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The Graham Cochrane Show

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Rating
★★★★★
5
from
481 reviews
This podcast has
402 episodes
Language
English
Explicit
No
Date created
2019/04/29
Latest episode
2026/10/20
Average duration
35 min.
Release period
7 days

Description

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!

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The $1M Coaching Model With Zero 1-on-1 Calls
2026/10/20
What if you could have all the income of a coaching business without being stuck on client calls all day? Picture it: an open calendar. A real vacation, where you’re not checking your phone. No more ending the week exhausted from back-to-back calls. Most coaches think that’s a fantasy, because ‘that’s just what the job is.’ It’s not. There’s a way to build a high-paying coaching business where you never have to get on a single one-on-one call. And in this episode, I’m going to show you exactly how. Chapters 00:00 The myth of coaching freedom and the real solution00:29 Why coaching is high margin and easy to start01:27 The ceiling of one-on-one coaching and how to break through02:25 The power of high-ticket group coaching as a scalable model04:19 Why clients buy outcomes, not you or your time07:01 How to craft a compelling $10,000+ coaching offer08:25 Why group coaching is more valuable than one-on-one10:44 The structure of a high-ticket group coaching program15:01 Creating a curriculum and live coaching calls20:33 Building community and leveraging AI for scale22:54 Scaling your coaching business to millions with group programs24:46 The importance of premium offers and moving upmarket26:10 Join the $10K offer challenge to craft your high-ticket offer 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
Please Don't Ignore This 2,000-Year-Old Success Principle
2026/10/13
There's something quietly robbing you of your success right now. It's not your market. It's not the algorithm. It's not your audience or the economy. It's you. And honestly, that's the best news you'll hear today, because if it's you, you can fix it. And the fix isn't a new strategy, a new tool, or a new funnel. It's been hiding in plain sight for over 2,000 years, and most people read right past it. Please don't be one of them In this episode, I'm going to show you what it is, how to catch yourself working against it, and the one shift that changes everything. Chapters 00:00 Introduction: The Hidden Barrier to Success00:29 The Mindset That Holds You Back01:08 Common Questions from Entrepreneurs02:26 The Power of 'What-If' Questions03:25 Self-Protection and Expectation04:23 The Nefarious Nature of Negative 'What-Ifs'05:23 You Get What You Expect07:19 Biblical Wisdom on Asking and Seeking10:01 The Meaning of 'Ask, Seek, Knock'14:26 The Power of Seeking and Finding18:50 Counteracting Negative Expectations21:57 Reframing 'What-If' Questions33:05 The Importance of Empowering Questions35:30 Flow with Your Design and Expect Success 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
I Paid Myron Golden $375,000, Here's What It Made Me...
2026/10/06
I regularly sell coaching that costs $27,000 and $55,000. And here's what most people selling high-ticket won't tell you: I buy it too. Last year I wired Myron Golden over $375,000 to be one of his VIP clients for the year and I’ll tell you right up front that I’ve made over $2M in additional revenue running the plays he gave me. But the money isn't the most important thing I got. It was a principle that changed the moment I hit "send." on the wire. It's the reason most people never get results from coaching, and I'll show it to you in this episode. Chapters 00:00 Introduction: The Power of High-Ticket Coaching03:57 The Role of Content in Building Trust and Pre-Selling08:12 The Psychology of Buying: Worthiness and Self-Value11:51 The Experience of Buying a $375K Coaching Program16:02 The Importance of Demonstrating Worth and Confidence20:07 The Paradox of Leaning Out to Attract Buyers23:56 Lessons from Graham's $375K Investment in Myron25:59 Group Coaching vs. One-on-One: The Value Shift27:52 Selling Payoffs, Not Pieces: The Core of High-Ticket Offers29:59 The Power of Selling in Terms of Results and Payoffs31:52 The Paradox of Being Lean and Confident in Sales34:07 The Mindset of Abundance and Self-Worth in Sales35:55 The Impact of Your Attitude and Confidence on Sales37:50 The Results of Investing in High-Level Coaching40:13 The Importance of Doing the Work and Modeling Success42:01 Why Better Coaches Cost More and Deliver Faster Results43:52 The Power of Attention and Focus in Coaching46:06 The Role of Content in Pre-Selling and Building Trust47:54 The Value of Continual Learning and Growth50:07 Resources for Building Your High-Ticket Business 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
Become Irresistible in Your Industry (Steal This Formula)
2026/09/29
