
Advertise on podcast: Profitable Mindset
Rating
4.8from
This podcast has
304 episodes
Language
EnglishPublisher
Charlotte SmithExplicit
No
Date created
2019/04/26
Latest episode
2026/04/23
Average duration
43 min.
Release period
6 days
Description
You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to create the results you want in life!
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Check latest episodes from Profitable Mindset podcast
#297: Mindset Traps That are Keeping You Broke, Burned Out, and Buried in Guilt
2026/04/23
FREE Two Day Event:
The Farm Marketing Fix - June 2026
Sign Up HERE
This morning, another email landed in my inbox. "We're quitting." Another farm family packing it in. They never got to the place where they could charge enough to make the farm sustainable. And I've watched this happen farm after farm after farm for 20+ years.
Here's what I've finally had to admit after all of it: it's not the weather. It's not the margins. It's not even the economy. It's a set of beliefs so deeply wired into farming culture that most farmers don't even know they're running on them. They feel like truth. They feel like virtue. They're actually the thing quietly killing your farm.
Struggle is not a virtue. Exhaustion is not proof of dedication. And charging premium prices is not greedy - it's the only way your farm survives long enough to actually serve your community. Until you see the lies for what they are, no strategy, no system, no marketing tactic is going to work the way it should. Your beliefs will override them every time.
This episode is Part 2 of my From Burnout to Balance series, and it's the conversation I wish every farmer could have before year five. Before the quitting email, before the burnout, before they sell off the herd. I'm breaking down the four Good Farmer Lies, the brain science of why your biology defaults to scarcity, and how to start shifting it this week.
I include how to spot the exact scarcity thoughts showing up in your pricing, why "real farmers don't need marketing" is the belief costing you the most customers, the reframe that turns profit into a form of service instead of greed, and three specific exercises you can do right now: a default thought audit, an abundance reframe, and a price audit.
If you're tired. If you're undercharging. If some quiet voice tells you that wanting profit somehow makes you less noble, this one's for you. You'll walk away knowing what's actually keeping you stuck, and with real tools to start rewiring it today.
RESOURCES MENTIONED IN THIS EPISODE:
Price for Profit (Free Pricing Course) — If you've been wondering whether your prices are actually sustainable, this free course is where you start. You'll get the spreadsheet that shows you what your prices are really earning you, plus a series of emails that walk you through the mindset shifts required to raise them. Grab it here: charlottemsmith.com/priceforprofit Leadership Coaching School (Launching September) — For the farmers who are done white-knuckling it through burnout and want the actual tools to coach themselves through the hard stuff. This is where you learn what my coaching program farmers say was the most profound thing that ever happened to their lives, their families, and their bank accounts. Keep your eyes peeled... more details coming soon. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:
Struggle Is Not A Virtue — It's Just Struggle. Dedication and martyrdom are not the same thing, but farming culture has conflated them for generations. The belief that good farmers are supposed to suffer financially is the exact belief keeping your prices too low, your hours too long, and your farm on the path to closing in year five like 98% of farms do. Sustainable farmers thrive and thriving is the goal, not the exception.
Your Premium Price Is Responsible, Not Greedy. When you charge what your work is actually worth, you can care for your animals properly, produce safe food, stay present with your family, invest back into your land, and still be in business in five years. Undercharging isn't humble. It's a form of scarcity thinking dressed up as virtue, and it's the number one reason the farms I used to buy from don't exist anymore.
You Cannot Out-Strategy A Scarcity Mindset. You can learn every marketing tactic and pricing formula out there, but if your brain is still running on "nobody will pay that" and "real farmers don't market," those beliefs will override every strategy you implement. Mindset work isn't fluff - it's the foundation everything else is built on. Shift the thinking first, and the profit follows.
Click HERE and Let's Meet!
Chat with us to see if The Profitable Farmer can break you out of marketing misery.
#296: How You Built a Trap Instead of a Farm Business (And How to Get Out)
2026/04/16
FREE Two Day Event:
The Farm Marketing Fix - June 2026
Sign Up HERE
You didn't build a bad farm. You built a trap — and you did it the only way you knew how.
Most farmers start out with a real dream: freedom, purpose, something meaningful. But somewhere between the equipment breakdowns, the cash flow stress, and the 16-hour days, that dream gets buried. And the harder you work, the more stuck you feel.
