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Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   This week on the B2B IMPACT Matt and Oli discuss the great resignation, a recent phenomenon of employees voluntarily quitting their jobs en masse and the fight for talent that followed it.

YouTube link: https://www.youtube.com/watch?v=hAD9kfnzRvY Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.    This week the B2B IMPACT podcast comes to you straight from the Metaverse!   Matt and Oli explore the potential of using virtual reality workspaces as a replacement for the grids of Teams and Zoom meetings, and the pros and cons that come with it.     From the testing the capabilities of the new workroom features to the issues of wearing the VR headsets for extended periods of time, this episode promises to be one like no other!   Join us for a glimpse into what the future of online meetings and co-working could look like.

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. This week on the B2B IMPACT Matt and Oli at some of the upcoming marketing trends set for 2022. Marketing trends still resemble well–known industry practices and services at an evolving pace including content, customer journeys and experience, and video marketing. A prominent trend in the market is the evolution of existing trends that continue to grow from the aftermath of the global pandemic including valuing profit alongside the planet and sustainability. Sources: Marketer’s Toolkit 2022: effectivenesshub.warc.com Account based experience: reachdesk.com What’s in store for B2B marketing in 2022: www.b2bmarketing.net Scaleo: www.scaleo.io Bop Design: The B2B Marketing Agency www.bopdesign.com Abstract Marketing Group: www.abstraktmg.com Webbiquity: webbiquity.com Team Lewis: www.teamlewis.com Boss Digital: www.boss-digital.co.uk Effectiveness Hub: www.effectivenesshub.warc.com Blog Hubspot: www.blog.hubspot.com Circles Studio: www.circlesstudio.com McKinsey: www.mckinsey.com Sana Commerce: www.sana-commerce.com Sales Force: www.salesforce.com Sociabble: www.sociabble.com

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. This week on the B2B IMPACT Matt and Oli look over the articles that caught their eye this week. From the lack of emotive advertising within B2B and account based madness, to the golden age of B2B marketing. Flippening brand marketing: https://www.marketingweek.com/b2b-flippening-brand-marketing/ Account based madness new craze: https://www.marketingweek.com/account-based-madness-new-craze-b2b/ The product delusion: https://www.marketingweek.com/peter-weinberg-jon-lombardo-product-delusion-holding-b2b-back/

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. This week on the B2B IMPACT Matt and Oli discuss why companies need to up their cyber security game, the creative commitment issues that lie within the B2B space & the relevance of podcasts in an age where they're rife. 

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   Matt and Oli are back to discuss brand awareness and ever-evolving B2B event space.    Trade shows need to evolve - here's why: https://blog.marketo.com/2020/06/trade-shows-need-to-evolve-why-and-how-drive-a-change.html  Webinar fatigue: fallout of COVID-19: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8050986/  6 Tips for live virtual events to awe your audience: https://wistia.com/learn/marketing/tips-for-live-virtual-events  How to build and measure brand awareness: https://cxl.com/blog/brand-awareness-marketing/ Mentimeter: https://www.mentimeter.com/

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   This week on B2B IMPACT Matt and Oli discuss AI copywriting and the effect that it could have on your business and career.   AI copywriting blogs: https://www.lifewire.com/how-ai-could-help-you-write-faster-5118947 https://www.lifewire.com/what-is-artificial-intelligence-5119206 https://victorytale.com/best-ai-copywriting-tools/  Jasper: https://www.jasper.ai/  Smartcopy: https://unbounce.com/get-smart-copy/?gclid=Cj0KCQiAxoiQBhCRARIsAPsvo-xqNGCUKbIaHb0x9rlNYms2rRjH4Vl73J7wT-uM0B0E5g_Lfgm9_7saAvoOEALw_wcB  Plagiarism checker: https://www.grammarly.com/plagiarism-checker?q=plagiarism&utm_source=google&utm_medium=cpc&utm_campaign=10520839333&utm_content=453386166220&utm_term=plagiarism%20checker&matchtype=b&placement=&network=g&gclsrc=aw.ds&gclid=Cj0KCQiAxoiQBhCRARIsAPsvo-xrYkg690K3Z5oNxq2UFJa2EMxOS6yoveoDluJU7sTsnmjKv0oxto0aAiHXEALw_wcB The origins of thought leadership: https://petercook.com/blog/a-brief-history-of-thought-leadership#:~:text=The%20term%20was%20first%20coined,the%20broader%20marketplace%20in%20which https://www.forbes.com/sites/shelisrael/2012/03/05/what-makes-a-thought-leader/?sh=6142f3c15c45

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. Are you ready to make an impact? Microsoft to acquire Activision: https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizzard-to-bring-the-joy-and-community-of-gaming-to-everyone-across-every-device/ Video Links: LIVE: Mark Zuckerberg speaks at Facebook's annual AR/VR conference: https://www.youtube.com/watch?v=XOn2CZWnxxY Bring Your KEYBOARD Into VR!Trapped in the Metaverse: https://www.youtube.com/watch?v=rtLTZUaMSDQ The Metaverse and How We'll Build It Together: https://www.youtube.com/watch?v=Uvufun6xer8 Oculus Quest 2 Setup, Unboxing & Tips: https://www.youtube.com/watch?v=wVkivmMKikU Facebook’s Horizon Workrooms: https://www.youtube.com/watch?v=gHIrIPnX4G8 Bring Your KEYBOARD Into VR!: https://www.youtube.com/watch?v=WS52crJkQ08t?

How can B2B businesses take their Information QualifiedLeads to the next level? In this week's B2B NAV, Oliver Brewood is joined by Digital Account Director, Dimo Stoychiev and Senior Account Manager, Rebecca Spence. From creating a cost-effective, engaging content journey to maximising retargeting and digital tactics, the trio go further down the sales funnel to explore different approaches to converting warm audiences into ready-to-buy leads.

How can you define and reach your target audiences using digital marketing? This week on B2B NAV, Oliver Brewood is joined by BDB’s Digital Marketing Director, James Gingell and Senior Digital Marketing Executive, Lydia Ward. The trio discuss the first steps you should take on your journey from awareness and consideration through to the first data-capture conversion points using the magic of digital marketing.

B2B is at a crossroads of digital transformation. Due to the pandemic, the need for companies to fully embrace a new digital methodology is more vital than ever. In part 2 of B2B NAV’s CGI episode, Matt and Oli are once again joined by Head of CGI, Paul Finch. The trio discuss how creating virtual environments can raise unexpected hurdles behind the scenes.

If you’re curious about how to harness the magic of gaming and graphics for everyday business, you’ll want to check out the brand new of BDB’s podcast B2B NAV. Our goal is, as ever to help clients navigate the ever-evolving B2B landscape but this time we have had a make-over with new guests, new layout, new equipment and a new look.    On the first episode, Matt Smith and Oliver Brewood are joined by our HeadOfCGI, Paul Finch. Paul is the master of creating the stunning virtual environments that are VirtualVisitor. In the first episode he introduces us to the world of CGI and how it can be used as a marketing tool in both hybrid and stand-alone exhibitions and events.