
Advertise on podcast: The Tradesman's Survival Guide Podcast with Joe Doyle
This podcast has
67 episodes
Language
EnglishPublisher
Joe DoyleExplicit
Yes
Date created
2019/10/14
Latest episode
2026/07/24
Average duration
32 min.
Release period
38 days
Description
Real businesses, real problems, real solutions. Join Joe Doyle on his phone show, The Tradesman's Survival Guide Podcast, where he speaks to fellow Tradesmen who are struggling with their businesses, and offers them advice to get their business back on track. All of the tactics in this Podcast series are taken from Joe's book The Tradesman's Survival Guide, which is available for pre-order here: www.joedoyle.ie/tsg
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The Joe Doyle Podcast - Episode 12
2026/07/24
What does it actually take to go from €80,000 in debt to building a €1.2 million property portfolio?
In this episode, Joe sits down with builder and property investor Daragh Carolan, who shares the journey from struggling to keep his construction business alive to creating real wealth through better systems, discipline and long-term thinking.
They discuss:
How Daragh turned an overdraft into six-figure cash reservesThe mindset shift that changed his business foreverWhy consistency beats chasing shiny opportunitiesBuilding wealth through property instead of lifestyle inflationFitness, alcohol and the habits that improve business performanceUsing AI and ChatGPT to streamline marketing and operationsWhy successful business owners never stop paying the "rent" on successThis is an honest conversation about the highs, the setbacks, and the lessons that come with building a profitable business and using it as a vehicle for long-term wealth.
If you're a tradesperson, business owner, or anyone looking to build financial freedom through business and property, you'll get plenty of practical takeaways from this one.
The Joe Doyle Episode 11 - Q&A Special 4
2026/07/10
In this fourth Q&A special, Joe Doyle answers another round of the questions tradesmen and business owners ask every day.
From building a social media presence and attracting better clients to avoiding burnout, thinking like a business owner, and making smarter long-term decisions, Joe shares practical advice drawn from decades in business and construction.
Topics covered include:
• The best social media content for trades businesses
• Simple marketing strategies that actually generate work
• Common mistakes tradesmen make on Instagram and Facebook
• Whether to chase bigger jobs or higher-profit jobs
• Spotting the warning signs of burnout before it's too late
• Why business owners should think differently from self-employed tradesmen
• Moving beyond relying on word-of-mouth referrals
• The smartest investment you can make in the early years of business
• What to consider before going into business with a partner
• Building a business that grows with systems, planning and better decision-making
The Joe Doyle Podcast - Episode 10 - Q&A Special 3
2026/07/03
In this third Q&A special, Joe Doyle answers another round of the questions tradesmen and business owners ask every day.
From setting up the right bank accounts and managing cash flow to building financial discipline, protecting your profits, and creating systems that scale, Joe shares the practical frameworks he uses across his businesses and property portfolio.
Topics covered include:
• The bank accounts every business should have
• How to manage tax money without getting caught out
• Building cash reserves with milestone savings
• Why financial discipline matters more than income
• The biggest cash flow mistakes business owners make
• Creating systems that make managing money easier
• Using your business to build long-term wealth
• How Joe structures the finances across multiple businesses and property projects
• Protecting your business from unnecessary subscriptions and payment errors
• Why great financial systems reduce stress and improve decision-making
The Joe Doyle Podcast - Episode 9 - Q&A Special 2
2026/06/26
In this second Q&A special, Joe Doyle answers another round of the questions tradesmen and business owners ask every day.
From hiring your first employee and raising your prices to improving cash flow, maintaining standards on site, and knowing when to walk away from bad jobs, Joe shares practical advice drawn from decades of experience in business and construction.
Topics covered include:
• Whether £400–£500 profit per day is a realistic target
• How to increase prices without losing work
• Knowing when it's time to hire your next employee
• Why understanding your numbers changes every business decision
• Managing clients who call outside working hours
• Recognising when to walk away from unprofitable jobs
• Hiring the right people and avoiding costly recruitment mistakes
• Systems every tradesman should have in place
• When to outsource admin and office work
• Responding to criticism and challenging questions with confidence
If you're a tradesman, contractor, or business owner looking to build a more profitable, better organised business, this episode is packed with straightforward, no-nonsense advice you can put into action immediately.
