Advertise on podcast: Paul Veth Podcast

Marketing maxing heeft een heel systeem gebouwd rondom één simpele vraag: hoe kom ik aan klanten? Paul Veth legt uit waarom dat systeem aan het afbrokkelen is. Dankzij AI worden de lijntjes tussen probleem en oplossing weer korter, veel korter. Bedrijven koppelen zich aan AI-modellen, zoekopdrachten verdwijnen en de lijst met zichtbare aanbieders krimpt tot drie tot vijf namen. Wat overblijft is geen marketingstrategie, maar een wereld. World building: een wereld creëren als founder waar mensen bij willen horen. Niet wie de beste advertentie heeft, maar wie een wereld bouwt die mensen herkennen en waar zij deel van willen uitmaken. Wie dat niet doet, bestaat straks gewoon niet meer.

Een online cursus was ooit magnifiek. Kennis overdragen, intellectueel eigendom vastleggen, een community erbij. Maar videocursussen met alleen video's en een stukje tekst eronder zijn al helemaal dood. 2D. We zijn van 2D computerspelletjes naar 3D gegaan. En hetzelfde geldt voor het overbrengen van wat jij weet. In deze aflevering legt Paul Veth uit waarom jouw methode niet thuishoort in een online cursus, maar in software. Geen hogere wiskunde, geen versnipperde platformen, geen community die foute antwoorden geeft. Gewoon jouw aanpak, jouw oefeningen, jouw tracking en jouw feedback in één systeem dat je zelf bezit. De vraag is niet meer hoe bouw ik een online training. De vraag is: hoe stop ik dit in software?

De discussie over AI-content is overbodig. Goede content is goede content, punt. Maar de echte vraag gaat veel verder: wat blijft er over als technologie alles wat niet menselijk is uit handen neemt? Paul Veth bespreekt zijn visie op technologie als middel om meer mens te zijn, waarom hij zijn eigen bedrijven probeert overbodig te maken, en hoe zelfvoorzienende gemeenschappen binnen bereik liggen. De verbinding tussen probleem en oplossing moet ruis-vrij zijn. Content als reclame bestaat omdat die verbinding nog niet direct is. En op het moment dat dat aaneengesloten zit, crasht zijn eigen bedrijf. So be it, zegt Paul. Deze aflevering gaat over de grotere beweging achter Identity First Media en Identity First Marketing: technologie inzetten om het potentieel van de mensheid te verhogen.

Paul Veth grew up hauling 400 records to every gig. Then CDs came. Then a USB. Each shift cut the noise without cutting the music. The same compression is happening to your business right now, and your website is the stack of records nobody wants to carry anymore. In this episode, Paul breaks down why the website era is over, what an AI counter actually is, and why a media company on your own domain is the only structure that builds trust at scale while keeping your voice intact. Identity First Media is the platform he built around this exact shift. This is the thinking behind it.

Most people treat gratitude as something soft, something you feel when things go well. Paul Veth argues the opposite. If you are not grateful for everything in your life, you are rejecting yourself. In this episode he draws a hard line between forgiveness, which is passive and keeps your past at arm's length, and true Amor Fati, which demands you trace every scar back to a competence, a talent, a reason you are still standing. He gets personal: growing up with an alcoholic mother, the fight every evening, the shutdown feelings. And five hours before she passed away, he said thank you. That story is not a parable. It is the method. Start here.

Paul drove to Brussels to watch Odyssey in real IMAX, and what hit him had nothing to do with the film's plot. It was time. The way Christopher Nolan uses it, stretches it, and forces you to sit inside it. In this episode Paul connects that experience to how we live daily: skipping tracks on Spotify, asking AI for the 10 lessons of a book, jumping straight to the outcome. Everything is faster now, and that speed has a cost. Passion is born out of effort times time. No time, no passion. Simple as that. Paul talks through what it actually looks like to inject time back into your life, from how you make coffee to how you read a book to how you are with your partner. Tactical thinking, not mindfulness as a soft concept. A real practice with real results.

The more successful you become, the emptier you can feel. Paul Veth knows this firsthand. From buying a bar at 20 to playing stages alongside Hardwell, Martin Garrix and Fedde Le Grand, he had everything the DJ world considers winning. And standing at the climax of his biggest set, in front of 2,500 people going crazy, he felt absolutely nothing. This episode traces that journey from performance high to hollow, and lands on the real antidote: not less ambition, but integrating your wolf alongside your jaguar. The hunger that attacks is not the problem. The absence of deep inner connection is. Paul walks through what that shift looked like, why famous people are often the last to make it, and how starting with small things - a great rib eye, the eyes of your partner - is where the practice actually begins.

