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In this episode of the Story Club, Chris Walker shares hisjourney of transformation and the importance of understanding our subconsciousbeliefs.   He discusses how many high-achieving individuals operateunder the illusion that success comes from external validation and relentlessambition.   However, true growth stems from addressing the foundationalbeliefs that drive our actions.   By shifting our mindset and focusing on emotionalsovereignty, we can unlock our full potential and achieve clarity in our lives.   Chris's insights challenge conventional wisdom and encourageus to rethink our approach to personal and professional development.   Connect with Jonny LinkedIn: https://www.linkedin.com/in/jonnysrose   Connect with Chris: LinkedIn: https://www.linkedin.com/in/chriswalker171/   Chris' Book: https://www.amazon.com/Frequency-Era-Chris-Walker-ebook/dp/B0GXGBWSWQ   Chapters: (00:00) - Introduction and Guest Background (00:32) - Transition from B2B Marketing to PersonalDevelopment (01:21) - Life Version 1.0 Operating System (02:14) - The Building Metaphor (04:06) - The Cause of Success (04:20) - Challenging Subconscious Programming (07:47) - The Realization and Shift (07:55) - The Impact of Mid-grade Anxiety (08:47) - The Trigger for Change (15:25) - The Importance of Emotional Regulation (15:44) - Encoded and Belief Systems (16:37) - Gary, The Factory Worker Philosophy (20:33) - The Shift in Economic Value and Education (23:59) - The Role of Discipline and Willpower (30:06) - Understanding Subconscious Beliefs and TheirImpact (32:22) - The Six-Tier Frequency Map (35:53) - Achieving Full Emotional Sovereignty (37:19) - Common Patterns Among High Tier Individuals (38:24) - Misconceptions and Understanding of Frequencies (41:58) - The Importance of Daily Practice (44:59) - The Future of Frequency Training (49:52) - Advice for Knowledge Workers (51:24) - The Inertia of Traditional Education (51:57) - The Five Traps of the Knowledge Economy (54:12) - Historical Recurrence of Traps (54:56) - The Changing Rules of the Economy (56:26) - The Limitations of Artificial Intelligence (58:11) - The Future: The Frequency Era (59:06) - Closing Remarks

Harry Phokou, founder of Hivemind, shares his insights onthe importance of in-person networking events in any industry.   He discusses how these gatherings foster genuine connectionsand valuable conversations that can't be replicated online.   With a focus on building personal brands and creatingeconomic opportunities, Harry emphasises the need for professionals to upskilland adapt in a rapidly changing job market.   He believes that by helping others and sharing knowledge,individuals can unlock their potential and achieve their goals.   If you feel like you’re capable of more but don’t know yournext move, this conversation will help you think clearly about what comesfirst.   This conversation is about taking ownership of your own destiny. Connect with Jonny LinkedIn:  https://www.linkedin.com/in/jonnysrose/   Connect with Harry: LinkedIn:  https://www.linkedin.com/in/hphokou/ YouTube:   https://www.youtube.com/@hphokou Chapters: (00:00) - Introduction and Background (00:18) - The Importance of In-Person Networking (01:14) - The Philosophy Behind Valuable Conversations (01:50) - The Power of Real Life Interactions (03:06) - Understanding the Business Model of Conferences (05:15) - How to Start a Business in Marketing and Sales (09:51) - Transitioning from Hospitality to a New Career (10:46) - The Importance of Prioritizing Mission OverCurrent Situation (11:01) - The Danger of Drifting in Life (13:24) - The Importance of Upskilling and Avoiding Drift (15:47) - The Importance of Upskilling and ContinuousLearning (16:56) - Investing in Learning and Personal Development (17:35) - The Impact of Learning on Personal and BusinessGrowth (22:51) - The Power of Community in Learning and Growth (23:11) - Overcoming the Learning Phase and Taking Action (23:32) - Building Confidence and Proving Your Value (27:28) - The Evolution of Personal and Business Mission (31:16) - The Launch of Hive Mind Academy

