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November 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Americans spent $1B+ on seed oil-free products, up 72%, as NielsenIQ data shows the label driving snack sales despite limited evidence on seed oil harms Men now make up about a third of Pilates participants, with ClassPass male drop-ins tripling since 2023 as studios turn co-ed On posts record Q3 sales of $1.1B, up 17.2%, with apparel up 38.7% as it targets $7B in annual revenue by 2029 More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → [email protected]

November 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Oura agrees to acquire AI-native primary care company Counsel Health for $625M in cash, bringing clinical care into its wearable platform Aman Group launches ATMA, a performance wellness brand with Novak Djokovic as global partner, starting with a Miami hotel and 120,000-square-foot spa LeBron James, Kevin Durant, and other investors launch Futures Basketball League for top under-18 players, with NIL compensation and sports science support More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → [email protected]

November 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Andrew Huberman joins the Hims & Hers board and advisory team, with SEC filings showing a potential $24M commercial commitment Poppi founders Allison and Stephen Ellsworth launch Jetty, a hydration brand taking on the $13B market with Target, Amazon, and Whole Foods iHerb and YouGov survey finds 54% of online supplement shoppers worry about counterfeit products as authenticity becomes part of the product More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]

Today, I'm joined by Charles Seltzer, founder & CEO of Crosscourt.   A premium social basketball club for adults, Crosscourt has evolved from organized pickup games in rented gyms to a membership-based destination.   In this episode, we discuss building community through sports.   We also cover: Bringing the boutique fitness model to rec sports Expanding from LA to Miami and adding new amenities Shaping member experience with in-house tech   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: cross-court.com  Instagram: https://www.instagram.com/crosscourt  LinkedIn: https://www.linkedin.com/company/crosscourt/home/  Charles on LinkedIn: https://www.linkedin.com/in/charles-seltzer-6a548166/    The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:33) What Crosscourt is (03:06) Origin story (04:51) From rented gyms to LA (07:35) Expanding to Miami (09:06) Building for the member (10:32) Investor pushback (13:48) Core basketball and amenities (16:18) Boutique fitness, specialized (19:54) Evolving the member experience (24:11) Community is the product (27:01) In-house tech and ratings (31:53) Global expansion vision (33:45) Conclusion

November 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: McKinsey finds the US wellness market is worth $700B, with two-thirds of consumers prioritizing wellness more than a year ago Equinox invests $1B+ in growth under new CEO Brendan Whitworth, planning roughly 50 new locations alongside record membership adidas posts a record third quarter and raises its outlook as it gains ground on Nike, which is still working through a turnaround A quick programming note: the Fitt Insider team is heading to West Palm Beach for Health Innovation Lab and Eudēmonia Summit. The Daily Brief will take a brief pause and return with regular programming next week. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → [email protected]

November 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: 24 Hour Fitness founder Mark Mastrov invests $10M in Founders Club, a 45,000-square-foot Las Vegas gym built around strength and recovery Aspen Institute report finds youth tennis participation up 72% and golf up 55% among kids 6 to 12 since 2019 Gen Z fuels the running boom as the NYC Marathon's peak age drops 11 years and women drive nearly 80% of its growth Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]

Today, I'm joined by Dustin Freckleton, founder & CEO of Happy Health.   A dark horse in the wearables race, Happy Health's FDA-cleared smart ring is designed to catch issues early and connect users with doctors for treatment.   In this episode, we discuss shifting healthcare from hospital to home.   We also cover: Cracking cuffless blood pressure monitoring N-of-1 AI algorithms and hyper-personalization Unlocking insurance coverage to expand access   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: happysleep.com  Follow Dustin: linkedin.com/in/dustinfreckleton  Follow Happy Health: linkedin.com/company/happyhealthinc    The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:22) Happy Health mission (02:30) Three-part platform explained (04:00) Why start with medical device approach (05:00) N-of-1 algorithm (08:00) Personalizing the experience (12:15) Role of physicians (17:45) Recent milestones (19:30) Building under the radar (22:00) Business model and insurance coverage (24:30) Blood pressure breakthrough (27:30) Why Happy solved what others couldn't (30:45) Multi-channel distribution strategy (32:00) Measuring what matters (36:15) Future of healthcare: data not models (40:15) Conclusion

