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Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Why are people saying no to your offer? Adam Stott breaks down the exact offer stack he used to sell out a £5,000 retreat for the entire year, why the biggest value always goes last, how to reveal your price without fear, and why every business should be award winning! Adam Stott is a serial entrepreneur, business coach and host of Business Growth Secrets, whose companies generate tens of millions of pounds in revenue from offers built using this exact process. He explains: Why you should sell the total value, not the offer price How a 'price marinade' takes the fear out of revealing your price Why telling people who your offer isn't for makes it more magnetic Chapters 00:00:00 Intro 00:01:39 Why Done-For-You Components Increase Perceived Value 00:04:14 Teach The Need Before You Make The Offer 00:05:44 Should You Sell It Before You Can Deliver It? 00:06:52 Change The Way You Present Your Offer 00:09:16 Why Every Business Should Be Award Winning 00:10:36 How To Justify The Price Of Each Component 00:13:20 Always Give Customers Something Instantly 00:17:12 Why The Biggest Value Goes Last 00:19:27 Sell The Total Value, Not The Offer Price 00:24:35 The Psychology Of Pricing Language 00:26:35 The Price Marinade 00:28:35 How To Limit Spaces Without Lying 00:31:57 The Essence Of Every Successful Offer 00:33:20 Map The Transformation First 00:35:09 Pre-Stack: Why Your Offer Is Different 00:36:53 Tell Them Who It's Not For 00:39:08 Permission To Reveal 00:41:01 Why Most People Get Copywriting Wrong 00:41:25 Introducing Your Core Offer With An Assumptive Close 00:42:49 The 'So You Can' Benefit Statement 00:46:41 Building Your Offer Components 00:50:23 How E-commerce Brands Can Stack Value 00:52:44 Should Every Component Have A Price? 00:53:19 "But My Business Is Different" 00:54:36 Follow The Process, Don't Fight It 00:58:15 Outro     Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Why are customers not choosing you? Adam Stott takes you inside his private mastermind to reveal the 5 checkpoints that turn any business into a consistent client-generating machine, how to price on value and the two statements that make price objections disappear! Adam Stott is an award-winning entrepreneur, business coach and host of Business Growth Secrets. For over a decade he has helped business owners build and grow their businesses, generating a database of over a quarter of a million people by focusing on solving one problem. He explains: Why getting the sequence right matters more than trying everything at once How to show your financial, time and emotional value so price stops being the issue Why your story and proof win clients even in the most competitive markets Chapters - 00:00:00 Intro - 00:02:05 The 5 Checkpoints To Consistent Clients - 00:04:05 Turning Your Idea Into A Business - 00:06:00 Giving People Reasons To Choose You - 00:07:52 Preparing For Compelling Conversations - 00:08:55 From Execution To Consistent Conversions - 00:10:43 The Frameworks Behind The Foundations - 00:11:29 Timelines For Newbies, Implementers And Overachievers - 00:12:14 Why A Clear Plan Beats Distraction - 00:13:08 The 4 Elements Of Turning Your Business Into A Brand - 00:15:40 How To Introduce Yourself To The Market - 00:17:45 What's In It For Me? - 00:19:36 Why A Confused Mind Doesn't Buy - 00:20:32 Pain Vs Gain Messaging - 00:22:35 Nailing The One Problem You Solve - 00:25:15 How One Offer Built A Database Of 250,000 - 00:27:00 Are You Undercharging? - 00:29:49 The 3 Types Of Value: Financial, Time And Emotional - 00:33:19 Selling The Decade-Long Value - 00:34:16 The Two Statements That Overcome Price Objections - 00:38:24 How Carla Made £40,000 In One Day - 00:39:51 Why Value Is Branding, Not Sales - 00:41:26 People Buy From People - 00:42:40 What The Profit Teaches About Business Stories - 00:46:29 The Story Framework That Builds Connection - 00:47:40 Becoming A Proof Machine - 00:50:57 Using AI To Complete The Frameworks - 00:51:43 Score Your Brand Out Of 40 - 00:54:22 How To Get Proof With No Clients - 00:55:40 Why A Few Testimonials Can Be Worth Millions - 00:59:13 Outro   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP How do you turn a webinar that made zero sales into one that made a million? Jon Penberthy reveals the system behind his £25 million in online sales, the headline formula that's made millions, and the two-call sales method that closes clients without the pressure! Jon Penberthy is a marketing and webinar expert who has generated over £25 million in online sales, winner of multiple Two Comma Club and Two Comma Club X awards, and founder of AdCon, one of the UK's leading marketing events. Recorded live in the room with Adam Stott's clients. He explains: Why 'wow, not