Advertise on podcast: The Yogipreneur: Business and Marketing for Yoga Teachers

You keep hearing that online courses are dead. So should you even bother building an online yoga business right now? This episode breaks down what the data actually says about the online learning market, how buyer behavior has shifted since the pandemic boom, and what it takes to sell courses in an era where anyone can get free answers from AI.  Key Takeaways:- The online education market - What buyers are paying for today- Latest data on active learning communities- The specific methodology that gives you a real advantage.- Selling courses in the era of AI  Timestamps:00:00 The Real Question Behind This Episode03:43 The Data on Online Learning Growth04:51 Three Shifts Changing the Game Right Now07:02 Why Information Is No Longer Your Product09:10 How to Adapt Your Course Strategy Today12:33 The Answer and Your Next Steps Links:Profitable Launches https://digitalyogaacademy.lpages.co/profitable-launches-online/Profitable Offers https://digitalyogaacademy.lpages.co/profitable-offers/Build your own AI-Yoga Mentor https://digitalyogaacademy.lpages.co/build-your-own-ai-yoga-mentor/

100,000 a year teaching yoga online. For most yoga teachers, that number sits somewhere between a distant dream. But I want to show you exactly what the yoga teachers who do reach six figures annually are doing differently from the ones who stay stuck.  Links:The Profitable Yoga Teacher: digitalyogaacademy.comDigital Yoga Academy: digitalyogaacademy.com

What do six figure online yoga business owners know that you don't? IN THIS EPISODE, I'm going to show you the difference between struggling to get students and having a waitlist for your online offerings. I've helped over 20,000 yoga teachers build online businesses and generated over $2 million in sales. After working with hundreds of six figure yoga business owners, I can tell you the gap isn't about working harder or creating more content. They all do one specific thing that most struggling yoga teachers refuse to do: They niche down.  Key Takeaways: Most yoga teachers think they have a niche, but they actually have a broad idea that doesn't create recognition. Without deep niche clarity, you get weak marketing, inconsistent sales, and a passion project that drains you. Six figure teachers claim a specific person, solve one clear problem, and own their story as authority. Niching isn't about eliminating people. It's about becoming recognisable to the people you are meant to serve. Links:Riches in the Niches Mini-Course: digitalyogaacademy.lpages.co/riches-in-the-niches-or/Digital Yoga Academy: digitalyogaacademy.com

You got into yoga to help people, not to run yourself into the ground. But if you are teaching back-to-back classes, and still barely covering your costs, the problem is not your dedication. It is the business model you are working inside. In this episode, we look at the real cause of yoga teacher burnout, why rest alone will not solve it, and what a genuinely sustainable yoga business looks like in practice.  You will also get four practical starting points you can act on this week, without overhauling everything at once. Key Takeaways:- Burnout is a structural problem, not a self-care problem- How to calculate your real hourly rate as a yoga teacher- Leveraged income does not mean passive income- What a sustainable yoga business is built on Building a business that supports you financially is not a compromise of your integrity as a teacher. It is an expression of it.

If you have been showing up consistently on Instagram and still feel invisible, you are not doing it wrong.  In this episode, we break down the three-pillar visibility strategy that has helped over 20,000 yoga teachers build thriving online businesses.  You will learn how to stop depending on algorithms and start building presence that compounds over time. Key Takeaways:- Why Instagram isn't working- Your most powerful visibility tool- Owned, Borrowed, and Evergreen visibility Links:Digital Yoga Academy: digitalyogaacademy.com

If you've created a course, poured your heart into the content, done the recordings, tried to show up on Instagram, and you still have no sales, this training is for you. In most cases, your offer isn't the real problem.  The real problem is that your marketing has been built around visibility and hoping instead of connection and guiding. Today I'm breaking down the one secret that separates yoga teachers who consistently make sales from those who are struggling. 🧘🏻‍♀️ The Secret to Filling Your Online Yoga Offerings🧘🏻‍♀️ Visibility Without Connection🧘🏻‍♀️ Why Relationships Beat Followers Every Time🧘🏻‍♀️ Talk About Your Offer Consistently🧘🏻‍♀️ Sales Happen in the Nurture, Not the Launch🧘🏻‍♀️ Your Next Step: Scaling to 10K Months RESOURCES MENTIONED IN TODAY'S TRAINING:⭐️ Your $10k Idea https://digitalyogaacademy.lpages.co/micro-masterclass-your-10k-idea/ CONNECT WITH US⭐️ Instagram: https://www.instagram.com/digitalyogaacademy/⭐️ Facebook: https://www.facebook.com/digitalyogaacademy⭐️ Yoga Teacher Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