In this first episode of the brand-new 3-part series From Burnout to Balance: Creating a Business You Love, Charlotte Smith gets honest about why so many hardworking farmers end up burned out — and what it actually takes to get out.
In this episode you'll learn the three types of burnout hitting farmers at the same time and why addressing just one keeps you spinning, the hidden cost of burnout that's quietly draining your profit (and it's probably not what you think), why most farmers are actually running a job — not a business — and what that distinction is costing you every single day, and the "Only I Can Do This" exercise you can do this week to start breaking the cycle.
This episode is 27 minutes. Carve out the time. It's worth it.
Click HERE and Let's Meet!
Chat with us to see if The Profitable Farmer can break you out of marketing misery.
#295: Real Farmers, Real Results: From Struggling to Sold Out
2026/04/08
Farm Marketing Mastery is open for enrollment!
Sign Up HERE
What happens when farmers stop struggling alone and finally get the marketing and mindset tools they need?
In this episode of The Profitable Mindset Podcast, host Charlotte Smith steps back and lets her Farm Marketing Mastery clients tell their own stories. These aren't hypotheticals—they're real farmers who were losing money, burning out, and wondering if they'd have to give up farming altogether.
You'll hear from Alyssa, who ran her first-ever five-day subscription launch and sold almost double what she'd made in any single month over ten years of farming. From Stacey, who made back twice her program investment in under 30 days and now sells $17-per-pound chicken breast in one of the poorest counties in North Carolina. From Vanessa who went from $25,000 in year one to over $300,000 by year three.
But here's what makes these stories different: it's not just about the money. Farmers share how their marriages improved, how they stopped crying over marketing, how they finally believed in themselves enough to raise their prices without flinching. One farmer's husband quit his off-farm job. Another built a farm store. Several went from sold-out waitlists to calm Sunday planning sessions with their spouses.
If you've ever wondered whether direct-to-consumer farm marketing actually works—or whether you're just not cut out for the business side of farming—this episode is your proof that it's possible.
Registration for The Profitable Farmer Marketing and Mindset Coaching program is open this week only.
Click HERE and Let's Meet!
Chat with us to see if The Profitable Farmer Coaching Program can break you out of marketing misery.
#294: How this Flower Farmer Makes over $100K Annually, With Profit (and lunch dates with her husband)
2026/03/26
FREE Master Class:
The Farm Marketing Fix
Sign Up HERE
What does a profitable flower farm actually look like from the inside? Not just the revenue numbers, but the daily life?
Brooke Palmer of Jenny Creek Flowers in Ithaca, New York gives us the real picture. A former teacher with 20+ years in the classroom, Brooke started her flower farm knowing she could grow, but having no idea how to sell. Her first year solo was rough. Then she joined Farm Marketing Mastery, and three years later she hasn't looked back.
In this update episode, Brooke shares what year five actually looks like: six figures in revenue, profitable for the third year in a row, workshops that sell out with waitlists, and a winter tulip CSA that went from 1,000 bulbs to 20,000. She's also made a decision most farmers struggle to make — she's choosing to stop growing, because she's found her sweet spot.
We dig into the email marketing crash that happened mid-launch and became her best launch ever, the spring crop failure that forced hard conversations with customers, why her calendar has become her most powerful business tool, and the simple morning mindset ritual that rewired her thinking over three years.
If you've ever wondered whether the calm, profitable farm life is actually possible — or whether it's just something other farmers get — Brooke's story is your answer.
Click HERE and Let's Meet!
Chat with us to see if The Profitable Farmer can break you out of marketing misery.
#293: Mom, Dad, a Daughter-in-Law - and the Marketing Magic that Transformed Their Farm 🌸
2026/03/19
FREE Master Class:
The Farm Marketing Fix
Sign Up HERE
What happens when a family-run farm stops trying to out-advertise everyone and starts genuinely loving their customers instead? Magic. That's the only word for it.
Craig, Melynda, and Ellie Koetsier are a third-generation retail greenhouse in Grand Rapids, Michigan (find them at koetsiers.com). They spent years cycling through every marketing tactic out there: local newspapers, billboards, radio, TV, direct mail coupons, digital agencies. Lots of money spent. Little they could track. And a constant, nagging feeling that they were interrupting people rather than serving them.
Then Craig stumbled onto The Profitable Farmer podcast, started devouring every episode, and eventually joined the coaching program. What shifted? They stopped chasing tactics that felt wrong and started building real relationships — through email marketing, authentic storytelling, and a community-first mindset.
