Advertise on podcast: Authentic Persuasion Show
Rating
4.9from
This podcast has
768 episodes
Language
EnglishPublisher
Jason CutterExplicit
No
Date created
2019/04/17
Latest episode
2024/02/26
Average duration
7 min.
Release period
3 days
Description
The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to! The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from. This show is for you if you: A) Are in sales, but think there is a chance you are acting more like an Order Taker B) Are looking for new ways to improve your selling effectiveness C) Have found that you aren’t a fan of most sales ‘tactics’ D) Just want to round out your sales podcast library with something different! The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice. Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com
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Podcast episodes
Check latest episodes from Authentic Persuasion Show podcast
[731] The Trust-Building Formula
2024/02/26
What is the formula for building trust? How does rapport and empathy play a role in this formula?Trust is not something you can ask for or require. It's built through a combination of rapport and empathy. Establishing a genuine connection with clients and demonstrating empathy towards their needs and goals is crucial in earning their trust.This episode is an excerpt from one of my training sessions where I talk about the formula of trust.
Tune in to the full episode to learn more about the art of building trust in sales and how to shift the focus from self-promotion to creating valuable and meaningful connections with potential clients.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
[730] Overcoming Objections
2024/02/21
How does empathy play a crucial role in the sales process, especially when handling objections and concerns? What steps do you take when you realize you can't help a buyer?By guiding prospects towards a solution, even if it means not doing business with you, you can build a strong reputation and generate referrals. Empathy and caring are the foundation of successful sales.This episode is an excerpt from one of my training sessions where I talk about empathizing for success.Learn the pivotal role of empathy in sales, and how it can shape your professional reputation and income. Tune in for actionable insights and strategies!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
[729] Building Referral Networks
2024/02/19
Why is it important to put the prospect's needs first and ensuring that the energy conveyed in sales conversations is authentic and genuine?
It's important to convey genuine care and empathy in sales conversations. By showing that you truly want to help the individual, you establish credibility and build trust.This episode is an excerpt from one of my training sessions where I talk about empathizing for success.Learn how genuine care and empathy can lead to client referrals, building a strong network of professional relationships, and sustainable success in sales.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
[725] Selling With Conviction
2024/02/14
In what ways can sales professionals effectively respond to customer skepticism? What role do ethical behavior and professional standards play in the sales process?Understanding that genuine persuasion is about helping people and not just making a sale can transform how we approach sales and build authentic customer relationships.This episode is an excerpt from one of my training sessions where I talk about empathizing for success.Learn how ethical sales practices can change the game, and why saying "no" to the wrong fit is as crucial as saying "yes" to the right opportunity.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
[724] Saying "No" with Confidence
2024/02/12
What are the negative consequences of always trying to move everyone forward in sales, regardless of whether it's a good fit for the customer?Sales is about doing the right thing for and with your prospects, not to them. Reject the misconception that selling means always pushing to close the deal, even when it's not the best fit. Learn the value of helping people make the right decision for them, whether it involves buying from you or not.This episode is an excerpt from one of my training sessions where I talk about empathizing for success.Your success as a sales professional starts with doing the right thing for your prospects. Tune in to the full episode to gain invaluable insights into the transformative power of "no" in sales.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
[723] The Strategic Use of "No"
2024/02/09
What distinguishes an "easy deal" from a challenging one in sales, and why should sales professionals aim for the latter?
It's crucial for sales professionals to not give up too easily. Instead of taking surface answers at face value, you should dive deep into the empathy step and address objections with skill and understanding.
This episode is an excerpt from one of my training sessions where I talk about empathizing for success.Tune in to the full episode for more insights on leveraging the power of "no" in sales. Remember, authentic persuasion, when used in the right way, can lead to success!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
[722] The Abundance Mindset
2024/02/07
Why is it important for sales professionals to be willing to tell potential clients "no" if their product or service isn't the right fit?Learning to say no in sales is essential for long-term success and building trust with potential clients. Understanding abundance and avoiding desperation can shift the mindset from scarcity to confidence, ultimately leading to more effective and authentic sales strategies.This episode is an excerpt from one of my training sessions where I talk about empathizing for success.
Tune in to the full episode for a deep dive into this valuable topic and gain actionable strategies to enhance your sales approach!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
[721] The Importance of Saying No
2024/02/05
How does empathy play a crucial role in successful sales interactions? How can sales professionals benefit from understanding and embracing the power of saying no in their interactions with prospects?