If you want to understand how LinkedIn really works in B2B,this episode is essential. In this conversation with a LinkedIn insider, we break down how LinkedIn actually drives B2B growth, why most LinkedIn strategies fail, and how smart brands use LinkedIn to staymemorable, not just visible.  If you’re using LinkedIn for marketing, sales, personalbranding, or business growth, this will change how you think about LinkedIn. In this episode, you’ll learn: - Why LinkedIn is more about memory than conversion - How LinkedIn shapes B2B buying decisions - The real role of LinkedIn in long-term business growth   Whether you’re a founder, marketer, consultant, or agencyowner, this episode shows how to use LinkedIn strategically, not randomly.   Go follow Jenny! ➡️ https://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/ Chapters: (00:00) - How B2B Brands Actually Grow (LinkedIn InsiderExplains) (00:55) - Journey into Advertising and Marketing (04:51) - Transition to LinkedIn and the B2B Institute (10:05) - Challenges and Opportunities in B2B Marketing (15:15) - The Importance of Branding in B2B Marketing (16:09) - The Role of Research in B2B Marketing (17:32) - Developing a Five-Year Marketing Plan (23:19) - The Power of Brand Marketing (23:41) - The Role of Brand and Performance Marketing (29:04) - Career Insights and Advice (32:20) - Final Thoughts and Contact Information

From a council estate in East London to the boardrooms ofventure capital, this is the story of Vishal Bhatia, founder of Forward Fund& Forward Studios.   In this episode, Vishal shares how his family’s history ofloss and resilience shaped his mission of building generational wealth, notjust for himself, but for underprivileged founders, creators, and communitiesoften left behind by the system.   We explore:   - How his father lost everything and rebuilt from nothing - Why legacy matters more than money - The future of building generational wealth in the creatoreconomy   This is about more than money. It’s about legacy,opportunity, and the power of purpose in business.   Go follow him at:   ➡️ https://www.linkedin.com/in/vishal-bhatia-ff ➡️ https://forwardfund.group   -----   Chapters:   (00:00) - Introduction and Background of Vishal Bhatia (00:58) - Family History and Upbringing (02:29) - Father's Business Journey and Challenges (03:37) - Impact of Father's Experiences on Vishal (08:03) - Moving to the UK and Childhood Experiences (12:03) - Reflections on Purpose and Legacy (13:07) - Importance of Legacy and Father's Influence (15:50) - Inspiration and Direction for Future Leaders (17:02) - Defining Good and Making a Lasting Impact (18:07) - Journey into Angel Investing (20:24 - Establishing London Fields Venture Capital (21:18) - Shift from Underrepresented to Underprivileged (24:39) - Transition into Content Creation (25:38) - Building Trust and Value in Venture Capital (27:33) - The Broken Model of Content Marketing (27:58) - Creating Commercial Value for Content Creators (29:34) - Tying it All Together: Helping UnderprivilegedPeople (31:13) - Turning Social Value into Corporate Value (32:04) - Democratization of Social Media (33:25) - Supporting Underprivileged and New Creators (35:05) - Expanding Opportunities for New Talent (37:16) - Maintaining Focus on Purpose and Accountability (39:55) - Envisioning a Content, Business, and MediaEcosystem (40:15) - Expanding into Different Areas of Engagement (40:48) - Advice for Content Creators (41:15) - Importance of Trust and Right Advisors (43:43) - Contact Information   #buildinggenerationalwealth ----- The Story Club Instagram: ⁠https://www.instagram.com/thestoryclubpodcast⁠ Youtube: ⁠https://www.youtube.com/@iamjonnyrose⁠ LinkedIn: ⁠https://www.linkedin.com/in/jonnysrose

