Advertise on podcast: CPG Vibes

This week we chat everything CPG! The start of trade show season is around the corner, category reviews are in full swing and are we in peak innovation?

This week we are LIVE chatting with Jomaree Pinkard, one of the co-founders and Chairman from Hella Cocktail and the founding member of INCLUDED CPG, a non profit committed to empowering entrepreneurs and leaders of color in the food and beverage industry! Hella Cocktail Co. was established in 2011 by three curious friends, Jomaree Pinkard, Eddie Simeon, and Tobin Ludwig, who share a love of gathering, celebration, sharing knowledge, and of course, craft cocktailing. Hella is a brand that makes botanically-inspired mixers and bar-quality beverages with all real ingredients and no fake stuff, ever.Jomaree is ACTIVE in life and business and we cannot wait to chat CPG and the NFL playoffs or mentorship!

Wade and Gavin will be catching up solo this week! Topics will be anything and everything CPG - focusing on Winter Fancy Faire in San Diego! Some great conversation about Food Show follow up, tips, and suggestions.

This week WE are BACK after taking some time over the holidays! Wade and Gavin will be bringing on Shannon Peffley of CPG Xperience. Shannon has 20+ years in the CPG Industry from distribution to brand to now founding CPG Xperience. CPG Xperience is about bringing the industry together, brands, retailers and service providers to help emerging brands early on in their startup phase. Shannon will be diving into what makes this DIFFERENT from other tradeshows and events that are aleady out there and how his disruption will positively impact brands!

We're BACK after a few weeks away from Thanksgiving and work related events! This week we'll get insight from Wade on BevNet and talk about anything and everything CPG!

On this week's episode - Wade and Gavin chat with Jonathan Lawrence. Jonathan has an extensive background in retail, growing up in his family business, Arizona Health Foods, Sunflower Farmers Market, Sprouts and most recently an 11 year run at Fresh Thyme Market that featured several leadership positions! Jonathan is now Vice President of Sales of Natural/Specialty at Advantage Solutions working with brands, retailers, and his team on maximizing penetration of brands in those retailers. We talk all things retail, leading teams, opening stores, brokering and his guess on how many steak dinners Gavin ate and didn't pay for.

Gavin and Wade chat about all things CPG...some great discussion on Holiday/Seasonal buying, Retailer dos and don'ts, buyer etiquette and so much more. You don't want to miss this one!

On this week's episode, Wade and Gavin talk to Peter and Jeff with Brandartica! Brandartica builds brands that want more than just “pretty”. They craft strategy, storytelling, and design that drive results in CPG, food, beverage, and lifestyle. Founder Peter Jude Ricciardi spent 15 years at Disney mastering emotional storytelling, joined by partner Jeff Litcofsky, who brings 25+ years of technical, marketing, and UX expertise. We look forward to connecting with Peter and Jeff and talk all things marketing, branding, how they craft strategy and the most impactful ways they can work with CPG brands! http://brandartica.agency

This week Wade and Gavin recap the last few months of their guests, focusing on Leadership, Brokers, Data Insights, Retail and their upcoming guests!

On this episode we will chat with Scott Dicker, Sr. Director of Market Insights from SPINS! SPINS connects shopper values to product innovation by combining POS data across the conventional, eCommerce, and natural channels with deep product knowledge.Key topics will include where Grocery is at today, what trends Scott is seeing, what categories are performing in this inflationary time as well as the NEXT generation of consumers. As we all know, Millennials and Gen Z are redefining the CPG industry in how new trends are formed, product discovery through different channels and how they have reshaped the "modern kitchen"! http://www.spins.com http://www.spins.com/ignite

On this week's episode Wade and Gavin will chat with Steve Black. Steve has over 46 years of retailing experience with executive leadership at Sunflower, Henry's, Sprouts, Lucky's, and Rouses Markets (where he was President and COO). Steve is also an Author, "Rules for Success" which helps readers achieve or visualize success through habits by setting goals, being disciplined, positive and persistent. Steve has been a part of so many career defining experiences through acquisitions, managing talent, leading companies, building foundations, elevating people and so much more. If you have any questions for Steve - show up, comment questions below, like, & share!Steve's website: https://abrighterday.life/

On this week's episode, Gavin and Wade will be chatting with Alison Cayne, a veteran in the CPG space! Alison founded Haven's Kitchen, a cpg brand, nearly 14 years ago. She started a podcast, In The Sauce, about 8 years ago (BEFORE IT WAS COOL) and most recently took on an Adjunct Professor role at Columbia Business School. If you think that's pretty awesome - you're right! When Alison is not busy as hell - she is dropping knowledge bombs all over her LinkedIn that's incredibly relevant for established CPG founders or emerging ones. Her honesty, transparency and curiosity are exactly why you should tune in to this week's episode!

On this week's episode, Wade and Gavin will dig into the good, the bad, and the ugly with Brokers featuring the Founder & CEO of SMB Sales & Marketing, Shawn Berg. Shawn has an extensive background in consumer goods, and natural sales at conventional grocers. He is a veteran broker in the CPG industry with previous brokerage experience at; Presence Marketing, iLevel, and now his own company, SMB Sales & Marketing. Shawn has grown in the brokerage world from AE, to SVP, and to Founder/CEO. SMB Sales & Marketing is a regional southeast focused brokerage with a current team of four teammates.

On this week's episode Wade Yenny and I will be chatting with Jake Karls from Mid-Day Squares and Andrew Henry from Revival Tea! Jake Karls is a legend in his role at Mid-Day Squares where he is a co-founder and rainmaker. If you know Jake - he is unapologetically himself and when it comes to building relationships he is second to none. He will meet with Whole Foods on Thursday and visit his local stores the next day back in Montreal creating Tik Toks with his first retail partners. Andrew Henry is the founder and CEO of Revival Tea Company. He is on a mission to give tea in America its long-overdue craft moment. Revival has recurring customers in all 50 states through its E-Commerce platform and is now building out distribution in in retail! We will be talking all things scaling, building, raising, distribution, customers, retailers and even burnout!

On this week's episode we will be talking to the CEO of Mark's Snacks, Mark Samuel. Mark is a serial entrepreneur with 20+ years of leading companies through various stages of growth. Mark has amassed nearly 70k follower on LinkedIn and built a loyal community through that platform. Mark's Snacks is a BFY kettle chip baked in avocado oil and sea salt. They have recently launched in the last few weeks and raised over $190k on WeFunder. We are PUMPED to talk to this legend!