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Why do some ecommerce brands thrive while others disappear? In this episode of the Influence Global Podcast, Gordon Glenister is joined by ecommerce expert, author and podcast host Chloë Thomas to explore what it really takes to build a successful brand in today's increasingly competitive digital landscape. Drawing on more than two decades of experience in ecommerce and marketing, Chloë shares practical insights into customer acquisition, retention, community building, storytelling and why having the best product isn't always enough. They discuss: • Why great products don't always become successful brands • The biggest mistakes new ecommerce businesses make • Customer retention and creating memorable brand experiences • Community, storytelling and long-term brand loyalty • How creator-led brands are changing ecommerce • The impact of AI on online retail • Why simplicity matters when launching a new business • Chloe's predictions for the future of ecommerce Whether you're launching a new business, growing an established ecommerce brand or simply interested in the future of online retail, this episode offers practical advice and strategic insights from one of the industry's leading voices. Chloe Thomas: linkedin.com/in/chloethomasecommerce Gordon Glenister: linkedin.com/in/gordonmichaelglenister Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why do some creators generate millions of views but struggle to drive sales? In this episode of the Influence Global Podcast, Gordon Glenister speaks with content creator Kenzo Mizumoto about the creator economy, influencer marketing, brand partnerships and the realities of building an audience online. Kenzo shares why not every creator should be judged by conversions, how TikTok Shop has changed the path from discovery to purchase, and why brands often misunderstand the role different creators play within the marketing funnel. They discuss: • Why going viral doesn't always lead to sales • Awareness vs conversion-focused creators • The biggest mistakes brands make with influencer marketing • How AI is changing content creation • Why originality beats chasing trends • The future of the creator economy Kenzo also reflects on his own journey as a content creator, lessons learned from working with global brands, and why staying true to your creative voice matters more than ever. Whether you're a creator, marketer, brand or agency, this episode offers valuable insights into the evolving world of influence and digital content. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Some agencies are now creating fake AI experts. Fake headshots. Fake names. Fake commentary. In this episode of the Influence Global Podcast, Gordon Glenister speaks with James Roach from Honcho about how AI is reshaping SEO, digital PR, online trust and media visibility. They discuss: • Why AI may be helping SEO more than hurting it • The rise of AI-generated content and “AI slop” • How brands stay visible in AI-driven search • Why digital PR is becoming more important again • The future of trust, authority and online discovery As search and media evolve faster than ever, brands are being forced to rethink how they build visibility and credibility online. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when AI starts spending money for us? In this episode of the Influence Global Podcast, Gordon Glenister speaks with Grant from The Payment Shed about AI driven commerce, digital trust, Buy Now Pay Later culture, fraud, stablecoins and the rise of the cashless society. Topics include: • AI agents shopping on our behalf   • The hidden risks of Buy Now Pay Later   • Why fraud is evolving faster than ever   • The future of digital payments and stablecoins   • Whether cash is already becoming obsolete   • How content and personal branding shape modern business As technology reshapes commerce and consumer behaviour, the future of payments may look very different from what we know today. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Gordon Glenister sits down with Ben Woollams, CEO and Founder of TrueRights, to discuss the crisis in digital rights across the creator economy. In this episode, Ben reveals how brands are overpaying for content they never use, while creators are being underpaid for content that drives millions of impressions. From his journey at Influencer.com to founding TrueRights, Ben breaks down why 6 out of 10 campaigns breach creator rights and what needs to change. Topics covered: ∙ What usage rights actually mean for creators and brands ∙ The Unilever case study that sparked TrueRights ∙ How TikTok’s AI tool Symphony is changing the game ∙ The future of digital rights and AI licensing Guest: Ben Woollams CEO and Founder, TrueRights LinkedIn: https://www.linkedin.com/in/benjamin-woollams-06a5329b/ Website: truerights.com Host: Gordon Glenister Founder and Chairman, Influence Global Follow Influence Global: Instagram: @influenceglobal_ LinkedIn: https://www.linkedin.com/company/influenceglobal1/ Follow Gordon: Linkedin: https://www.linkedin.com/in/gordonmichaelglenister/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Influence Global, Gordon speaks with Murphy Hopkins Hubbard, CEO and founder of Stamp, about one of the biggest challenges in the creator economy: trust, compliance and creator protection. Murphy shares her background in social impact, finance and enterprise, and explains how that experience led her to build Stamp — a certification and toolkit designed to help creators, brands and agencies navigate influencer marketing more responsibly. The conversation explores the pressures creators face when operating largely alone, from online abuse and cancellation risk to the lack of legal, PR and compliance support that traditional media professionals often have behind them. Murphy outlines