
Advertise on podcast: Trapital
Rating
4.9from
This podcast has
340 episodes
Language
EnglishPublisher
Dan RuncieExplicit
No
Date created
2019/06/25
Latest episode
2026/10/23
Average duration
27 min.
Release period
10 days
Description
Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and various guests break down the moves that shape the rest of society. Learn more
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Check latest episodes from Trapital podcast
Amazon's Big Bets on Music, Twitch, and Podcasts
2026/10/23
I sat down with Steve Boom, VP of Audio, Twitch & Games, at the 2026 Trapital Summit to talk about the competition for your attention. Boom oversees Amazon Music, Wondery, Twitch, Audible, and more.
Steve and I discussed the company's partnership with Oprah Winfrey, the tradeoffs of podcast exclusivity, and Amazon Music’s future. We also talked about streaming prices, Twitch’s evolution beyond gaming, and how AI could help Audible reach more listeners worldwide.
CHAPTERS
01:24 Competing for Your Attention03:09 Oprah and Podcast Exclusivity06:35 Amazon Music’s Growth09:31 How Amazon Measures Success12:55 Free Tiers and Streaming Prices17:45 Twitch Beyond Gaming20:38 AI and the Future of Audiobooks
SPONSORS
Chartmetric Flow: Flow is Chartmetric’s new AI-powered music intelligence tool that helps music professionals turn complex data into actionable insights. Ask questions in plain language, discover trends, and get the information you need to make smarter decisions, all without digging through dashboards.
Learn more: https://flow.chartmetric.com/pricing/trapital
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
Why Some Artists Go Global (and Others Don't)
2026/10/19
Brazil’s biggest music stars can build massive audiences at home, while Nigeria’s global stars often find most of their listeners abroad. Both are finding success, but the paths to building those audiences look very different.
Sung Cho, founder and CEO of Chartmetric, joined me at the Trapital Summit to break down the company’s new report, The New Sound of Global Music. We discussed how music from Mexico, Nigeria, India, Japan, and Brazil travels across borders, why one global hit doesn’t guarantee lasting momentum, and what streaming numbers can miss. We also talked about Chartmetric Flow, how AI can help plan tours and identify brand partnerships, and why execution still matters when everyone has access to the same tools.
CHAPTERS
01:54 The Ripple Effect of Global Hits05:39 Brazil vs. Nigeria’s Superstars07:41 What Streaming Data Misses10:53 Introducing Chartmetric Flow12:16 Tour Planning and Brand Partnerships14:53 Why Execution Still Matters
SPONSORS
Chartmetric Flow: Flow is Chartmetric’s new AI-powered music intelligence tool that helps music professionals turn complex data into actionable insights. Ask questions in plain language, discover trends, and get the information you need to make smarter decisions, all without digging through dashboards.Learn more: https://flow.chartmetric.com/pricing/trapital
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
The Business of Sold Out Tours and Festivals
2026/10/14
Kevin Shivers started in an agency mailroom at 31. Today, he’s Co-President of Music at THE·TEAM, representing artists including Tyler, the Creator, Leon Thomas, and Kali Uchis. His approach to building the agency centers on teamwork, developing artists, and what he calls “unreasonable hospitality.”
Kevin sat down with Billboard’s Taylor Mims at the Trapital Summit to break down his journey, what he looks for when signing artists, and how he’s helped grow Tyler, the Creator’s touring business over 14 years.
They also discussed why stadium tours are making festival bookings harder, how fans are changing the way they buy tickets, and why selling out immediately isn’t always the right goal.
CHAPTERS
01:37 Building the Number One Agency02:54 From the Mailroom to Co-President06:42 Finding Artists with Staying Power09:24 Tyler, the Creator’s Touring Growth11:42 Festivals vs. Headline Tours15:05 Stadiums and the Live Music Business17:12 Ticket Sales and Sellout Strategy
SPONSORS
Chartmetric: Listen in for our Stat of the Week.
