Advertise on podcast: The Human Design for Marketing podcast™, with Yvette Mayer

Your message can be true and still feel impossible to say out loud. That tension is exactly what we explore with parenting coach Dina Cooper, a mental Projector with a 2/5 profile, whose work sits at the intersection of Human Design, parenting, and the kind of aligned marketing that does not require you to perform or push. Dina shares what it looked like to resist Human Design at first, then return to it when she was ready to hear the words “you’re here to guide” without shrinking. We talk about the 2/5 projection field, why Projectors can struggle to see their own genius even with years of proof, and how visibility can become a wound when people expect you to have all the answers. Dina also opens up about the moment she learned about the “genius to freak” theme and how it helped her keep going when her message still felt hard to translate. From there, we go deep on Dina’s mission in parenting: kids are born whole, wired as they are, and our job is not to mold them but to help them hang on to who they are. We unpack strong-willed children, firm loving boundaries, how behavior becomes a doorway into understanding a child’s motivations, and what it means to play the long game so your child’s worth is not tied to grades, approval, or comparison. We also zoom back out to Human Design marketing, brand messaging, and how I’m expanding my work into using AI as a true business partner so you can get time back and show up with more presence. If you want more aligned marketing, clearer positioning, and a mission you can finally stand behind, hit play, then subscribe, share this with a friend, and leave a review. Connect with Dina here: Dina's website Sign up to Demand by Design (live 7 October 2026 AEDT) ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

In this episode, I share the airport email that made me realise AI was making both me and my clients feel lonelier than we expected.  From that one moment, I followed the thread into the Human Design “new paradigm” and the decision to rebuild my entire ecosystem around presence, community, and one integrated offer.... • the client reply that exposed a connection gap  • why AI can speed up work but cannot read energy  • the Human Design global cycle shift from the Cross of Planning to the Cross of the Sleeping Phoenix  • moving from rigid marketing systems to originality and inner authority  • the decision to pull the Frieda launch and stop selling an AI subscription  • merging Frequency Project, Souled-Out Offers, Sellina, Frieda and Sacred Visibility into one hub  • what the new platform includes: curriculum, guided success paths, deep links, calls, and community  • why Instagram fatigue and “everyone sounds the same” is a signal, not a personal failure  • information vs embodiment and why Human Design marketing needs calibration  Click here for more info on Souled Out by Design. Make sure you hit that subscribe button, tell your friends, and extra brownie points, go leave me a review.  ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

Posting more doesn’t always equal earning more and for some designs, it’s the fastest route to burnout. I’m joined by my client and fellow marketing pro Charlie Garnham, a 5/1 projector business coach, to tell the truth about what happens when you stop performing for the Instagram algorithm and start building a personal brand that actually matches your energy. Charlie is in my Souled Out Offers by Design program and shares how much it's helped her grow her business in this past 12 months. Being part of what's led to her now 4x her corporate income in just a few hours a day! Then we get into the messy middle: the pressure to prove you’re a “real” marketing expert when a post flops, the temptation to chase trends, and the constant background noise that says success only counts if it’s louder, bigger, and more visible. Charlie shares what changed when she stopped trying to squeeze projector wisdom into short-form content and leaned into long-form marketing like podcasts and YouTube. We also talk about client attraction through invitations, including guest speaking, online summits, and podcast interviews that let you deliver one strong message and then rest. We unpack the projector lifestyle as a real business strategy: boundaries with social media, more space on the calendar, and the mindset shift from doing equals worth to spaciousness equals magnetism. Then we zoom out to the coaching industry’s favourite myths, including follower count as a proxy for credibility, and “no ads” marketing that quietly replaces money cost with energy cost. We wrap with a practical look at offer refinement and why a purpose-built AI marketing assistant like Sellina can feel wildly different from generic ChatGPT or Claude prompts because it’s built on methodology and process, not just information. If you’re craving aligned marketing, human design business strategy, and a calmer way to grow high-ticket offers, hit play. Subscribe, share this with a friend who’s tired of the content treadmill, and leave a review so more people can find the show. Head to Charlies website here Instagram And if you're a Projector, don't miss THIS secret podcast ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

