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Surf and Sales

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Rating
★★★★★
4.5
from
43 reviews
This podcast has
478 episodes
Language
English
Explicit
Yes
Date created
2019/12/02
Latest episode
2026/01/12
Average duration
44 min.
Release period
17 days

Description

Everyone is looking for help in sales, yet so few are willing to give it unselfishly. Richard Harris and Scott Leese have teamed up to bring their best advice from their own life experiences, real-world job experiences, and what they see sales reps and leaders do right and, equally, do wrong so you can be the best at your craft as well. And yeah, there will be the occasional surf story.

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Podcast episodes

Check latest episodes from Surf and Sales podcast


S7E1: Front Row Frankie - The Secrets to Achieving 'No Bad Days'"
2026/01/12
Back for Season 7!  Special guest Front Row Frankie joins us dive deep into the world of entrepreneurship, sales, and personal growth. Discover Frankie's unique "No Bad Days Mindset" and learn how to build a thriving business while overcoming life's challenges. This insightful conversation is a must-listen for anyone looking to take their career and mindset to the next level.
S6E36 - Navigating the Shift from Remote to Hybrid: Strategies for Sales Teams
2025/11/24
In this episode of the Surf and Sales podcast, Scott Leese and Richard Harris sit down with Victor Vatus, the CEO and founder of TrackRec, to discuss the evolving landscape of sales hiring and the challenges facing both employers and candidates. Victor shares insights on the growing demand for industry-specific experience, the shift from remote to hybrid work, and the concerning trend of "overemployment" among some sales professionals. The conversation delves into the nuances of how different industries approach hiring, the importance of building a strong company culture, and the long-term consequences of trying to "double-dip" on jobs. Whether you're a sales leader navigating the changing hiring landscape or a salesperson looking to stay ahead of the curve, this episode is packed with valuable insights and practical advice. Tune in to learn how to position yourself for success in the ever-evolving world of sales.
S6E35 - Chris Albro -From Fish Washer to CRO: An Unconventional Path to Sales Leadership
2025/11/17
Chris Albro, the CRO of People.ai joins the Surf and Sales podcast. We discuss the challenges of maintaining data quality in CRMs, how to proactively addresses customer concerns around AI, and the generational differences in work ethic and expectations. Chris also shares insights on the evolving sales landscape, the impact of AI, and the importance of empathy and execution.    And the next www.surfandsales.com event is happening in November 2026. #PuraVida
S6E34 - Jack Frimston - Dialing for Dollars Better with Sales Therapy
2025/09/22
Jack Frimston joins the Surf and Sales podcast and shares amazing insights on brining the humanity back into sales including: The power of the "memento mori" mindset: Frimston explains how the Stoic principle of "remembering you will die" can help sales reps maintain a healthy perspective and focus on truly serving their clients. Mastering the art of outbound prospecting: Frimston discusses the differences in phone engagement between the UK and US markets, offering insights on how to navigate the "Wild West" of outbound sales in the modern era. Applying therapeutic techniques to sales: Incorporating strategies from Alcoholics Anonymous and Socratic questioning into his sales framework, helping reps build genuine connections with buyers.
S6E33 - Mark Hunter - Your commission breath ruins authenticity
2025/09/15
Sales legend Mark Hunter joins Scott Leese and Richard Harris for a can't-miss conversation packed with practical sales wisdom and plenty of laughs. Mark shares his proven strategies for building genuine relationships, staying focused on the right prospects, and maintaining a positive mindset - even when the game seems rigged against you. Everything discussed in this podcast is practical and easy to understand and implment. Here are just a few The 'power of belief' that can turn any sales situation around Mark's '10 AM Rule' for starting each day with a win The surprising reason why 25 quality conversations per week is all you need
S6E32 - Guillaume Jacquet - The Formula for Predictable Growth
2025/09/15
Scott, Richard, and Guillaume "G" Jacquet, the co-founder and CEO of Vasco, dive into the challenges of building a predictable revenue engine for startups and scale-ups. G shares his hard-earned lessons from his first entrepreneurial venture, emphasizing the importance of finding your ideal customer profile and developing a repeatable sales process before scaling. Scott and Richard offer their seasoned advice, stressing the need to simplify messaging, avoid buzzwords, and focus on the specific pains you solve rather than just listing product features. The trio also discusses the tricky balance of founder-led sales versus bringing on the first sales hires, and how to effectively document and transfer that institutional knowledge. #FounderLedSales #RevenueGrowth #IdealCustomerProfile #SalesProcess #PredictableRevenue
S6E31 - Dan O'Sullivan - Treat outbound sales messaging like a haiku
2025/08/11
In this episode, we sit down with Dan O'Sullivan, a sales veteran who spent 26 years building a $1.2 billion sales organization at TransPerfect.   Dan shares his unique insights on the art of outbound sales, particularly when targeting enterprise customers. He discusses the importance of understanding a client's strategic priorities, crafting concise yet impactful outreach, and the value of hiring and training local sales talent when expanding globally.   Dan also talks about his work with the non-profit "Provide the Slide," which collects and distributes surfboards to underserved communities in West Africa. This conversation is a must-listen for any sales professional looking to hone their skills and gain a new perspective on effective outbound strategies.   https://providetheslide.com/
S6E30 - David Knight - How to Bring Back the Fun in Sales Coaching
2025/08/11