"So what do you do?" It's the most important question you'll ever be asked in business, and most entrepreneurs blow it every single time. They start explaining. Their process, their method, their certifications. And you can literally watch the other person's eyes glaze over. But there's one simple sentence that flips it. Say it the right way, and people lean in, ask for your card, and sometimes turn into clients on the spot. And today, I'm going to hand you the exact formula. So stop explaining yourself… and let's make you irresistible. Chapters 00:00 Introduction: The Power of the Right Message00:40 Why Most Entrepreneurs Fail at the 'What Do You Do' Question02:25 The Problem with Describing Tasks and Certifications04:21 The Importance of Focusing on Transformation05:51 The Magic Sentence: I Help Who Achieve What Without What They Dread10:03 The Psychology Behind the 'I Help' Formula13:22 Positioning as the Guide, Not the Hero18:10 Defining the Core Transformation and Desired Outcomes22:22 Crafting Your Irresistible One-Sentence Bio30:50 Practical Tips for Using the Magic Sentence in Marketing 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
Is It a Sin to Want More? (A Christian's Honest Answer)
2026/09/22
I wasn't sure if I was even going to make this episode — this might get me in some trouble. But I think it's a conversation Christian entrepreneurs need to have: is it a sin to want more? For years I've heard the message from well-meaning Christians — 'just be content, don't be greedy, guard your heart.' But what if we've confused contentment (a state of peace) with ambition (a pursuit of growth) — and they're not actually opposites? In this episode, I unpack what the Bible really says about wealth, ambition, and stewardship — including a command in Genesis 1:28 that gets completely overlooked, and a parable in Matthew 25 that flips the way most of us think about playing it safe. This is for the Christian entrepreneur, business owner, or leader who's felt guilty for wanting more — and is ready to hear a different take. Chapters 00:00 Introduction: Addressing the Tension Between Contentment and Ambition02:02 Graham's Personal Journey from Low Expectations to Abundance04:37 God's Call to Start a Business and the Growth It Brought08:11 Redefining Contentment as a State of Being, Not a Limitation12:28 The First Command: Be Fruitful and Multiply15:30 The Parable of the Talents and Stewardship19:53 God's Desire for Expansion and Abundance22:37 Contentment and Ambition as Complementary, Not Opposing29:34 The Power of Ambition to Achieve Great Things34:07 Pursuing Big Goals to Grow and Mature Spiritually37:17 Encouragement to Follow God's Call and Read the Bible for Guidance 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
Become a Part-Time Millionaire (Three Things You Must Do)
2026/09/15
If you're doing six figures a year — maybe $100K, maybe $300K — and you feel like you've hit a wall... I need you to hear this: working harder is not going to get you to a million dollars. In fact, it's probably the exact thing keeping you stuck. I've coached hundreds of entrepreneurs through this exact ceiling, and every single time, it comes down to the same three things. Today I'm giving you all three — the exact shifts that take someone from grinding at $200K to running a part-time million-dollar business. Let's get into it. Chapters 00:00 Introduction: Why working harder won't scale your business01:39 The mindset shift: Becoming a different person02:38 Why dilution is the main obstacle to growth05:01 The three major shifts to scale from 300K to 1M05:30 Shift 1: Going premium and high-ticket07:02 Repackaging your offer into a high-value premium package08:01 The psychology of pricing and attracting premium clients09:19 Join the 10K Offer Challenge to create a high-ticket offer10:43 Focusing on the true value and transformation14:34 Shift 2: Precision in messaging and targeting15:32 Niche down: Speak to one person with one problem17:28 The importance of clarity on who you serve20:02 The power of focused marketing and content strategy22:27 Shift 3: Prioritization and doing less better23:52 The 80-20 rule: Focus on what moves the needle25:42 Choosing one platform for maximum client acquisition27:19 The importance of identifying what is working28:45 Simple, focused strategies for sustainable growth29:46 Recap: Go premium, be precise, prioritize31:21 Final thoughts: The power of focus and simplicity 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
$20 Million Of Sales Advice In 34 Minutes
2026/09/08