Chartmetric Flow: Flow is Chartmetric’s new AI-powered music intelligence tool that helps music professionals turn complex data into actionable insights. Ask questions in plain language, discover trends, and get the information you need to make smarter decisions, all without digging through dashboards.Learn more: https://flow.chartmetric.com/pricing/trapital
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
KevOnStage Keeps It Real on Touring Economics, Tubi, and Ownership
2026/10/08
KevOnStage has millions of followers, a growing production company, and the largest creator deal Tubi has signed to date. But live touring still drives roughly 60% of his revenue, while his TV shows are more about building his long-term business.
Kev and I sat down at the Trapital Summit to break down his business model, why he can sometimes make more money selling 300 tickets at a church than 1,000 tickets at a traditional venue, and his frustrations with Live Nation and Ticketmaster fees. We also discussed his Tubi deal, the importance of ownership, lessons from Tyler Perry and Issa Rae, and how he's building an audience across platforms.
CHAPTERS
02:00 Tubi Deal and Ownership
07:29 KevOnStage's Revenue Breakdown
12:23 Live Nation and Ticketmaster Economics
17:23 Why Kev Prefers to Tour in Churches
20:11 Tyler Perry and Issa Rae
25:53 The Creator Business Flywheel
SPONSORS
Chartmetric: Listen in for our Stat of the Week.
Chartmetric Flow: Flow is Chartmetric's new AI-powered music intelligence tool that helps music professionals turn complex data into actionable insights. Ask questions in plain language, discover trends, and get the information you need to make smarter decisions, all without digging through dashboards.
Learn more: https://flow.chartmetric.com/pricing/trapital
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
Larry Mestel on What Makes a Song Worth Millions
2026/09/30
I sat down with Primary Wave CEO Larry at the Trapital Summit.
When Larry started Primary Wave in 2006, the company had roughly $60 million to invest. Twenty years later, Primary Wave raised a record $2.2 billion fund dedicated. It has partnered with the estates and catalogs of Whitney Houston, Prince, Bob Marley, James Brown, Luther Vandross, and more.Larry and I talked about how Primary Wave evaluates music rights, recent acquisitions, the rise of capital in the space, the criticism that the firm has given, and more.
CHAPTERS
07:53 What makes a music catalog valuable11:38 Active vs. passive management12:16 Whitney Houston, Prince, and other estates16:36 Why Primary Wave acquired Kobalt23:09 The future of music rights valuations
This conversation was recorded live at Trapital Summit 2026 in Los Angeles.
Listen here: Spotify | Apple Podcasts | YouTube | Overcast
Links mentioned:
Primary Wave Music
Primary Wave’s acquisition of Kobalt
Primary Wave’s $2.2 billion Music IP Fund IV
Trapital Summit 2026
Why Investors Are Looking Beyond Iconic Music Catalogs — Trapital’s conversation with Flexpoint Ford’s Mike Morris
Presented by Chartmetric
What We Learned at Trapital Summit 2026
2026/09/18
The third annual Trapital Summit is officially in the books.
We are joined by MIdiA Research's Tati Cirisano to look back on what happened in Los Angeles, from the standout moments on stage to the conversations that continued throughout the room.
We break down the ideas that sparked the most discussion, the biggest takeaways from the day, and what the Summit revealed about where music, media, entertainment, and finance are headed next.
We also reflect on how the event has grown over the past three years and preview the Summit conversations coming soon to the podcast.
CHAPTERS
01:51 Entertainment Convergence04:15 Platforms vs. Artists06:14 Suno’s Major Label Deals08:56 Netflix and Music14:40 Finance vs. Artist Development16:53 Merch and Fandom18:19 KevOnStage’s Business Model
SPONSORSChartmetric: Listen in for our Stat of the Week.
Symphonic: Distribute your music to one of the largest networks in the industry. Symphonic delivers your music to over 200 digital service providers ensuring that you’re monetizing every stream and use of your music on Spotify, TikTok, YouTube, and more
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
Buyer Beware: The Rise of Debt in Music Rights Deals
2026/09/14
In our final bold prediction before Trapital Summit, Guillaume de Chalendar, Executive Vice President and Head of Media and Entertainment Banking at Banc of California, joins us to discuss the growing wave of capital entering the music industry.
