Advertise on podcast: Beyond PR

Season Seven of Beyond PR continues with entrepreneur, community builder and advocate for Canadian-made apparel with a social impact - Connor Curran.   Connor is the Co-Founder & Chief Laundry Folder of Local Laundry, a Calgary-based clothing brand and leading force in Canadian apparel. After spending time abroad, he was inspired to create a locally made, impact-driven apparel company that is focused on community connection. In this episode, Connor reflects on his parents’ immigration from Ireland and the entrepreneurial values that inspired his own path. He shares insights on the realities of building a business for the long term, the evolution of Local Laundry and how Calgary's community spirit has helped shape the brand's identity.

In the latest episode of the Beyond PR podcast Shaunasits down with Michelle McIvor, a Canadian journalist, author and communications leader. Michelle is the author of The Glow Code: A Cheat Sheetfor Feeling, Looking and Being Your Best at Any Age, a national bestseller. She has previously ghost written and is a former health columnist with the Calgary Herald, she has written for publications including Maclean’s, Reader’s Digest and Chatelaine. In this episode, Michelle reflects on her career instorytelling and the inspiration and journey behind writing The Glow Code. She shares her insights on confidence, creativity and embracing new chapters in her life.

Wise. Resilient. Humble.  In the first episode of Beyond PR  podcast's seventh season, Shauna has a compelling conversation with Chief Tony Alexis,  a long-standing leader of the Alexis Nakota Sioux Nation, with decades of experience in First Nations governance, economic development and strategic advocacy at local, regional and national levels. In this episode, Chief Tony reflects on his leadership journey as he concludes his third consecutive term as Chief this June, sharing what this transition means to him personally and what the next chapter may hold.

In this episode of Beyond PR, Shauna sits down with legendary Calgarian, George Brookman. Entrepreneur, philanthropist and longtime champion of the Field of Crosses, an annual Remembrance Day memorial in Calgary. Shauna and George, discuss the profound impact of this year’s memorial, they share emotional stories behind the crosses and why honouring Canada’s fallen continues to resonate with both longtime and new Calgarians. Beyond Field of Crosses, the episode explores George’s tremendous footprint in Calgary’s philanthropic landscape. He opens up about the moments that shaped his lifelong commitment to giving back, the lessons he learned from his family and why he remains so fiercely optimistic about the spirit of this city. The episode is a heartfelt, inspiring conversation with “Mr. Calgary” himself, a cannot miss episode of Beyond PR.

In the latest episode of Beyond PR podcast, Shauna sits down with Gurpreet Lail, President and CEO of Enserva. A lawyer by education and a strategic leader by experience. Gurpreet has built a remarkable career spanning public policy, healthcare, social services and now energy. As the voice of Canada’s energy services sector, and as a wife and mother, she brings a powerful perspective on leadership, advocacy and the future of Canadian energy.  In this episode, Gurpreet reflects on Canada’s evolving energy landscape, the sector’s relationship with government and the misconceptions that continue to shape public opinion. She also speaks candidly about navigating bias, building influence and leading with authenticity in complex environments. It’s a powerful discussion on what it truly takes to lead during times of change.  Join Gurpreet and Shauna as they dive into the lessons learned from working across sectors, the value of showing up with authenticity and the evolving role of leadership. It’s an engaging conversation you won’t want to miss!

Fearless, Inspiring, Authentic  In the first episode of season six of Beyond PR podcast, Shauna is joined by Leslie Horton, an accomplished journalist and reporter for Global News. From reporter to advocate, mother to author, Leslie brings her engaging on-air presence and sharp insights to the Beyond PR podcast, just in time for International Women’s Day, as Shauna and Leslie discuss their experiences of over two decades in the media industry.   In this episode, Leslie highlights the insights of her journey. From the highs to the lows and most notably, the viral 22 seconds that solidified her as an advocate and allowed her to inspire women to say, “just don’t come at me if you’re just going to try to bring me down.”  Tune in as Leslie and Shauna embark in a candid conversation surrounding the discourse of women in the outward facing media landscape, the importance of staying true to your values and how to push past the expectation of perfectionism.

This year, there has been a lot to #BPRCelebrate. Just ask Brookline’s latest podcast guest, Tim Shipton, Executive Vice President of Communications & Gaming at Oilers Entertainment Group Sports & Entertainment organization (OEGSE). Tim’s diverse responsibilities include communications and corporate affairs for the Edmonton Oilers, OEGSE and Katz Group, all while also managing the Edmonton Oilers Community Foundation (EOCF), hockey programming, WIN50, sports betting and gaming initiatives and OEGSE’s digital subscription strategy. With a portfolio this diverse, it’s not hard to imagine just how integral Tim’s role was throughout the Edmonton Oilers’ battle in the 2024 Stanley Cup Playoffs and Finals. Join Tim and Shauna (possibly the Edmonton Oilers’ biggest fan) as they dive into the reflections and takeaways of managing communications through such a memorable playoff series, navigating the media landscape and what experiences brought Tim to this point in his career. Go Oilers Go!

Brookline Public Relations is thrilled to talk with our latest podcast guest, Richard Bartrem. A true brand magician and master strategist, Richard is known for big picture thinking and insightful storytelling to help grow strong brand identities for clients. As the former Vice-President, Communications, Brand and Community Investment for WestJet, you may recognize his work from WestJet’s annual Christmas Miracle campaign! With a diverse and impactful career, Richard brings over 35 years of proven leadership and management experience in the marketing and communications space. At Brookline, Richard applies his valuable experience and boundless energy to strategy conversations, big picture thinking and compelling storytelling to help grow strong brand identities for our clients. Listen as Richard and Shauna discuss past campaigns, encouraging your team to take risks, what “brand” actually means, the importance of brand strategy and much more.

