
Advertise on podcast: Defenders of Business Value
Rating
5from
This podcast has
100 episodes
Language
EnglishPublisher
Ed MysoglandExplicit
No
Date created
2019/07/12
Latest episode
2026/04/22
Average duration
35 min.
Release period
9 days
Description
The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.
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Check latest episodes from Defenders of Business Value podcast
REPLAY: The Next Generation of M&A: Trust, Tech, and the Human Side of Exits
2026/04/22
Most professionals in the M&A space have been closing deals for decades. But being young doesn't mean you can't bring value to the table.
Morgan Tate, founder of Breakwater M&A, has built a reputation as one of the younger voices in the industry. He has helped facilitate over $250 million worth of deals and is now using automation to make the process faster and more efficient. From the lessons learned in those transactions, he created the Breakwater Blueprint to keep deals from falling apart. Morgan offers a glimpse at the future of exits, where human connection and technology go hand in hand.
In this episode, you will:
Hear how younger advisors are closing more transactions
Learn how AI is speeding up the deal process
Understand why advisory fees are declining and how brokers can protect their value
Highlights:
(00:00) Meet Morgan Tate
(02:36) The Breakwater Blueprint
(04:29) Earning trust as a younger advisor
(10:42) Will AI lower advisory fees for business owners?
(15:47) Let AI be your junior broker
(19:06) Where human judgment matters most in business sales
(21:30) The future of M&A
(26:18) AI can solve this mistake that hurts deals
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Follow Morgan:
Connect on LinkedIn: https://www.linkedin.com/in/morgantate
Learn more about Morgan's company:
Breakwater M&A: https://www.breakwatermna.com
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
EP 146: How to Overcome the Loneliness of Running a Small Business with Jared Luegers and Kevin King
2026/04/15
Owning a business can feel isolating. Entrepreneurs face daily challenges and tough decisions without others who truly understand their experience. A strong support network makes it easier to create long-term success and prepare for a smooth exit.
In this episode, Jared Luegers and Kevin King, co-founders of OWN Indiana, share how they're helping business owners in Indiana create a supportive community and build lasting business value. They discuss the importance of overcoming the loneliness of entrepreneurship, the power of connecting with other operators, and how small businesses can leverage tools like AI to thrive.
In this episode, you will:
Learn how building a community of operators can support business growth
Gain insights into the challenges of creating long-term business value
Understand how leveraging AI can help small businesses become more efficient
Highlights:
(00:00) Meet Jared Luegers & Kevin King
(02:41) What is OWN Indiana?
(06:34) The 600,000 small businesses at stake in Indiana
(17:37) Why business owners don't think strategically
(23:49) The loneliness of ownership
(32:08) What to expect at an OWN Indiana event
(45:32) How AI will save small businesses in America
(55:40) OWN Indiana's vision for the next 10 years
(42:47) One piece of advice to increase business value
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Follow Jared Luegers: https://www.linkedin.com/in/jaredluegers/
Follow Kevin King: https://www.linkedin.com/in/kevin-king-tn/
Learn more about OWN Indiana: https://ownindiana.org/
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
REPLAY: No One-Size-Fits-All: Amy Wirtz on Succession Without the Drama
2026/04/08
Managing a business is tough enough on its own. But add family dynamics in the mix, and things get even more challenging.
As a strategic advisor at The Family Business Consulting Group, Amy Wirtz shares her expertise on navigating ownership transitions in multigenerational families.
Amy discusses the challenges of balancing family relationships with business goals, offering insights on how to manage both for a successful transition. She also shares tips to help prepare the next generation for leadership to ensure that both the business legacy and family harmony are preserved.
In this episode, you will:
Learn how to create a clear succession plan
Discover strategies for managing conflict within the family
Understand how generational wealth planning works
Highlights:
(00:00) Meet Amy Wirtz
(02:57) The responsibilities of an exit planner
(07:00) From family law to family business advising
(12:55) Parallel planning for families and businesses
(16:22) Family ownership dynamics
(19:34) How next generations "pay" for family business transfers
(22:19) Navigating complex family communication
(26:29) The biggest problem in ownership transitions
(29:33) What family businesses teach about legacy and long-term thinking
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Follow Amy:
Connect on LinkedIn: https://www.linkedin.com/in/amywirtzcepa/
Email: [email protected]
Learn more about The Family Business Consulting Group: https://www.thefbcg.com/
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
EP 145: Avoid Paying the Deal Distraction Tax
2026/04/01
Picture this: You're a business owner ready to sell your company. Your focus starts to shift from running the business to managing the deal. Soon, your numbers start to dip. The buyer notices and begins to question the value of your business.
