
Advertise on podcast: ELEVEN Australia Podcast Series
Rating
5from
This podcast has
21 episodes
Language
EnglishPublisher
ELEVEN AustraliaExplicit
No
Date created
2019/10/16
Latest episode
2025/03/03
Average duration
32 min.
Release period
129 days
Description
This Podcast Series is an insight into ELEVEN Australia, featuring candid conversations with its people. Deep dive into what it takes to get a new brand off the ground. From the creatives, to marketing, education and sales, every area plays a role with its challenges and wins, and is as important as each other.
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Check latest episodes from ELEVEN Australia Podcast Series podcast
Season 2 Ep.6 Keep My Curl Moisture Shampoo & Conditioner
2025/03/03
Curly hair enthusiasts rejoice! ELEVEN Australia is excited to launch KEEP MY CURL MOISTURE SHAMPOO & CONDITIONER – a new haircare duo that merges the best of skincare science with curl care essentials. In this episode, we chat with our resident hair experts and regular podcast guests, Joey and Rachel, about all things curls!
KEEP MY CURL delivers serious hydration, frizz control, and curl definition, bringing you curls that look fresh, soft, and full of life. With ingredients like Hyaluronic Acid, Ceramides, and Niacinamide – staples in skincare – this line marks a modern approach to curly hair care that’s all about nurturing from scalp to ends. By incorporating the concept of “skinification” with ingredients traditionally found in premium skincare, KEEP MY CURL MOISTURE SHAMPOO & CONDITIONER gives curls more than just basic care. With every wash, these products hydrate, protect, and amplify curls.
Season 2 Ep.5 ELEVEN Australia COLOUR
2024/07/19
Have you ever wondered when you visit your favourite salon to have a colour service what brands and products are being used? For those who only know us for our quality shampoos, conditioners & lifestyle products, in this episode you'll hear about the other side of our business, which is our end to end full service professional colour range. Its called ELEVEN Australia Colour. If on the other hand you're already a fan, then you would know that its because of its performance, technology & coverage that hair just feels better!
In the episode you'll also hear from our global colour experts about international colour trends, how the colour started and is made, and also discover new insights along the way that make this range truly unique!
Season 2 Ep.4 Smooth Me Now Thermal Spray
2024/01/25
INTRODUCING OUR NEW SMOOTH ME NOW THERMAL SPRAY - YOUR SECRET WEAPON AGAINST DRY, FRIZZY & HEAT DAMAGED HAIR.
Back again for another episode, our Co-Creative Director Joey Scandizzo is joined by Australian Colourist of the Year, the master of textured hair styling and friend of ELEVEN AUSTRALIA - Rachel Vitullo. In this episode together they explain not only how this new product has made their life as hairstylists on the salon floor easier, but how clients who use this product at home are loving the benefits of smoother hair and longer lasting colour.
But it's not all "smooth" sailing for these industry experts, as they share some situations where even they've felt the "heat".
As always performance is at the forefront of all ELEVEN Australia products. Add to this some new incredible ingredients and heat protecting innovation and you have a winning formula for another great ELEVEN Australia multi purpose product.
Season 2 Ep. 3 Miracle Shampoo & Conditioner
2023/08/28
The long-awaited MIRACLE HAIR TREATMENT SHAMPOO & CONDITIONER is finally here — the most significant ELEVEN Australia launch since the brand’s inception.
In this episode we give you the dirt, actually the clean, on exactly how to use both these products and all the benefits that go with them.
Get ready to experience a hair care miracle like no other. MIRACLE HAIR TREATMENT SHAMPOO & CONDITIONER are the dynamic duo for anyone (which let’s face it, is everyone) wanting to supercharge their hair hydration, help reduce frizz and prevent split ends.
So how does the magic happen? Our hair-obsessed team at ELEVEN Australia collaborated with their chemists to bring the incredible skincare ingredient—hyaluronic acid, into the haircare world. Similar to its effects on the skin, it acts as a humectant, locking in moisture like a refreshing drink of water for dehydrated hair. For those with coloured or damaged hair, this is the ultimate thirst-quencher.
Season 2 Ep. 2 Re-think your blonde story!
2023/06/14
Ok while we're not about to solve the problems of the world here, there are some questions about blonde hair we can answer!
So, what does it mean to be a blonde? While your first thought might be a white/platinum blonde all over or a half head of highlights, what does this mean for our ombre, balayage and grey-haired friends?
Are they missing out on all the “fun” blondes keep talking about?
At ELEVEN Australia HQ we’ve taken an in-depth (and entertaining) look at the same baffling blonde questions. Together with our hair colour expert friends Rachel Vitullo & Jo Robertson, we’ll demystify and help you navigate your way through these tonal technicalities.
Season 2 Ep.1 Our Brand Story!
2023/06/02
Eleven years on and while a lot has changed and grown with ELEVEN Australia our brand story has always remained the same.
Hear from ELEVEN Australia Founder and host Rob Gattuso and Co-creative Director Joey Scandizzo about how it all began and what's behind the "easy to understand" brand strategy.
While performance and ingredients also play a major role in the success of the brand, we couldn't help but weave a little celebrity story in there as well.
Listen in to find out who!
Episode 15 - Linton & Mac - The times they are a changin.
2020/09/14
It used to be that running a successful hair salon meant doing great hair and providing great service. Today it’s so much more than that. Add a global pandemic to the mix, and a new wave of staff that demand a different way of working and you have a very different business than you once had, and the way you change and adapt will determine your success. Meet dynamic duo Jenn Linton & Jaye Mcdonald, owners of Linton & Mac salon in Aberdeen Scotland. Not only is their entrepreneurial spirit infectious, but you can’t help fall in love with their honesty and vulnerability. In this episode you’ll hear how these business partners first (and friends second) adapt to an ever changing industry and how what they once knew for certain is now more unpredictable than ever.