With AI Sales Coaching tools being all the rage these days it's hard to understand where the differentiation truly exists.  How do you do this at the founder and early stage level for start-ups? Where do avatars, holograms, and leaderboards fit in?   How do you innovate in an AI market where things literally change by the day? We tackle these questions and a ton more with our guest, Founder of Avarra.ai, David Knight. And a special guest appearance by Brandon Redlinger as well.    Sales podcast Sales strategies Sales tactics Sales tools Sales leadership Sales team building Quota attainment Sales success
S6E29 - Steve Bussey and Matt Bolian - The Surround Bound Sales Model
2025/08/04
Join Richard, Scott, Matt, and Steve as they dive deep into the challenges and opportunities facing sales teams in the age of AI. Discover how Supered, a unique sales enablement platform, is empowering revenue teams to adapt and thrive in the ever-changing landscape. In this episode, the team explores the concept of "surround bound" - a novel go-to-market strategy that leverages the power of social media and collaborative selling. Learn how Supered is helping sales professionals break free from traditional models and embrace a more holistic, customer-centric approach. Hear insights on building high-performing sales teams, navigating the shift from SDR-AE models to full-cycle selling, and leveraging technology to enhance human-to-human interactions. Whether you're a seasoned sales leader or a rising star, this episode is packed with actionable strategies and thought-provoking perspectives that will inspire you to rethink your sales approach. Tune in and discover how Supered is redefining the future of sales. This is a must-listen for anyone looking to stay ahead of the curve and drive sustainable growth in their organization.   #sales #salestactics #salestips #GotoMarketStrategies
S6E28 - Eldad Postan-Koren - Blunt Truths and Bold Moves
2025/08/04
Join Richard Harris, Scott Leese, and special guest Eldad Postan-Koren, CEO of WINN.AI, as they dive into the unique challenges and opportunities facing international startups breaking into the U.S. market. Hear their candid perspectives on the evolving sales landscape, the power of bold marketing moves, and the importance of complementary skill sets on a founding team. This episode is packed with insights on topics like the "chutzpah" of Israeli entrepreneurs, the pros and cons of direct communication styles, and the future of sales prospecting. Whether you're an aspiring founder or a sales leader looking to stay ahead of the curve, this podcast has something for you. Get ready for a refreshingly honest and entertaining discussion on the "vibe" of modern sales.
S6E27 - Nigel Green - How to Hire Elite Salespeople: The Only Sales Leadership Skill That Matters
2025/07/28
Sales leader and author Nigel Green joins Scott Leese and Richard Harris on the Surf and Sales podcast and discuss the critical skill of hiring elite salespeople. Nigel shares his expertise on why this is the single most important sales leadership skill, and how to effectively identify, attract, and integrate top talent onto your team. The conversation covers a range of valuable topics, including: Why elite salespeople don't apply to job postings, and how to proactively recruit them Techniques for uncovering the non-obvious behaviors that separate top performers from the rest Strategies for aligning your executive team and compensation plans to land elite talent The dangers of promoting your best salesperson into a leadership role Why small teams of elite reps can outperform larger average teams    
S6E26 - St. John Craner - You have to sell slow to sell fast.
2025/07/28
St. John raner dive into the fascinating world of agricultural sales and the rapid technological advancements transforming the industry.  Sinjin is a sales training expert focused on the agricultural sector, shares insights on how farmers are embracing cutting-edge technologies like AI, precision farming, and data analytics to drive efficiency and productivity. The conversation explores the unique challenges and relationship-driven nature of selling to farmers, as well as the generational shift towards younger, tech-savvy farm owners driving innovation. 
S6E25 - Mike Muhlfelder - What AI f*cking up about sales?
2025/06/23
Acandid conversations between sales leaders Scott Leese, Richard Harris, and  Mike Muhlfelder In this episode, they chat with Mike Muhlfelder, founder of CalmOcean Sales, about the current state of B2B sales. Mike shares his insights on the "epidemic" of not having enough pipeline, and how proper qualification is key to solving this issue. He explains his "four Ws" approach - focusing on what happened, why it needs to be solved now, who owns the project, and when it needs to be live. We also discuss what AI is f'ing up in sales, with Mike cautioning that while AI can be helpful, it can't yet predict human behavior and decision-making. Scott and Richard share their perspectives on the future of sales jobs and the potential impact of automation. You will come away with actionable strategies as well as thought-provoking perspectives on the evolving sales landscape. Need more info? Find us here. www.TheHarrisConsultingGroup.com www.ScottLeeseConsulting.com www.SurfAndSales.com  
S6E24 - Riley Blaisdell - Last Chance for Redemption
2025/06/02
Riley shares his fascinating journey, from being a high school dropout to building a successful sales career. Key Takeaways: Riley's early entrepreneurial spirit, selling candy and snacks as a kid to buy ice cream His struggles with getting into trouble as a young adult, and how a mentor's disappointment in him was a turning point The importance of surrounding yourself with the right people and mentors to help you grow Riley's impressive sales accomplishments, including turning a $500 deal into a $4.5 million account The value of patience, persistence, and developing business acumen in sales
S6E23 - Lori Richardson - Bridging the Gap: Preparing the Next Generation of Sales Professionals
2025/06/02
Lori, Scott, and Richard discuss the evolving sales landscape, including the impact of AI and the importance of sales education programs to prepare the next generation. They explore the challenges and concerns around AI's role in sales, as well as the opportunities to enhance the sales profession through technology. The group also highlights Lori's work with the Barb Giamanco scholarship, which provides financial support to women in university sales programs, and the need for more industry involvement in academia.

