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Your performance at work is directly connected to what you're doing outside of it. In this training, Ace breaks down the four areas of life he believes are essential for building a stronger mindset, finding your flow state, and performing at your highest level. Using real examples from coaching salespeople, Ace explains how your daily habits, relationships, personal fulfillment, and approach to work can influence your focus, motivation, and results. He also challenges you to evaluate where you're currently spending your time and identify the areas that could use more attention. Whether you're in sales, leadership, or simply trying to become more productive and fulfilled, this is a practical framework you can start applying today. Want to improve your sales skills and performance? Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

Thinking about leaving the retail mortgage world to become an independent loan officer? In this behind the scenes coaching session at Takers Brokerage, Ace sits down with loan officer Bill Shaw to discuss what it takes to transition from a retail call center to the independent mortgage channel. Bill shares his goals of building a purchase-focused mortgage business, expanding his community relationships, and growing his personal brand. Ace walks him through the financial preparation, discipline, lead generation strategies, and business development skills needed to make that transition. They also discuss what loan officers can do to generate more mortgage leads and build a sustainable business. Whether you're considering going independent or looking to grow your existing mortgage business, this conversation gives you a look inside a real loan officer coaching session. Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

What happens when two sales trainers who are actually on the phones sit down to compare their strategies? Ace sits down with Sam Kaye (Sam K Sells), a sales trainer specializing in merchant cash advances, business financing, and high-performance sales teams. They put each other through live sales roleplays, compare their approaches to cold calling and objection handling, and discuss the sales psychology, relationship-building techniques, and closing strategies they use every day. From difficult prospects to competitive markets, this conversation offers an inside look at how two experienced sales professionals approach the same challenges. CONNECT WITH SAM K SELLS: Follow Sam for real-world sales training, live roleplays, objection handling, and business funding strategies. Instagram: https://www.instagram.com/samksells/ Website: https://samksells.com/ Sales Training: https://cashadvancetraining.com/ Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

After nearly a decade in the mortgage industry, including years at Rocket Mortgage, Mike Ashkar is taking a new direction in his career. In this episode, Ace welcomes Mike to Takers Brokerage to discuss his transition to the independent channel, balancing mortgage origination with running a family business, and what attracted him to Takers. But the conversation quickly turns into an unexpected business coaching session. Ace identifies an opportunity Mike has been overlooking and shows how his existing customer relationships could become a powerful source of mortgage leads. They also discuss the importance of mentorship, building a disciplined schedule, investing in your sales skills, and creating a mortgage business with room to grow. Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

The first 30–60 seconds of your sales call can tell you a lot about how the rest of that conversation is going to go. In this training, Ace breaks down how to start a sales call with confidence, read the person on the other end of the phone, handle early objections, and earn the right to continue the conversation. He also explains why your opening starts before you ever dial the phone and gives you a framework you can adapt to virtually anything you're selling. If you want stronger sales calls, better conversations, and more control from the beginning, start here. Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

When the mortgage market gets tougher, urgency becomes even more important. In this training, Ace breaks down how loan officers can recognize the urgency that already exists in a client's situation and communicate it effectively without relying on pressure or generic sales tactics. When someone is reaching out for help despite everything they're hearing about rates and the housing market, there's usually a reason. Your job is to understand that reason, communicate the reality of their situation, and help them make an informed decision. Ace also covers how to respond when a client thinks you're using “scare tactics” and how to confidently stand behind your professional recommendation. Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

After spending the last 60 days auditing dozens of salespeople, Ace started noticing the same problems over and over again. So he compiled the biggest recurring themes into one training. From how you follow up and communicate with hot prospects to personalization, speed, organization, and taking ownership of your pipeline, these are the small execution gaps that can quietly cost salespeople deals. And the biggest takeaway? Improving your sales results might have a lot less to do with learning another fancy technique than you think. Watch the full training and audit your own sales process along the way. Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

Could you handle a sales call if you had zero time to prepare? During this Takers team huddle, Ace puts loan officers on the spot with live client roleplays to see who actually knows their sales script and who still needs work. Because when the real client picks up, you don't get a practice round. Watch the team get hot-seated, work through different client conversations, and see why preparation and repetition matter in mortgage sales. Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

What your client says they want and what they actually need can be two very different things. In this training, Ace breaks down one of the biggest mistakes salespeople make: taking a prospect’s first answer at face value. Using a real conversation from his team, Ace shows how asking better questions completely changed the direction of a sales opportunity and uncovered something that would have otherwise been missed. If you want to improve your sales discovery, understand your clients on a deeper level, and uncover more opportunities in the conversations you're already having, this is one you need to watch. Subscribe for more sales training, sales psychology, objection handling, prospecting, and closing strategies from Acez Academy. Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