In this episode, we break down how to build a marketingstrategy that actually drives business growth. The marketing strategy you’lllearn here focuses on clarity, focus, and scaling what works: not chasing shinytrends.   Andrew Davies, CMO of Paddle, shares the principles behindtheir success, revealing how narrowing your focus can unlock explosive results. You’ll learn how to align your team around one clear goal,define your ideal customer, and create a marketing strategy that compounds overtime.   We also explore how Paddle used segmentation, long-termbrand building, and product-led messaging to reshape their marketing strategyand outperform competitors.   Whether you’re a founder, marketer, or creative, thisepisode gives you a framework to build a marketing strategy that scales withoutburnout.   -----   The Story Club   Instagram: ⁠https://www.instagram.com/thestoryclubpodcast⁠ Youtube: ⁠https://www.youtube.com/@iamjonnyrose⁠ LinkedIn: ⁠https://www.linkedin.com/in/jonnysrose⁠   Andrew Davies   Website: https://www.paddle.com LinkedIn: https://www.linkedin.com/in/andjdavies   Chapters:   (00:00) - Introduction (00:07) - Andrew's Role at Paddle (00:44) - Paddle's Business Model and Growth (02:15) - Challenges and Changes at Paddle (03:18) - Marketing Challenges and Changes (05:47) - Reflections on Past Marketing Strategies (07:09) - Advice on Navigating Marketing Challenges (07:29) - Examples of Being Early, Late, or Wrong (11:31) - Improving Marketing Strategies (11:55) - Importance of Market Segmentation (14:18) - Expanding Market Segments (15:45) - Understanding the Market and Customer Segmentation (16:56) - The Strategic Purpose of Marketing at Paddle (19:21) - The Importance of Face-to-Face Interactions (19:44) - The Role of Marketing in Building Relationships (22:38) - The Value of Networking and Peer Learning (23:33) - The Current State of B2B Marketing (25:03) - Bold Marketing Campaigns at Paddle (25:48) - The Value of Brand Building (28:26) - The Impact of Entrepreneurial Mindset on Marketing (29:36) - Advice for Marketers Seeking to Understand TheirTarget Market (30:30) - Gaining Insights from Customer Conversations (31:16) - The Launch of Paddle Building (31:50) - Current Marketing Trends and Opportunities (32:25) - The Impact of AI on Marketing (32:45) - Advice to Younger Self (33:49) - How to Follow Andrew's Journey

I can confidently say that the fitness coaching industry is evolving rapidly, and understanding the nuances of online coaching is crucial for success. In this podcast episode, I had the pleasure of speaking with David Hatt, the owner of MTN Coaching, who has been a coach for over a decade and has built a thriving online fitness and lifestyle coaching company. David shares his journey from being a personal trainer to becoming a comprehensive coach who focuses on mindset, training, and nutrition—the three pillars of his coaching philosophy. Throughout the episode, David candidly shares his experiences, including the challenges he faced while building his business and the lessons learned from his mistakes. He highlights the significance of having a solid support system and the value of continuous learning and adaptation in the ever-changing fitness landscape. One of the key takeaways from our conversation is the importance of communication and genuine care for clients. David believes that successful coaching goes beyond just providing workout plans; it involves building relationships and offering unwavering support to help clients achieve their goals. This approach has led to remarkable transformations for many of his clients, proving that fitness coaching can be a life-changing experience. ----- The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose David Hatt Website: https://widgit.bio/mtncoaching Instagram: https://www.instagram.com/dhatt_mtn Chapters: (00:00) - Introduction and Guest Background (00:28) - The Difference Between a Personal Trainer and a Coach (01:22) - Importance of Mindset, Training, and Nutrition (03:45) - Career Progression in the Fitness Industry (08:46) - Starting Online Coaching (10:00) - Building the MTN Brand (10:53) - Misunderstanding of MTN Brand Name (12:26) - Learning from Mistakes in Business (13:57) - Biggest Business Mistakes (15:03) - Challenges of Working with Friends (15:41) - Importance of Good Accountancy in Business (16:51) - Current State of the Fitness Industry (18:10) - Common Mistakes in Fitness Coaching (19:39) - Impact Beyond Fitness (20:13) - Evolution of MTN's Online Coaching Programs (23:47) - Scaling the Business and Team (26:51) - Maintaining Community in a Growing Business (28:43) - Dealing with Imitations and Copycats (30:30) - Dealing with Imitations and Copycats Continued (31:26) - Maintaining Quality and Customer Satisfaction (32:24) - Importance of Customer Feedback (34:21) - Dealing with Business Failures and Setbacks (36:00) - Coping with Personal Setbacks (37:36) - Strategies for Recovery and Building Confidence (39:08) - Advice for Aspiring Coaches and Entrepreneurs (40:30) - How to Connect with MTN