how' content turns webinar viewers into buyers The five Cs to track before you decide an ad isn't working Why closing clients over two calls instead of one gets you far more yeses Chapters 00:00:00 Intro 00:01:09 Jon Penberthy's Journey Into Business 00:03:16 How eBay Led To Affiliate Marketing 00:04:34 Why You Should Let Traffic Come To You 00:05:13 Launching His First Online Course 00:06:23 When YouTube Took Down His Channel Overnight 00:09:02 Launching A $500 Course With A Webinar 00:12:30 Why His First Webinar Made Zero Sales 00:16:11 Learning From What Competitors Actually Do 00:17:25 Why Over-Teaching Kills Your Sales 00:18:42 The 'Wow, Not How' Content Framework 00:21:04 The Switch That Turned Zero Sales Into A Million 00:25:00 Investing In Russell Brunson's Mastermind At 21 00:28:56 Why You Can Never Be Satisfied With Your Marketing Numbers 00:31:43 Why You're Split Testing The Wrong Things 00:32:30 The Headline Framework That Made Millions 00:35:36 Ads 00:36:31 What Your Registration Page Should Say 00:38:27 Why You Must Follow The Framework 00:40:27 Why You Should Befriend Your Competitors 00:42:41 Behind The Scenes Of AdCon 00:45:16 Why Marketing Knowledge Goes Out Of Date 00:47:17 The Push And Pull Sales Framework 00:49:51 Why You Should Close Clients Over Two Calls 00:54:24 The Exact Script For The Push Pitch 00:57:40 How Much To Spend Testing YouTube Ads 00:58:21 The 5 Cs Of Webinar Data 01:00:37 The Danger Of Jumping Between Strategies 01:02:30 You're One Offer Away From £1 Million 01:04:16 Simple Vs Difficult Video Ads 01:07:13 Why Big-Budget Ads Still Matter 01:10:47 Where Jon Gets His Creative Ideas 01:11:26 What YouTube Creators Can Teach You About Hooks 01:13:01 How Steven Bartlett's Team Tests 30 Thumbnails 01:15:54 How Much Should You Give Away For Free? 01:19:13 People Buy Results, Not Stuff 01:20:28 When Should You Run Your First Webinar? 01:21:07 The Conversion Timeline 01:22:58 How An Automated Webinar Filters Your Leads 01:24:16 Ads   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Why do you know exactly what to do, but still can't make yourself do it? Jessica Cunningham reveals why procrastination, self-sabotage and overwhelm aren't a mindset problem, how your subconscious is keeping you "safe" from success, and the simple techniques to rewire your beliefs, live on stage! Jessica Cunningham is an entrepreneur, former contestant on The Apprentice, and founder of Belief Coding, a method with over 2,500 trained facilitators. She went from being a single mum on benefits to building a multi-million pound company. She explains: Why mindset work alone keeps sending you back to square one Why fear hits hardest when you're closest to your next level Why your subconscious sabotages any goal that doesn't feel safe Chapters 00:00:00 Intro 00:01:56 Who Is Jessica Cunningham? 00:02:58 How The Apprentice Led To Belief Coding 00:04:42 The Dark Night Of The Soul 00:05:56 From Single Mum On Benefits To Multi-Million Pound Company 00:07:05 Why Belief Coding Isn't Mindset Work 00:08:38 How Your Subconscious Keeps You Safe 00:09:47 Why Your Identity Keeps You Predictable 00:10:59 Conscious Vs Unconscious Beliefs 00:11:58 The Science Of Feeling Safe 00:13:21 Why Fear Means You're Close To A Breakthrough 00:15:02 Why We Treat Average Decisions Like Life Or Death 00:16:50 How Every Experience Builds Your Beliefs 00:17:41 "I Think, I Feel, I Am": Spotting Identity Beliefs 00:18:33 The Biggest Blocks Entrepreneurs Face 00:18:51 Jessica's £1 Million A Month Goal 00:20:19 Your Money Thermostat And Survival Mode 00:21:38 How To Belief Code Procrastination 00:23:39 Self-Sabotage And Overwhelm Explained 00:24:29 Ads 00:26:15 Why You Know What To Do But Don't Do It 00:29:06 Get Clear On Your Goal And Its Benefit 00:30:43 Three Actions You Could Take Today 00:33:04 The Hidden Benefit Of Not Reaching Your Goal 00:35:04 Fear Of Judgement And The Tribe Mentality 00:36:39 Creating Positive Associations With Your Goal 00:37:43 Uncovering Your Contradictory Thoughts 00:40:14 The Tapping Technique To Change A Belief 00:43:12 One Minute Breathwork To Let Go 00:44:35 Why Every Limiting Thought Is Protecting You 00:45:16 Letting Go Of The Old Version Of You 00:45:55 Outro   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Why would anyone pay more for your product? Tommy Fordham reveals how he turned his life story into a £30 million footwear brand, why he walked away from it all, and how he lost 98% of his net worth launching his next venture! Tommy Fordham, formerly known as Tommy Mallet, is a British entrepreneur and TV personality best known for The Only Way Is Essex. He founded footwear brand Mallet, scaling it to £25 million in revenue and £9 million in profit in its best year, and is now the founder of CTRN, the first footwear brand to set a freestanding crystal