Episode 14 - Open for business, retail business
2020/09/13
This one is for salon owners and professionals. With e-commerce well and truly leading the charge globally in the hair & beauty industry, does this mean traditional brick & mortar retail as we know it is dead?
In this episode, we chat with ELEVEN Australia North American Distributor Manager Jeff Peterson who like us, definitely disagrees. In fact now more than ever as hairstylists and their clients come back to their salons, the retail game needs to be treated as Jeff describes “a business within a business”. It’s no secret that some of the biggest global fashion and lifestyle brands do merchandising really well, and Jeffs 360 degree approach not only mimics these brands, but insists that in order for a salon’s retail game to be strong, they need to create a space that their clients feel is an experience. A place to have face to face education on the benefits of their hair care and ultimately a place where they want to buy.
Episode 13 - Spreading Happy -The Happy Boxes Project.
2020/08/22
After spending 5 years working, living and learning in a remote community in the Northern Territory Australia as a school teacher, Emma Sullings discovered that it is through connection and the simple act of giving that truly strengthens and unites women, both young and old. Founder of The Happy Boxes Project, Emma has dedicated herself to ‘spreading happy’ throughout indigenous communities in the outback and has partnered with us, ELEVEN Australia donating basic toiletries and supplies. Emma and her team of charity coordinators teach the importance of good health and self-esteem and are committed to nurturing the spirit of true empowerment.
Episode 12 - From little things big things grow.
2020/06/14
A true entrepreneurial spirit – meet Kieran Walsh, the Co-Founder of National Beauty Distribution in Ireland. Hear how a stint on the reality TV show, The Apprentice lead to meeting his kindred spirit and now business partner Will McCreevey and how together, with a committed team, they are building an empire! Having a clear vision and willingness to take risks has lead Kieran to break the traditional mould of distribution to create both a want and need for salons and their customers…even if you have to get your mum to call ahead first!
Episode 11 - EDU. goes global!
2020/06/14
Meet our ELEVEN Australia EDU. Ambassadors Melvin Royce Lane and Rachel Vitullo, the powerhouse duo that help lead our education teams here in Australia and Internationally. Hear how Rachel grew from Apprentice to Salon Owner in one of Australia’s most prestigious salons through educating herself and discovering her love for educating others, and how Melvin’s love/hate relationship with hair drove his desire to work hard and create his own path in an industry he adores. Both Rachel and Melvin have an infectious charm and an unwavering commitment to education. They understand it is more than just telling people how to do a haircut, but sharing knowledge and continuing to learn and grow themselves.
Episode 10- East meets West – two sides one mission.
2020/06/14
Meet two of North America’s top Sales Consultants: Ian Di Russo from Evolve Salon Systems and Maile Lowe from Beauty Solutions. Hear how Ian and Maile’s love for the brand paired with the simple ethos from ELEVEN Australia that “Haircare doesn’t need to be complicated, it just needs to work” is the key to success for them and the brand in their respective markets.
Winning a place at the inaugural Disrupter Retreat in 2019, Ian explains how invaluable one on one, face to face time was with our Co-Creative Directors of ELEVEN Australia, Joey Scandizzo and Andrew O’Toole and how that opportunity lead to a deeper understanding and connection to the brand.
Episode 9 - The Mane Event
2020/05/02
Meet Blake and Laci, owners of The Salty Mane salon in Atlanta Georgia. As a business and creative duo with a committed team of 10 plus stylists, hear why they have a 4 month wait list and an average of 25 to 35 new clients a week from social media alone! The Salty Mane have a definite sense of who they are and have stayed true to every aspect of their brand. From Blake’s background in photography, to Laci’s beach roots comes the salon name, it’s look and the clientele it attracts. Each stylist also curates their social feeds with the work they love, elevating their personal brand to attract the clientele they’re also after. Creatively The Salty Mane believe that you need to be doing your best work every time. The need to see a visual outcome before its done ensures both their clients and stylists are on the same page, giving consistent work and a high client retention.
Episode 8 - Build It and They Will Come
2020/04/26
In a world where for business, digital is king we chat to Jenni Tarrant owner and force behind Australian Business of the Year Bond Hair Religion in Canberra, Australia. While Jenni sees the importance of social media to her business, the winner of the Vidal Sassoon Humanitarian of the Year Award has built her success on a foundation of human connection. In this episode Jenni talks about how sensory experience, consistency and the desire to make people feel good is the way to connect with her clients in a genuine and meaningful way.
Episode 7 - Pursuit of happiness - Meet Graham Kenny Co-Owner of International Beauty
2020/04/04
From sales representative to co-owner of top Canadian distributor International Beauty, Graham Kenny chats about his journey and what exactly has attributed to his success. We explore Eleven Australia’s success in his market and how the brand has been smashing records since it launched in 2018. Graham speaks as a true leader about building good culture, using social media to enhance relationships and the controversial topic of online selling through mass market retailers like Amazon. He is a unique thinker, humble by nature, and has an innate desire to be happy! The perfect listen for today’s climate.
Podcast reviews
Read ELEVEN Australia Podcast Series podcast reviews
I LOVE ELEVEN AUSTRALIA 2019/11/23
🙌🏻
I enjoy the modern way of learning about the behind the scenes thought process that makes this brand so special. You can quickly tell that the team is...
Haladay 2019/11/16
Insightful!
Very good listen! Brings a great new element to the amazing Global brand that is Eleven Australia. I look forward to each episode dropping and many ti...
hairgeek82 2019/11/16
Inspiring
This podcast is inspiring to see the passion and inspiration from every angle of a beauty brand. The why’s behind the creation to what makes a brand ...
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