Most yoga teachers know they want to earn online. They've thought about it, Googled it, followed other teachers doing it, and wondered how. What stops them is not having a clear picture of what the options actually look like in practice. Today I'm walking you through five specific income streams that yoga teachers are using to make money online. For each one, I'll tell you what it is, who it suits, what it can realistically earn, and what you need to get started. RESOURCES MENTIONED IN TODAY'S TRAINING: 🌟 The Yoga Teacher's Income Map: https://digitalyogaacademy.lpages.co/the-yoga-teachers-income-map/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/🌟 Facebook: https://www.facebook.com/digitalyogaacademy🌟 Yoga Teacher Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

I've worked with thousands of yoga teachers, and across every level, I see the same patterns in the ones who are financially stuck. And I want to be clear about something before we dive in. It has almost nothing to do with how good a teacher you are. You can be extraordinary on the mat. You can have years of training, a loyal studio following, genuine transformation to offer. And still be completely stuck when it comes to building income online. Today I'm sharing why that is, and more importantly, what the shift actually looks like for the teachers who do break through. It's not more hustle. It's not a better Instagram strategy. It's something much more fundamental.

📍Profitable Offers - Create Your First Low-to-Mid-Ticket Offer: https://digitalyogaacademy.lpages.co/profitable-offers/ ► Watch Next: How Yoga Online Business Owners Hit $10k Months (The Truth) Online yoga teachers can price their courses profitably. If they avoid this one critical mistake. Most online yoga teachers price based on self-worth instead of transformation value.  That does not work. In this video, I show you exactly ONE thing online business yoga teachers should never do when pricing courses and how to fix it. This video covers clear pricing psychology that makes online yoga teachers confident and courses sell. When pricing is done correctly, selling courses becomes steady and predictable. In this video, you will learn: ✅ The ONE pricing mistake online business yoga teachers must avoid ✅ How to price based on transformation value not self-worth ✅ Why underpricing kills sales for online business yoga teachers ✅ How to avoid the comparison trap as online business yoga teachers ✅ The simple reframe that supports confident pricing for online business yoga teachers ✅ How to price courses that reflect true transformation value Pricing courses for online business yoga teachers does not require being the cheapest or having the most content. It requires understanding transformation value. When online business yoga teachers price based on what the transformation is worth to students, not what they think they're worth, selling gets easier. This video walks you through exactly how to price your courses with confidence as online business yoga teachers.

📍Subs to Sold - Turn Email Subscribers Into Paying Students: https://digitalyogaacademy.lpages.co/subs-to-sold/ ► Watch Next: How to Get Visible Fast Teaching Yoga Online (Without Instagram) Yoga marketing can fill your programs consistently. If you know the right strategies. Most yoga teachers create amazing courses and then post once hoping people buy. That does not work. In this video, I show you exactly the three yoga marketing strategies that fill programs without feeling salesy. No guessing and no posting and praying. This video will give you clear yoga marketing systems that turn interested students into paying customers.  When yoga marketing is done correctly, filling programs becomes steady and predictable. In this video, you will learn:✅ The three yoga marketing strategies that consistently fill programs ✅ How to use the nurture-first framework for yoga marketing ✅ Why email priority matters more than Instagram for yoga marketing ✅ How to showcase transformation in your yoga marketing (not features) ✅ The simple structure that supports yoga marketing that converts✅ How to market authentically without feeling gross or salesyYoga marketing that fills programs does not require massive Instagram following or viral reels. It requires strategic nurturing, email list building, and transformation-focused messaging.  When your yoga marketing has a clear system, filling programs gets easier. This video walks you through exactly how to use yoga marketing strategies that turn subscribers into paying students consistently.