into the sole. He explains: Why storytelling, not budget, is what makes a product feel premium Why he walked away from a multi-million-pound brand once money stopped being the motivator How relentless rejection and resilience took him from selling nothing to top seller in every store Chapters 00:00:00 Intro 00:01:32 Why He Refused To Be Just Another Reality Star 00:03:20 Growing Up Without Entrepreneurial Role Models 00:04:21 Failing At Everything Before 20 00:05:47 Why He Finally Said Yes To TOWIE 00:06:58 Hustling Tickets And Sweets As A Kid 00:07:55 Where His Resilience Comes From 00:09:09 Why Nobody Shows Their Failures 00:09:49 Losing £30 Million By Age 32 00:11:24 The First Trainer Order That Went Wrong 00:12:29 Landing The Deal That Changed Everything 00:13:52 Building A £30M Footwear Brand 00:15:54 Why Money Stopped Being The Motivator 00:16:08 Turning His Childhood Into Product Stories 00:17:03 The Reebok Collab That Ended The Story 00:18:10 Why He Walked Away From Mallet 00:19:15 The Faith That Drives Every Decision 00:20:12 "I'm Only A Lunatic Until It Works" 00:21:07 Millions In Debt And Court Cases 00:22:10 What Boxing Taught Him About Discipline 00:22:40 Living With ADHD As A Founder 00:24:21 Why ADHD Is His Competitive Edge 00:26:05 Why He Never Plans His Content 00:27:40 The Story Behind The Crystal 00:29:03 The Loss That Money Couldn't Fix 00:32:03 The Reading That Changed Everything 00:34:25 The Strangest Experience Of His Life 00:40:16 How CTRN Was Born 00:41:53 Bringing Spirituality Into Fashion 00:43:29 Launching Through A Court Injunction 00:44:38 Losing 98% Of His Net Worth 00:45:54 The Road To A £1 Billion Brand 00:46:59 Outro       Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP What actually determines whether a business scales or stalls? Emma Sinclair MBE on becoming the youngest person ever to float a company on the London Stock Exchange, why 98.2% of venture capital never reaches women, and how to raise money when the institutions won't back you! Emma Sinclair MBE is a serial entrepreneur and technology founder who took a company public at 29, making her the youngest person ever to do so on the London Stock Exchange. She is the co-founder of a global B2B software company serving some of the world's largest employers, has raised around £25m to date, and has just launched Be My Angel, a campaign to turn ordinary savers into angel investors. She explains: Why the structure you raise money through shapes everything your business can become Why only 1.8% of venture capital goes to women, and why the fix has to come from the bottom up Why crowdfunding isn't just for consumer brands, and how any small business can use it   Chapters 00:00:00 Intro 00:01:13 Taking A Company Public At 29 00:02:18 The Game That Taught Her Money 00:03:40 Trading Student Loans At University 00:06:00 Why Learning Business Is Easier Than Ever 00:07:27 Working From 16 And Where The Work Ethic Came From 00:08:16 Why Her Family Believed In Owning Something 00:10:17 What A Cash Shell Actually Is 00:11:39 When 20% Of The Funding Disappeared Overnight 00:12:19 The Jobs That Built Her Resilience 00:13:29 Writing 12 Letters To 12 Banks 00:15:41 Why Rejection Makes Better Business Owners 00:17:12 Does Work Ethic Decide Success? 00:18:09 The Cost Of Working All The Time 00:19:32 The Reality Of Female Entrepreneurship 00:20:47 Why Only 1.8% Of Funding Reaches Women 00:22:37 Launching Be My Angel 00:24:45 Why She's Crowdfunding Part Of Her Raise 00:25:48 Crowdfunding Explained Simply 00:26:41 Why Women Invest Differently To Men 00:28:53 How Small Businesses Can Use The Crowd 00:31:21 Why Every Founder Needs A Tribe 00:33:27 The Highs And Lows Nobody Sees 00:34:43 Outro   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP     What happens to businesses that wait too long to adopt AI? Piers Linney explains why the gap between businesses using AI and those ignoring it is growing fast, how to automate the work eating up your time, and why being late to this shift could make it almost impossible to catch up. Piers Linney is a former Dragon on Dragons' Den, serial entrepreneur, investor and co-founder of Implement AI. He has built, invested in and sold businesses across technology, telecoms and cloud infrastructure, and previously served on the board of the British Business Bank. He explains: Why you should stop thinking about AI and start thinking about automation How businesses can replace hours of admin, prospecting and customer service with AI Why small businesses now have the tools to compete with much larger companies Why businesses that delay adopting AI risk falling further and further behind How AI can transform customer engagement, sales and personalised marketing Chapters • 00:00:00 Intro • 00:01:11 Piers Linney's Journey Into Business • 00:03:03 The First Business