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In today's episode, I am joined by lawyer, eCommerce entrepreneur and Founder of Foundd Legal, Riz McDonald, to talk about how you can legally protect your business online. As a business owner herself, Riz brings first-hand experience, insight and legal know-how to all of the tricky processes and challenges that you can face when running a business. We chat about... How business owners can get started with legally protecting their online businesses (7:35)  Why the old ‘copy and paste’ of website terms and conditions should be avoided (12:00)The additional factors that health professionals need to consider in order to legally protect their online businesses (13:25)The biggest legal risks for online business owners (16:20)The difference between trademarking and copyrighting (20:05)How to protect your Intellectual Property (30:00)What to do if you discover someone has stolen your Intellectual Property (34:45)The difference between copying and being ‘inspired by’ someone else’s work (39:10)How Foundd Legal’s legal templates can provide your business with affordable legal protection (43:00)When a business should consider custom legal services (46:42)Riz’s best advice for helping businesses get legally legit (48:00)Riz’s free Business Startup Checklist (52:00) Shop Foundd Legal’s legal templates here and save 15% by using the code ‘RACHELHAWKINS’ at checkout. Join the waitlist for my new course at rachelhawkins.co/waitlist See acast.com/privacy for privacy and opt-out information.

This is probably the most important episode that I have ever recorded because, in it, I not only highlight six of the biggest marketing mistakes that health professionals make online but I also share how you can fix them. Join the waitlist for my new course (launching July 19th) at rachelhawkins.co/waitlist See acast.com/privacy for privacy and opt-out information.

In today's episode, I am joined by I am joined by physiotherapist, master Pilates instructor and the founder of the online Pilates platform Go Chlo Pilates, Chloe de Winter, to chat about scaling your business through an online subscription model. Chloe is passionate about bringing safe, effective and fun workouts to people in an easy and accessible way and that is exactly why she created Go Chlo Pilates. We chat about: Chloe’s early career as a physiotherapist and how she fell into running her own business (6:24)The creation of Go Chlo Pilates - from a ‘pay what you can afford’ service to a profitable online subscription platform (10:00)Chloe’s experience transitioning to online work (13:24)The tech that Chloe used to build Go Chlo Pilates (20:30) The advantages of having a professional qualification in business (34:30)What channels are most effective at marketing her business (34:15)The benefits and challenges of having a subscription-based platform (37:35)What Chloe finds most rewarding about her business (42:20)Advice for those with aspirations to launch a subscription-based platform (45:40) Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.

As per your request, I am sharing my best-kept secrets for planning an epic brand photoshoot! Here, I also share some insight into my own brand shoots and why I believe investing in your brand's visual identity is SO important. Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.

In today's episode, I am joined by Certified Life and Mindset Coach and Gramtini Alumni, Emily Thompson, to chat about overcoming the limiting beliefs holding you back in business. Emily is passionate about helping women frozen in a cycle of overthinking, overwhelm, stress and anxiety to become confident in their decision making and create space for new opportunities to live their dream life. We chat about... Emily’s own personal development journey and why she became a life and mindset coach (5:30)What EFT tapping is and how it can be used for your own personal development (7:45)What limiting beliefs are and how they can hold entrepreneurs back in business (13:35)What imposter syndrome is and how it manifests (19:20)Our personal experiences with imposter syndrome in business (20:30)Tips for managing feelings of imposter syndrome (27:15)Whether imposter syndrome will ever go away (32:28)Steps for overcoming the limiting beliefs holding you back in business (35:45)  Move through imposter syndrome with Emily's free EFT tapping resource. Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.

Truthbomb. Instagram is rented real estate. This means that if it were to disappear tomorrow, you would also lose your online community (scary). But something you do own though is your email list. In this chat, I share three ways that you can turn your Instagram followers into email subscribers so that you can start building your database and elevate your online marketing strategy. Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz Get 50% off your first year of email marketing at Flodesk at rachelhawkins.co/flodesk Listen to my top email marketing platform recommendations in Episode 68 See acast.com/privacy for privacy and opt-out information.

In today's episode, I am joined by lawyer turned brand and copy strategist, Anita Siek. Anita is the founder of Wordfetti, a human-centred brand strategy and copywriting house that helps brands zig when others zag, make more money, and confetti cannon their impact through the power of psychology and words. With a big passion for words, language and how the delicate choices of them can trigger different emotions and feelings in a reader, her and her team at Wordfetti are on a mission to spread the power of one of the most powerful tools we as humans have, being words, in igniting world-changing ideas, provoking thought, and driving impactful action.  We chat about... Anita’s business journey from lawyer to brand strategist and copywriter (4:50)What copywriting is and why you should care about it (13:00)How copywriting is different to content writing (15:00)What a brand voice is (16:30)The importance of establishing a unique brand voice to build a stand out brand (21:15)The best place to get started with copywriting when you can’t afford a copywriter (28:35)Mistakes to avoid when writing copy (36:48) Tips for increasing conversion through copy (42:42)Anita’s advice for ‘non-writers’ who want to elevate their brand through copy (47:00) To learn more about Wordfetti Your Words visit rachelhawkins.co/wordfetti Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.

Something has been playing on my mind lately, and I'm finally ready to talk about it. Join the waitlist for my new course launching July 19 rachelhawkins.co/waitlist Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.

Worried that you're sharing too much content for free? In this chat, I talk about the difference between free and paid content and what type of content you should be including in your content marketing plan to build a profitable and scalable business. Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts or Spotify Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

In today's episode, I am joined by dietitian, nutrition industry mentor and brand & content specialist, Millie Padula, to chat about the importance of knowing your worth and charging for your value as a health professional. You may recognise Millie from her Instagram page Dietitian Edition, however her newest venture, and my personal favourite yet is the creation of her new platform Edition Education. Through Edition Education, Millie teaches nutrition professionals how to break new ground and successfully secure unique opportunities to create a career full of purpose and fulfilment. We chat about... What Millie has been up to since she was last on the podcast (8:30)Why health professionals struggle with self-worth (14:20)The notion that health professionals accept any job they are offered (16:45)Whether health professionals should work for free to gain experience (20:00)How to define and quantify your value (30:10)Tips for communicating your value to brands (36:44)How to transition from free to paid brand work (42:10)Navigating times where you feel undervalued (51:57) Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts or Spotify Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

Stop what you're doing. If you are a business owner who is currently juggling all of the balls in the air and are struggling to know what you should be prioritising in your business then this is the episode for you. Here, I share the number one thing that every business owner needs to do today when it comes to marketing your business online. Claim your Flodesk free 30-day trial and score 50% off your first year at rachelhawkins.co/flodesk Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts or Spotify Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.

Guest chats are back! In today's episode, I am joined by international business coach and speaker Emily Osmond to chat about the different ways that you can supercharge connection through your marketing. We chat about... Why connection trumps perfect action in business and marketing (18:30)The importance of connection in marketing (25:25)The power of having a connected and engaged audience in early business (28:00)Signs that you aren’t connecting with your audience through your marketing (30:00)How to establish personal and professional balance on social media (33:00)Practical tips for supercharging connection with your audience through your content (39:00)How to tell whether your content is connecting with your audience or not (42:50)Emily’s top tip for supercharging connection through your marketing (45:15) Freebies Want to swipe 5 secrets to grow your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts or Spotify Share a screenshot of this episode with your friends on Instagram and tag me @rachelhawkinsco Craving more? Subscribe to my weekly newsletter Instagram @rachelhawkinsco Pinterest @rachelhawkinsco YouTube Rachel Hawkins Facebook @rachelhawkinsco See acast.com/privacy for privacy and opt-out information.