Now Ellie gets stopped in grocery stores by people who say, "You're the one who writes the emails!" Customers come to their classes, pay their prices without blinking, and return season after season — not because of a coupon, but because they trust the Koetsiers.
In this episode, we talk about: why relationship marketing works when interruption marketing doesn't, how to write emails that make customers feel seen, transferring a marketing mindset to your staff, pricing without guilt, doing it scared (especially as a self-proclaimed perfectionist), and why failure really is just feedback — and freedom — to try another way.
If you've ever wondered why people aren't buying from you — and what to actually do about it — this episode is your answer.
Click HERE and Let's Meet!
Chat with us to see if The Profitable Farmer can break you out of marketing misery.
#292: How This Farmer Went from Laid-Off to Sold-Out in 9 Months
2026/03/12
FREE Master Class:
The Farm Marketing Fix
Sign Up HERE
What does it actually take to turn a struggling farm into a profitable, joy-filled business? In this episode, we hear from Judith, a sheep and lamb farmer who joined the Farm Marketing Mastery program in April and sold out of her lamb entirely by the end of the year.
She opens up about the mindset shifts that changed everything: moving from feeling like she was "throwing good time after bad" to waking up at 5am, excited to get to work. She talks about learning to see herself as the CEO of her farm, using the Sunday Start Strong planning method to stay focused and organized, and why she believes the confidence she gained is more valuable than any marketing tactic.
Her story also touches on the guilt many farmers — especially women — feel about investing in themselves, the power of being surrounded by a community of like-minded farmers doing the mindset work, and her plan to double her sales while raising prices this year.
If you're a farmer on the fence about getting help, questioning whether you're "worthy" enough to invest in your business, or wondering if a profitable farm is even possible — this episode was made for you.
Key Takeaways:
Why mindset coaching is inseparable from farm marketing success How the CEO mindset transforms the way you manage and grow your farm The role community plays in sustaining motivation and momentum How to scale incrementally while protecting profitability Click HERE and Let's Meet!
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#291: The Final Numbers - Part 8: Building Your Farm From Scratch
2026/03/05
FREE Guide:
The month-by-month roadmap to build your farm business from scratch.
Grab it HERE
A year ago, Hayden didn't even have a farm name. Now she's filing taxes on a profitable business and planning her exit from corporate.
Here are the real numbers: roughly $7,000 in gross sales across subscriptions ($1,000), bulk buckets ($800-$1,000), individual bouquets ($1,000), U-pick events ($1,000), a 60-person corporate bouquet workshop ($800), and dried flowers and wreath workshops ($1,000). Expenses came in around $4,500-$5,000 not counting the $10,000+ she spent from grant money on the greenhouse, electric wheelbarrow, and infrastructure that'll last for years. Profit: about $2,000. Her first year. Most farms don't see profit for five.
She's raising prices everywhere. Bulk buckets from $60 to $100. Build-your-own bouquets from $20 to $30-$50. Wreath workshops from $50 to $75+. Bouquet workshop events from roughly $50/person to $125-$175/person. She underpriced almost everything Year 1 and she knows it.
The Year 2 goal is $30,000, broken into three seasonal buckets: $10,000 in spring flowers, $10,000 in summer bulk sales, and $10,000 in fall/winter dried flowers and workshops. She's hiring two people — one for harvesting and bouquets, one for manual labor. She's trying farmers markets for May and June only. She's secured drop-off locations in two nearby towns for subscription pickups. And she's already been asked to be the only flower vendor at a 1,000-person Mother's Day market.
The biggest shift? She figured out what problem she actually solves. It's not "buy my pretty flowers." It's helping women feel unique, creative, and proud of what they put together — the baby shower that doesn't look like grocery store flowers, the dinner party centerpiece everyone asks about, the DIY wedding that saved thousands but still looked incredible. Once that clicked, her entire marketing strategy made sense.
And the biggest news: she's quitting her corporate job by April. She's terrified. She's also never gotten a single grant or scholarship rejected — while getting rejected from dozens of job applications. The universe, as she puts it, keeps telling her she belongs here.
This is what building a farm business from scratch actually looks like. No trust fund. No playbook. No one running it for her. Just a woman who decided a year ago that she'd regret it if she didn't try.
Click HERE and Let's Meet!