He Started At 13 • 00:06:05 Why Every Entrepreneur Needs To Learn Sales • 00:08:06 From Lawyer And Banker To Entrepreneur • 00:11:13 The Reality Of Building Your First Business • 00:13:01 Learning Through Failure • 00:14:24 Why You Should Play To Your Strengths • 00:16:37 Building And Losing Millions In Tech • 00:18:37 How Piers Ended Up On Dragons' Den • 00:23:18 Why Successful People Should Give Back • 00:26:12 Ads • 00:27:19 What Dragons' Den Is Really Like • 00:29:00 Piers' Best Dragons' Den Investment • 00:30:23 How To Use Your Personal Brand Properly • 00:31:18 Inside The British Business Bank During Covid • 00:33:40 Why Piers Is Going All In On AI • 00:34:02 The Jobs AI Is Already Changing • 00:36:34 How Implement AI Helps Businesses Automate • 00:36:53 Stop Thinking AI. Think Automation. • 00:38:01 The ROI Of Replacing Manual Work With AI • 00:38:44 The AI Tools Every Business Owner Should Start Using • 00:40:55 Why Fear Of AI Could Be Fatal For Businesses • 00:42:04 Why Businesses That Wait May Never Catch Up • 00:43:05 Understanding Exponential Change • 00:43:42 How To Stay On Top Of AI • 00:44:31 Creating AI Avatars In Different Languages • 00:45:50 Why AI Gives Small Businesses A Huge Opportunity • 00:46:12 Why Big Companies Are Investing Millions Into AI • 00:47:02 The Future Of Hyper-Personalised Marketing • 00:47:50 Outro   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP     What would you do if I gave you £1 million to invest in your business? Sarah Willingham explains why your answer to that one question tells her whether your business can scale, why making yourself redundant is the real goal, and how she built a £40m business the hard way before learning the smart way! Sarah Willingham is a serial entrepreneur and investor who has built, bought and scaled consumer businesses for over two decades. She grew Bombay Bicycle Club into the UK's largest chain of Indian restaurants, having earlier opened sites internationally for Planet Hollywood and run international development at Pizza Express. She was an investor on BBC's Dragons' Den across two series, and co-founded the bar group Nightcap - home to brands including The London Cocktail Club and Dirty Martini — with her husband and business partner Michael Toxvaerd. She's also a personal business mentor to Adam. She explains: Why the answer to "what would you do with £1 million?" exposes whether your model is actually replicable Why making yourself redundant, not working harder, is the real definition of success Why you probably don't need investment - you need to go and sell something Chapters 00:00:00 Intro 00:01:33 Sarah's Unlikely Route Into Business 00:04:02 The Paris Pub Job That Changed Everything 00:06:20 Learning The Business Of Hospitality 00:07:15 The Year That Taught Her Everything 00:09:22 "Sarah The Small From Stoke" 00:10:10 Building The UK's Largest Indian Restaurant Chain 00:11:12 The Hardest Part Of Business And Family 00:12:26 Why Doing Both At Once Makes You Mediocre 00:14:10 Diarising Your Downtime 00:16:40 Life Path Over Career Path 00:18:13 Why Holidays Are Business Critical 00:20:00 Adam's First Debrief With Sarah 00:21:12 Breaking The Addiction To Your Business 00:22:09 The Pie Chart Exercise 00:24:48 Everything Has A Relative Value 00:26:03 Adam's Biggest Constraint Was Himself 00:27:31 How To Replicate Yourself 00:28:36 Why Great Teams Aren't An Accident 00:30:06 Why Grit Isn't The Answer, Models Are 00:30:55 Making Yourself Redundant Is The Goal 00:32:10 Building £40M A Year The Hard Way 00:33:02 Ads 00:33:23 Do You Have A Supportive Partner? 00:34:29 Working With Michael: Staying In Your Lanes 00:36:43 The Decisions He Talked Her Out Of 00:37:27 Dragons' Den Vs A Year Travelling 00:39:08 Why You Have To Do Two Series 00:40:10 Walking Away To Keep A Promise 00:41:38 The Fork In The Road: Fame Or Family 00:43:51 Why Nothing Changes Without Action 00:44:34 How To Assess Your Downside 00:45:18 Why Fear Is Something To Relish 00:46:56 Decision Paralysis And The Investment Trap 00:48:30 You Can't Scale On Your Own 00:49:32 The Problem With Hustle Culture 00:50:12 Learning What You Don't Know 00:51:08 The £1 Million Question 00:52:24 Defining Your Business Model 00:53:53 Draw Your Model On Paper 00:54:18 Outro   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Why do you know exactly what you should be doing, and still not do it? Dr Julie Smith breaks down the psychology of procrastination, fear and self-sabotage, and reveals how she went from an NHS psychologist to building a mental health platform with millions of followers and a Sunday Times #1 bestseller. Dr Julie Smith is a Chartered Clinical Psychologist who spent a decade in the NHS before building one of the world's largest mental health education platforms, reaching an audience of over 10 million people