I break down what “IP by design” really means and why your unique method is what protects your business in an AI-driven market.  I also share practical ways to capture your genius from calls and content, then use Human Design to make your intellectual property clearer, more proprietary, and easier to monetise: • defining intellectual property as your unique lens and client support method • separating legal protection from building an IP asset • spotting the hidden cost of keeping your genius in conversations • using call transcripts, forms, and repeat questions to extract frameworks • turning proven methods into scalable products with AI support • the real story behind a body-graph audience method that became a $27 offer and sold 2,500+ times • building IP into always-on support through AI agents for sales and marketing • using profile lines, gates, themes, and definition to shape how you teach and market I also wanted to extend an invitation to my Bali retreat in late October 2026, here's the link to find out more. ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

We walk through the July 2026 Human Design transits and use them to plan smarter marketing, clearer communication, and more aligned sales. We also share what June taught us about building offers, nervous system load, and why structure is the fastest path to freedom.  • July’s big theme of communication during throat center season  • Open throat reflections on speaking, self-critique, and trusting your voice  • Behind-the-scenes lessons from launching Low Ticket Lab and supporting 100+ people  • Mercury retrograde in Gate 62 and why details create flexibility  • First half of July root center pressure and the value of slowing down  • Mars and Uranus in Gate 20 and the push to speak now  • Second half storytelling in Gate 56 plus leadership energy in Gate 31  • Nodes shifting into Gate 30 and Gate 29 and what to look for in your chart  Before I go, if you didn't come in and do low-ticket lab with us live, it is now available evergreen, which means you can jump in and do it anytime.  All right, hit the show notes for that information. Low Ticket Lab by Design: https://www.yvettemayer.co/thelab?el=podcast  Make sure you hit that subscribe button, tell your friends, and extra brownie points, go leave me a review.  ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

A corporate publishing executive in London doesn’t usually end up teaching people how to access the Akashic Records, but Sam Lennie’s story makes the path feel surprisingly logical. We talk through the real turning points: burnout, a “bridge job,” and the morning she woke up hearing a clear instruction to study reflexology. From there, her work expands into Reiki, mentoring, and a deeper trust in spirit-led decision-making, including the leap from Sydney to the Sunshine Coast and the feeling of “this is it” in her body. We slow down and get practical about the Akashic Records: what they are, how a reading works, what kind of information comes through, and why Sam doesn’t treat it like a psychic prediction tool. The focus stays on clarity, healing, and the present moment, because that’s where sovereignty is built. If you’re tired of outsourcing your next move to experts, algorithms, or other people’s opinions, this conversation offers a different kind of guidance, one that strengthens your self-trust muscle over time. We also connect the dots to Human Design and marketing. Sam shares how Human Design can feel like confirmation of who you already are, and why choosing the right platform matters for an aligned personal brand. We end with a grounded look at Substack as a calmer marketing channel for long-form writing, community, and growth that doesn’t require constant social media intensity. Subscribe for more Human Design for marketing insights, share this with a friend who’s mid-pivot, and leave a review to help more people find the show. Connect with Sam: Instagram Substack Book Akashic reading with Sam ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