📍Profitable Offers: Create Your First Low-to-Mid-Ticket Offer (for Yoga Teachers) https://digitalyogaacademy.lpages.co/profitable-offers/ ► Watch Next: 3 Yoga Marketing Strategies That Fill Your Programs (Hint: it's not instagram!)  Teaching yoga online and creating your first course can happen fast. If you have the right framework. Most yoga teachers spend months perfecting their course in isolation and never launch.  That does not work. In this video, I show you exactly how to design your first profitable course: No guessing or perfectionism. This is a clear 3-step outline that makes creating courses for your yoga online business simple. When course creation is done correctly, teaching yoga online becomes profitable and predictable. In this video, you will learn: ✅ The 3-step framework for creating your first course teaching yoga online ✅ How to develop your unique mechanism teaching yoga online ✅ Why validation comes before creation for your yoga online business ✅ How to structure your course teaching yoga online for student results ✅ The simple outline that supports teaching yoga online profitably ✅ How to create fast teaching yoga online without perfectionism Teaching yoga online and creating courses does not require months of work. It requires clarity and validation.  When your course has a clear unique mechanism and you validate before creating, teaching yoga online gets easier. This video walks you through exactly how to design, validate, and structure your first profitable course teaching yoga online.

You will never feel ready to launch your course. That moment does not exist. If you have been waiting for permission or a sign from the universe, this episode provides a clear reality check and a path forward. Kelly breaks down the common fears that hold yoga teachers back from launching their online course. She reveals the counterintuitive signs that you are ready, even when you feel you are not. You will learn:⭐️ The 3 most common limiting beliefs that keep teachers stuck in planning mode.⭐️ Why waiting to be an expert is a trap that prevents growth.⭐️ How to launch a course with a small but engaged community.⭐️ The real meaning of failure and why it is essential for learning.⭐️ How to use your existing experience as the foundation for your course. If you have an idea, an outline, or a recurring thought about creating an online course, this conversation will give you the permission and perspective to move forward now. Stop waiting. Start helping. Tune in and turn your ideas into impact. Brought to you by YogiPro AI, the world's first AI-powered platform built exclusively for yoga entrepreneurs. 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/... CONNECT WITH USInstagram: / digitalyogaacademyFacebook: / digitalyogaacademyPinterest: https://www.pinterest.co.uk/digitalyo...Private Facebook Community: / digitalyogaacademy More resources to help you on your yoga teaching Journey:Blog: https://digitalyogaacademy.com/blog/Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online...The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/

Are you teaching 15+ yoga classes a week but still feeling financially stuck and exhausted?  This episode is for every yoga teacher who’s hit the invisible ceiling of the studio-based model.  Kelly breaks down exactly why trading hours for dollars leads to burnout and stagnation, and reveals the three-step "foolproof plan" to shift your business foundation.  If you’re ready to build a yoga business that supports your life instead of consuming it, this episode provides the roadmap. Key Takeaways: The traditional in-person teaching model Sustainable growth for your yoga business The foundation of this shift  3 “foolproof" business pillars What creates true freedom and stability in your business.

If you’re teaching 15+ classes a week but are still broke, exhausted, and feeling stuck, this episode is your wake-up call.Kelly McHugh, founder of Digital Yoga Academy, breaks down exactly why the “teach more, earn more” model is designed to keep you in burnout—and reveals the 3-pillar framework to build a sustainable, scalable online yoga business instead.You’ll learn: Why trading time for money has a hard ceiling (and how to break through it). The 3 essential pillars of a yoga business that creates freedom, not fatigue. How to structure your offers—from low-ticket to high-ticket—so your income isn’t tied to your teaching schedule. Real student results: from $24K first launches to $174K course sales. If you’re ready to stop the hustle, reclaim your energy, and build a business that supports your life—not drains it—this episode is your next step.🔗 Explore our programs at digitalyogaacademy.com➡️ Next Profitable Yoga Teacher cohort starts January 2026.

If you have ever heard "niche down" and felt boxed in, limited, or afraid of excluding students, this episode will transform your understanding. The old, demographic based approach to niching is outdated and actually prevents the deep connection that builds a thriving yoga business.In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals what niching truly means in today's online space. You will learn how to move beyond generic labels and instead connect through shared emotional experience and authentic story.You will learn:⭐️ Why traditional avatar building fails yoga teachers and what to do instead.⭐️ The three biggest misconceptions that keep teachers stuck.⭐️ How to niche based on emotional landscape.⭐️ The step by step Human Centered Niche Method.⭐️ How your niche can and should evolve with you as you grow.If you are ready to teach with more purpose, create content that resonates deeply, and attract students who feel truly seen, this episode is your guide.