I've sold over $20 million in coaching online. And the biggest thing I've learned? Stop trying to convince people to buy. It never works. Why? Because people buy for one reason and one reason only: because they feel like it. So the question is: how do you help them feel like buying your thing? Today, I'm giving you the exact 3 strategies I use to sell high-ticket offers — without pressure, without pitching hard, and without ever trying to close anyone. If you're tired of chasing sales, this is going to change how you sell forever. Chapters 00:00 Introduction: The Key to High-Ticket Sales00:25 The Myth of Convincing Buyers01:02 Why People Buy What They Want02:22 The Power of an Irresistible Offer05:00 Selling to Pre-Sold Clients11:32 Focusing on the Payoff and Transformation18:47 Divorcing Yourself from the Outcome25:08 Faith, Sovereignty, and Trust in Sales28:54 The Power of Leaning Out in Sales31:57 Serving Generously to Create Demand 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
The Simplest Million-Dollar Business (Just 3 Steps)
2026/09/01
Business isn't hard. You just made it hard. Right now, somewhere, someone is building a funnel. Adding another automation. Redesigning a logo nobody asked about. Adding one more upsell step to a checkout page that's already three pages too long. And they'll tell you they're "working on their business." They're not. They're hiding. Because as long as there's one more thing to build, you never have to find out if the business actually works. You never have to sell. You never have to face the possibility that it was never that complicated — and you've just been too scared to keep it simple. So today I'm going to show you the simplest million-dollar business there is — the one I wish someone had shown me years ago. No funnel required. Chapters 00:00 The myth of business complexity and hiding00:22 The simplest million-dollar business01:14 Creating irresistible offers in five days02:09 Why building funnels is hiding, not selling03:01 Tools and distractions that hinder business growth03:58 The truth about online business distractions06:11 The path to a simple million-dollar business07:23 Knowing your 'who' in business08:15 The importance of clarity on your target audience09:32 Choosing the right platform for discoverability10:17 Magnetize your audience with YouTube13:24 Long-form content and pre-selling14:43 Deepening mentorship through content and offers19:15 The power of high-ticket offers22:49 Why focus on core activities and avoid distractions23:42 The proven path: attract, serve, and sell25:16 Focus on three core business activities26:01 Getting to work and building a real business 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
Why Your Content Isn't Making You Money
2026/08/25
If you're creating content — YouTube, Instagram, TikTok, a podcast, whatever — and it's not turning into money, I want to tell you something that might sting a little: it's not an algorithm problem. It's not a consistency problem. It's a words problem. You're posting. You're showing up. But most of what's coming out of your mouth or off your keyboard isn't the kind of content that actually gets people to buy. Here's the thing nobody tells you: people don't pay for information anymore — they can get that anywhere for free. What they pay for is life. And there are three specific kinds of words that create it. Once you know what they are, you'll know exactly why your content hasn't been converting — and exactly what to say instead. Chapters 00:00 Content isn't a algorithm problem, it's a words problem02:08 Words as a tool for creating life and connection03:31 The metaphor of the tree of life in words05:12 People pay for life, not information06:04 Infusing life into relationships, health, finances, and hobbies07:25 The influence of Myron Golden and feeling alive09:07 Three types of words: healing, hopeful, helpful10:19 Healing words mend the heart and address pain12:27 The power of storytelling and emotional connection14:09 Hopeful words reignite dreams and optimism16:18 Helpful words guide action and application18:37 The role of wisdom and actionable content20:39 Encouragement and the power of small drops of hope21:49 The importance of guiding actions with helpful words23:56 Wisdom as a tree of life in content25:38 Storytelling frameworks for engaging content27:21 The importance of actionable takeaways in content28:41 The three-step content wealth machine29:50 Focusing on one person, one platform, one payoff33:55 Case study: helping Japanese speakers improve English pronunciation 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook
Stop Teaching: Why Your Best Content Is Costing You Sales
2026/08/18
If you're a coach, here's something that might sting a little: teaching great content isn't what gets people to buy from you. I know — you've heard the opposite your whole career. And look, you can be an incredible teacher, people can love every minute of your content, and still not buy. Because content doesn't sell. Belief does. Today I'm going to show you the difference — and why missing it is quietly costing you sales. Chapters 00:00 Content doesn't sell, belief does02:24 Why webinars often fail to convert05:31 Two reasons tactical content backfires06:00 Creating a try-it-before-you-buy culture07:24 Helping clients become the person who can succeed10:13 The shift from teaching tactics to belief principles11:07 The power of identity in transformation12:18 Using principles to rewire beliefs13:12 Personal transformation through content14:36 Removing old beliefs to make space for new ones16:01 Addressing internal objections and worthiness17:12 Difference between tactics and principles18:07 Teaching what to think and why19:32 The impact of deep belief content21:00 Overcoming money stories and past failures22:24 The worthiness question in sales24:58 Investing in oneself as a reflection of worth27:46 The importance of paying attention31:45 Stop over-teaching and shift to belief content34:39 Transform your content, transform your sales 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