October 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: FitLab files Chapter 11 with $100M to $500M in liabilities, a cautionary tale for fitness roll-ups Ozlo raises $22M Series B to expand its Sleepbuds into biosensing, AI, and neuromodulation for tinnitus and epilepsy LeBron James becomes a WHOOP global ambassador and investor, formalizing a relationship that began when he started wearing the device in 2015 More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]

October 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX partners with World Triathlon to govern hybrid racing globally, opening a pathway toward the Olympics with three new race formats Intake Breathing raises $62M to scale its magnetic nasal strips, with about three-quarters of customers new to the category Circana data finds just 38% of US consumers are satisfied with the return on their wellness spending as optimization clashes with everyday life More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]

October 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sweetgreen raises top restaurant manager pay to as much as $200,000 in 2027 as it works to reverse a 6.2% same-store sales decline Vaca raises $5.6M to grow its beef-tallow-fried tortilla chips as consumers seek seed-oil-free snack alternatives Lululemon settles a Texas probe over PFAS "forever chemicals" with no penalty or admission of wrongdoing, agreeing to maintain chemical safety standards More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → [email protected]

October 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Mass General Brigham researchers build an AI model that estimates cancer patient mortality risk from a single facial photograph Columbia study finds microplastics can trigger reactive chemicals linked to DNA damage and oxidative stress when exposed to water Women-only lifting studios and brands like Gymshark and Oner Active are reshaping gym culture as women's strength training grows More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → [email protected]

Today, I'm joined by Paul Coletta, co-founder & CEO of Vero Bioscience.   A predictive health company, Vero uses proteomic blood tests and proprietary AI to measure and improve organ-level aging.   In this episode, we discuss building a closed-loop health system powered by proteomics.   We also cover: Why organ-level data beats whole-body scores How proteomics differs from other biological age measures Reproducibility, clinical validation, and roadmap to launch Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Get on the waitlist: verobioscience.com  X (Twitter): https://x.com/Vero_Bioscience Follow Paul: https://www.linkedin.com/in/paulcoletta Follow Vero: https://www.linkedin.com/company/vero-bioscience-inc  Eudaimonia (Health Innovation Lab) in November: https://eudemonia.net/hil/  YouTube: https://www.youtube.com/@VeroBioscience    The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:30) Paul's background (02:45) 11K protein measurement (04:00) Stanford technology (05:00) Scientific validation (06:00) Biological age vs. organ age (07:30) Actionability and reproducibility (10:00) Clinical validation approach (12:15) Closed-loop compass system (14:00) Organ-specific interventions (15:30) Healthspan vs. immortality (19:15) Clinical partnerships strategy (22:00) Competitive differentiation (25:00) Direct-to-consumer roadmap (27:30) Regulatory and cost challenges (28:30) Educating the market (30:00) Balancing rigor and marketing (34:00) Patient-led future (36:45) Conclusion

Today's top stories: Calley Means, a key architect of the MAHA movement, resigns from the Trump administration as food policy efforts stall WILDE raises $40M from S2G Investments for chicken-based protein chips, selling in 30,000+ retailers with $100M+ in sales last year Nirva raises $25M for an AI pendant as wearable makers turn health devices into jewelry people want to wear Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]

October 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: NFL partners with General Atlantic to launch a sports investment platform, building on a 46-company portfolio that includes Fanatics and CLEAR OpenAI's venture arm and Founders Fund back Coherence Neuro's $45M seed round for brain implants designed to detect and treat cancer Hims expands testosterone care with injectable and oral options, scaling faster than any specialty outside weight loss Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → [email protected]

October 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Oura adds Cardio Effort and VO₂ max metrics to compete more directly in fitness tracking beyond sleep and recovery TikTok blocks searches for peptides like semaglutide, BPC-157, and TB-500 as peptide content spreads across social media Orangetheory's US footprint falls by about 135 studios since 2023, though industry visits remain strong as consumers mix formats Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → [email protected]