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#290: Season Wrap-Up – Part 7: Building Your Farm From Scratch
2026/03/05
FREE Guide:
The month-by-month roadmap to build your farm business from scratch.
Grab it HERE
It's November. The flower field is cut down. And Hayden is sick for the first time all year — her body finally giving out now that the pressure is off.
The last two months were a sprint. She partnered with Annie, a fellow local flower farmer and landscaping designer, to teach a bouquet-making workshop for a 60-person corporate healthcare leadership conference. They harvested over 1,200 stems, sourced wholesale flowers, priced out every vase and every stem — and still undercharged. They split $800 each after expenses on a $3,000 contract. Next time? They've already rebooked for May at $125-$175 per person. That's the real lesson: your first time doing anything is tuition. Price it right the second time or you won't want to do it again.
She did two more bouquet bar events at local markets and venues, and a final casual Saturday morning U-pick that drew people who'd been following her all season but hadn't made it out yet. The connections keep compounding — one person from her free nature walk back in May led to the Mac Market connection, which led to a holiday market invitation, which led to a shop owner buying dried flowers for retail. One relationship at a time.
The biggest wake-up call? People were leaving her events not knowing her name, her farm name, or how to find her again. No labels on bouquets. No brochures at U-picks. Friends brought friends who had no idea where they were. She's ordered labels with QR codes and is rethinking every touchpoint for next year.
She got the Floret Workshop scholarship for 2026 — her first formal flower farming training ever. She's pivoting hard toward early spring flowers with the greenhouse her $15,000 grant is funding. She's selling dried wreaths and arrangements through winter to keep cash flowing. And she made the decision this week to not expand the U-pick field next year — and felt immediate relief.
The season can't look like this again. She knows that now. But she also knows what works: relationships, events, community, and showing up even when you're exhausted and your wrist is in a brace and you want to quit. Next episode is the full year financial breakdown.
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#289: Depression, Dollars, and the $15,000 Surprise - Part 6: Building Your Farm From Scratch
2026/02/26
FREE Guide:
The month-by-month roadmap to build your farm business from scratch.
Grab it HERE
This is the episode where it gets real. Not Instagram real. Actually real.
Hayden's MRI confirmed a cartilage tear in her wrist. Recovery is months out, surgery is possible, and she can barely make bouquets one-handed. She's been in a depression. Her corporate job is doing layoffs and she doesn't know week to week if she still has one. She wanted to quit. And then she opened an email and found out she'd won a $15,000 grant from Ag West Farm Credit — the one she spent days applying for back in March and never thought she'd get. She was crying when she read it.
That grant is going toward a greenhouse, season extension supplies, and, for the first time, hired help.
On the sales side, the four-week CSA subscription is done. Pre-selling $1,200 back in spring funded her startup costs and meant she didn't have to market during the busiest harvest weeks. The flowers were already spoken for. But pickup logistics were a mess. Friends texted asking for exceptions. She ended up delivering some bouquets herself. Next year she wants a community drop point and stricter boundaries.
The U-pick events were the biggest learning of the summer. Her practice run with 20 friends revealed that people were scared to pick the flowers, cut stems three inches long, and needed way more upfront education than she expected. The paid events went better until a bachelorette party of 10 bought tickets to her intimate sip-and-snip evening. They showed up 15 minutes late from a winery. Lesson learned: group bookings get a private event option with a minimum price.
The two biggest fails? She didn't get succession planting done, which meant spending $200 at Wilco on plant starts right before the U-picks so the field didn't look empty. And she hasn't tracked a single harvest, expense hour, or bloom count all season. No system, no clipboard, no data. She knows it'll cost her in planning next year.
The biggest strategic shift: she's moving away from summer bouquet sales entirely. Next year she wants to focus on early spring flowers with season extension, run the CSA from March through Mother's Day, and spend summer on higher-profit events instead of sweating through harvests in 90-degree heat while working 12-hour corporate shifts. Life is 50-50. This episode is proof.
Click HERE and Let's Meet!
Chat with us to see if The Profitable Farmer can break you out of marketing misery.
#288: Depression, Dollars, and the $15,000 Surprise - Part 6: Building Your Farm From Scratch
2026/02/26
FREE Guide:
The month-by-month roadmap to build your farm business from scratch.
Grab it HERE
This is the episode where it gets real. Not Instagram real. Actually real.