Podcast reviews

Read Surf and Sales podcast reviews


4.5 out of 5
43 reviews
★★★★★
CandeeLT 2024/05/24
The Real State of Sales
Richard and Scott are a lethal combination. Empathetic and accountable. With their rich domain expertise, they call it like they see it. But instead o...
★☆☆☆☆
JJkollins 2025/02/24
Host is so annoying
He needs to talk less and let the guest talks more Guy sold a bit of saas and acts like he’s Zuck
★★★★★
TBird27 2024/05/13
No fluff, great real life stories and discussion
These guys don’t sugar coat things. Definitely do a great job at sharing the “real” side of sales and ways to change and improve organizations for the...
★★★★★
ShiftAthlete 2024/05/13
Great Podcast!!!
The hosts do a great job of pulling amazing and useful nuggets out of every guest that add value for the audience. Highly recommend!!!
★★★★★
Cmbrot-reviews 2024/05/13
Excellent podcast
I was fortunate to be a guest on Surf and Sales. Scott and Richard kept things super conversational, asked hard questions but never for the sake of h...
★★★★★
D Triathlete 2023/11/09
Actionable Insights from Surf and Sales
The engaging, authentic, and actionable content you deliver in every episode is remarkable.
★★★★★
Kari Carrie 2023/06/13
Not fluffy - great listen
I really appreciate the pace of the podcast as well as the content. Keep up the good work!
★☆☆☆☆
Timmo36213 2023/07/29
Fix the awful audio and acoustics
The acoustics are awful and you can barely understand what’s being said. So much echoing
★★★★★
kinger19801981 2022/05/29
Real info
Great job. Talk about todays environment and action items to succeed.
★★★★★
MRose66 2021/04/29
One of the best!
One of the best sales podcasts out there — informal, even tangent-y (in the best way), a mix of solid tactics and advice from pros with inspiring huma...
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