Just Ignore Your Competition: Your Business Is Capped Until You Stop Comparing
2026/08/11
I don't know what my competitors charge. I don't know what they're launching. I don't look at their offers — and I haven't in years. Here's why: looking at your competition isn't market research. It's a tax on your creativity. Every time you check what someone else is doing, you're not gathering intel — you're quietly trading your original vision for their ceiling. Today I'm going to show you why your business is capped the moment you start comparing, and what to do instead. Chapters 00:00 Why looking at competitors limits your business00:37 Market research vs. creative originality02:01 The problem with copying competitors03:27 Focusing on your clients and yourself05:28 The power of ignoring your competition06:28 You are unique and have no real competition08:57 The impact of social media on mental space11:19 Unsubscribing and disconnecting for growth14:42 Creating space for original ideas17:33 The importance of originality in a copycat world21:11 Retreat, reflect, and create in silence 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
You’re pitching before they’re ready (do this first)
2026/08/04
I've spent the last two weeks going through sales copy for two different clients — and they both made the exact same mistake. Not a small one. A mistake that's probably costing them thousands of dollars every single month. And here's the crazy part — their copy actually looks good. Great hook. Clear offer. They just skip one thing... and it's the one thing that actually gets people to buy. If you've ever written a sales page, an email, or pitched on a call and felt like people just... didn't lean in the way you expected — this is exactly why. Let's break it down. Chapters 00:00 Introduction: Common sales mistakes and the importance of the right sequence01:59 The principle: Immersion creates conversion05:05 The problem with pitching too soon07:10 The importance of baking in the pain10:08 How to articulate and tease out the pain13:07 The role of premise and unique worldview17:09 Teaching as a belief-shifting tool19:59 Using storytelling to build trust and authority22:55 The power of a compelling premise25:48 Aligning the offer with the premise29:01 The long game: building trust over time31:02 Analyzing your sales pages for proper sequencing33:06 Summary: The sequence of promise, pain, premise, and offer 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
Discounting Is Disrespectful (3 Rules for Charging Premium Prices)
2026/07/28
If you're scared to charge full price... if you feel bad when someone says they can't afford your program... if you've ever quietly lowered your price because you didn't want to seem greedy — you are losing the exact clients you're trying to win. Most coaches think discounting is kindness. It's not. It's disrespectful. And today I'm going to give you the three rules I follow that let me charge premium prices without guilt — rules that most coaches break without even realizing it. I'm also going to tell you about the time someone told me flat out he couldn't afford my program... and what happened two days later completely changed how I think about who can and can't afford to work with me. Chapters 00:00 Introduction to pricing mindset02:26 The story of a London dinner mastermind06:29 The client asks for a payment plan08:25 Always make an offer at events10:13 The $25,000 coaching offer12:12 Three rules for premium pricing16:37 The value of believing in your clients21:22 Let people self-select into your offers27:04 Conclusion: Make offers and hold your price 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
The Dark Side of Entrepreneurship and Marriage
2026/07/21