Hayden's MRI confirmed a cartilage tear in her wrist. Recovery is months out, surgery is possible, and she can barely make bouquets one-handed. She's been in a depression. Her corporate job is doing layoffs and she doesn't know week to week if she still has one. She wanted to quit. And then she opened an email and found out she'd won a $15,000 grant from Ag West Farm Credit — the one she spent days applying for back in March and never thought she'd get. She was crying when she read it.
That grant is going toward a greenhouse, season extension supplies, and, for the first time, hired help.
On the sales side, the four-week CSA subscription is done. Pre-selling $1,200 back in spring funded her startup costs and meant she didn't have to market during the busiest harvest weeks. The flowers were already spoken for. But pickup logistics were a mess. Friends texted asking for exceptions. She ended up delivering some bouquets herself. Next year she wants a community drop point and stricter boundaries.
The U-pick events were the biggest learning of the summer. Her practice run with 20 friends revealed that people were scared to pick the flowers, cut stems three inches long, and needed way more upfront education than she expected. The paid events went better until a bachelorette party of 10 bought tickets to her intimate sip-and-snip evening. They showed up 15 minutes late from a winery. Lesson learned: group bookings get a private event option with a minimum price.
The two biggest fails? She didn't get succession planting done, which meant spending $200 at Wilco on plant starts right before the U-picks so the field didn't look empty. And she hasn't tracked a single harvest, expense hour, or bloom count all season. No system, no clipboard, no data. She knows it'll cost her in planning next year.
The biggest strategic shift: she's moving away from summer bouquet sales entirely. Next year she wants to focus on early spring flowers with season extension, run the CSA from March through Mother's Day, and spend summer on higher-profit events instead of sweating through harvests in 90-degree heat while working 12-hour corporate shifts. Life is 50-50. This episode is proof.
Click HERE and Let's Meet!
Chat with us to see if The Profitable Farmer can break you out of marketing misery.
#286: First $1,000, First Failures, First Real Fear - Part 3: Building Your Farm From Scratch
2026/02/19
FREE Guide:
The month-by-month roadmap to build your farm business from scratch.
Grab it HERE
It's the end of April, and things are moving fast — maybe too fast. The rain stopped weeks early, it's been in the 70s, and Hayden's scrambling to get irrigation set up while working 14-hour days at her corporate job. A whole bed of ranunculus? Crispy dead. She forgot about them during her work week. That's the reality nobody posts about.
But here's what she did pull off: eight bouquet subscription pre-sales totaling her first $1,000. Every single buyer is someone she knows. Not a stranger in the bunch. And not one of them has seen a photo of what they're actually getting. They bought because they trust her. That's what relationship-based marketing does.
She ran a $200 ad in the local Newsburg community newsletter and made $240 back in subscription sales within the first week — plus new email subscribers she can't even track yet. She went from 4 beds to 10 finished 20-foot rows, with plans for 17 total. She applied to two grants, and even though she hasn't heard back, the process forced her to write a three-year business projection, budget out her U-pick events down to the cost of scissors, and think bigger than just this first season.
The biggest win? A free queer wildflower walk she's hosting at Champoeg State Park that got shared by over 80 people on Instagram. She asked a dozen local businesses to share it, every one said yes, and now she's getting messages from people she's never met. One connection led to an invitation to vendor at a 1,000-person plant sale.
She's also setting boundaries — done working outside by 1 p.m., actually cooking dinner instead of eating mac and cheese for the fifth night in a row, and canceling plans when she needs a recovery day. Because the busy season hasn't even started yet.
Click HERE and Let's Meet!
Chat with us to see if The Profitable Farmer can break you out of marketing misery.
#287: First Flowers, First Grant, and Selling Before You Feel Ready - Part 4: Building Your Farm From Scratch
2026/02/19
FREE Guide:
The month-by-month roadmap to build your farm business from scratch.
Grab it HERE
Hayden's four months into building Big Oak Flower Farm and she's in that weird middle spot — wishing she was selling more while intentionally holding back because she doesn't have enough flowers yet. Sound familiar to anyone starting out?
The free queer wildflower walk she organized at Champoeg State Park? Twenty people showed up, almost 100 people and businesses shared it on Instagram, and one attendee turned out to be a tourism marketing director who called her event email "marketing gold." She didn't spend a dime on advertising. She just offered something free that her ideal customers actually wanted, then asked local businesses to share it. Every single one said yes.