In this episode, Ed Mysogland breaks down the concept of the "Deal Distraction Tax. Whether you're in the middle of a deal or preparing to sell in the future, Ed shares crucial strategies for protecting your business value during this critical time.
In this episode, you will:
Find out how distractions during a sale can lead to a decline in business value
Understand why owner-centric businesses are at higher risk during the deal process
Learn strategies for safeguarding your business's performance throughout the sale process
Highlights:
(00:00) Introducing the deal distraction tax
(05:38) Price adjustments and deal retrades
(07:28) How to protect your value during a deal
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
REPLAY: The Story That Sells Your Business with Charlie Stanton
2026/03/25
In a business appraisal, the numbers will always matter — but how they're communicated can have just as much impact on value.
Charlie Stanton, CFA and founder of Stanton Valuation Advisors, believes every valuation tells a story. Drawing from his work in estate planning, litigation, and succession, he explains how storytelling can transform the way a business's worth is understood.
This episode explores the eight elements every appraisal story should include, why owning your narrative builds buyer trust, and how a clear, consistent story can make your business more saleable.
In this episode, you will:
Learn how to communicate risks without hurting your valuation
Understand the impact of transfer restrictions and illiquidity on appraisal outcomes
Understand why regulatory appraisals differ from deal-market valuations
Highlights:
(00:00) Meet Charlie Stanton
(03:01) Why every valuation is really a story
(09:31) Building trust with a transparent narrative
(14:52) Valuation for different purposes
(17:14) Fair market value vs. market value explained
(21:00) Understanding control and marketability discounts
(27:44) The difference between appraisers and deal advisors
(33:22) Advice for owners who want to increase business value
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Follow Charlie:
Connect on LinkedIn: https://www.linkedin.com/in/charles-stanton-cfa-b8172591/
Email: [email protected]
Learn more about Stanton Valuation Advisors: https://stantonvalue.com/
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
EP 144: Indiana Business Investor Edition
2026/03/18
One of the best things about running my own podcast is the freedom to experiment.
Over the years, I've been first on a few things — building our original website from scratch, launching our first newsletter, and starting the podcast. Today, I'm trying something new again.
I loaded several of our current business teasers into AI, and it generated a podcast episode around them. But here's what makes this more than a novelty: in the show notes, you'll find a direct link to the full business profile and NDA.
Why does that matter? Buyers tell me constantly that they hear about good opportunities too late. This format fixes that. The same listing hits the web, the email, and now the podcast — all at once, all with a clear path to learn more.
If this is a format you'd like to see continue, let me know.
Highlights:
(00:00) Welcome to The Defenders of Business Value
(02:17) Central Indiana Commercial Electrical
(05:27) Dental Equipment Service
(05:51) Remotely Operated Publishing Franchise
(08:19) Multi-location Market and Restaurant
(10:02) Established Plumbing and HVAC Solutions
(11:24) Freestanding Retail Center
(13:22) Boutique Fitness Franchise
(15:00) Relocatable Pest Management Franchise
(16:45) Two Warehousing Fulfillment & Logistics Companies
(18:49) Well-established Prototyping Company
(19:30) Well-established Sub and Pizza Shop
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Learn more about Central Indiana Commercial Electrical: https://indianabusinessadvisors.com/acadp_listings/commercial-electrical-contractor/
Learn more about Dental Equipment Service: https://indianabusinessadvisors.com/acadp_listings/dental-equipment-service-business/
Learn more about the Remotely Operated Publishing Franchise: https://indianabusinessadvisors.com/acadp_listings/established-and-remotely-operated-publishing-franchise/
Learn more about the Multi-location Market and Restaurant: https://indianabusinessadvisors.com/acadp_listings/established-multi-location-market-restaurant/
Learn more about the Established Plumbing and HVAC Solutions: https://indianabusinessadvisors.com/acadp_listings/established-plumbing-and-hvac-solutions-provider/
Learn more about Freestanding Retail Center: https://indianabusinessadvisors.com/acadp_listings/retail-center-with-two-franchises/
Learn more about Boutique Fitness Franchise: https://indianabusinessadvisors.com/acadp_listings/premium-boutique-fitness-franchise/
Learn more about Relocatable Pest Management Franchise: https://indianabusinessadvisors.com/acadp_listings/relocatable-pest-management-franchise/
Learn more about Two Warehousing Fulfillment Logistics Companies: https://indianabusinessadvisors.com/acadp_listings/two-warehousing-fulfillment-and-logistics-companies/
Learn more about the Well-established Prototyping Company: https://indianabusinessadvisors.com/acadp_listings/well-established-prototyping-company/
Learn more about Well-established Sub and Pizza Shop: https://indianabusinessadvisors.com/acadp_listings/well-established-sub-and-pizza-shop/
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
EP 143: Women Entrepreneurs Breaking the Mold with Gabrielle Rubenstein
2026/03/11
Many people think that once you buy a business, you're set for life. But the reality is, there's a lot of hard work that comes before you can reap the rewards.
