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Influencer Education

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Rating
★★★★★
4.9
from
59 reviews
This podcast has
50 episodes
Language
English
Date created
2019/07/22
Latest episode
2022/06/22
Average duration
37 min.
Release period
39 days

Description

Welcome to The Joy of Content, the show for online creatives who want to improve their content and create a more meaningful relationship with their audience. Your host, blogger and influencer marketing coach Mindy Marzec, takes you through a variety of topics online marketers need to know about in order to be successful in this industry.

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Preparing Your Creative Business for Time Off
2022/06/22
Whether it's planned or not planned, at some point you will need to take a break from your business. Hopefully it's a planned break, like an awesome, well deserved vacation. But sometimes it may be an emergency situation. Like when moving into a new home and the move takes twice as long as originally planned and you can't find your laptop charger because it's in one of 100s of boxes that you failed to label properly. (Or maybe that's just me?) Anyway, on this episode of The Joy of Content, I'm going to give you some tips for how to prepare for time off from your creative business. It's always better to be prepared, and implementing this suggestions will make that break much less stressful!   Key Topics: Why having a website or blog is a necessity for your business. Easy ways to repurpose content. The benefit to collecting "B Roll" videos. How Canva can help you create content quickly.   Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Canva - Use my affiliate link for a discount on an annual subscription (new subscribers only)   Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!
Using Your Platform for Good
2022/06/08
We all have influence and we can all be a catalyst for change. That's the central idea being discussed in this episode of The Joy of Content. My guest, Caitlin McHugh Stamos is an actress, model, mom, and podcast host who uses her platforms and influence to bring awareness to social causes important to her. On each episode of her podcast, How Can I Help?, Caitlin shares a different cause or organization that is making a difference in the world, and encourages her audience to get involved as well. During our interview, we discuss how anyone with a platform - whether we perceive it as large or small - *does* have influence and can be an inspiration for social change.   Key Topics:  How you can help others, even with a "small" platform. Ways to make a difference, besides donating money. How to get over the uncomfortableness of calling your representatives. Why volunteering is so important. What to do if you get negative or mean comments on your posts. Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) How Can I Help? Podcast Caitlin's Instagram and Twitter Ethan's Law - Responsible Gun Legislation Act for ALS - good example of templates This is About Humanity Skip One - Provide meals for a child in need by skipping one thing   Thank you for listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!  
How to Capture Amazing Video with Your Phone
2022/05/25
Tell me if this sounds familiar: You *just* mastered taking great photos with your phone, and now Instagram announces it's becoming a "video first" platform. Ugggghhhh! But, never fear ... Dan is here! Dan Bennett is a video content expert and is on the show today to share his best tips for creating great video with our phones. Don't worry, the majority of these tips and extremely simple and easy to implement, even if you film videos by yourself at home. For even more video creation resources, visit Dan's website at 1minmedia.com.   Special Guest: Dan Bennett, The Antipreneur Dan Bennett is the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and private community membership. He is also a digital media freelancer who offers direct consultation for companies as well as decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development. He is also a public speaker who has been flown all over the United States to share his knowledge and expertise on storytelling in business “and” the power of video. www.1MinMedia.com is video coursework and private community membership that shows people how to create awesome video content with something as simple as a smartphone. The private membership group includes other students, alumni who have been there before (And had success) and video professionals to help you every step of the way. Dan’s personal brand uses the moniker “The #Antipreneur” which encompasses his Podcast (The #Antipreneur Show) His YouTube Channel (TheAntipreneur) and all his social media platforms (@ImTheAntipreneur) + (twitter is @realantipreneur). The #Antipreneur focuses on taking a “no magic pills”, “no silver bullets”, “no BS” approach to helping people build their businesses and personal brands through great storytelling and powerful videos. And we aim to have a little fun along the way.   Key Topics: The easiest way to improve your video quality (and you don't even need to purchase anything!) How to avoid the ring light reflection in your pupils. Why good audio is more important than video quality. What is AE/AF and why we should use it!     Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) >>>RING LIGHT GIVEAWAY (ends June 8, 2022) All of Dan's links The Antipreneur - Dan's website and podcast 1 Minute Media - Dan's course and community     Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!  