Realtor relationships can become one of the strongest sources of long-term business for a loan officer, but sending the same generic pitch to every agent isn't going to make you stand out. In this training, Ace breaks down how loan officers can take a more targeted approach to building Realtor referral relationships. Instead of immediately asking an agent to “give you a shot,” start by figuring out what actually matters to that specific Realtor. Research their business, understand where they're trying to grow, identify what they need, and build your approach around value you can genuinely provide. Ace walks through two strategies and explains how he would research a potential Realtor partner, develop a customized pitch, earn their trust with an initial opportunity, and turn that into a long-term referral relationship. If you're a loan officer looking to generate more Realtor referrals, build stronger referral partnerships, and create a consistent source of purchase mortgage business, start by making your approach specific to the person you're trying to reach. Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

What do you actually say when a prospect tells you no? In this live sales training, Ace gets on the phone and works through real leads, real objections, hang-ups, callbacks, and follow-ups while coaching his team through each conversation. You'll see how Ace responds when prospects say they aren't interested, want to wait, need to think about it, need to talk to their spouse, already received another offer, or simply don't want to move forward. More importantly, you'll see what happens after the first objection. Ace breaks down how to ask better follow-up questions, uncover the real reason behind an objection, pivot the conversation, challenge a prospect when necessary, and keep the conversation moving without immediately accepting the first "no." One prospect goes from wanting to pass on the entire conversation to revealing she originally wanted to borrow $150,000, all because of one follow-up question. If you work in sales and want to improve your objection handling, follow-up, confidence, and ability to think on your feet, study these calls. In This Training: • Live sales calls • Sales objection handling • What to say when a prospect says "I'm not interested" • Handling "Let me think about it" • Handling "I need to talk to my spouse" • Following up with old leads • Calling prospects back after a hang-up • Asking better sales questions • Pivoting after objections • Creating urgency • Sales follow-up strategies • Turning objections into opportunities Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

What do successful salespeople consistently do differently? In this training, Ace breaks down the 14 pillars he uses to evaluate sales performance and gives you a simple way to audit yourself against each one. From calling before texting and bringing consistent energy to every conversation, to creating urgency, following a proven call flow, staying organized, working the right hours, and knowing exactly why you're doing the work, these are the behaviors Ace looks for when developing high-performing salespeople. Give yourself one point, half a point, or zero for each pillar and see where you actually stand. The 14 Pillars of Sales Success: Call before text Time management Energy on every call Custom touch Urgency on every call Creative problem solving Staying available Maximize your effort metrics Follow your call flow Always have a Plan B Move fast and stay organized Work the odd hours Know your why Follow your rituals Ace considers a score of 10+ a sign that you're operating at a high level. If you're below that, identify the areas you're missing and start working on them one at a time. Subscribe for more sales training, sales psychology, communication strategies, leadership development, and business growth from Acez Academy. Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

The mortgage market is tougher, leads are tougher, but that doesn't mean there aren't loans to close. I started originating mortgages in 2015 and 2016, when rates were sitting around 6–7%, and was still closing 30, 40, and even 50 loans a month. In this team training, I'm breaking down what it takes to produce when the market isn't making your job easy. You'll learn why tougher markets require deeper client conversations, stronger introductions, better objection handling, relentless follow-up, and a willingness to actively create business instead of waiting for the perfect lead to show up. If you're a loan officer struggling with today's mortgage market, this is your reminder that difficult markets can create some of the strongest producers. Topics Covered: • Selling mortgages in a tough market • Mortgage sales strategies • How to close more loans • Loan officer prospecting • Mortgage objection handling • Following up with mortgage leads • Working old leads • Creating more mortgage opportunities • Loan officer mindset • Producing in a high-rate environment Subscribe for more loan officer training, mortgage sales strategies, objection handling, prospecting, and behind-the-scenes training from Takers Brokerage. Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

Are you actively creating sales opportunities, or are you waiting for business to come to you? While traveling through Greece and Albania, Ace noticed something that reminded him of a lesson he's learned throughout his career in sales and business: the people who generate business don't sit behind the counter and wait. They activate it. In this video, Ace breaks down what it means to become an "activator" in sales and how salespeople can create more opportunities using the resources already around them. From organizing and reworking old leads to reaching out to your network, using social media, sending emails and texts, asking for referrals, and finding new ways to get in front of prospects, there are opportunities everywhere when you're willing to create the activity. If you're in sales, business development, or entrepreneurship, this is a mindset you can immediately apply to your own pipeline. Topics Covered: • How to generate more sales • Creating your own sales opportunities • Sales prospecting • Lead generation • Building a sales pipeline • Following up with old leads • Sales activity and execution • Competing in today's sales market • Sales mindset • Business development Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

What separates successful salespeople from everyone else? It comes down to how you use your resources, protect your time, stay connected to your purpose, and execute every single day. In this video, Ace breaks down the mindset behind high-level sales performance from eliminating distractions and becoming more resourceful to creating focused sales rituals, embracing uncomfortable situations, making faster decisions, and taking action on the information you learn. Topics Covered: • Sales mindset and execution • Becoming more resourceful • Eliminating distractions • Finding your purpose • Sales focus and productivity • Sacred sales time • Handling failure • Building discipline • Creating daily sales rituals • Developing a top-performer mindset Subscribe for more sales training, sales psychology, communication strategies, leadership development, and business growth content from Acez Academy. Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP? Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.