Cookie-cutter low ticket templates are everywhere, and they are quietly training smart business owners to build offers that don't match their energy. In this episode, we flip that approach and show how your best low ticket offer is already inside your Human Design bodygraph – waiting to be distilled into a gateway product that feels effortless to market, powerful to deliver, and easy to scale. We break down why "low ticket" is not code for low effort, and how a high-standard, high-value micro transformation can do the selling for you. When your offer becomes a true compression of your genius, it stops being a random mini product and starts functioning like an aligned sales funnel. It builds trust fast, opens the door to upsells and higher ticket offers, and can keep converting in an evergreen ecosystem. In this episode, we cover: The core bodygraph placements to check first for offer creation – Type and strategy, Profile lines for influence, and Authority as the frequency that makes your message believable. Then we go deeper into the gates and planetary placements that shape how you position and communicate: – Personality Sun as brand energy – Mercury as your scroll-stopping soul message – Jupiter as the signature of rewarded genius – Uranus as the edge that makes you stand out in a noisy market – Design Mars as vocation, where your greatest competence lives and where compromise can sabotage sales We close with how defined centres support confidence, clarity, and consistency in your marketing. Build your low ticket offer by design: If this episode clicked, Low Ticket Lab is now available anytime. Sellina AI walks you through your bodygraph to extract the low ticket offer that's already inside your chart. $37. Grab yours here Connect with me: Subscribe, share this episode with a friend who is stuck on what to sell, and leave a review so more aligned entrepreneurs can find the show. ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

One headline about AI ethics can quietly trigger a full business identity crisis, especially when your products and client delivery are tied to a single platform. I’m telling the behind-the-scenes story of what happened when OpenAI privacy concerns hit while I already had multiple AI tools supporting my Human Design marketing work, and I realized I needed a path that felt more aligned and less dependent on ChatGPT. I walk you through my Gate 3 reality: “difficulty at the beginning” in full living color. From a surfing trip in Sri Lanka to a sudden scramble for a platform-agnostic solution, I share how I rebuilt Sellina AI on a new system backed by Claude, why persistent memory and context matter so much for offer creation, and what it’s like to announce a beta to paying students only to watch bugs appear in real time. When memory threads vanish for users mid-session, it’s not just a technical issue, it’s trust, nervous system regulation, and leadership all at once.  You’ll also hear the part that surprised me most: even while I’m fixing stability around the clock, clients still get results. I share wins from students who build offers, write sales pages, and sign clients, plus how I’m thinking about the future of having a true AI marketing and sales team inside my ecosystem with Sellina and Frieda. If you build digital products, teach marketing, or want aligned entrepreneurship with real-world tech lessons, this is for you. Subscribe, share this with a friend who’s building with AI, and leave a review so more people can find the show. ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

May 2026 doesn’t feel like “more noise” to me, it feels like clearer signal. We’re stepping into the Human Design quarter of civilization, shifting from the early-year vibe of ideation and emotional processing into purpose through form. Translation for your business and personal brand: it’s time to turn the vision into something real, something structured, and something you can actually communicate without overexplaining. I walk you through the background frequency of the Human Design transits and exactly how I’d use them for aligned marketing and content strategy. Early May brings Gate 2, my favorite reminder that magnetism can come from receptivity, stillness, and direction rather than pushing. Then Gate 23 turns up “original insight,” supporting messaging that sounds like you, not the trend cycle. If you’ve been holding back a bold perspective, this is a window to say it simply and let it land. Mid-month is where the big shift hits: the nodes move into Gate 55 (spirit of abundance) and Gate 59 (intimacy), and you may notice more freedom-led desire plus deeper connection in the way you speak to your people. Jupiter moves into Gate 62, rewarding structure, details, and clean execution, while Saturn shifts into Gate 21, spotlighting resources, capacity, and money stewardship. Late May is the peak: Gate 20 lights up the power of now, and because Uranus also moves into Gate 20, we get a longer runway for clearer throat energy and real-time communication. I share how I’d use this for live video, face-to-camera content, launches, and a low-ticket strategy tease that’s coming in that window. If you want your Human Design transits to support your marketing instead of distracting you, subscribe, share this with a friend, and leave a review so I keep bringing these monthly updates. ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