Jane Kisnica, a self-taught graphic designer, shares her inspiring journey from a corporate job to freelancing. After realising her passion for design during her time in a marketing role, she decided to take the leap into freelancing, especially during the pandemic. With a strong personal brand and a focus on storytelling, Jane has built a successful career, primarily through LinkedIn. Her story is a testament to the power of following your passion and the freedom that comes with it.   -----   The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Jane Kisnica Website: https://www.janekisnica.com LinkedIn: https://www.linkedin.com/in/jane-kisnica-graphic-designer Chapters: (00:00) - Jane's Background and Career Shift (01:38) - Self-Taught Journey and Career Shift (02:42) - Decision to Freelance (05:09) - Challenges and Mental Blocks (06:32) - LinkedIn Success (08:27) - Content Strategy and Community Building (11:14) - Overcoming Imposter Syndrome (12:30) - Freedom of Freelancing (14:30) - Traveling and Working Abroad (15:27) - Traveling and Freelancing (16:00) - Balancing Work and Freedom (16:44) - Dealing with Difficult Clients (17:16) - Enjoyment in Work (17:50) - Importance of Branding (19:52) - Personal Branding and Client Attraction (21:40) - Exciting Branding Projects (25:30) - Power of Perception in Branding (29:30) - Impact of AI on Branding (30:44) - Utilizing AI in Brand Design (32:35) - Future Plans and Growth (34:02) - Personal Struggles and Mental Health (37:52) - Closing Thoughts and Farewell

Meet Alina and Dini, CoFounders of the Wonki Collective   In this episode, Alina and Dini discuss building a business with a POSITIVE impact, their mission to stop supply chain food waste, and their journey of building the Wonki Collective to the point where they were able to partner with Nestle.   Thanks for joining me on the Story Club Alina and Dini!   Go and check out what Alina and Dini have built! ➡️ https://www.thewonkicollective.com   -----   Chapters:   0:00 - Introduction 0:24 - Alina's Background and Journey 1:03 - Dini's Background and Journey 2:45 - How Allie and Dini Met 4:02 - Alina's Transition from Law to Entrepreneurship 7:47 - Dini's Experience in the Food and Drinks Industry 10:51 - The Problem of Supply Chain Waste 14:08 - The Evolution of Their Business Idea 15:29 - Pivot from B2C to B2B Model 18:36 - Partnership with Nestle 20:00 - Challenges in Implementing New Processes 21:31 - Nestle's Sustainability Initiatives 23:29 - Regulations in the Food and Drinks Industry 24:41 - Balancing Motherhood and Entrepreneurship 25:31 - Experience as Female Founders 29:40 - Seeking Investment as Female Founders 30:53 - Balancing Business and Motherhood 32:07 - Advice for Aspiring Entrepreneurs 32:40 - Passion Driving Work Ethic 34:06 - Plans for the Next Year 35:17 - Following the Wonky Collective

Meet Callum Woodcock, CEO of WineFi. In this episode, Callum discusses his early desire in starting an investment company, dealing with success and failure, and advice for aspiring founders. Thanks for joining me on the Story Club Callum! And if you're tempted by the idea of making fine wine part of your investment strategy, you can learn more here: https://www.winefi.co/ WineFi CEO Explains Why Fine Wine is a GREAT Investment Strategy The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Callum Woodcock Website: https://www.winefi.co/ LinkedIn: https://www.linkedin.com/in/callumwoodcock Chapters: 0:00 - Introduction 0:24 - Discussion on TED Talk 0:45 - Generational Differences 5:39 - Callum's Early Career 6:43 - Desire to Start a Company 9:06 - Joining a Scale-Up 10:33 - Experience at JP Morgan 13:50 - Starting Wineify 14:24 - Advice for Aspiring Founders 16:18 - Transparency in Business 18:07 - Trust and Transparency in Wineify 21:16 - Transparency and Building Trust 22:54 - Reasons to Invest in Wineify 24:49 - Building Wineify and Personal Reflections 26:43 - Resilience, Progress and Future Goals 27:02 - Celebrating Milestones and Future Aspirations 28:23 - Reflections on Personal Growth and Mindset 30:30 - Daily Habits and Mindset 31:25 - Dealing with Success and Failure 32:33 - Learning from Others 33:52 - Closing Remarks Fine wine is an alternative and illiquid asset class and should only form a small part of a well-diversified portfolio. The value of your investment can go down as well as up and you may not get back the full amount you invested.