She won a $900 grant from Wine Country Pride to fund supplies for her U-pick events — snips, vases, signage, all the stuff that adds up way faster than you'd think. And even though she didn't get the money just to learn, the grant application process forced her to budget down to the cost of parking signs and scissors. That kind of planning pays off whether you get funded or not.
On the sales side, she's at $1,000 in pre-sold subscriptions, a couple of walk-up bouquet sales, her first bulk "bucket of blooms" order for a baby shower, and a $40 custom bouquet she sold at a party after someone saw the flowers she'd brought as a gift. She's also dropping bouquets at local coffee shops with her business card — something that terrified her a month ago and now feels natural.
The real talk this episode: $1,300 for farm insurance as a first-year business (and why you need it before your first event), using Wave for free accounting, and why she's finally turning to AI to help her figure out what to actually say in her marketing emails instead of staring at a blank screen.
Click HERE and Let's Meet!
Chat with us to see if The Profitable Farmer can break you out of marketing misery.
#285: First Steps, First Wins: Part 2 - Building Your Farm From Scratch
2026/02/13
FREE Guide:
The month-by-month roadmap to build your farm business from scratch.
Grab it HERE
It's been two months since Hayden decided this was happening, and things are getting messy in the best way.
The work party? Eight friends showed up at 10 a.m. and worked for hours pulling out buried metal, layers of old landscape fabric, and foot-long weed roots. At the end, they all thanked HER. Turns out people stuck in apartments and suburbs are genuinely excited to get muddy on a farm. She's got 20-foot rows going in, her first seedlings planted, and a grow tent crammed into an 8-by-12 converted shed she can barely fit inside.
On the business side — website drama. She built the entire site on Shopify, hated it, and started over on Squarespace. Hear why, and what she learned about choosing the right platform when you're small and seasonal and need to throw up a product listing in 15 minutes, not 2 hours.
She launched her email list February 10th and hit 43 subscribers in the first month — half of them strangers she doesn't recognize. She got them without spending a dime, just word of mouth and Instagram. Her welcome email includes a survey, and the responses are already shaping her sales plan: more people want grab-and-go bouquets than subscriptions, and at least one person signed up specifically to support a small, queer-owned farm business.
We also get into what's next: a possible Mother's Day peony pop-up, selling bouquets through local coffee shops and wineries, a creative idea about marketing to real estate agents for closing gifts, and why she's skipping farmers markets entirely. You'll hear real-time decision making, plenty of second-guessing, and both of us laughing at the chaos of figuring this out as she goes.
This is what it really looks like to build a farm business from nothing. No polish. No playbook. Just figuring it out.
Click HERE and Let's Meet!
Chat with us to see if The Profitable Farmer can break you out of marketing misery.
#284: From Dream to Decision: Part 1 - Building Your Farm From Scratch
2026/02/13
FREE Guide:
The month-by-month roadmap to build your farm business from scratch.
Grab it HERE
I can look out my kitchen window and see Hayden's flower farm taking shape. She lives in a little cottage right on our family property, and I've had a front-row seat to every breakthrough and every meltdown.
Hayden is 32. She moved back to the family farm after years of city life because — as she puts it — "it's so much more fulfilling to wake up and go outside and see things growing than there is at any corporate job, no matter how cushy it is." But the practical side of her kept saying no. She grew up watching how hard farming is. She's got good health insurance. She sits at a desk. Why would she go do that all over again?
Because the dream wouldn't leave her alone. Sound familiar?
In this episode, you'll hear the story behind the name "Big Oak Flower Farm" — it came from her childhood, when she and her cousins would call each other up and say "meet at the big oak in an hour" or "let's race to the big oak." When that name hit her in the car one day, she knew it was right.
You'll hear her scrappy funding strategy: $500 saved from working twice a month on a neighbor's farm, driving her old pickup to get $10 loads of compost from the city waste treatment facility, and doing absolutely everything herself.
We dig into three sales models she's weighing — CSA subscriptions for early cash flow, a little farm store for walk-up sales, and you-pick events (she's dreaming of "sunset in the flower field" evenings). And you'll hear me pushing back in real time on her decision to NOT start an email list yet.
No formal training. No business degree. No trust fund. Just a woman figuring it out. If she can do it, so can you.
Click HERE and Let's Meet!
Chat with us to see if The Profitable Farmer can break you out of marketing misery.