Reaching Your Goals with Tiny Habits
2022/05/11
Habits. Does the word make you cringe a little? Perhaps it's because you've set countless and countless intentions to create a habit and have failed, which is extremely common. Which is why I love the Tiny Habits framework. Business & certified Tiny Habits coach Julie DeLucca-Collins is our guest for this episode of The Joy of Content, sharing all about Tiny Habits and how they can help you reach your business and personal goals, and live a more confident life. Key Topics: What are Tiny Habits? How small habits can make a big difference. Rewarding ourselves for small actions. How Tiny Habits can help our productivity. Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Go Confidently Coaching - Julie's website Casa deConfidence - Julie's podcast Tiny Habits by Dr. BJ Fogg Atomic Habits by James Clear Intentional Margins Framework by Katie Jefcoat Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!
Creating Irresistible Landing Pages
2022/04/27
What makes a landing page irresistible to readers? That's the subject we're discussing on this episode of The Joy of Content! My guest is Karthik Vijayakumar, founder of Design Your Thinking and sales copy specialist. During this conversation, Karthik shares the three important aspects of a landing page, and explains all about the "Rule of One." Lots of amazing gems on this one, so take notes! Special Guest: Karthik Vijayakumar, Design Your Thinking Karthik Vijayakumar aka Kartvee is the Host of The Launch Plan Podcast, Founder of Design Your Thinking Labs, and the creator of Sales Copy Mastery. He helps creators and solopreneurs level up their online course and membership launches with killer sales copies. Key Topics: What is a landing page and what are they used for? Three items to consider BEFORE you create your page Why "the promise" is so important Learning the Power of One Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Design Your Thinking - Karthik's website   Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!
Empathy and Social Media
2022/04/13
What is empathy, and why is it so important on social media? That's the question I'm asking our guest today. Nōn Wels is a writer and speaker with his company Feely Human Collective, and podcast host of You, Me, Empathy, a show that explores emotional curiosity and vulnerability. While working in the social media space, it's so easy to become emotionally disconnected from others, as well as from ourselves. This is why practicing empathy is so important for content creators. This episodes talks about what it really means to have empathy for others online, and how it starts with having empathy for ourselves. Special Guest: Nōn Wels, Feely Human Nōn Wels is a writer, dog lover, creator of the mental health podcast, You, Me, Empathy, and founder of The Feely Human Collective — a place to grow your capacity for empathy, vulnerability, and emotional curiosity. He leads workshops, both virtually and in person, on empathy, fostering safe spaces, and emotional intelligence for businesses, schools, and organizations. Right now, he's pre-selling the Dear Childhood Me journal, which is a love letter to your inner child. Grab yours before the pre-sale ends on May 4 at DearChildhoodMe.com! Key Topics: Defining empathy How empathy begins with self love and understanding Practicing empathy offline to have more empathy online Investigating our feelings before posting on social media Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Feely Human Collective - Nōn's community You, Me, Empathy - Nōn's podcast Dear Childhood Me - Nōn's journal (available through May 4, 2022) BetterHelp - Get one week free when you sign up using my referral link! Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!