across TikTok, Instagram and YouTube. She is the Sunday Times #1 bestselling author of Why Has Nobody Told Me This Before?, which has sold nearly 2 million copies and was the UK's top-selling nonfiction book of 2022. She explains: Why the fear you feel before doing something new is just your brain's stress response, and how to work with it instead of against it Why she's never once used a call to action, and how giving everything away for free built a following of millions The real psychological reason behind procrastination, and the simple weekly framework she uses to beat it Chapters 00:00:00 Intro 00:02:06 Leaving The NHS To Build A Private Practice 00:05:07 The First Viral TikTok Video 00:06:34 Fear Of What Colleagues Would Think 00:09:29 Overcoming Fear Of Being On Camera 00:11:25 Understanding The Stress Response 00:12:38 Building A Healthy Relationship With Failure 00:14:22 How Lockdown Accelerated Her Content Growth 00:16:27 Getting A Book Deal 00:18:29 Becoming The UK's Top-Selling Nonfiction Author Of 2022 00:21:52 Handling Fame And Millions Of Followers 00:24:11 Her Content Creation Process With Husband Matt 00:29:04 When A Video Goes Viral For The Wrong Reasons 00:31:19 You Don't Have To Go Viral To Build A Business 00:32:42 The Unsustainable Early Years Of Content Creation 00:34:35 Raising Entrepreneurial Kids 00:39:19 Making An Unsexy Topic Engaging 00:40:05 The Power Of A Visual Hook 00:45:06 Why Content Creation Is Harder Than It Looks 00:47:09 Why She Never Uses A Call To Action 00:51:37 Using A Teleprompter Without Losing Personality 00:54:23 Overcoming Fear When Starting A Business 00:56:37 Why Word Of Mouth Still Works 00:57:31 A Step-By-Step Framework For Facing Fear 00:59:57 Handling Unsupportive Family And Friends 01:03:36 Beating Procrastination 01:07:03 Closing Thoughts   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: BOOK     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Can you imagine buying a failing business for £1 and turning it into a £70 million retail brand? Well, that's exactly what Touker Suleyman did, not once but several times, and on this episode he shares the deals, the disasters and the hard-won lessons behind building a genuine retail empire! Touker Suleyman is a British retail entrepreneur and investor on BBC's Dragon's Den, and the chairman of retail brands including Hawes & Curtis, Ghost and Finery. Starting out as a trainee accountant before moving into fashion manufacturing, he went on to employ thousands of people across factories in Turkey, Bulgaria and Georgia, and has spent over 50 years building, buying and turning around businesses. He explains:  Why he lost everything to fraud in his twenties, and the due diligence lesson that saved his career Why basket value is the single biggest thing that makes or breaks a retail business Why you should never give a bank a personal guarantee Chapters 00:00:00 Intro 00:01:25 Touker's Immigrant Background And Early Life 00:02:52 Starting In Fashion By Accident 00:03:19 First Job As An Article Clerk 00:04:22 Getting Involved In Public Companies 00:05:04 The Fraud That Cost Him Everything 00:06:22 The Power Of Due Diligence 00:07:14 Bouncing Back From Losing Everything 00:09:32 Moving Into Turkish Manufacturing 00:10:36 Employing Thousands Across Three Countries 00:11:07 The Ralph Lauren Opportunity 00:11:50 Buying Hawes & Curtis For £1 00:12:50 Scaling From One Store To A Retail Empire 00:14:23 Building Ghost, Finery And Other Brands 00:15:09 The Turkish Billionaire Who Changed His Career 00:19:47 Bringing Jobs And Dignity To Bulgaria And Georgia 00:22:57 The Ghost Perfume Standoff With Procter & Gamble 00:29:43 What To Look At Before Buying A Business 00:30:15 The Claire's Deal And Why It Failed 00:31:12 How To Increase Your Basket Value 00:32:20 The Retail Brands Touker Admires 00:34:40 Solving Low Basket Value In Real Businesses 00:36:30 The Traits Touker Looks For In Dragons' Den 00:38:18 How He Became A Dragon 00:40:36 The Best Part Of Being On Dragons' Den 00:42:16 The Framework For Turning A Business Around 00:44:46 Why Trust Beats Being A Hard Boss 00:45:11 Business Lessons You Can Only Learn From Experience 00:45:46 Always Challenge Your Invoices And Never Trust One Quote 00:47:00 Why You Should Never Give A Bank A Personal Guarantee 00:48:02 Using Supplier Terms Instead Of A Bank Loan 00:49:37 Ads   Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE Discover an exclusive support network designed to empower entrepreneurs and business owners: NETWORK