Meet Rory Codrington, the Founder of Trust Keith&. In this episode, Rory discusses his entrepreneurial journey and reflections on building a boostrapped business to £1,000,000 annual recurring revenue. With that growth and success, he's started asking himself some big questions, that all Entrepreneurs will at some point. It's about starting out with clear intentions. What does success look like to you personally? Not being blindsided by all these other shiny objects. (0:00) - Introduction to Rory and his entrepreneurial spark (03:50) - Problem-solving mentality for business and lessons (05:35) - Reflections on building a £1,000,000 ARR business (09:58) - Setbacks and understanding things are meant to be hard (14:50) - The power of coaching and having a sounding board (16:09) - I don't care what happens, but I have a preference (21:26) - Being intentional and measuring progress (25:29) - Starting out with clear intentions and defining success (28:11) - Benefits of funding versus bootstrapping (32:13) - Thinking about what it means to build a long term business Dive in for Rory's reflections, insights and some answers too. Watch/listen to my client's podcast with Rory I mention in the episode: YouTube: https://lnkd.in/eCxmtyBH Apple Podcasts: https://lnkd.in/eHDjwSPm Spotify: https://lnkd.in/eukanAG6 The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Rory Codrington Website: https://www.trustkeith.co LinkedIn: https://www.linkedin.com/in/rory-codrington

Meet Sam Kitching, The Founder of WIT and Friday&. Sam's experience truly is at the intersection of fitness, retail, and brand building. Covering all his experience navigating the retail landscape, his commitment to authentic physical experiences, and his vision for the future of fitness brands. "You can't do everything yourself... It's about finding people who complement your skills and letting them shine." (00:00) - Introduction to Sam and where it all began (03:15) - The evolution of retail (08:11) - First entrepreneurial experiences and building WIT (13:01) - Physical spaces in retail and moving to London (16:32) - The importance of community beyond a buzzword (19:57) - Building a community and matching up values (25:00) - Leaving WIT and joining NoBull (28:38) - Building a business and defining what success means (30:33) - Creating a venture studio and helping people (36:07) - Having a vision and those gut feelings to drive you   Dive in for Sam's journey of transforming challenges into opportunities for growth and connection.

Meet Olly Hudson, the DTC master building DTC brands to 8 and 9 figures. In this episode, Olly dives deep into digital marketing, sharing his expert insights on the evolution of DTC platforms, the importance of data-driven decisions, and the power of understanding consumer psychology. 'The power of people is still underappreciated. You can't do everything yourself... You need to find people who are better than you at things.' 00:00 - Introduction to Olly Hudson and his journey into D2C 05:34 - The early days of Dropshipping and finding the right product 08:30 - Starting an agency and building base revenue 12:12 - Timing, luck, and COVID's e-commerce boom 17:38 - Building out the team and the importance of culture 20:47 - What you need to make Meta/TikTok ads work today 26:55 - What makes a good offer for your customer 29:54 - Starting a content agency for TikTok 37:03 - Becoming CMO of JAQ Group to build a brand house 41:09 - Finding good products and killing bad ones 48:31 - Trusting the process, having patience and teamwork Join us as Olly shares his insights on navigating the fast-paced world of e-commerce and digital marketing, mastering platforms, and building out great teams.   The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose   Olly Hudson Website: https://www.foryouadvertising.com Website: https://www.soarwithus.co LinkedIn: https://www.linkedin.com/in/olly-hudson Twitter: https://twitter.com/oliverwhudson