In this episode, Gabrielle Rubenstein takes us through her first year as an entrepreneur after acquiring Ace-Pak Products in 2024. From navigating the challenges of scaling to overcoming the growing pains that come with ownership, she shares the lessons learned, the surprises along the way, and how she's turned her acquisition into a thriving, growing business.
Tune in for an honest conversation about the ups, downs, and everything in between in that crucial first year after buying a business.
In this episode, you will:
Learn how to evaluate acquisition risk using worst-case scenario analysis
Understand how SBA leverage can amplify returns and risk
Discover why systems and clean financials drive business value
Highlights:
(00:00) Meet Gabrielle Rubenstein
(03:42) Women navigating entrepreneurship
(10:59) Financial sensitivity and customer concentration
(14:56) SBA leverage and return expectations
(19:53) Moving from Sage to QuickBooks
(23:37) Competing with industry giants
(25:39) Credit apps and transition mistakes
(28:08) Using advisors for smoother integration
(29:27) Growth strategy and ideal customer profile
(32:49) Systems, SOPs, and clean financials
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Follow Gabrielle: https://www.linkedin.com/in/gabrielle-rubenstein/
Learn more about Ace-Pak Products: https://ace-pak.com/
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
EP 142: How Chris Fredericks is Reinventing Small Business Ownership
2026/03/04
Selling your business to a new buyer isn't the only way to exit. What if you could transition ownership to your employees, rewarding their hard work while securing your legacy?
In this episode, Chris Fredericks, CEO at Empowered Ventures, discusses Employee Stock Ownership Plans (ESOPs) and how they offer a powerful alternative to traditional exit strategies.
Chris explores the advantages of ESOPs and other employee ownership models, such as co-ops and Employee Ownership Trusts (EOTs). He shares examples of how these models help businesses thrive and create lasting value for both owners and their teams. If you're considering your exit options, this episode offers valuable insights into the potential of employee ownership.
In this episode, you will:
Learn the nuances of ESOPs, Co-ops, and EOTs for employee ownership
Understand the process of transitioning a company to employee ownership
Learn how to navigate the legal and compliance aspects of ESOPs
Highlights:
(00:00) Meet Chris Fredericks
(02:35) ESOP vs Co-Op vs EOT
(05:17) Succession and transition to ESOP
(08:34) Life after the ESOP
(19:34) Deal sourcing through brokers vs direct outreach
(23:09) The pressure & culture shift of employee ownership
(24:55) Scaling ESOPs: employee-led demand & policy momentum
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Follow Chris: https://www.linkedin.com/in/frederickschris/
Learn more about Empowered Ventures: https://empowered.ventures/
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
EP 141: David Barnett on Selling Smart: Blind Spots, Buyer Psychology, and Real-World Value
2026/02/25
There's a common belief that selling a business is the ultimate jackpot—a one-time windfall that guarantees wealth and success. But is that the reality?
In this episode I sit down with David C. Barnett, three-time best-selling author, entrepreneur, and former business broker, to unpack the realities behind buying and selling small and mid-sized businesses.
David's journey began in advertising sales before he launched multiple ventures, including a commercial debt brokerage. That path eventually led him into business brokerage and private transaction consulting, where he has spent more than a decade advising entrepreneurs around the world.