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   What happens when your business is growing, but your health is going backwards? Alex Neilan explains why your business can't outperform your health, how to build more energy without going all-or-nothing, what successful entrepreneurs get wrong about looking after themselves, and why you either make time for your health or eventually make time for illness. Alex Neilan is a weight loss expert and entrepreneur who has built one of Europe's biggest sustainable weight loss community, with more than 100,000 members, and has helped over 4,500 women lose weight and keep it off. After starting his own weight loss journey at 15 stone, he went on to study the subject to master's level before building a hugely successful online coaching business. They explain: Why being "too busy" to look after your health is one of the biggest mistakes successful entrepreneurs make Why all-or-nothing thinking destroys consistency with your health, diet and training Why better health, sleep and energy can directly improve your leadership, productivity and business performance Chapters 00:00:00 Intro 00:00:56 Alex Neilan's 15-Stone Weight Loss Journey 00:03:45 Building A Business From Rejection 00:05:24 £36,000 In Debt And His Lowest Point 00:07:13 Taking His Personal Training Business Online 00:08:52 Why Alex Was Charging Too Little 00:09:35 Why You Need To Charge Your Worth 00:09:57 Why Conversations Grow Businesses 00:11:10 Taking Conversations Online 00:12:20 Hire People Who Know More Than You 00:13:24 Building A 100,000+ Person Community 00:15:36 Why People Struggle To Lose Weight 00:16:15 The All-Or-Nothing Trap 00:17:33 Stop Eating For Weight Loss And Start Eating For Performance 00:18:33 How Health Impacts Your Energy And Business 00:19:48 Finding Your Reason To Get Healthy 00:20:30 The "Me First" Approach 00:23:33 The Beliefs That Stop People Taking Action 00:25:29 Make Time For Your Health Or Make Time For Illness 00:26:24 Why We Trivialise Our Health 00:27:04 Why "Eat Less, Move More" Isn't Enough 00:28:31 Why So Many Women Put Themselves Last 00:29:17 The Three Choices You Have With Your Health 00:30:48 The Health Risks People Don't Think About 00:31:51 The Story That Changed Alex's Approach 00:33:08 Alex's View On Weight Loss Injections 00:35:42 What Sustainable Weight Loss Actually Looks Like 00:37:42 Three Simple Behaviour Changes You Can Make 00:39:42 Simple Food Swaps That Make Dieting Easier 00:40:35 The 80/20 Rule For Hunger 00:41:34 Health And Business Performance Quickfire 00:42:21 The Biggest Health Mistake Entrepreneurs Make 00:43:44 How Business Owners Should Think About Long-Term Health 00:44:14 Business Growth Quickfire 00:45:06 Alex's Number One Strategy Lesson 00:45:34 His Best Branding Advice 00:46:39 The Marketing Lesson Every Business Owner Needs 00:47:33 Alex's Best Sales Advice 00:47:56 His Biggest Operational Lesson 00:48:17 Who Would Alex Hire As CEO? 00:49:11 Where To Find Alex     Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching Subscribe for more Podcasts like this one! Alex Neilan: Website: ALEX NEILAN Instagram: ALEX NEILAN LinkedIn: ALEX NEILAN   Even More Value: Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP Get Adam's tell-all book about building Million Pound Success: BOOK

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   What does it really take to build a company that no longer needs you? Andrew Hulbert reveals how he went from starting in his bedroom to £50 million in turnover, more than 500 employees and an £100 million exit, and why the hardest part was learning to stop being the centre of everything! Andrew Hulbert is an entrepreneur who built and exited a property services business over ten years. After growing the company through major contracts with brands including Bulgari Hotel, Yahoo!, Twitter, Candy Crush and London Zoo, he invested £1 million into a new leadership team, stepped away from the day-to-day operation and sold the business in November 2023. He explains: Why working harder eventually becomes the very thing stopping your business from scaling How one trusted relationship helped him win his first major contract and create unstoppable momentum Why he invested £1 million into leadership, temporarily flattened profit and built a company that could run without him Chapters 00:00:00 Intro 00:00:26 Who Is Andrew Hulbert? 00:01:26 The Superpower Behind His Success 00:03:48 Where His Determination Came From 00:07:06 From Intern To Operations Director 00:08:18 How To Become Indispensable At Work 00:10:45 His Advice For Young People Starting Their Careers 00:12:19 Why Networking Still Beats Selling 00:13:51 Build The Room You Want To Be In 00:15:15 The Moment He Decided To Start His Own Business 00:18:05 How He Reached A £1.5M Run Rate In Year One 00:19:12 The Truth About "Starting With Nothing" 00:20:06 Finding The First Customer Who Changes Everything 00:21:58 How One Contract Created Momentum 00:22:36 The Deal That Grew The Business 300% In One Day 00:24:25 The Biggest Challenges In The Early Years 00:25:37 What To Do When Clients Say You're Too Small 00:27:47 How To Make Rejection Irrelevant 00:28:55 Why Every Business Needs A Memorable Hook 00:30:11 How Donuts Helped Win Major Clients 00:32:06 Why Sales Is About Thoughtfulness 00:34:26 Ads 00:35:12 When Andrew Started Planning His Exit 00:36:12 Building A Leadership Team That Could Replace Him 00:36:47 Why He Accepted Flat EBITDA To Scale 00:38:12 The Moment The Business Stopped Depending On Him 00:39:16 Selling The Business In Four Weeks 00:39:54 How His Team Shared £15M From The Exit 00:41:48 Why None Of His Senior Leaders Left 00:44:29 The Reality Of Working 100-Hour Weeks 00:46:49 The Personal Cost Of Building The Business 00:47:38 How Much Is Enough? 