Access Sacred Visibility HERE If your marketing feels like a stop-start cycle, it’s not because you lack discipline. It’s because visibility works like compound interest, and every time you disappear, you stop the compounding and make it harder to rebuild trust, attention, and momentum. I’m sharing what I’m seeing in my community, the tension behind “burst posting,” and why persistent visibility is the simplest growth strategy most people avoid. We go straight into the real reason consistency breaks down: fear. Not the presence of fear, but the story you tell yourself after the fear spike. I use a personal surfing story, yes including sharks, to show how fear can sit in the passenger seat while you still take action. That same skill applies to content creation, selling, going live, and letting your message be seen by the people who actually need it. Then we make it practical with Human Design. Nervous system tools and mindset shifts help in the moment, but Human Design helps you locate the root of your resistance, especially in open centers where you amplify other people’s judgment and pressure. I walk you through my Six R’s of Visibility framework: Recognize, Remember, Reveal, Repattern, Radiate, and Ripple Effect, so you can build self-trust, stop collapsing into protection, and create consistent marketing that feels aligned. If you want deeper support, I also share details on my live Sacred Visibility program.  Subscribe, share this with a friend who keeps disappearing, and leave a review so more people can find aligned marketing that actually works. ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

If you're feeling drowned out by lookalike messaging and cookie-cutter funnels you're not alone. In this episode, Yvette  unpacks how “protection patterns” in your open Human Design centers secretly dull magnetism, blur positioning, and stall sales and how to shift into clean authority that converts. She walks through each of the nine centers and ties them directly to real marketing friction: the head’s niche-hopping loops, the ajna’s wait-for-certainty silence, the throat’s forced visibility, the G center’s identity shape-shifting, the ego’s proving energy, the solar plexus’ discomfort avoidance, the spleen’s clinging to familiar offers, the sacral’s productivity myths, and the root’s urgency spirals. You’ll learn why visibility alone doesn’t sell, why repetition builds recognition and trust, and how to anchor your brand around a specific outcome your clients truly desire. She gets practical about regulating patterns without spiritual bypassing: commit to one clear idea long enough to be felt, speak at 70% comfort instead of chasing perfection, delay action when urgency is driving, and design offers and launch rhythms around energy you can sustain.  She shares how dropping proving and urgency created daily demand in her own business, and why authority grows when your message is honest, timely, and consistent across channels. As promised, if you're feeling called to better define what you're here to be known for...so you can become the obvious choice and succeed in 2026, make sure you jump on "Famous For by Design" while it's just $27. ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

If you’ve ever tried to take a real break and found your body wouldn’t let you, this story will feel uncomfortably familiar. I planned a long van trip from Sydney to Tasmania, tied up loose ends, and promised myself lighter work days. Then the ground shifted: my senior VA stepped away, $30k vanished in a crypto hit, and my once-reliable ads softened. What followed wasn’t just logistical chaos; it was a front-row seat to my open heart center’s favorite role The Prover driving me to validate my worth through output, numbers, and grit. I walk you through the messy middle: guilt for stepping back when business was strong, the awkward blend of bad weather and spotty reception, and the tension of onboarding new help from a campground. When loneliness spiked, I chose regulation over endurance and flew home early. Within 48 hours, hugs and real conversation did what dashboards couldn’t. Returning to Tasmania with a friend, we went fully offline-hiking, kayaking, no signal and I watched the proving impulse surface on mountain trails instead of sales pages. It was humbling, clarifying, and oddly freeing. We dig into Human Design as a practical lens, not a label. An open heart (will) center often seeks safety by proving value, and awareness alone doesn’t resolve it. I share simple ways to build a marketing rhythm that respects your nervous system: pre-scheduling core content, setting guardrails for ad tinkering, standardizing team onboarding, and using prompts that separate service from validation. The goal isn’t constant alignment; it’s enough regulation to choose visibility without self-betrayal. If sales feel scary or showing up feels like a threat response, you’re not broken...you’re protective. Press play to hear how I’m redesigning support, reframing worth, and laying the groundwork for a new series on the “safety roles” of each open center and how they block sales. If this resonates, subscribe, share it with a friend who needs it, and leave a quick revie, tell me where you feel the urge to prove and what helps you soften. ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