43. Working with Brands as a Small Creator
2022/03/30
Think you can't work with brands as a nano influencer? Think again! Even with less than 2000 followers, today's guest was able to start getting paid by brands, and I mean cash money - not just free products. Meet Kabrena Williams, lifestyle blogger and content creator, who is able to woo brands by proving her content is unique and her community is authentic. Kabrena is sharing all about landing her first paid partnership, how she writes her pitch emails, and how she's making money on Pinterest. If you have less than 10k followers, this episode is a MUST LISTEN! Special Guest: Kabrena Williams, KB in Bloom Key Topics: How Kabrena landed her first brand deal. Transitioning from product-only sponsorships to paid sponsorships. How Kabrena's husband helped her get her first paid deal. Tips for pitching to brands. Using Pinterest to land brand deals.   Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Bossfluence Facebook Group Kabrena's Instagram Kabrena's Pinterest If you loved this episode of The Joy of Content, please … Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback
Turn Your Passion Into a Paycheck
2022/03/16
What if you could earn four figures a month working only a few hours a week? That's exactly what Jake Lang did with a website about the pomsky dog breed, and today he's on the show to share how he did it! Jake specializes in growing niche websites, which are websites that focus on a very narrow topic, and he teaches other entrepreneurs to do the same with his business The Entrepreneur Ride Along! I hope you enjoy this niche website case study, from inception to selling the website (and you won't believe how much he sold it for!) and every step along the way. Special Guest: Jake Lang, The Entrepreneur Ride Along Jake Lang is an author, entrepreneur, and founder of over eight online businesses. Jake now helps new entrepreneurs start and scale their first online business at TheEntrepreneurRideAlong.com where he shares his experiences along the entrepreneurial journey of starting and growing new businesses. It’s Jake’s mission to start a new online business every year and share everything behind the scenes through his books, The Entrepreneur Ride Along Podcast, and The Entrepreneur Ride Along Blog so that new entrepreneurs can learn from Jake’s mistakes, understand the struggles of starting a new business, and find the path to entrepreneurial success. Key Topics: How to pick a quality niche The three main principles of SEO Why Jake chose building his email list over ads Letting your audience tell you what products to create Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) The Entrepreneur Ride Along Step One - Jake's Book Pomsky Owners Association Long Tail Pro - Keyword planner SPI Pro Membership Community If you loved this episode of The Joy of Content, please … Leave a review on Apple Podcasts Follow on Instagram Find us on TikTok - @joyofcontent Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback
How to Build Your Community on TikTok
2022/03/02
Curious about building a community on TikTok? Ida has all the answers! Meet Ida from @ToEveryMom, an account that promises to give moms a place to take a break and have a laugh. On this episode of The Joy of Content, Ida is spilling all her marketing secrets, as well as taking us on her journey of growing her account from 0 followers to over 200,000! Learn how Ida started creating TikTok content while she was a single mom and still working her 9-5 job, and the surprising way she first started monetizing her influence. Lots of gems in this one, especially if you're interested in using short-form video to grow your community! Special Guest:  Ida, similar to the majority of the adults that joined the Tiktok in 2020, was reluctant at first. However, when she heard a famous podcaster say, “If you don’t have an audience, you don’t have a business, and Tiktok is the place to grow an audience”, she immediately made her way to the app to see what she could build. She now has a community of almost 300,000 across Tiktok & Instagram and is still growing strong. She is now a Speaker, a Bestselling Author and a Tiktok & Instagram Reels Coach. She has helped other entrepreneurs, medical practitioners, social media influencers, authors and more, grow their audiences and promote their products using the strategies that propelled her to where she is today. Ida has over a decade in traditional and online marketing experience working in organizations in both the U.S and the United Kingdom. Show notes:  https://fairytalesocial.com/podcast/build-your-community-on-tiktok Key Topics: Getting views on Tiktok versus growing community. The importance of consistency. Copy Ida’s TikTok strategy! Find out the different ways you can monetize your Tiktok influence. Mentioned in this Episode: ToEveryMom on Tiktok ToEveryMom on Instagram Evolve – Ida’s Course Journey – Ida’s private coaching If you loved this episode of The Joy of Content, please … Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback
40. 10 Steps to Perfect Your Instagram Profile
2022/02/16
Have you audited your Instagram profile lately? A lot of creators set up their Instagram profiles and then never think about it again. But, I think it's a really smart idea to audit your own profile every few months or so! When I'm doing an Instagram profile audit for a client, there are 10 parts of the profile that I review. On today's episode, I'm sharing these 10 steps so you can audit your own profile! Show notes: https://fairytalesocial.com/podcast/10-steps-perfect-your-instagram-profile/ Key Topics:  Learn 10 steps to self audit your Instagram profile. Find out why your Instagram name is so important. How to keep your audience happy AND the algorithm happy. Why your Reels tab is becoming increasingly important. Mentioned in this episode:  (The following links may contain affiliate links and I may earn a commission if you make a purchase) Canva My Reel Cover Templates Thank You for Listening! If you loved this episode of The Joy of Content, please … Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Share this article on social media or send it to a friend!