The Joe Doyle Podcast - Episode 8
2026/06/11
In this episode, Joe Doyle breaks down every way someone can work with him, from buying a copy of The Tradesman Survival Guide to joining his mentorship programmes, office support services, networking groups, and property joint ventures.
Joe explains how each service works, who it's for, and the problems it's designed to solve for tradespeople and business owners. He also shares his views on pricing, client relationships, business growth, and why taking action is often the biggest difference between those who move forward and those who stay stuck.
If you've ever wondered exactly what Joe does and how his business helps tradesmen, this episode gives a complete overview.
The Joe Doyle Podcast - Episode 7 - Q&A Special 1
2026/06/04
In this Q&A episode, Joe answers some of the most common questions tradesmen and business owners face every day.
From late-paying clients and pricing jobs correctly to dealing with extras, deposits, nightmare customers, friends and family jobs, and bargain hunters, Joe shares practical advice drawn from years of experience in business and construction.
Topics covered include:
• Why late invoices lead to late payments• The biggest pricing mistake tradesmen make• How to charge properly for extras and variations• Working with friends and family without falling out• Deposits, payment terms, and protecting your cash flow• Spotting red-flag clients before they become a problem• Building relationships instead of competing on price• Whether you should charge for quotations• How to stay professional when clients keep changing the scope
If you're a tradesman, contractor, or business owner looking to improve profitability, protect your time, and run a more professional operation, this episode is packed with straightforward, no-nonsense advice.
The Joe Doyle Podcast Episode 6 - Keith Harris
2026/05/28
Joe sits down with Keith Harris, a groundworks contractor from Carlow, for a conversation about resilience, business growth, branding, and what it really takes to keep pushing when everything goes wrong. After having thousands worth of tools stolen, tracking them down himself through Facebook Marketplace, and still showing up for work without complaining, Keith shares the mindset that helped him keep moving forward.
The episode also dives into the importance of business branding for tradesmen, creating a company identity that attracts the right clients, and how small changes in positioning can make a massive difference over time. Joe breaks down live branding ideas for Keith’s company while discussing reliability, reputation, and standing out in a crowded industry.
The Joe Doyle Podcast - Episode Five
2026/05/21
In this episode of The Joe Doyle Podcast, Joe breaks down one of the most effective problem-solving exercises he’s ever used in business: the “Possibility Session.”
From generating more leads and sales to solving blockages in your business, Joe walks through a practical framework for unlocking ideas, thinking creatively, and identifying opportunities you may be completely overlooking. He explains how to map out every possible solution, rank them by likelihood, separate free vs paid strategies, and take action without getting trapped in overthinking or logic.
This episode is especially valuable for tradesmen, business owners, and entrepreneurs who feel stuck, short on leads, or unsure of their next move.
If you want Joe to do a live Possibility Session with you and your business on the podcast, send him a DM.
The Joe Doyle Podcast - Episode Four
2026/05/14
In Episode 4, Joe breaks down how small decisions in business and property can have massive financial consequences — and how to think like an entrepreneur when structuring deals.
Using a real example from a phone call, Joe shows how a simple tweak to a property purchase could potentially save (or make) hundreds of thousands through better planning and understanding tax, ownership, and long-term strategy.
Inside the episode:
How to structure property deals more efficientlyThe difference between a good investment and a smart oneWhy entrepreneurs sit at the center of every dealHow to think beyond your trade and operate at a higher levelA practical pricing framework to guarantee profit on jobsWhy one-man bands struggle — and how to scale properlyJoe also dives into the mindset shift from “just a tradesman” to true entrepreneur, and why confidence in business conversations is critical when dealing with accountants, brokers, and other professionals.
Practical, direct, and focused on making better decisions — this episode is about playing the game at a higher level and making your work actually pay.