If hitting “post” makes your chest tighten, you’re not alone.  In this episode I get honest about the fear of being seen and map a path from stuck to magnetic, using Human Design as a clear lens for what’s actually happening in your head, heart, and nervous system. Instead of forcing confidence, I'll help you reframe visibility as sacred service, then walk through practical steps to dissolve loops of overthinking and low self-worth so you can share your work with steadier energy. We will explore how open centers can amplify doubt, why your incarnation cross and Mercury gates quietly shape your voice, and how lived experiences layer conditioning on top of your chart. You’ll hear real examples of challenging stale systems, building purpose into content, and choosing alignment over algorithms. I've also offereed journal prompts to flip fearful stories into opposite truths with evidence, plus body-based tools like breath work and energy support to make your system feel safe before and after you show up. From there, I share a six-stage arc: remember who you are, reveal your blocks, regulate safety, radiate your truth, practice offline, and rebirth into a visible identity. The goal isn’t perfection; it’s consistency anchored in purpose. When you speak to one person who needs your message now, engagement becomes impact, not a scoreboard. If you’re ready to turn visibility into the frequency you live rather than a task you dread, this conversation gives you the mindset shifts, energetic hygiene, and practical actions to start today. If this helped, subscribe, share it with a friend who needs the nudge, and leave a quick review to help more purpose-led creators find the show. ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

You know those ideas that drop in like lightning… and change everything?  That’s exactly what happened when I realised I could merge Human Design with AI. Hey beautiful, it’s Yvette here, your Human Design for Marketing guide. After a few months of freedom, travel, and even a little laryngitis (yep, lost my voice for a few days), I’m finally back behind the mic and today I’m taking you inside my world of GPTs. In this episode, I share how I went from total AI resistance to building my own suite of custom GPTs.. including my first creation, the Cosmic Content Creator Kit, and my latest muses, Frieda and Sellina. You’ll hear the full behind-the-scenes of how I build them, what they actually do, and how they’re helping thousands of soul-led entrepreneurs like you create content that feels aligned and actually works. ✨ Inside you’ll learn:  • How Human Design and AI can coexist beautifully in your business  • Why your energy (not the algorithm) is still your biggest edge  • What makes a GPT truly valuable and how to use them wisely If you’re ready to blend intuition with innovation, this episode will light you up. Listen, subscribe, and leave a review, it helps more women discover how to market in alignment with who they really are. Most products are below, here are the others: Audience Clarity Activation ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design

Purchase "Famous For by Design" here! What's the single most powerful lever for business growth in today's cluttered online landscape? It's becoming known for something specific - what I call being "famous for" your unique contribution.  When I started my coaching journey, being a generalist was enough to pay the bills. As the digital space became increasingly crowded, I pivoted from health coaching to business coaching, then to digital products, each time finding temporary success until the market saturated. By 2022, I hit what human design calls a "generator plateau" my business revenue declined, and I felt deeply disconnected from my work. The breakthrough came when I strategically positioned myself at the intersection of human design and marketing. This wasn't just another niche; it was a perfect alignment of my three decades of marketing expertise, my passion for human design, and what I'm actually designed to embody as a 5/1 profile. The result? My business exploded, and I've never felt more authentic or lit up by my work. Your "famous for" statement isn't about limiting yourself to a narrow box. Instead, it's about finding the beautiful fusion of how you're designed, what you've lived and learned, where you're most confident, and—crucially—what people actually want from you and will pay you for. This clarity becomes the foundation from which everything else in your business hangs. Are you clear on what you're designed to be famous for? This question could be the key to taking your business to the next level. Subscribe and leave a review if this episode sparked something in you—I'd love to hear your thoughts! ---------------------------------- Please come say hi! Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions Follow me on IG Checkout our YouTube channel Download your Human Design chart Download your custom  Human Design for Marketing Reading (report) + Frieda 🤖 Build a Low Ticket Offer by Design Book a Human Design for Marketing reading with Yvette Join the Frequency Project Join Souled Out Offers by Design