Drawing from his experience as the author of How to Sell My Own Business and seven other books, David challenges the common myths around exits. We discuss:
Why selling a business is often a strategic outcome, not a guaranteed jackpot
What actually makes a business sellable
How leverage, risk, and market timing influence outcomes
Why many owners misunderstand market dynamics
The evolving role of technology in business transactions
How to build a company that is transferable, even if you never intend to sell
This conversation is practical, direct, and grounded in real-world deal experience. Whether you are planning an exit, considering an acquisition, or advising business owners, David offers insights that may reshape how you think about preserving and transferring business value.
In this episode, you will:
Learn how AI tools can speed up deal sourcing and buyer profiling
Understand how to assess and manage risk when financing a business purchase
Hear the limitations of exit planning and the importance of execution
Highlights:
(00:00) Meet David C. Barnett
(02:18) Exit planning reality check
(09:57) AI and valuation
(18:32) Overpriced listings & unrealistic expectations
(20:48) Shifting buyer demographics
(26:38) SBA leverage: low defaults, big hidden risks
(35:56) Seller financing, internal successors, and trust-based deals
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Follow David: https://www.linkedin.com/in/davidbarnettmoncton/
Explore his website: www.DavidCBarnett.com
Subscribe to his YouTube: https://www.youtube.com/@DavidCBarnett
Learn more about Advantage Liquidity Partners Ltd.: https://www.businessandassetvalues.com/
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
EP 140: Today's Business Valuation and Dealmaking Environment
2026/02/18
The small business market is stabilizing, but the story beneath the surface is complex.
In this episode, host Ed Mysogland breaks down the Q1 2026 data from BizBuySell and DealStats, revealing trends in transaction volumes, valuations, and buyer behavior. From the rise of new buyers to the influence of AI, Ed explains what these numbers mean for business owners considering a sale and how size, industry, and financing influence value.
In this episode, you will:
Understand how small business transactions are trending in 2026
See which industries and deal sizes are commanding premiums
Identify financing and buyer trends that affect sale strategies
Highlights:
(00:00) Overview of Q1 2026 market data and trends
(01:16) What stabilization in the market means for owners
(04:09) The impact of AI and "corporate refugees"
(05:48) Interest rates, private equity, and big money in small business
(11:50) Key insights on valuation and market opportunities
(13:58) Next steps for owners preparing to sell
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Explore the BizBuySell Insight Report 2026: https://drive.google.com/file/d/1WMKmrgmwzl4il2wVcRTbsxXw-CotSPjq/view?usp=sharing
Explore the DealStats Value Index Q1 2026: https://drive.google.com/file/d/1fPT-Hdzs9DMlb701IJ9FSv_8p1Y8w-S-/view?usp=sharing
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
EP 139: From Operator to Architect: The Shift That Makes Businesses Transferable using Output Thinking with John Seiffer
2026/01/21
Being a hands-on business owner is not the humble brag you think it is. To buyers, it signals a red flag: decisions bottlenecked at the owner, undocumented processes, fragile customer relationships, and a business that struggles to function without constant oversight.
John Seiffer, founder of CEO Boot Camp and author of Output Thinking, explains why owner dependency drastically limits growth, transferability, and exit value. After decades of coaching founders across industries, he shares how many businesses run well day to day but break down during a transition. He introduces output thinking as a way to define results instead of tasks, replacing intuition-driven execution with repeatable outcomes.
In this episode, you will:
Understand why hands-on ownership reduces value and complicates exits
Learn how output thinking helps businesses scale and transfer
See how systems and defined outcomes make a business more attractive to buyers
Highlights:
(00:00) Meet John Seiffer
(05:43) Stages of business growth
(15:35) Output Thinking: a new approach
(17:33) What to look for when hiring employees
(19:13) Defining quality and documenting operating procedures
(24:48) Building trust and transitioning leadership
(29:58) Preparations to make your business exit-ready
(33:33) Division of labor in sales
(35:18) Evolving business ownership
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Follow John:
Connect via email: [email protected]
Learn more about CEO Boot Camp: https://ceobootcamp.com/
Learn more about Output Thinking by John Seiffer: https://a.co/d/am77udg
Learn about the Exit-Ready Intensive program: https://rgahub.samcart.com/referral/zw7Z7UJK/b23xiwJ0paFyeSlt
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
EP 138: Inside the Mind of a Buyer: What Makes or Breaks a Deal with Ted Leverette
2026/01/07
A successful corporate executive leaves his high-paying job to buy a business, only to face a disaster leading to lawsuits and financial turmoil. That painful experience taught Ted Leverette valuable lessons and set him on the path to becoming the Business Buyer Advocate.