Understanding the importance of caring about the best outcome for your prospects is not just about helping them, but also about ensuring a beneficial outcome for both parties. It's crucial to genuinely care about your prospects and their needs.This episode is an excerpt from one of my training sessions where I talk about empathizing for success.Gain insight into effective selling strategies and learn why honesty plays a vital role in professional success. Tune in now!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
[720] Care, Action, and Authentic Persuasion
2024/02/02
Do you believe that caring about prospective customers can lead to more successful sales outcomes? Have you experienced this in your own sales efforts or as a customer?Contrary to popular belief, showing genuine care for your prospective customers can lead to positive outcomes in your sales process. It's about using empathy to understand their needs and guiding them toward a solution that's beneficial for them.This episode is an excerpt from one of my training sessions where I talk about empathizing for success.Tune in to the full episode for more insights on how caring can be a powerful tool in your sales efforts.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
[719] Building Relationships Beyond Transactions
2024/01/31
What is the impact of asking questions and actively listening, instead of talking, in the sales process? How does this approach contribute to building trust and rapport with potential customers?
In sales, it's not about talking someone into buying, but about listening to the customer. Ask questions and truly listen to the answers. The goal is to make the customer feel understood and cared for.This episode is an excerpt from one of my training sessions where I talk about effective empathy.Tune in to learn how showing genuine care can lead to successful persuasion.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
[718] How to Truly Connect with Customers
2024/01/29
What examples of empathy and active listening have you experienced personally or professionally? How did it impact your perception of the person you were interacting with?
Practicing active listening is crucial in authentic persuasion. Ask questions, listen without interruption, and show genuine interest in your customer's needs. This empathy step builds trust and connection.This episode is an excerpt from one of my training sessions where I talk about effective empathy.Tune in to the episode for more insights and actionable strategies to apply empathy to your sales approach!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
[717] Applying the Doctor's Diagnostic Process to Sales
2024/01/26
What similarities can be drawn between a sales process and a doctor's diagnostic process? How does a doctor's approach to building rapport and gathering information compare to the initial stages of the sales process?
Learn how doctors prioritize patient-centric communication, and how the same principle applies to successful sales interactions. Doctors spend the majority of a patient visit asking questions, probing, and testing to ensure accurate diagnosis - mirroring the importance of active listening in sales.
This episode is an excerpt from one of my training sessions where I talk about effective empathy.Tune in to the full episode for a fresh and enlightening perspective on the art of persuasion!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit CutterConsultingGroup.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
Podcast reviews
Read Authentic Persuasion Show podcast reviews
Harrylivingthedream 2020/11/16
The Best Persuasion
Jason Cutter knows what it’s like to be the anti-salesperson and still be successful. Many in Sales have the mindset that they talk a lot so they shou...
Macstephen1 2020/06/20
Great show for Sales Professionals
Getting out of a slump and seeing the buying signals. Pure gold! Great show. I am now a new subscriber.
It's Josh Cary 2020/06/20
You Know Everything is a Sale!
Admit it or not, everything is a sales interaction. This is THE show to help you learn, grow, and gain the specific things to put in place immediately...
FeliciaRomero 2020/06/18
Amazing content
Amazing podcast to learn about sales! Can’t wait to keep listening and learning more!
Laurapowers44 2020/06/18
A refreshing look at selling!
Thanks for a great show. How to sell without selling and great tips as a whole!
parejamaas 2020/06/18
Helpful
Love that you give actual tips to apply and be aware of. And I love that you’re episodes can be short yet filled with helpful info. And nice voice.
aguyandhiscamera 2020/06/18
Makes Sales Understandable
Sales has always been a foreign language to me as a creative. Jason helps make the process easier for both me and my prospects.
Lindalu7 2020/06/17
Highlight of my commute
What an inspiring and informative podcast! Jay is so in touch with the sales pulse today.
Gam till 2020/06/17
SO many practical, actionable tips
Sales is both an art and science, and Jason masterfully weaves those two aspects into the episodes, leaving the listener with a solid plan of attack.
Gayle Trotter 2020/06/17
Life’s Number One Skill
Now more than ever people need to learn this most important skill — selling! Be sure to subscribe to this podcast so you don’t miss a single episode!
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