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I've been on LinkedIn since 2010 and built a following of 200K mostly through writing. So when I say the platform has changed, I mean it. In this first episode, I sit down with Macloud Moyo, founder of Humble Roots Agency, to talk about what's actually working on LinkedIn right now for fintech companies. We get into why your company page is probably reaching almost no one, who should be posting on behalf of your brand, and when it makes sense to put paid budget behind organic content. We also talk about something most teams underestimate: commenting. Macloud shared how a single comment got him 50,000 impressions and how he now pulls 35 to 40K weekly just from strategic replies. We also explain how organic content and paid distribution can work together, and why fintech marketing on LinkedIn is ultimately a long game built on relationships and trust. If you enjoyed this episode: Follow the podcast on Spotify so you don’t miss the next conversations. Subscribe to the Fintech x Growth newsletter: https://fintechxgrowth.com Connect with Ana Paula Picasso on LinkedIn: https://www.linkedin.com/in/anapaulapicasso Connect with Macloud Moyo on LinkedIn: https://www.linkedin.com/in/macloudmoyo/ Learn more about Humble Roots: https://www.humbleroots.agency/ Timestamps (00:00) Why everyone in fintech ends up on LinkedIn (03:20) Company pages vs personal profiles: the reach gap (10:30) Thought leadership content and when to promote posts with ads (18:30) Why commenting might outperform posting (24:30) Playing the long game in fintech marketing (26:00) Book recommendations: Freakonomics and Filterworld

I’m still obsessed with one question: how do fintech companies actually grow? Not the polished conference answer. The real one. So I’m lauching the Fintech x Growth podcast: a collab with Macloud Moyo from Humble Roots Agency. We are two people who spend a lot of time inside this industry talking openly about distribution, positioning, partnerships, content, community, and the messy parts no one posts about. No generic “top 5 growth hacks.” No safe LinkedIn takes. If you work in fintech and care about growth, watch this space. Subscribe to our Substack fintechxgrowth.comFor more info go to thefintechwriter.com

* This episode is a repost from my other podcast Emerging Markets Today From unbanked to crypto users, this episode we talked about the thriving financial sector of Brazil! 💰 I had the pleasure of speaking with Aaron Stanley, the founder of the Brazil Crypto Report. We explored the fintech scene, the cryptocurrency sector, and even Brazil’s new digital currency (CBDC), the Real Digital. Here are a couple of key takeaways from our conversation: Fintech and Cryptocurrency Boom in Brazil: Aaron shared fascinating insights into the rapid growth of the fintech and cryptocurrency industries in Brazil. With a dynamic ecosystem and a strong focus on innovation, Brazil is becoming a hotspot for entrepreneurs and investors alike. High-Level Use Cases: One interesting trend discussed was the shift towards higher-level use cases in Brazil’s cryptocurrency space. As the payments use case becomes more established, entrepreneurs are now exploring asset tokenization and other innovative applications. This opens up exciting opportunities for investors and developers in the country. The Real Digital: The pilot project for the digital real kicked off in June and is expected to last for 18 months. This ambitious project sets Brazil apart as one of the most innovative countries in the development of CBDCs. The design of the digital real, with its focus on tokenization and wholesale use, adds value to the economy and has the potential to transform the entire financial system. If you’re curious to learn more about Brazil’s financial sector and the cryptocurrency scene, make sure to tune in to this episode. You can find it on all podcast platforms and don’t forget to subscribe to Aaron’s newsletter the Brazil Crypto Report on Substack!

I have some bittersweet news to share. After nearly 5 years of hosting this show, I have decided to end the podcast. I want to thank each and every one of you for listening and supporting the show over the years. It's been an incredible journey and I have learned so much from all of the guests and discussions we've had on the show. But after much thought and consideration, I have decided to focus on other projects and ventures. I have another another podcast called Emerging Markets Today, so you can head to emergingmarkets.today to check it out. I want to assure you that this is not the end of my involvement in the blockchain and cryptocurrency space. I will continue to be a part of this community and will be sharing my thoughts and insights on other platforms. Again, thank you for all of your support and for being a part of this journey with me. It's been an honor and a privilege to be your host on Blockchain Bit. This is the last episode of the show, but it's not goodbye. Until we meet again, take care and stay tuned for what's next. Follow me: Ana Paula Picasso on Twitter and LinkedIn

This is the second (and final) episode of the Blockchain and AI series! And I have 2 special guests from Rapid Innovation,  Jesse Anglen their founder and Hansel Melo their AI expert.  We talked about: The dark side of AI - big corporations ie Google have full power - monopoly advantage The anti-trust regulations (or lack of) in this matter in the US - Google "self regulation". Costs: how to lower costs- it could be solved with blockchain and AI Prompt Engineering: Taking programming to the next level This is an (almost) unedited episode - don't forget to listen to the first part here! Rapid Innovation is a Blockchain and Web3 App Development company that help startups and entrepreneurs go from concept to launch. Check out their Website --------- Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts Don't forget to check out Blockchain PR www.blockchainpr.online Follow me: Ana Paula Picasso on Twitter and LinkedIn

This is the first episode of the Blockchain and AI series!  And I have 2 special guests from Rapid Innovation,  Jesse Anglen their founder and Hansel Melo their AI expert. We talked about: Blockchain and AI: more than just hype Differences: polar opposites in a certain way - blockchain binary and AI non binary The intersection: PoW - computing power to train AI proving consensus to blockchain This is an (almost) unedited episode - and you can listen to the second part right now here! Rapid Innovation is a Blockchain and Web3 App Development company that help startups and entrepreneurs go from concept to launch. Check out their Website --------- Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts Don't forget to check out Blockchain PR www.blockchainpr.online Follow me: Ana Paula Picasso on Twitter and LinkedIn