00:48:14 How Founders Can Start Replacing Themselves 00:49:46 The Warning Signs Of Burnout 00:50:44 Andrew's Three Rules For Entrepreneurs 00:53:28 Quick Fire: Strategy, Brand, Marketing, Sales And Operations 00:54:29 How To Build Authority Through The Media 00:55:10 Find Your Donuts 00:55:47 Treat People How They Want To Be Treated 00:57:19 Build Processes Before You Need Them 00:58:36 Where To Find Andrew   Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching   Subscribe for more Podcasts like this one!   Andrew Hulbert: Instagram: Andrew Hulbert LinkedIn: Andrew Hulbert   Even More Value: Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP   Get Adam's tell-all book about building Million Pound Success: BOOK

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP What actually makes a great CEO, and does it change when you go from leading 10,000 people to leading five? Jeannette Linfoot spent 25 years climbing from graduate trainee to CEO of Saga's travel division and Managing Director of Emerging Markets at TUI, before leaving the boardroom to found Brave Bold Brilliant and host the Rise Up Academy podcast. She breaks down the leadership lessons, hard calls and mindset shifts from both sides of the desk. She explains: -       Why she spent years telling herself "I'm not entrepreneurial" - and why that inner voice was rubbish -       Why a leader needs to be like a helicopter: hovering above the business, knowing exactly when to land -       Why letting go of the tasks you hate is the easiest way to start delegating Chapters: 00:00:00 Intro 0:00:48 Who Is Jeannette Linfoot? 00:01:39 Growing Up In Manchester And Studying Economics 00:02:33 Graduating Into A Recession And Getting Rejected By Everyone 00:03:08 Landing A Graduate Role At Thomson Holidays 00:03:56 Becoming CEO Of Saga's Travel Division 00:05:03 Working Her Way Up To The Top 00:06:07 Why Travel Is A Brutally Low-Margin Industry 00:08:25 The Turning Point To Leave Corporate Life 00:10:28 Proving She Could Succeed Outside The Boardroom 00:11:11 What Makes A Great CEO 00:13:02 Leading From Having Started At The Bottom 00:14:04 "Mowing The Lawn": Making The Hard Cost-Cutting Calls 00:16:41 How Her Economics Degree Shaped Her Business Thinking 00:18:15 Why Business Is Personal 00:20:01 From Corporate Advisor To Accidental Entrepreneur 00:20:59 When Covid Wiped Out Her Income Overnight 00:22:05 How Brave Bold Brilliant Got Its Name 00:23:17 What Podcasting Has Done For Her Business 00:26:50 Jeannette's Leadership Philosophy 00:27:36 The Helicopter Theory Of Leadership 00:29:37 Leading 10,000 People vs Leading A Team Of Five 00:30:23 The Reality Of Losing The Corporate Brand Behind You 00:33:19 Silencing The "I'm Not Entrepreneurial" Inner Gremlin 00:33:57 Why Entrepreneurship Isn't For Everyone 00:37:27 How To Let Go And Start Delegating 00:39:20 The Hourly Rate Test For What You Should Stop Doing 00:40:02 Leading A Perfectionist Who Won't Let Go 00:42:16 Managing A High Performer With Toxic Habits 00:44:56 The Three Phases Of Business Growth 00:46:35 The Nine-Box Talent Matrix 00:47:55 Building A Succession Plan For Every Role 00:48:37 Three Pieces Of Advice For New Leaders 00:52:23 Quick Fire: Best Tip For Strategy 00:53:31 Quick Fire: Best Tip For Branding 00:54:14 Quick Fire: Best Tip For Marketing 00:54:35 Quick Fire: Best Tip For Sales 00:55:25 Quick Fire: Best Tip For Operations 00:56:30 Who She'd Choose To Run Brave Bold Brilliant 00:57:57 Where To Find Jeannette Linfoot   Jeannette Linfoot: LinkedIn: Jeannette Linfoot Brave Bold Brilliant: Brave Bold Brilliant   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Hear from Adam and some of the country's biggest entrepreneurs on how to SCALE your Business past £1 Million: Business Icons Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: Business Scale Up Day   Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Cold calling isn't dead - you're just doing it wrong. Zac and Jack, founders of the sales agency We Have A Meeting, break down the exact process they use to turn a cold list into paying clients, why every business owner is secretly avoiding the one call that would fix their pipeline, and how to reactivate leads everyone else has given up on!   