We are kicking off Season Five of the Beyond PR Podcast a little differently… To #BPRCelebrate our recent award for Best Boutique PR Agency 2024 in Alberta, a few Brookliners got together to discuss what the award means, the world of PR, their favourite memories working at Brookline and much more! Listen in as we talk shop, share laughs and give some solid PR advice. Whether you're a seasoned listener or new to our podcast, this episode is a must-listen!

Brookline Public Relations is thrilled to #BPRCelebrate the remarkable, inspiring and dynamic women in our community. As we approach #InternationalWomenDay on March 8, we're bringing back an empowering special guest from this season for a part two episode. In the grand finale of Beyond PR Podcast’s Fourth Season, we are delighted to reintroduce Jessica Janzen. Jessica proudly identifies as a wife, mother, motivational speaker, published author, coach and co-founder of The Love for Lewiston Foundation. Join Jessica and Shauna in a candid conversation as they delve into topics such as mental health struggles, the significance of finding joy, goal setting, Jessica's upcoming second book, her connection with Justin Timberlake and the impactful initiatives of The Love for Lewiston Foundation.

Brookline Public Relations is thrilled to have another podcast guest who makes us #BPRProud. For the fourth episode of Season four of the Beyond PR Podcast, we welcomed Jessica Janzen, philanthropist, author, speaker, content creator, life coach and co-founder of the Love for Lewiston Foundation. With a diverse and impactful career, Jessica wears many hats throughout the day as she captivates audiences across North America. Her unwavering belief in the power of a possibility mindset helps her champion resilience and growth and she encourages others to embrace joy over the "survivor mode" mentality. Listen as Jessica and Shauna discuss the balance between public and private life, empowering women entrepreneurs and staying authentic to yourself.

Brookline Public Relations is delighted to have another podcast guest who makes us #BPRProud. For the third episode of Season 4 of the Beyond PR Podcast, we welcomed Chef Nicole Gomes, the first female winner of Top Chef Canada, Season 5 All-Stars, co-founder and owner of Cluck ‘N’ Cleaver, and chef extraordinaire.   Born in Richmond, British Columbia, Chef Nicole Gomes has over 28 years of culinary experience. After being classically trained at Vancouver’s Dubrulle Culinary School, one of Canada’s leading culinary schools, Chef Nicole traveled around the world to learn from different cultures and experiences. In the early stages of her career, Nicole moved to Calgary from Vancouver after landing a job at one of the city’s top new restaurants and was the first female to be hired to work in a David Hawksworth kitchen in 2000. No stranger to competition, Nicole has competed in a variety of cooking competitions, earning bragging rights for beating Bobby Flay in 2021 and winning Top Chef Canada in 2017. Nicole’s dedication, creativity and expertise have led her to be one of the best chefs in the country.   Listen as Shauna and Nicole dive into the world of culinary brilliance and prepare for a feast of stories and a dash of inspiration.

Brookline Public Relations is excited to continue having guests on the Beyond PR Podcast that make us #BPRProud. For those of you already missing the Calgary Stampede, our second episode of Season 4, we welcomed Cody Snyder, world champion bull rider and co-founder of Bullbustin’ Inc.       Cody was the first Canadian to be crowned the Professional Rodeo Cowboys Association’s World Champion Bull Rider in 1983 and still holds the highest score and record in Canadian rodeo history. Bullbustin’ Inc., North America’s premier bull riding event organization was founded shortly after Cody retired from bull riding, with the support of his wife Rhonda and continues to grow as a family business with his daughters Jordyn and Reese. Cody shares his bull riding story, growing up in the industry and always just wanting to ride. He applauds Calgary for how giving and supportive a city it is, and talks about the difference of riding then and now.        Listen as Shauna and Cody share stories about how they met, the bull riding industry, the success of Bullbustin’ Inc., and more! Saddle up for a wild ride, this is an episode you can’t miss!

Brookline Public Relations has so much to be #BPRPRoud of and we are so excited to share it! That is why for Season Four of Beyond PR we are bringing in guests we are #BPRProud to know and work with, diving into the incredibly impactful and unique work they do that inspires us. To kick off the first episode of season four, we welcome Crystal Mckenzie, Calgary’s own celebrity stylist, fashion designer and costume buyer who has incredible stories to share from her star-studded experiences. Crystal has styled Oscar nominees on the red carpet, worked on-set with Ghostbusters ‘Afterlife’ and personally styled Pedro Pascal, aka ‘Joel’ in The Last of Us. For any TV or movie fan out there, this episode is a can’t-miss! Tune in as Crystal shares stories of her time in fashion, her most exciting moments and her advice on current and upcoming fashion trends.

For the sixth and final episode of Beyond PR’s third season, Brookline PR’s Principal and Founder, Shauna MacDonald, was joined by fellow Brookliners Lisa Libin, Managing Director, Kelsey Wilson, Senior Account Manager, and Andrew Myers, Account Manager, for a very special podcast recording! To wrap the year up, Beyond PR decided to flip the script on our usual guest interview format and instead turned to local PR and Communications students to “Ask Brookline PR Anything”. For this episode, Shauna and the panel answered students’ burning questions about the world of communications, agency life, and everything in between. Tune in to this latest episode of Beyond PR to hear about a day in the life of a PR professional, stories about first roles in the industry, best and worst advice we have each received, what skills agencies look for in new applicants, and so much more. If you have ever wondered about the world of public relations or want to learn more about Brookline, this episode is one you certainly do not want to miss!