The Joe Doyle Podcast - Episode Three
2026/05/07
In Episode 3, Joe dives deep into one of the most overlooked areas of running a business — how you structure and manage your money.
This episode breaks down the exact bank account system Joe uses across his businesses to create clarity, control cash flow, and consistently build profit.
Inside the episode:
The essential bank accounts every business should haveWhy most business owners struggle to actually accumulate cashHow to create a clear “North Star” for profit and savingsA simple system to stay on top of tax, expenses, and cash flowWhy discipline (not income) is the real problem for most businessesHow to use your business as a vehicle for long-term wealthJoe also explains how he structures finances across his property portfolio, avoids hidden costs, and maintains control over every euro moving through the business.
Detailed, practical, and straight to the point — this episode is about building real financial structure so you can grow, invest, and scale with confidence.
The Joe Doyle Podcast - Episode One
2026/04/30
In this solo episode, Joe breaks down the fundamentals of running a more profitable, better-structured business as a self-employed tradesman.
Recorded on Milestone Day #2, he explains how to “respect the milestones,” set aside profit consistently, and build your business around clear financial targets instead of guesswork.
Inside the episode:
Why small daily actions beat weekend catch-upsHow to turn “time wasters” into paying clientsFixing poor marketing and targeting the right workThe importance of focusing on outcomes, not just being busyWhy 500 Quid profit per day should be the goalStraightforward, practical advice designed to help you make more money, run a tighter operation, and stay accountable to real results.
The Joe Doyle Podcast - Episode Two
2026/04/30
In Episode 2, Joe answers real questions from self-employed tradesmen and breaks down the practical realities of growing a business, building wealth, and making better financial decisions.
From mortgages and company structures to finding investors and scaling your team, this episode is packed with straightforward advice based on real experience.
Inside the episode:
The key requirements for getting a mortgage in IrelandWhen (and why) to move from sole trader to a limited companyA simple framework for attracting investors (“K.O.F.E.”)Why growing a team is essential if you want a real businessThe difference between doing the work vs. doing the dealJoe also explains what happens when you “keep saying yes” — outlining the full journey from first contact to building serious profit and investing in property.
Clear, direct, and focused on results, this episode is about thinking bigger, operating smarter, and turning your business into a vehicle for long-term wealth.
The Trademan's Survival Guide Podcast - David St Leger
2025/11/28
In this episode, Joe talks to David St Leger of Primary Piping Solutions in Cork to break down:
• Why most tradesmen only think they’re “busy”• The 4 questions that expose the real health of your business• How to build a pipeline instead of winging it• Why your business name and branding could be costing you money• The step-by-step path from one-man-band to a real company
Trademan's Survival Guide - 45 Minute Fix - Ep. 5 - Daniel Crowley
2025/02/22
Welcome to The 45 Minute Fix, the Tradesmen Survival Guide podcast where every conversation is a fresh challenge. Inspired by the legendary Irish chat show host Tommy Tiernan, we embrace the unknown: no prior introductions, no background research, and in most cases, no idea who the guest will be.
In 45 minutes or less, we dive straight into the heart of our guest's business, working to uncover actionable strategies to make it more profitable. The catch? Every episode is aired—no exceptions. From the weird to the wonderful, and even the seemingly unfixable, each guest's journey adds a unique flavor to the mix.
Join us as we navigate the unexpected, proving that great ideas can be born in just 45 minutes.
Trademan's Survival Guide - 45 Min Fix - Ep. 4 - Ronan Drea
2025/02/14
Welcome to The 45 Minute Fix, the Tradesmen Survival Guide podcast where every conversation is a fresh challenge. Inspired by the legendary Irish chat show host Tommy Tiernan, we embrace the unknown: no prior introductions, no background research, and in most cases, no idea who the guest will be.
In 45 minutes or less, we dive straight into the heart of our guest's business, working to uncover actionable strategies to make it more profitable. The catch? Every episode is aired—no exceptions. From the weird to the wonderful, and even the seemingly unfixable, each guest's journey adds a unique flavor to the mix.
Join us as we navigate the unexpected, proving that great ideas can be born in just 45 minutes.
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