Zac and Jack are the co-founders of We Have A Meeting, a UK B2B sales agency and podcast that grew from a one-man hustle during the pandemic into a team of 20 generating thousands of leads a month for their clients.   They explain: ·      Why "I don't want to bug them" is the excuse that's killing your pipeline ·      The pattern interrupt opener that gets a cold prospect talking instead of hanging up ·      The framework for uncovering a real problem before you ever try to close   Chapters: 00:00:00 Intro 00:00:27 How Jack And Zac Started We Have A Meeting 00:02:04 Going Into Business With Your Best Friend 00:05:30 Why They Started The Podcast 00:07:15 The Early Days: Being The Hunter And The Delivery 00:09:04 Building A Team Of 20 (The No D***head Policy) 00:11:01 Why Business Owners Fear Selling 00:12:04 Making Peace With Rejection 00:13:06 Buy, Borrow Or Earn: Where To Find Leads 00:16:04 Strategy Vs Execution: Stop Hiding Behind Research 00:18:29 How To Work A List Of 50 Cold Prospects 00:19:47 The Pattern Interrupt Opener 00:22:01 Live Cold Call Role Play 00:23:57 Why Chasing The Sale Too Hard Backfires 00:25:20 The PMS Framework Explained 00:26:41 Uncovering Whether There's A Real Problem 00:27:52 The Best Questions For Uncovering Problems 00:29:48 Why Getting Someone To Tell Their Story Matters 00:30:55 Uncovering The Real Cost (The Effect) 00:33:28 What To Do When You're Scared To Follow Up 00:35:11 The "Close The File" Email 00:37:23 How To Structure A Simple Sales Pipeline 00:41:46 Reactivating Cold And Dead Leads 00:45:06 The Direct Mail Trick That Made £300k A Letter 00:46:03 Creative Reactivation Campaigns 00:48:04 It's A Lead Maximization Problem, Not A Marketing Problem 00:52:15 Three Tips To Sell More: Zac's Turn 00:53:59 Three Tips To Sell More: Jack's Turn 00:58:41 Where To Find We Have A Meeting   We Have a Meeting: Agency: https://bit.ly/4bBDh82 Podcast: https://bit.ly/3TMPl04 LinkedIn: https://bit.ly/3TOyMkk   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: https://bit.ly/4prr8bL   Hear from Adam and some of the country's biggest entrepreneurs on how to SCALE your Business past £1 Million: https://bit.ly/4wgG4M7   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: https://bit.ly/4fhx57G   Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Why does it take getting knocked down to really learn how to get back up? Frank Bruno shares the resilience, discipline, and mindset that carried him from a troubled childhood to becoming Britain's WBC Heavyweight Champion, and how he fought his way back from the toughest setback of his life: his very public battle with mental health. Frank Bruno is a former professional boxer, WBC World Heavyweight Champion, and one of Britain's most celebrated sporting icons. Famous for his fights against Mike Tyson and Tim Witherspoon, his instantly recognisable laugh, and his openness about being sectioned multiple times, Frank now runs the Frank Bruno Foundation, supporting others through mental health struggles. He shares: Why his toughest defeats taught him more than his wins ever could Why discipline, hunger and self-belief mattered more than natural talent Why he had to hit rock bottom before he could rebuild himself, and how gratitude and routine keep him grounded today Chapters ·       00:00:00 Intro ·       00:01:44 Frank's Troubled Childhood And Finding Boxing ·       00:04:56 His First Professional Fight At The Royal Albert Hall ·       00:09:12 The Fighters He Idolised: Ali, Frazier And Foreman ·       00:10:10 The Tim Witherspoon Fight And Learning From A Setback ·       00:12:15 Stepping Into The Ring With Mike Tyson ·       00:13:46 The Hardest Punchers He Ever Faced ·       00:15:02 Ads ·       00:15:47 Winning The WBC World Title ·       00:17:43 Opening Up About His Mental Health Struggles ·       00:19:11 Being Sectioned And Finding His Way Back ·       00:20:02 How Meditation And Gratitude Help Him Cope ·       00:21:20 Staying Fit And Training Today ·       00:21:59 Meeting Princess Diana ·       00:22:39 Meeting Whitney Houston ·       00:23:36 The Story Behind His Signature Laugh ·       00:24:17 Meeting Nelson Mandela ·       00:24:58 The Principles Behind His Success ·       00:26:19 Switching Between The Boxing Ring And Everyday Life ·       00:27:15 Staying True To Himself Despite Being Let Down By Friends ·       00:28:20 The Frank Bruno Foundation And Supporting Mental Health ·       00:29:55 Closing Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Hear from Adam and some of the country's biggest entrepreneurs on how to SCALE your Business past £1 Million: Business Icons Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: Business Scale Up Day Follow Adam Stott's Socials:  LinkedIn | Instagram | YouTube | Coaching