In this episode, Ted shares his decades of experience, revealing what buyers really look for in a deal. He explains how buyers evaluate businesses, the importance of mastering the marketplace, and the critical role of due diligence in making smart acquisitions. Ted also discusses the emotional side of buying a business and how understanding the psychology of both buyers and sellers can make or break a deal.
Tune in to learn how to think like a buyer and maximize the value of your business in today's competitive market.
In this episode, you will:
Discover how buyers assess risk and why many businesses fail to impress serious acquirers
Learn the importance of systems, documentation, and reducing owner dependency before selling
Understand the mindset of buyers and sellers and how they affect negotiations
Highlights:
(00:00) Meet Ted Leverette
(04:00) What buyers want and what sellers must prepare
(10:35) Building credibility through online presence and proof of funds
(16:08) Avoiding common acquisition mistakes
(19:53) The hidden market of business deals
(22:02) Red flags and deal breakers for buyers
(24:05) The psyche of buyers and sellers
(30:15) Myths and misconceptions about buying a business
Follow Ted:
Connect on LinkedIn: https://www.linkedin.com/in/tedleverette/
Website: https://partneroncall.com/
Check out Ted's books on Amazon: https://www.amazon.in/stores/Ted-J.-Leverette/author/B0BWS84J26?ref=ap_rdr&shoppingPortalEnabled=true
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
REPLAY: The Late-Stage Entrepreneur: Gary Hentschel on Lessons on Risk, Value, and Second Acts
2025/12/31
Most buyers slow down in their sixties. But not Gary Hentschel. He's out buying companies, doubling their value, and selling them again.
As a partner at The September Group and CEO at WSI Technologies, Gary brings decades of experience as a banker, entrepreneur, and operator. In this episode, he shares how he appraises businesses, what sellers get wrong about their company's value, and why good leadership matters when a business is up for sale.
In this episode, you will:
Discover what buyers look for in a management team
See how earnouts help keep deals on track
Find out why sellers often misprice their businesses
Highlights:
(00:00) Meet Gary Hentschel
(03:31) The importance of good partnerships
(06:22) Navigating business acquisitions
(09:47) Evaluating business potential
(17:07) Risk management and deal structuring
(21:30) The role of earnouts and management teams
(29:03) First 60 days post-acquisition
(31:18) Learning from buyers, sellers, and advisors
(35:17) Current market trends and insights
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Follow Gary:
Connect on LinkedIn: https://www.linkedin.com/in/gary-hentschel-3793487/
E-Mail: [email protected]
Learn more about Gary's companies:
The September Group: http://theseptembergroup.com/
WSI Technologies: https://wsi-tech.com/
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
REPLAY: How Circle City Capital Group Turns Overlooked Businesses Into Thriving Investments
2025/12/24
What really makes a business attractive to buyers? Buyers weigh more than just financials. They consider risk, operations, and whether the business can run without you.
Colin King and Joe Van Deman, Principals at Circle City Capital Group, Inc., know this firsthand. They've built a portfolio of 15 companies by acquiring businesses that many others have overlooked. Colin, a CPA and CFA, and Joe, a former Google employee, bring complementary skills for buying and growing companies. Their perspective offers owners a rare look at how serious buyers evaluate opportunities and negotiate deals.