5 Social Media Trends for 2022
2022/02/02
Hey hey, we’re back with fresh new episodes in 2022! And to kick things off, let’s chat about the big social media trends for 2022. It’s probably no surprise to anyone that we are continuing to see the rise of video content, so how can you leverage that for your own brand? We’re chatting about that, plus a few other things to watch out for this year.   Key Topics: What type of content will dominate social in 2022? How to get started with Instagram Reels and TikTok. How you can enhance your business with a membership. The social media trend that will never go out of style. Thank You for Listening! If you loved this episode of The Joy of Content, please … Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Share this article on social media or send it to a friend!
38. Is Facebook Still Relevant?
2021/04/28
Facebook … love it or hate it, it’s still one of the best marketing platforms around. With nearly 3 billion Facebook users, your target audience is certainly hanging out there. That’s why I think – yes, Facebook is still relevant! In this episode, I’ll discuss the differences between Facebook Pages and Groups, why you need both, and some tips for optimizing your platforms. Let’s go! Key Topics: What are the different ways to use Facebook for influencer marketing? Why businesses need a Facebook Page instead of using your Facebook Profile. Learn about the “bumper sticker” method for naming your Facebook Page The dangers of auto-posting. Why users love Facebook Groups so much. Why every content creator should have their own Facebook Group. What to post on Pages and what to post in Groups. Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Rachel Miller’s Moolah Marketing Facebook Strategies My Facebook Group   Thank you for listening! If you loved this episode of The Joy of Content, please … Follow on Instagram Join the Facebook Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Leave a review for the show! Share this episode with a friend!

Podcast reviews

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4.9 out of 5
59 reviews
★★★★★
facelessfaeries 2022/02/28
Little Cup of Social Media Knowledge
Update for 2022 still love this podcast so happy she changed the name because all creators and Businesses can learn a lot from Mindy and I felt the “i...
★★★★★
krissycakes13 2022/02/07
Fantastic advice for all levels
Mindy does an awesome job at relaying relevant information for a variety of levels of experience.
★★★★★
LipglossandCrayons 2022/02/02
Yay!
So happy another season is starting!!!!
★★★★★
austentosone 2021/02/11
Hooked!
Just found this podcast and loved Mindy’s episode walking through Clubhouse. She was really straightforward and I learned a lot. Will definitely be ba...
★★★★★
Jackson12389 2020/12/31
Influencer education - not just for influencers! 🥳
I love this podcast. I blog for fun (haven’t tapped into turning it into a side hustle), but this podcast is chock full of helpful information. Mindy ...
★★★★★
Guess the words 2020/10/24
I love this podcast!!!
Not only do I love this podcast for the education of it, but Mindy is just wonderful! She provides excellent sources for things that others claim to b...
★★★★★
Reams1428 2020/09/04
For the influencer and consumer
I have followed Mindy for a few years and love her Disney adventures and she also has great insight on very relevant topics. Her influencer education ...
★★★★★
mathewsbambina 2020/08/31
So helpful!
I’ve been blogging a long time, but Mindy always teaches me something new in each episode! I love listening to what she has to say!
★★★★★
ChristinaofCali 2020/08/28
Great advice!
Every time I listen to the podcast I learn something new about social media techniques . She is current and up to date with her info and an engaging p...
★★★★★
Carolinsjcjcjvmnc 2020/08/28
I can’t recommend Mindy enough!
Mindy is one of my favorite influencers and influencer educator. I know the Information she provides is true and real and not just fluff to get you to...
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