Guillaume explains why artists and rights holders may borrow against their catalogs instead of selling them, along with the risks of overleveraging valuable music assets. We break down lender rights, foreclosure risk, capital stacks, rising loan-to-value ratios, and why choosing the right lender and advisors matters more than ever.
Join us at Trapital Summit on September 15:https://www.trapital.com/summit/2026
CHAPTERS
02:22 Capital Influx02:43 Catalog Loans03:22 Foreclosure Risk06:12 Banks vs. New Lenders06:40 Sell, Borrow, or Stack?08:23 Music ABS Growth11:08Trapital Summit
SPONSORS
Chartmetric: Listen in for our Stat of the Week
Symphonic: Distribute your music to one of the largest networks in the industry. Symphonic delivers your music to over 200 digital service providers ensuring that you’re monetizing every stream and use of your music on Spotify, TikTok, YouTube, and more
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
Who Will Win in the AI Music Courtroom?
2026/09/04
AI music’s legal landscape is getting more complicated. We break down three questions at the center of the debate: whether AI can learn from copyrighted work, how companies obtain training data, and whether AI-generated outputs compete with original music.
Then, Vydia co-president Jenna Gaudio and NVIDIA’s Shari Reich share bold predictions about context-aware listening and how AI could unlock the value of existing music catalogs.
Trapital Summit 2026 is happening on Tuesday, September 15 in Los Angeles. Get your tickets here: https://www.trapital.com/summit/2026
CHAPTERS
02:52 Three Copyright Questions
08:12 Why AI Firms Still License
10:54 Trapital Summit
13:24 Jenna Gaudio’s Prediction
18:45 Context-Aware Listening
21:57 Rights and Infrastructure
23:44 Shari Reich’s Prediction
25:27 Unlocking Music Catalogs
27:12 AI as a Tool
30:49 Catalog Is the New Content
SPONSORSChartmetric: Listen in for our Stat of the Week.
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
What Dollywood Got Right About Artist-Led Businesses
2026/08/27
Dolly Parton’s most valuable asset wasn’t
her music, it was her theme park.
We kickoff the episode with an exploration
of Dollywood.
Then on our road to Trapital Summit, Shot Tower Capital’s Rob Law and Antwyne DeLinde joins us for bold prediction: Why AI could increase the value of human-made music, improve royalty collection, and strengthen catalog cash flows.
Musixmatch Co-President Marco Paglia also predicts that, within three years, every AI-generated song will be licensed before it is created, opening the door to personalized music and entirely new revenue streams.
The Trapital Summit is happening September 15 in Los Angeles. Get your ticket here:https://www.trapital.com/summit/2026
CHAPTERS
03:33 Dolly Parton’s Legacy
05:54 The Artist Wealth Funnel
08:49 AI’s Upside for Music
11:49 Predicting Catalog Cash Flow
16:23 AI and Catalog Values
19:21 Licensing Before Release
22:42 Personalized Music
26:41 Musixmatch’s AI Framework
28:47 What Needs to Change
SPONSORSChartmetric: Listen in for our Stat of the Week.
Symphonic: Distribute your music to one of the largest networks in the industry. Symphonic delivers your music to over 200 digital service providers ensuring that you’re monetizing every stream and use of your music on Spotify, TikTok, YouTube, and more
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
Should Netflix Start Streaming Music?
2026/08/18
Could music become Netflix’s next big content category?
In this episode, we break down Warner Music Group CEO Robert Kyncl’s case for bringing music to Netflix, why it could give both Netflix and the music industry more leverage against YouTube, and how advertising could make the opportunity more compelling.
We also explore the challenges, from licensing economics and consumer behavior to whether Netflix actually needs a full music offering.