#283: The Marketing Strategy Jennifer Uses To Create a Line at Her Farm Gate
2026/02/06
Profitable Dahlia Summit:
12+ Expert Speakers
Sign Up HERE
Can email marketing really work for small farms? Jennifer Guilizia is living proof.
Jennifer runs a 20-acre regenerative flower farm in Oregon, specializing in growing and hybridizing dahlias. After losing her lease land and purchasing a new property, she joined Charlotte's Farm Marketing Mastery program (now The Profitable Farmer) and used a deceptively simple strategy to build a thriving local customer base from scratch.
In just six farmer's market appearances, Jennifer collected hundreds of local email addresses by offering a bouquet giveaway at her booth.
She then used those emails to drive traffic to her new on-farm pop-up stand — sending reminders both the day before and the morning of each sale.
The result? Lines at the gate and customers buying three bouquets at a time. When she missed sending one Saturday morning email, the difference in foot traffic was immediate and obvious.
Jennifer and Charlotte also discuss pricing confidence (why the highest-priced vendor often sells the most), the mindset shifts that separate struggling farms from profitable ones, and why investing in coaching and personal development directly correlates with income growth.
They cover why your email list follows you even when you change locations, lose a lease, or shut down a farmer's market — and why social media followers in distant cities can still become valuable customers.
The episode wraps with details on the Profitable Dahlia Summit (March 3–5), a virtual event featuring 12 speakers including Marin Mathis and Julio from The Flower Hat, covering tuber sales, wedding flowers, pricing, and the mindset of turning a backyard dahlia hobby into a real business. Live access is $99; the all-access pass with lifetime replays is $199.
FREE Master Class:
The Farm Marketing Fix
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Links, Resources & Names Mentioned:
Jennifer Guilizia — The Flowering Farmhouse: thefloweringfarmhouse.com | Social media: @thefloweringfarmhouse Backyard Bouquet Podcast — Jennifer's podcast Farm Marketing Mastery / The Profitable Farmer — Charlotte's coaching program Profitable Dahlia Summit — March 3–5, virtual event Marin Mathis — The Farmhouse Flower Farm (speaker on tuber sales, grows 8,000 dahlias/year) Julio — The Flower Hat (speaker on dahlias for weddings and events) Hood River Fruit Loop — scenic loop drive in Hood River, Oregon (mentioned as drive-by traffic source) Pricing: $99 live access / $199 all-access pass with lifetime replays and speaker bonuses
Podcast reviews
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Line in the Sand Farm Irene 2025/12/02
How your podcast changed my business and confidence!
Charlotte, I just wanted to share how grateful I am for you and your podcast. I first stumbled across your name through another flower farmer, and onc...
Elainevan 2025/03/13
Binge worthy!
I’ve been a listener since day 1. Charlotte shares her own farming and marketing experience plus that of her clients. I learn something new each episo...
SaraJ222 2025/02/11
Just what I need!
I discovered this podcast a couple weeks ago and I’m so thankful! I listen to you on 2x speed Charlotte because I have a million things I want to do a...
jill mcgruder 2024/01/09
Love this podcast!
Your podcast is exactly what I have been looking for. You help me to think outside the box when it comes to marketing. I never would have done an emai...
momofalltrade 2023/11/07
Amazing
I found you in Facebook and was very skeptical. But like us all I clicked and then went to find your podcast. And now on show 4 I’m going thru then al...
Rose7107 2023/12/15
Very salesy
I think charlotte has some good points; however, the episodes are SO salesy for her courses and coaching. It’s exhausting to listen and to be constant...
Yakima Gzsfrek 2023/03/26
New farmers - We’re not alone!
I’ve been involved in numerous business ventures before and WISHED I had the expert startup advice offered by Charlotte in this podcast and at her web...
polinasolda 2023/02/22
Relevant, valuable and practical!
Love this podcast! Great energy, tons of value, different perspective. Thank you for the amazing work you do in the world! You’re such an example of w...
Poplar Ridge Family Farm 2022/12/04
Helpful Guide
Charlotte lays out a helpful guide and plan to stick with and more importantly to get started by! I had a few basics I knew to do but I really took Ch...
goofygoobersrock 2022/09/03
Mindset is EVERYTHING
I have been listening to Charlotte for almost 2 years now. I have listened to almost every podcast and what she teaches can change the world. It certa...
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