Meet Mitch Clayton, Co-Founder of Flowd, as we dive into his journey from football to the forefront of B2B lead generation.   In this episode, Mitch talks about the discipline from his football days, the shift to entrepreneurship, and how these experiences have shaped the ethos behind Flowd's success.   'We are just obsessed with what we do... There's no better feeling for us than helping our clients generate huge opportunities closing big deals knowing that it's come from your work'   00:00 - Intro to Mitch Clayton and the problems with early advancement 04:46 - Getting kicked out of school at 16 with a scholarship 09:06 - Playing football and the wrong kind of role models 14:04 - Problems with authority and the path to entrepreneurship 19:28 - The benefits of the network in Manchester for growth 24:45 - Running an eCommerce business during COVID 31:39 - Analysing yourself, and choosing what you love. 35:12 - Free work, case studies and proving you can get results 40:08 - The importance of continued feedback and improvement 46:06 - Flowd's growth plans and getting the right infrastructure   Join us as Mitch shares his passion for leading a business, and creating a positive, fulfilling environment for people inside Flowd and their clients.   The Story Club Instagram: ⁠https://www.instagram.com/thestoryclubpodcast⁠ Youtube: ⁠https://www.youtube.com/@iamjonnyrose LinkedIn: ⁠https://www.linkedin.com/in/jonnysrose ⁠ Mitch Clayton Website: ⁠https://www.flowd.co.uk⁠ LinkedIn: ⁠https://www.linkedin.com/in/mitch-clayton-6bb227aa⁠

Meet Josh Kilimanjaro, a mastermind in the music world. In this episode, Josh gives an honest look into the life of an artist searching for authenticity and connection in today's digital age. He shares his journey from his time as a band member to a DJ, navigating the music industry, his personal growth amidst lockdown, and the importance of family and friends on his career. "You need to dig deep. Everything that you invest in now will reap its rewards, and the seeds that you sow now will come to fruition, and the fruit will come from that, but you just need to fight through the season." 00:00 - Introduction to Josh Kilimanjaro 04:01 - Moving into the world of music and starting a band 10:45 - Balancing everything to stay creative 15:04 - Taking a break from the band and becoming a DJ 19:45 - How lockdown boosted his hunger and drive 27:20 - Planning the future and moves for success 30:01 - Getting through COVID by connecting deeper with people 34:43 - Josh's advice if you feel like giving up and what it takes 39:05 - How bad times spur positive action 42:45 - Putting yourself in the right spaces for success 45:54 - Ground yourself, stay close with family, pick the right friends. The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Josh Kilimanjaro SoundCloud: https://soundcloud.com/kilimanjaro-music Instagram: https://www.instagram.com/kilimanjaromusic

Meet Sam Winsbury, an entrepreneur who has been deep in the world of personal branding the last few years, and business leadership. In this episode, Sam shares his journey from starting his business, to becoming a sought-after personal branding expert. We get right into the nuances of creating a personal brand in today's digital age, adapting business strategies in challenging times, personal growth, and the often-overlooked aspects of building a successful brand. "Take responsibility for everything you can. There aren't many things in your life or business that you haven't either allowed or caused yourself. Take control of it and do something about it." 00:00 – Intro to Sam 03:42 - Finding LinkedIn and balancing University 06:26 - The pandemic and building the business 08:40 - Choosing the name Kurogo 12:37 - The altruism within personal branding 17:08 - The first hires, and the importance of onboarding 22:18 - Positioning clients, and finding their 'North Star' 29:38 - How to become a better leader and Radical Candor 33:38 - Evolving the business and getting to the next level 38:41 - Balancing work and life, people and partners 46:27 - Creating opportunities and your own luck 49:00 - The importance of video content for personal branding 54:19 - Sam's big tip for life and implementing it The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Sam Winsbury Website: https://www.samwinsbury.co.uk LinkedIn: https://www.linkedin.com/in/sam-g-winsbury Instagram: https://www.instagram.com/samgwinsbury