Then, on the road to Trapital Summit, Epidemic Sound’s VP, Strategic Music Partnerships, Jesper Staffas joins us for a bold prediction: traditional record labels and music companies will increasingly look like IP law firms with music divisions.
CHAPTERS
04:39 Why Music Wants Netflix
09:34 The Case for Netflix
10:18 Netflix’s Ad Opportunity
13:34 Why Netflix May Pass
16:16 The Consumer Behavior Problem
21:18 Should Netflix Test Music?
25:21 Bold Prediction: Music’s Legal Future
26:01 More Lawyers Than A&Rs?
27:30 Music Licensing and Brands
Get your tickets here - September 15 in LA: Trapital Summit Tickets
SPONSORS
Chartmetric: Listen in for our Stat of the Week
Symphonic: Distribute your music to one of the largest networks in the industry. Symphonic delivers your music to over 200 digital service providers ensuring that you’re monetizing every stream and use of your music on Spotify, TikTok, YouTube, and more
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
Why Investors Are Looking Beyond Iconic Music Catalogs
2026/07/31
The music business has changed dramatically over the past decade, especially in the independent sector.
We sit down with Flexpoint Ford's Managing Director, Mike Morris, to discuss why independent music has become such an attractive investment opportunity, how fragmentation creates value, and how investors weigh catalog ownership against infrastructure, services, and technology.
We also explore what makes a music investment durable in an increasingly competitive market.
CHAPTERS
02:26 Why Independent Music Is Winning
03:42 Infrastructure and Artist Catalogs
05:23 Diversified Portfolios
13:49 Music’s Biggest Opportunity
17:47 Are Legacy Catalogs Overpriced?
23:34 AI and Music Investing
27:57 The Weeknd's Catalog Deal
Get your tickets here - 9/15 in LA: Trapital Summit Tickets
SPONSORS
Chartmetric: Listen in for our Stat of the Week
Symphonic: Distribute your music to one of the largest networks in the industry. Symphonic delivers your music to over 200 digital service providers ensuring that you’re monetizing every stream and use of your music on Spotify, TikTok, YouTube, and more
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
Jay-Z’s Year of Offense, Explained
2026/07/22
Jay-Z's 2026 has been a victory lap of sorts. Anniversary shows, stadium runs, and enemies put on notice. He’s focused on the music, yet less public on the business moves. But maybe that’s by design.
For years, one of Jay Z’s goal was to attain more wealth and become richer. Mission accomplished, he’s the world’s richest musician. But ever since he got there, the climate has long shifted. For public figures, billionaire status is more nuanced and complex than ever before.
We're joined by ESPN’s Justin Tinsley to break it all down. We discuss why Jay went "all offense" this year, how the cultural conversation around wealth turned on him, his music, Roc Nation, the Super Bowl Halftime Show, and more.
After Justin’s segment, we have a bold prediction from Symphonic CEO Jorge Brea.
CHAPTERS
05:13 2026 is Jay Z's "All Offense" Year
09:14 Billionaire Scrutiny and Public Image
17:12 The American Carnival
26:32 Who Will Perform at the Super Bowl in 2027?
Bold Prediction: Symphonic’s Jorge Brea
Trapital Summit Tickets - Get your tickets here
SPONSORSChartmetric: Listen in for our Stat of the Week
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
Bold Predictions: The Future for Songwriters and Creators
2026/07/13
Our third annual Trapital Summit is right around the corner, live September 15 at the Sunset Room Hollywood. We're kicking off a new segment called Bold Predictions, where you’ll hear from the executives from our sponsors who made this year’s summit possible.
Today we’re joined by Lucas Keller, president and founder of Milk & Honey as he explains why shrinking splits could turn songwriting into a vanity business. We’re also joined by Maurice Slade, head of music of SoundCloud, who predicts why AI will mint a new kind of creator the way that sampling once did.