Normally on this show, I'm the one teaching or asking the questions — but today I flipped the script. This is actually a conversation from my wife Shay's podcast, Better Way to Build, where she interviewed me. And we didn't hold back. After 20 years of marriage and 17-plus years of both of us running our own separate businesses, we got real about the actual cost of entrepreneurship — the stuff nobody puts in the highlight reel. Contentment, connection, peace — what it's taken from us, and what it's given us. So stick around, because this one's more vulnerable than what you're used to from me. Chapters 00:00 Introduction and context of the conversation00:30 The purpose of this collaborative episode01:24 Unique entrepreneurial journeys of Graham and his wife02:17 Benefits of entrepreneurship: freedom, family, purpose04:15 The misconception that entrepreneurs must work constantly07:34 How entrepreneurship enables family time and intentional living10:58 Proving business can run without the owner for weeks12:23 Lessons from system failures and systematization14:40 The importance of high-margin, low-expense businesses16:34 The power of generosity enabled by profitable businesses17:58 The emotional and relational costs of entrepreneurship20:19 Loss of contentment and connection over years of building22:14 The challenge of balancing ambition and peace23:40 Effort in entrepreneurship: effortful vs. effortless28:00 The mental toll and constant weight of business30:49 Priorities in life: God, spouse, family, work32:12 God's design for blessing and work33:39 Reframing entrepreneurship through faith and transformation35:30 Closing thoughts and encouragement for entrepreneurs 🎙️Check out Shay’s podcast: Better Way To Build: https://podcasts.apple.com/us/podcast/better-way-to-build-with-shay-cochrane/id1895953294 🌐 Join the Ilume Network: https://www.ilumenetwork.com/✅ Follow Shay: https://www.instagram.com/shaycochrane✅ Follow Ilume Network: https://www.instagram.com/ilumenetwork 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/
"Nobody pays $10,000" (If You Say So)
2026/07/14
So I got this comment on my last video about Brittany — the one where she made $50,000 in 30 days off five DMs selling a $10,000 offer. ”Nobody's paying you $10,000 for that. I'm calling total BS on this one.” ...If you say so. Here's the thing — this comment isn't dumb. It's actually really common. And it comes from a broke belief that's keeping a lot of you stuck right where you are. So let's talk about it — because he's not wrong that it sounds crazy. He's wrong about why. Chapters 00:00 Introduction: Debunking the Myth of Success01:01 Brittany's Success Story: $50,000 in 30 Days02:22 The Two Responses to Success Claims03:19 Addressing Skepticism About High-Ticket Offers04:14 The Belief System Behind 'BS' Claims05:22 Imagination Limits and Possibilities07:15 The Power of Visualizing Success08:16 Overcoming Self-Imposed Limitations12:24 Trust as the Foundation of Business13:22 Fighting for Limitations or Success15:49 Building Trust Through Consistent Effort17:53 The Role of Imagination in Achieving Goals20:44 The Danger of Personal Experiences as Universal Rules22:31 Expanding Your Imagination to Unlock Possibilities24:42 Final Thoughts: Demand More for Your Life 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer ChallengeBuild your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook ✅ Follow Graham:https://www.instagram.com/thegrahamcochrane/

Podcast reviews

Read The Graham Cochrane Show podcast reviews


5 out of 5
481 reviews
★★★☆☆
Hutchdad77 2026/07/07
Looking for testimonials
Remember the saying “if it’s too good to be true…? Selling “transformations” to a smaller group of people equals working less and making 50k a mont...
★★★★★
cjnthumper 2026/06/27
Legit advice
This has been one of my favorite podcasts for years and I never miss a weekly episode. They are packed full of such great information for free.
★★★★★
Simpsoni Balogni pony 2026/02/05
Brilliant Thinker
Graham Cochran sees through the BS Inc scarcity programs and says the thing. Very expansive thinker that will blow up your business if you get into hi...
★★★★★
acareylove 2025/10/08
Excellent Content
I love this podcast! High value content in short bursts. Graham is not only motivational, but forces you to think differently, and believe in yourself...
★★★★★
music4lyfe333 2025/09/10
One of the best podcast for entrepreneurs
This last episode hit home. Graham connects the parable of the talents to business. The reminder that playing it safe is actually the riskiest move wa...
★★★★★
Nate Beers 2025/09/07
Authentic, encouraging, and very practical business advice
Love the light house clarity that Graham offers each week in a sea of general advice podcasts for entrepreneurs. Great insights, practical next steps,...
★★★★★
Mr. Teaberry 2025/05/06
Inspirational content!
As a business owner for almost 15 years I find your podcast very encouraging! Your calm way of teaching, and your Christian values are something that ...
★★★★★
Yogahobbyistchick 2025/05/05
My Fave Business Podcast
I found Grant from his book a few months ago and been listening ever since. He’s literally rewiring my brain!!!
★★★★★
MandyZ83 2025/04/15
Perfectly timed!
So glad we found this! It is helping us so much. I have a hard time focusing in business. This podcast is helping me focus little by little growing in...
★★★★★
Rebel in the making 2025/01/27
Game Changer!
This show covers so much more than business! Thanks to Graham I have managed to take everything he teaches here and apply it to my regular job! I don’...
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