address the challenges of fundraising and the significance of building a strong board, while providing insights into the co-CEO model and the relationship between branding and culture. David also shares insights from his own journey in the non-profit sector, including common mistakes made by new leaders and advice for fostering a supportive community.  This conversation is a must-listen for current and aspiring leaders, sharing the traits necessary for long-term success in non-profit leadership.  Show Highlights: In this episode, you’ll learn about…     How good leadership requires an understanding of donor motivations and relationship-building  The importance of networking, making connections, and building community  The biggest insights and ideas for how to become a better leader    Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:   [Blog] Do You Want a Great Major Gift Team? Hire a Great Manager  [White Paper] Evaluating and Rewarding MGO Performance  [Courses] Take Our Certification Course for Fundraising Managers and Executives    Chapters  00:00 Introduction to Leadership Development  02:44 The Essence of Great Leadership  05:35 Qualities of Effective Leaders  08:23 Leadership Beyond Titles  11:08 Transformational Leadership in Modern Times  13:59 Amplifying Underrepresented Voices in Leadership  19:10 Navigating Change in Organizations  22:56 Understanding Strengths for Innovation  26:53 The Importance of Self-Awareness in Leadership  31:19 Learning from Mistakes and Personal Growth  33:14 Curiosity as a Key Strength in Fundraising 

Great leadership isn’t about having all the answers. It’s about creating the kind of space where others feel safe enough to ask the hard questions.   In this debut episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Adrian Owen Jones, a partner at Success Lab and the CEO and Founder of Lady Jones Consulting, for a vulnerable and energizing conversation about what it truly means to lead well in the non-profit space.  Together, they unpack how transformational leadership starts with deep listening—especially to the voices that are too often overlooked. Adrian shares how real leadership is rooted not in power or titles, but in curiosity, empathy, and the willingness to let others be fully seen. It’s a style of leadership that builds trust, sparks collaboration, and fosters a culture of psychological safety.  This conversation is a must-listen for anyone navigating the complex, human-centered world of fundraising. If you’ve ever wrestled with how to lead with authenticity while still driving results, this episode will leave you both challenged and encouraged.    Show Highlights: In this episode, you’ll learn about…     How the most impactful leaders lead with openness and vulnerability and create safe spaces where people feel seen, heard, and free to grow.  Leadership isn’t about titles—it’s about empowering others, sharing the spotlight, and believing in the potential within every team member.  The biggest insights and ideas for how to become a better leader    Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:   [Blog] Do You Want a Great Major Gift Team? Hire a Great Manager  [White Paper] Evaluating and Rewarding MGO Performance  [Courses] Take Our Certification Course for Fundraising Managers and Executives 

BIG NEWS! Our podcast is evolving. Welcome to Real Talk for Real Fundraisers.  Non-profit work is not easy. It takes heart. It takes courage. And most days, it takes everything you’ve got.  Today, more than ever before, it’s important to have a community where you can tell the truth about what this work really demands, without judgment. A space where you can exhale, be reminded that you’re not alone, and gather the tools and encouragement you need to keep going. That’s what Real Talk for Real Fundraisers is all about. We created this podcast as a place to be real- about the challenges, the joy, the doubt, and the purpose that drives it all.  Here, you’ll find honest conversations, stories from the field, and practical insights you can carry into your day-to-day. Because the truth is, fundraising isn’t just about raising money- it’s about connecting with one another. It’s about building real relationships, strengthening community, and showing up with authenticity and heart. It’s about staying grounded in your values and true to your mission, even when the pressure is high. And that’s the kind of work worth talking about. Stay tuned for our first episode, dropping soon!

We all have a desire to connect with others, but we’re often afraid to bring our whole, real, and complete self to our work, which often becomes a liability over time. A lack of authenticity in fundraisers has real, revenue-related consequences for the non-profit.    But how do you foster authentic professional relationships, and not just deep, personal bonds? How do you balance building trust with someone while still achieving your donor and organizational goals?    In this podcast episode, Karen is joined by Nick Khoury, a brilliant strategist and communicator who has spent his career helping people and organizations thrive through the power of authentic relationships. Their conversation dives into a variety of key areas and attributes that fundraisers can develop to have more effective relationships with their donors.     Show Highlights: In this episode, you’ll learn about…   How curiosity, courage, and consistency serve as the building blocks for successful donor relationships  The importance of clear expectations and having a solid plan, so you can avoid wasting time for both parties   Our biggest insights and ideas for how to approach and build authentic relationships