This is the second (and final) part of the Real Estate Tokenization series! And I invited 2 special guests to talk about the various aspects of Real Estate Tokenization: Claus Skaaning the co-founder of Danish company Digishares, that provides tokenization services ranging from Real estate to equity and funds and Josh Emison, co-founder of Sans Bank, an alternative lending and investment solution for property owners and everyday investors. In this episode we talked about the different types of real estate tokenization, how tokenization opened opportunities for everyday investors and what they think about the future of real estate tokenization will look like. Don’t forget to check the first part of the series here! ====== Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts Follow me: Ana Paula Picasso on Twitter and LinkedIn

This is the first part of the Real Estate Tokenization series! And I invited 2 special guests to talk about the various aspects of Real Estate Tokenization: Claus Skaaning the co-founder of Danish company Digishares, that provides tokenization services ranging from Real estate to equity and funds and Josh Emison, co-founder of Sans Bank, an alternative lending and investment solution for property owners and everyday investors. In this episode we talked about how Real Estate Tokenization has become a new hot opportunity for investors, how regulation affects adoption and an overview of what’s happening in the US, EU and beyond. The second part is already out - check it out here! ====== Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts Follow me: Ana Paula Picasso on Twitter and LinkedIn

Hi everyone! It's Ana Paula Picasso here...and I will be back with new episodes and a new format for the podcast! I decided to change things a bit and instead releasing one episode every 2 weeks, I will make mini-series covering different aspects of the Blockchain Technology, and releasing them close together. I have 2 series in the pipeline (coming later in September): One about Blockchain and AI and one about Real Estate Tokenization. So, don't forget to follow this podcast in wherever you are listening to your podcast right now. Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts Follow me: Ana Paula Picasso on Twitter

A little update: I'm taking a break and I will be back in September with new episodes - and perhaps a new format for the show. In the meantime, you can still head to my Medium page and check out all my blog posts there anapaulapicasso.com

This episode is about owning our own financial data! I spoke to Alan McDonald, founder of Unbanx, the world's first consumer banking data union.  We talked about why open banking opens new possibilities for using financial data, but we still don't know who owns our financial data and, most importantly, how we could monetize it - how blockchain and DeFi can help with that. Also, we chatted about fintech innovation and what the "DeFi mullet" is: fintech at the front, decentralized finance at the back - Alan did this very "technical diagram" on Twitter here. Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts Don't forget to check out Blockchain PR www.blockchainpr.online Follow me: Ana Paula Picasso on Twitter and LinkedIn

This episode is all about scams! As crypto and NFTs are evolving, so are the scams! To talk about that, I invited Jesse Anglen, founder of Rapid Innovation. He made a YouTube video called "Common Crypto Scams and How to Avoid Them in 2022" that sheds a new light on how scammers are becoming more ingenious. We talked about the "good old-fashioned" exit scams and Ponzi schemes, the recent NFT wash trading wave, bot accounts, gas fee manipulation, and "sacrificing" —  and other creative types of scams. I've learnt that there is no "free lunch" in the crypto world. Rapid Innovation is a BlockChain / Web3 App Development company that help startups and entrepreneurs go from concept to launch Check out their Website --------- Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts Don't forget to check out Blockchain PR www.blockchainpr.online Follow me: Ana Paula Picasso on Twitter and LinkedIn

When Pablo Escobar's private zoo was seized by the police and all the animals were re-homed apart from 4 hippos. Now, decades later, these 4 hippos multiplied to 120 individuals. Their impact on the Colombian ecosystem is becoming more and more evident and different wildlife organizations have different opinions in how to deal with the problem: from monitoring, to sterilization and even culling. So, I invited two guests, Chris Truman and Benton Perret, co-founders of Pablo's Hippos, an NFT project with a mission to help funding different wildlife NGOs in Colombia using decentralized governance with the funds raise of their NFT sales. You can read Chris' article about decentralized governance here Visit Pablo's Hippos here Don't forget to check out Blockchain PR www.blockchainpr.online Follow me: Ana Paula Picasso on Twitter and LinkedIn

I invited Eric Osuorah, the founder of AFOMA, "the goodwill token". He wanted to empower artisans and small businesses in different African communities, so he started Sellitic - a more financial inclusive eCommerce marketplace using a crypto token called AFOMA. He told me that these craftsmen and artists want to sell outside of their native countries, but the existing cross-border payment methods (PayPal and bank transfers) are prohibitively expensive, slow, and impractical for small businesses in emerging markets. Also, Eric told me about the difficulties in educating about crypto technology and its benefits, but he already has a strategy in place. Check out Sellictic here Check out AFOMA here Don't forget to check out Blockchain PR www.blockchainpr.online Follow me: Ana Paula Picasso on Twitter and LinkedIn

This episode will be about Crypto as a Service: the gap between traditional finance and crypto finance is closing!  I invited fellow Brazilian Bruno Diniz, a fintech advisor, best-selling author and managing director of Spiralem, a consultancy focused on Fintech.  We talked about what Crypto as a Service (CaaS) is, why Bruno thinks that CaaS will boom in 2022 and the coming years. Plus, we talked about embedded finance, regulations for crypto and fintech companies and some other fintech trends coming up (or evolving) in the next 12 months.  Don't forget to follow Bruno Diniz on LinkedIn  Bruno's article (in English): Crypto-as-a-Service and the new financial market infrastructure  =================  Don't forget to check out Blockchain PR www.blockchainpr.online  Follow me: Ana Paula Picasso on Twitter and LinkedIn