
Advertise on podcast: Startup to Last
Rating
5from
This podcast has
197 episodes
Language
EnglishPublisher
Rick Lindquist and Tyler KingExplicit
Yes
Date created
2019/07/21
Latest episode
2026/01/15
Average duration
57 min.
Release period
17 days
Description
Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.
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Podcast episodes
Check latest episodes from Startup to Last podcast
Obligatory Claude Code episode
2026/01/15
In this episode, we talk about the only thing anyone is talking about right now: Claude Code.
2025 Recap
2025/12/31
This is our annual recap episode. We talk about how things went in 2025 and what we’re hoping to see in 2026.
Personal goals for 2026
Rick Getting back to basicsGoing from reactive to proactive (and surviving to thriving)Shifting from a strategy of playing it safe and reducing risk to taking smart risk and being ok looking a little foolishTyler Handle the transition back to full-time work (as it impacts parenting)Find clarity on what level of wealth we’re comfortable exposing our daughter to.Help Shelly find more ways to go out at night while I take care of SydFinalize will+trustStretch goal: Start vibe coding personal appsProfessional goals for 2026
Rick (hopes to achieve at least two of these goals) Outsource, delegate, or automate recurring tasks that I no longer value doing and/or others don’t value me doingTry to grow LegUp Health by 50%, but do it in a way that we are all excited aboutRebuild personal website + read 10 really, really good nonfiction books and publish notes on themExperiment with AI to generate 1 additional revenue streamTyler Spend almost all IC time on design, product management, and coding. Fewer distractions!Management: Get the team up to speed on AI, and make it self-sustainingProduct management/design: Figure out how to keep up with the devs (especially if AI allows them to move even faster)Product Ship Mobile and KanbanReduce support by making things more self-serveMain theme: The first 30 minutes Onboarding improvementsRebuild the importing flowSimplification Separate contacts and companiesOpen contacts in page dialogStatuses on the contact recordTable view of contacts
Can Rick’s optimism defeat Tyler’s pessimism?
2025/12/04
In this episode, we once again talk about AI, and oh boy do we get off topic.
Here's the AI tool Rick mentioned for recording your screen (we'll talk about that in a future episode)
Here's the AI report Rick mentioned
Open Enrollment Woes
2025/11/20
In this episode, Tyler and Rick discuss the challenges faced by Leg Up Health during open enrollment, including issues with email communication and the impact of AI on consumer behavior. They explore the current health insurance landscape, the importance of product strategy and customer experience, and the role of content in engaging customers. The conversation also touches on shifts in search traffic and marketing strategies as they adapt to changing consumer needs.
Does OG inbound marketing still work?
2025/11/06
In this episode, we talk about whether Rick’s expertise with traditional inbound marketing will work for LegUp Health.
ICP ICP ICP
2025/10/09
We spend the entire episode diving into how we can better define Less Annoying CRM’s ideal customer profile, and what that would mean for the product and marketing.
What to do while you’re waiting for results
2025/09/25
In this episode, we talk about what the Less Annoying team should be working on while waiting to see if the last bet actually pays off.
Website overhaul
2025/09/11
In this episode, we talk about how Rick can overhaul the LegUp Health website to fit their new positioning.
We're profitable, now what?
2025/08/14
In this episode, Rick shares how he approached thinking about what to do with his first meaningful profit.
Tiers, add-ons or standalone products?
2025/07/31
In this episode, we dive into where things stand with Less Annoying CRM’s potential new product.
Here's the blog post about First Team Principles Rick mentioned.
User communities
2025/07/17
In this episode, we talk about trying to create a forum for Less Annoying CRM’s users.
SIP trunks
2025/07/04
In this conversation, Rick and Tyler explore various topics ranging from smoking techniques and the evolution of grilling methods to the challenges and benefits of a four-day work week. They discuss business growth strategies, particularly focusing on customer retention and the importance of securing renewals. The conversation shifts to the technical aspects of VoIP systems, including SIP trunking, and the implications of AI on search optimization. Finally, they delve into potential new product opportunities and the strategic considerations of acquiring existing products to enhance their offerings.