Your website says one thing. Your Instagram says another. Your LinkedIn is something else entirely. And both humans and AI are reading all three at the same time. When they don't match, people think you are two different persons. That's the entity gap, and it's silently killing your discoverability. In this episode, Paul Veth breaks down the Rings of Entity framework: from what lives in your head (ring zero) to what other people say about you online (ring three). The fix is simpler than most entrepreneurs think. Repeat the same entities, the same frameworks, the same words, consistently across every channel. That's what fast-growing brands do. And it's what AI needs to find you, cite you, and send the right people your way.

Most managers think their job is to coach their people. Paul Veth says that is exactly the trap. In this episode, he breaks down the framework he used as a manager at a major telecom company to take team NPS from +21 to +43 in six weeks, without coaching anyone once. The method has three moves: a one-on-one walk to understand why each person actually works for you, data delivered so the team can evaluate themselves, and group training to close gaps without anyone feeling singled out. When people articulate their own reasons for showing up, those reasons get integrated into how they operate. When they see their own data, they take ownership. When training replaces coaching, nobody feels called out. The result is a team that grows itself, and a manager who finally has time left over.

Paul Veth is rethinking everything he thought he knew, and he hates it. In this episode, he breaks down how entrepreneurs, coaches, and consultants keep recycling unverified information as though it's settled fact. The squatting kid myth. The carnivore diet debate. Sunscreen. All examples of how one person's experience gets repeated until it sounds like truth. Paul makes the case for a different standard: share what you found, flag what you don't know, and stop teaching your customers things you haven't actually proven. He closes with Godel, abundance, and why being unrealistic might be the most honest thing you can do. This one is a mirror. Look into it.

Every marketing guru has data. Gary V says be everywhere. Daniel Priestley says be exclusive. Alex Hormozi says follow the numbers. They all work. That is exactly the problem. In this episode, Paul Veth breaks down why cherry-picking tactics from multiple gurus is the fastest path to bankruptcy, and why marketing that does not match your identity will drain you even when it technically works. The fix is not a better strategy. It is a clearer starting point: who you are, not what has worked for someone else. When your marketing is connected to your identity, the right clients do not need convincing. They already feel it.

Most entrepreneurs know they need to make content. They just keep getting stuck. Wrong topics, wrong mindset, wrong starting point. In this episode, Paul Veth cuts through the noise with one shift that changes everything: you are not making content for your own mirror. Your potential customer is a different person than you are. Once that lands, the rest gets simple. Paul breaks down exactly what to ask any AI model to generate a full content list, why watching competitor content narrows your thinking, how one ten-minute answer generates content for an entire week, and why repeating five to seven topics is the only strategy that gets you recognized by both people and AI. No complicated system required. Just press record.

Entrepreneurial noise is what's killing businesses. Paul Veth breaks down why most entrepreneurs can't move forward: they bury their actual goal under layers of perceived problems, half-solutions and distractions. Using the surprisingly simple mechanics of weight loss, and the story of how Tesla stopped being a car company, Paul shows that clarity beats complexity every time. The goal is not the problem. The noise around it is. This episode is a sharp reminder to strip everything back, identify the most direct path to your real goal, and cut the rest out. No soft approaches, no complicated frameworks. Just the honest question: what do you actually want, and what is the simplest way to get there?

Paul Veth opens with a story from his first business: a bar on a C-location street in Breda, competing hard against neighboring bars and losing. The moment he stopped fighting and started working with those same bars, street traffic tripled. The lesson is not about competition strategy. It is about focus drift. When a solution stops working, most entrepreneurs push harder on that solution. Paul argues the solution may have become the problem. He traces this back to a single question every entrepreneur should ask on a regular basis: is what I am doing right now bringing my goal closer? Everything else, including marketing, including competitive moves, is noise until you can answer that honestly.

Your perks will win you clients. Paul said it, and he means it. In this episode, he makes the case that normal is the most expensive thing an entrepreneur can be online. Blending in costs you clients. The Dutch carnivore with a cycling obsession, the nerdy guy with a million followers, the suit guy who actually loves suits: none of them are trying to be normal. They are just being fully themselves. Paul breaks down how to find your three to five personal quirks, the things people around you might find a little odd, and how to use them in your content without faking it. The rule is simple: if you do not scare some people away, you are not going to attract the right ones either.