CHAPTERS
04:13 Bold Predictions: A New Series
04:58 Lucas Keller: The Future for Songwriters
11:47 Why The AI Threat is Overstated
17:26 Maurice Slade: The Dawn of a New Creator
22:57 When Music Becomes Self Expression
Trapital Summit Tickets - Early bird pricing ends July 15
SPONSORS
Chartmetric: Listen in for our Stat of the Week
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
Remembering Clive Davis: 1932 - 2026
2026/07/01
My April 2026 interview with Clive Davis (watch here or listen here) was one of his last before he passed away in June 2026. Here are my reflections on my interactions with Clive, and a few parts of his legacy that still get overlooked.
You can also revisit our original Trapital episode on Clive’s career Here.
CHAPTERS
04:23 Reflecting on our interview
06:03 Clive's overlooked career peak
10:03 Clive's relationship with American Idol
13:15 Clive and the Future of Music
Chartmetric: Listen in for our Stat of the Week
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
When AI Writes Code and Makes Music, What's Left for Humans?
2026/06/09
AI keeps getting called music's biggest threat. Or its biggest opportunity. Both framings miss the point.
The real question is harder: if AI can handle the cognitive work, what's left that actually matters?
We're joined by Jessica Powell, CEO and co-founder of AudioShake, to figure that out. We talked about why experienced practitioners get the most out of AI, what happens to the creators caught in the middle, and whether "AI-generated" is already a useless label.
We also break down how AudioShake works — not generative AI, but subtractive stem separation and why physical media and community could be music's quiet hedge against digital abundance.
CHAPTERS
04:53 Music vs. Code
07:46 Taste and Differentiation
14:27 Should We Label AI Music?
17:41 How AudioShake Works
26:23 Vibe Coding, Jobs, and Disruption
SUMMIT
Get your Trapital Summit tickets here
SPONSORS
Chartmetric: Listen in for our Stat of the Week
Symphonic: Distribute your music to one of the largest networks in the industry. Symphonic delivers your music to over 200 digital service providers ensuring that you’re monetizing every stream and use of your music on Spotify, TikTok, YouTube, and more
TRAPITAL
Where technology shapes culture. New episodes and memos every week. Sign up here for free.
Podcast reviews
Read Trapital podcast reviews
BigFan25! 2025/01/26
Love the show
Great breakdowns on the most important trends in tech and entertainment. Trapital is always one step ahead!
B TO THE THIRD 2024/06/03
SO VALUABLE
Insightful, unique conversations. Valuable perspectives around the crossroads of music and business, in which only Trapital can provide. Keep up the...
p_monti4 2024/03/15
Love it
Dan is an expert and a great communicator. Guest are always on point and engaging!
Sincere_fella 2024/02/28
Adding Context & Depth To Entertainment Business
Trapital dives deep into the intricacies of the entertainment business, delivering insightful analysis and commentary that’s both engaging and informa...
Phil Stolaronek 2023/09/12
Great podcast! Keep it up!
I stumbled upon this podcast by learning about Dan / Trapital via LinkedIn. I listen to A LOT of podcasts and I decided to give it a listen. First, Da...
K HH 2023/08/15
My only source for the business of hip-hop
As a lifelong hip-hop fan, I’ve always been intrigued and interested about how the genre intersects with culture and business. Even though I’m not in ...
Steph geez 2023/05/21
If Ben Thompson & Joe Budden had a baby
Stratechery is my favorite best b/c how thorough Ben Thompson covers tech and media. I listen to Joe Budden’s podcast to stay in the know about happen...
ABInTX 2023/04/10
Filling a Great Void
Dan’s vision is AMAZING! He’s bringing a crucial element to the music industry with TRAPITAL that’s been missing from day one. FINANCIAL LITERACY!!!!!...
ghost_operator 2023/01/29
Extremely intelligent
Love the podcast, Dan! Your insights are valuable, commentary is informed, and foresight is a superpower. Keep going, bro! For the culture!
Greg0188 2022/09/24
One of my fave podcasts hands down
I love Dan’s ability to bring diverse and timely perspectives to the show while asking deeply insightful questions that engage the audience on so many...
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