Add-on product
2025/06/19
In this conversation, Rick and Tyler discuss various topics ranging from their beverage preferences to the latest trends in podcasts, business growth, and the integration of AI in their operations. They explore the significance of setting revenue goals, the role of AI agents in customer outreach, and the development of internal tools to enhance efficiency. Additionally, they delve into potential new product opportunities, customer feedback, and pricing strategies for future offerings, concluding with reflections on their business direction.
Takeaways
Tyler prefers soda over coffee for his morning routine.Rick has re-engaged with podcasts, discovering new content.Leg Up Health achieved a record revenue month, nearing their goal.Setting realistic revenue goals can provide relief and stability.AI integration is becoming crucial for business operations.Internal tools can significantly improve team efficiency.Customer feedback is essential for product development.Pricing strategies need careful consideration for new offerings.Exploring new product opportunities can enhance revenue per user.Authenticity in customer outreach is vital for engagement.
Will these guys please stop talking about AI
2025/06/05
In this conversation, Tyler and Rick discuss various topics ranging from personal experiences with parenting and reading habits to business growth strategies and the integration of AI in their respective companies. They explore the challenges of managing growth, the importance of understanding customer needs, and the potential of AI to enhance efficiency and customer experience. The discussion also touches on the significance of vertical integration and the future of AI in business, emphasizing the need for companies to be prepared for technological advancements while maintaining a focus on customer service.
Chapters00:00 Parenting and Sleep Challenges03:29 Reading Habits and Fantasy Literature06:32 Business Growth and Revenue Updates09:21 Form Metrics and Marketing Strategies12:17 Internal Use Cases and New Features15:23 Exploring Industry-Specific CRM Opportunities21:22 Future of CRM and Industry Integration28:57 Navigating Software Integration Challenges32:34 The AI Dilemma: To Adopt or Not?37:13 AI Readiness: Preparing for the Future39:38 Revenue Metrics and AI Efficiency50:28 Exploring AI Opportunities in Customer Experience
Acquisition vs Expansion
2025/05/22
In this conversation, Tyler and Rick discuss the challenges and adjustments of parenthood, particularly Tyler's experience as a new father. They explore the balance between work and family life, the dynamics of business growth, and the implications of freemium models in their respective companies. The discussion delves into the importance of customer retention versus acquisition, the value of free users, and the efficiency required in service-heavy business models. Throughout the conversation, they share insights on navigating these complexities while maintaining a focus on long-term success. In this conversation, Tyler King and Rick discuss various topics including the implications of free trials on conversion rates, the integration of AI in coding practices with tools like Cursor, and the evolving landscape of client retention and revenue trends. They also delve into the recent changes in Apple's App Store pricing policies and their impact on developers, as well as the importance of understanding customer segmentation in business strategy.
Podcast reviews
Read Startup to Last podcast reviews
PaigeBPodcasting 2023/03/16
Great Show!
If you want to feel like a fly on the wall, listening to a conversation between two entrepreneurs, then this show is for you. I appreciate Tyler and R...
Jkjjjkkkk 2021/07/04
Transparent and helpful
I like how Tyler and Rick are transparency about problems they face. Plus, they encourage each other. It's a good energy.
mhamblin63 2021/04/23
Solid podcast by 2 genuine guys
Great podcast by two genuine guys sharing their thoughts, challenges, and ideas openly, without hype. Highly recommend for any bootstrapper or small ...
NudeCanalTroll 2020/10/25
Great discussion about software
Rick and Tyler do an A job dissecting some of the most common challenges of running a business. I especially love how they bounce ideas off of each o...
jmc-justin 2020/10/23
Enjoyable listen
Very relaxed conversation that made me felt like I was in the same room. Thanks for sharing all these great nuggets!
xaksis 2020/06/05
Real candid look at building a lasting business
Rick and Tyler give a great insiders look into what it takes to create a sustainable business. It is great that both of them are at completely differe...
Ryan from BD 2020/02/07
Unique approach!
I notice most podcast have a scripts where the host goes on and on. What I love about this Podcast is the dialogue and how I feel almost included as T...
goofcube 2019/12/15
Quality software business inspiration
I started listening to podcasts with Indiehackers. Startup to Last has a different forma. But it has the same level of quality and thought provoking d...
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