In this episode, you will:
Hear how buyers assess both financial and emotional factors in a deal
Learn what makes a business unappealing to buyers right away
Find out what makes a partnership last through tough deals
Highlights:
(00:00) Meet Colin King and Joe Van Deman
(02:29) How a Craigslist ad launched their partnership
(07:37) Lessons from their first chaotic acquisition
(11:32) What makes a business partnership work
(15:50) How Circle City Capital Group is different from private equity
(23:08) Turning risky businesses into profitable opportunities
(33:03) Favorite companies in their portfolio
(36:13) What instantly turns buyers off during negotiations
(44:20) The changes that make businesses more sellable
Resources:
For past guests, please visit https://www.defendersofbusinessvalue.com/
Follow Colin:
Connect on LinkedIn: https://www.linkedin.com/in/colin-king-cpa-cfa-37045a38/
Follow Joe:
Connect on LinkedIn: https://www.linkedin.com/in/joevandeman/
Check out their portfolio of companies:
Circle City Capital Group: http://circlecitycapitalgroup.com
Profit Mastery: http://profitmastery.net
The Vermont Flannel Company: https://www.vermontflannel.com/
Vermont Teddy Bear: https://vermontteddybear.com/
All American Clothing Co.: https://www.allamericanclothing.com/
Gusset Brand: https://gusset.com/
Silk Flower Depot: https://e-silkflowerdepot.com/
Dried Decor: https://www.drieddecor.com/
Montessori 'n Such: https://www.montessori-n-such.com/
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
EP 137: The Hidden Challenges Latino Entrepreneurs Face When Selling a Business with Rudy Bustamante
2025/12/17
Latino-owned businesses are one of the fastest-growing segments of the U.S. economy, yet many owners still struggle when it's time to sell or transition. Gaps in financial records, limited access to the right advisors, and the absence of an exit plan often lead owners to shut down or hand over their businesses without capturing real value.
Rudy Bustamante, Financial Planner at OneIndiana Financial Group, discusses why this happens and what can be done about it. He explains how cultural and language barriers complicate the process, why succession planning is rarely discussed, and how simple systems and accurate financials can change the outcome for an owner and their family. Rudy also highlights the resources owners should know about and how to spot advisors who understand the unique needs of the Latino business community.
In this episode, you will:
Learn why many Latino business owners fail to plan for an exit
Understand the role of financial records and planning in a successful business transition
Discover the cultural and language barriers that affect Latino business sales and how to address them
Highlights:
(00:00) Meet Rudy Bustamante
(04:19) Challenges faced by Latino-owned businesses
(10:53) Generational wealth and business transition
(20:09) Retirement in the Latino community
(22:47) Family dynamics and retirement plans
(23:11) Transitioning Latino businesses
(28:35) Predatory practices and community trust
(30:52) Building trust and resources
Follow Rudy:
Connect on LinkedIn: https://www.linkedin.com/in/rudybustamanteoif/
Website: https://www.bustamanteconsulting.com/
Learn more about OneIndiana Financial Group: https://www.oneindianafinancial.com/
Follow Ed:
Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/
Instagram: https://www.instagram.com/defendersofbusinessvalue/
Facebook: https://www.facebook.com/bvdefenders
Resources for Latino Business Owners
National & Broad-Reach
Stanford Latino Entrepreneurship Initiative (SLEI) – Free education programs, some scholarships, research, and the "Scaling Program": https://www.gsb.stanford.edu/faculty-research/labs-initiatives/slei
Latino Business Action Network (LBAN) – Stanford-partnered scaling and exit-planning cohorts: www.lban.us
U.S. Small Business Administration (SBA) – Spanish-language resources, free counseling: https://www.sba.gov/document/support-national-resource-guide-spanish
SCORE Mentoring – Free mentors, many bilingual, search for "Spanish" or "Latino": https://www.score.org/find-mentor
Exit-Planning & Valuation Specific
International Business Brokers Association (IBBA) – Broker directory; filter for Spanish-speaking: https://www.ibba.org/
Value Builder System – Free "Value Builder Score" questionnaire (Spanish version available): https://valuebuilder.com/
Capital & Financial Clean-Up
Community Development Financial Institutions (CDFIs) – Latino-focused lenders who understand informal records: search "CDFI Latino", https://oportun.com/ or https://www.liftfund.com/
Accion Opportunity Fund – Loans and bilingual coaching specifically for Latino owners: https://aofund.org/
Local/Regional Powerhouses
U.S. Hispanic Chamber of Commerce (USHCC) – Local chapters everywhere: www.ushcc.com
Latino Economic Development Center (LEDC) – DC/Maryland/Virginia: https://www.ledcmetro.org/
Mission Economic Development Agency (MEDA): https://medasf.org/
Books & Quick Reads (in Spanish or bilingual)
"De Emprendedor a Empresario" – LBAN/Stanford free PDF
"Finish Big" by Bo Burlingham (Spanish edition available)
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