how Stamp helps solve these issues through a three-part process: self-assessment, bite-sized education through “Stamp School”, and in-depth auditing of creators’ content and conduct. Rather than relying only on vanity metrics, Stamp aims to provide a more objective and nuanced view of whether a creator is brand-safe, compliant and aligned with the values they present online. Gordon and Murphy also discuss the growing risks in regulated sectors such as finance, health, gambling and nutrition, where unqualified creators can cause real harm by sharing misleading advice. They debate the balance between enforcement and support, agreeing that while rules matter, creators also need easier access to the right guidance and tools. The episode highlights why trust infrastructure will become increasingly important as the influencer marketing industry matures — and why compliance, accountability and authenticity must become part of the creator ecosystem by default. Connect here with Murphy https://www.linkedin.com/in/murphy-hopkins-hubbard-7248b413a/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Gordon is joined by London-based duo Dr. Lydie and Dr. Hazal — doctors, founders and twenty-something entrepreneurs—who met in 2017 while applying to medical school. Coming from low socioeconomic, state-school backgrounds, they bonded over the inequalities in access to guidance and decided to document their journey to help others navigate both getting into medical school and sustaining the demanding five-year degree. They share how that honest, “show the full picture” approach built a loyal community and translated into a successful creator business, including brand partnerships with names like Dell, Post Office (a trip to Turkey) and Philips. The conversation explores the upsides and pressures of social media, with their reminder that “the grass is greener wherever you water it” and the importance of digital detoxes for mental health. Hazel and Lydia also discuss getting into property investing early through disciplined saving and relentless learning. Finally, they look ahead: growing their podcast into a network for ambitious women, expanding property portfolios, and experimenting unapologetically throughout their twenties. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Gordon Glenister is joined by Sega Cheng, entrepreneur and founder of an AI-powered influencer marketing platform, for an in-depth discussion on how technology is transforming the creator economy. Sega shares her journey into influencer marketing and explains how the industry has evolved from ad-hoc creator partnerships into a data-driven discipline, particularly across Asian markets where scale and performance measurement are critical. A key theme of the conversation is the growing role of AI in influencer marketing. Sega explains how artificial intelligence can help brands identify the right creators, predict campaign performance, ensure brand safety, and move beyond superficial metrics such as follower counts. Instead, the focus is shifting towards engagement quality, audience relevance and long-term value. Gordon and Sega also explore the importance of authenticity and trust in creator relationships. They discuss why one-off campaigns are becoming less effective and how sustained partnerships between brands and creators can deliver stronger results and deeper community connections. Transparency, fair compensation and ethical use of data are highlighted as essential foundations for future growth.The episode concludes with a forward-looking view of the influencer marketing landscape, emphasising the need for smarter analytics, global best practices and a more sustainable, community-led approach as the creator economy continues to mature. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Influence Global Podcast, Gordon Glenister is joined by Charlie Hills, one of LinkedIn’s fastest-growing content creators. Charlie shares his journey from the intensity of a traditional nine-to-five role to taking the leap into full-time content creation, explaining the discipline, consistency and personal risk involved in making that transition. The conversation explores how Charlie built an audience of over 180,000 followers by focusing on authenticity, clear points of view and content that genuinely resonates, rather than chasing trends. He also discusses the growing role of AI in content creation and why human personality, quirks and lived experience will become even more valuable as synthetic content increases. Listeners will gain practical insights into personal branding, creator sustainability and why showing up as a real human is now a competitive advantage in the attention economy.  Follow Charlie on LinkedIn https://www.linkedin.com/in/charlie-hills Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Influence Global Podcast, host Gordon Glenister speaks with pioneering talent manager and licensing specialist Jennifer Powell, Founder and CEO of Jennifer Powell Inc. Based in Los Angeles, Jennifer has been at the forefront of the creator economy since its infancy, having transitioned from a successful career in modelling agencies to becoming one of the first representatives of fashion bloggers. Jennifer shares how the earliest creators like Rumi Neely (Fashion Toast) unexpectedly drove product sell-outs in the late 2000s, and how she helped shift brands’ thinking—treating creators with the same commercial value as professional models. She explains how licensing has become one of the most powerful, scalable revenue streams for creators, often surpassing traditional brand deals, and why strategic management, legal support and long-term brand development are essential. From discovering creators via DMs, to negotiating global licensing deals, to guiding talent through product collaborations and multi-market launches, Jennifer gives a transparent look into what great talent management should look like—and the pitfalls creators must avoid. A standout case study includes her long-standing representation of Sincerely Jules, whose partnership with Billabong grew from simple Instagram posts to a multi-region fashion collection that reached Selfridges, Galleries Lafayette and major retailers across the US, Europe, Latin America and APAC. This is a must-listen for creators, agents, and brands wanting to understand licensing, product development, talent management best practice, and the real work behind building a creator into a global brand. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this eye-opening episode of the Influence Global Podcast, host Gordon Glenister is joined by Max Corbridge, ethical hacker and founder of Secure Agentics, to unpack the rapidly growing risks that artificial intelligence poses to influencers, creators, brands and everyday users. Max discusses his decade-long career working with high-street banks, the UK government and major organisations to simulate cyber-attacks and strengthen defences. In recent years, his work has increasingly pivoted to AI-driven threats, where attackers now use autonomous agents, voice-cloning and deepfake technologies to scale scams at unprecedented speed. From major breaches such as the Jaguar Land Rover incident to AI-generated YouTube channels that convincingly mimic celebrity voices, Max explains why influencers are uniquely vulnerable—and what they must do to protect themselves, their reputation and their business. This episode is essential listening for creators, talent managers, agencies, marketers and brand partners who need to understand emerging risks in the AI era. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Influence Global Podcast, host Gordon Glenister speaks with Kristian Downer, Director of Dowsocial Marketing, about how B2B businesses can use LinkedIn thought leader ads to become more visible, build trust and ultimately generate revenue. Kristian shares how he moved from a “portfolio career” and full-service agency into specialising in LinkedIn ads, why thought leader ads are such a powerful (and often more affordable) option for SMEs, and how using your personal profile in paid campaigns can open doors that traditional sales teams have been knocking on for years. They discuss what kind of content actually works as a thought leader ad (hint: it doesn’t look like an ad), what to absolutely avoid on LinkedIn, and how behind-the-scenes and more human content fits into the mix. Kristian also lifts the lid on his upcoming six-week Thought Leader Ads Bootcamp, designed to help business owners and marketers build, run and optimise their own campaigns without blowing the budget on agency fees. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Influence Global Podcast, host Gordon Glenister sits down with Brit Starr, the Head of Marketing at CreatorIQ, a leading influencer marketing and creator intelligence platform. Together, they explore the rapidly evolving creator economy, the shifting role of influencers, the importance of trust and authenticity, and how brands can successfully navigate today’s highly competitive digital landscape. Brit leads marketing at CreatorIQ, where she champions data-driven insights, creator partnerships, and the role of technology in scaling influencer marketing. With more than a decade working across digital communities and creator-led engagement, Brit offers a refined perspective on how brands can leverage influencer marketing. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Bunmi Jenfa, founder of The Fashion Law Edit shares practical, no-nonsense guidance on the realities of creator–brand relationships, with a strong focus on contracts, legal protection and professional negotiation. Drawing on deep operational experience in influencer marketing, she reframes creator work as a commercial service, not a casual collaboration, and explains why understanding contracts is now essential. Bunmi highlights that many creators still sign agreements without fully reading or questioning the terms, leaving them vulnerable to lost income, misuse of content or restrictive clauses that limit future opportunities. She outlines the most common mistakes creators make, including agreeing to overly broad usage rights, missing exclusivity restrictions, undervaluing deliverables and assuming contracts are non-negotiable. The episode breaks down the core components of a solid influencer contract, covering scope of work, payment terms, usage rights, exclusivity, cancellation clauses and content ownership. Particular emphasis is placed on licensing and copyright, where creators often give away long-term value without fair compensation. Bunmi also addresses legal compliance, moral clauses and reporting requirements, explaining how vague or poorly understood terms can create risk. Overall, the episode equips creators with a clear, grounded framework to protect themselves, negotiate confidently and approach brand partnerships with professionalism and long-term sustainability in mind. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode of the Influence Global Podcast features an insightful conversation between host Gordon Glenister and TikTok creator The Black Sparrow aka Anesu Malisa, centred on Gen Z culture, content creation, and the future of social influence. The discussion opens with a relaxed introduction before moving into Sparrow’s journey as a creator and his observations about digital behaviour, platforms, and audience dynamics. The conversation offers a real, unfiltered look at how young creators view digital influence today. Sparrow’s insights demonstrate how authenticity, experimentation, and understanding platform culture are crucial for modern creator success. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.