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Episode 42: How Our Fear of Dying Quietly Shapes Our Health Choices by HRW Shift Behavioural Science Consultancy

Episode 41, Part 2: Digging into Disinformation by HRW Shift Behavioural Science Consultancy

What can we trust in the age of AI and bite-sized content? With the rapid rise of artificial intelligence and the dominance of short-form social media, it can feel like nothing is truly reliable anymore. Unfortunately, healthcare is particularly vulnerable, misinformation spreads fast, and the consequences can be serious. In our latest podcast, Jeremy and Ali show that while misinformation is far from new, today’s landscape has evolved in uniquely dangerous ways. This is part one of a conversation you won’t want to miss.

From sleepless nights to endless cuddles, parenting feels transformative, but does parenting change our brain? In our latest HRW Shift podcast, Jeremy, Behavioural Scientist is joined by Rifah, who holds a degree in Neuroscience, as they dive into the fascinating neuroscience behind parenting. The pair explore how our brains adapt to caregiving, how the science of bonding rewires us emotionally, and what surprising insights the latest research is uncovering. Whether you’re a parent, thinking about becoming one, or just curious about the human brain, this podcast is for you!

This month's podcast from HRW Shift revisits our 4th Annual Celebration of Behavioural Science webinar series, where we addressed your top behavioural science queries and offered your business FREE advice!

Have you ever thought about pursuing a career in Behavioural Science? In our latest podcast, HRW Shift share their journey into their careers, including what they look for in standout applicants, the lessons they’ve learnt along the way and what they might do differently to benefit their experience.

Many recognise how behavioural science enhances qualitative research through guiding interviews and questionnaires to uncover unconscious biases and underlying motivators. However, when it comes to quantitative studies, some remain uncertain about its role in interpreting the data. In HRW Shift’s latest podcast, ‘Why Behavioral Science & Quantitative Research Are Perfect Partners,’ Saket and Jeremy, both Behavioural scientists, join Nicola, Senior Director and Head of Quant Research, to explore how behavioural science can enrich every phase of quantitative research.

In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy, Behavioural Scientist, and Kate and Sam, Behavioural Science Analysts share the potential solutions HCPS, patients, and public initiatives can do to help curve the acceleration of AMR.

Episode 35: Antibiotic Resistance Communications by HRW Shift Behavioural Science Consultancy

Episode 34: Self Nudging by HRW Shift Behavioural Science Consultancy

In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s dissertation, focusing on suicidal ideation using linguistic analysis on the social media platform, Reddit. We hope you enjoy, from HRW Shift and HRW Eavesdrop!

As part of our 3rd Annual Celebration of Behavioral Science webinar series, HRW Shift, our team of award winning, in-house Behavioural scientists, dug into your burning questions, from how you can implement Behavioural science within your work, to strategies designed for specific biases.

During the launch of the COVID-19 vaccine, a significant amount of content circulated expressing skepticism about the reliability and trustworthiness of the available vaccines. As individuals, our tendency to be influenced by the actions and emotions of others becomes particularly pronounced when faced with uncertainties, which also extends to our perceptions of vaccines. In our HRW Shift‘s latest podcast, Alexandra Petrache, Senior Behavioural Science Analyst and Dana Al-Juburi, Research Manager, explore the impact of language in vaccine distribution and discuss strategies including leveraging social identity, incorporating personal anecdotes and stories to evoke emotions, and the benefits of transparency about limitations and uncertainties of the vaccines.

Harvard data shows that over the years, implicit bias against race, sexuality, age, and disability have all decreased. However, implicit bias against those who are overweight is the only group bias that has become more severe over time. It is plausible that exposure to more positive thin people and negative overweight people in society could be responsible for the strengthening of implicit anti-fat bias. Social media platforms are a key leader when it comes to the ‘thin ideal’, with the prevalence of photo manipulation, and the pressure to confirm to beauty standards and present this as an online highlight. In HRW Shift’s latest podcast, Alex, Senior Behavioural Science Analyst, Millie, Research Executive and cofounder of HRW Eavesdrop, our innovative social media listening offering that is soon to be launched, are joined by @Emma, who is currently training to be a psychotherapist, with a background in Behavioural Science (specifically discourse analysis), as they share part 2 of our 3-part podcast series surrounding social media and mental health, discussing social media’s impact on the perfect body image, and how we can keep our biases in check. Recommended reading: -"What we don't talk about when we talk about fat" by Aubrey Gordon

The so-called reality or standards that social media continues to enforce is reshaping people’s social norms and attitudes, leaving more and more people left with either very poor self-esteem, or with the motivation to reach those standards take on very physically and mentally unhealthy behaviours and attitudes. Join Alexandra Petrache, Senior Behavioural Science Analyst and Millie Morgan, Research Executive and cofounder of HRW Eavesdrop, our innovative social media listening offering, as they share part 1 of our 3-part podcast series surrounding the relationship between social media, mental health and the depiction around these social aspects online using linguistic analysis techniques. References: 1.What we don't talk about when we talk about fat by Aubrey Gordon 2. Barry, C. T., Sidoti, C. L., Briggs, S. M., Reiter, S. R., & Lindsey, R. A. (2017). Adolescent social media use and mental health from adolescent and parent perspectives. Journal of adolescence, 61, 1-11. 3. Tankovska, H. (2021). Number of monthly active Instagram users 2013-2018. Statista. https://www.statista.com/statistics/253577/number-of-monthlyactive-instagram-users/ 4. Woods, H. C., & Scott, H. (2016). # Sleepyteens: Social media use in adolescence is associated with poor sleep quality, anxiety, depression and low self-esteem. Journal of adolescence, 51, 41-49. 5. Vogel, E. A., Rose, J. P., Roberts, L. R., & Eckles, K. (2014). Social comparison, social media, and self-esteem. Psychology of Popular Media Culture, 3(4), 206. 6. Muralidhara, S., & Paul, M. J. (2018). # Healthy selfies: exploration of health topics on Instagram. JMIR public health and surveillance, 4(2), e10150. 7. Sidani, J. E., Shensa, A., Hoffman, B., Hanmer, J., & Primack, B. A. (2016). The association between social media use and eating concerns among US young adults. Journal of the Academy of Nutrition and Dietetics, 116(9), 1465-1472. 8. Neumark-Sztainer, D. (2005). I'm, like, SO fat!: helping your teen make healthy choices about eating and exercise in a weight-obsessed world. Guilford Press.