Advertise on podcast: BRAND PARTY Podcast

Creating your brand can be daunting for some, especially when you’re in the early stages of your business. Heather Brassington knew all too well how that felt, but she did it anyway… Heather is the owner and artist behind Naughty Florals, from 6 cards on Etsy it has expanded to over 150 products in stores across North America. Her creations are unique, fun, and unapologetic.  In this episode, Heather shares with us how her creativity and the choices she made brought her brand success. From a distinct brand vision, branding tips, stress coping mechanisms, and learning to stand up for her values, Heather has brought her ideas to life and success.  Visit christineldesigns.com for full show notes.

At one point in our lives we may have gone through financial problems, but did you know this can be avoided? Today, I have Vanessa Bowen on the show, a Chartered Professional Accountant (CPA) and Master Neuro-Linguistic Programming Practitioner (NLP) and the Founder of Mint Worthy, a personal finance coaching platform that helps women shift their relationship with money and take control of their finances. In this episode, Vanessa shares with us how her own personal financial journey taught her how to manage her finances and how it inspired her to help other women who went through the same struggles as her.  I want people to realize that you can learn how to manage your money, it's possible to change your financial life, you just have to learn to live in your power. - Vanessa Visit christineldesigns.com for full show notes.

On today’s episode we’re diving into top tips on how to build an impactful community according to fellow experts. Some you may have recognized on a past episode of Brand Party such as Rachel Kelly of Make Lemonade and we’re also saying hello to some new guest features from Christina Tolosa, Eva Bloom, D’ana Joi, Jen Macones, and Tanya Garma. You’re probably asking yourself, how can a community give my business an edge and how can I stand out from the crowd? The fact is, it is more vital than ever! Visit christineldesigns.com for full show notes.

Launch planning is an integral step in determining the success of your brand, product, or service. It can be overwhelming and stressful. Today, I have invited an expert to the show to give us an insight and share her expertise on how to successfully launch your business. Sara Vartanian is a launch copywriter and strategist who helps coaches, consultants and course creators tune into the words that make the people they love to serve feel seen and heard. In this episode, Sara shares with us her expertise in launch planning. From pre-launch to the actual launch, Sara guides us to the how-tos of creating content, market research, building your email list and more! But most importantly, how to create and maintain human connections in your customers journey.  When you start with human connection, the leads and sales will follow. - Sara Visit christineldesigns.com for full show notes.

Nowadays, social media  has become the platform for launching products, businesses, brands, and even personalities. It has grown over the years and has made a huge impact in marketing. Elena Catherine is a certified digital marketing expert with 10+ years of experience. She helps entrepreneurs, brands, and influencers reach their target audience in an authentic way by using organic content marketing strategies. In this episode, Elena shares with us her expertise on growing and building brands through organic marketing. A powerful and cost-effective marketing strategy that can successfully convert prospects into leads. Another full packed episode that can surely take your branding to a whole new level. It's possible to grow if you have the right strategy in place, and you put in the groundwork for yourself and for your business. - Elena Visit christineldesigns.com for full show notes.

The digital world is more important and evolving than ever. Marketing can be such a buzzword. Let’s debunk it and figure out what you should really be spending your time and effort on this year. On today’s episode we’re diving into top marketing trends according to fellow experts. Some you may have recognized on a past episode of Brand Party such as Jenny Jay and Katy Prince and we’re also saying hello to some new guest features from Anne Claessen and Sarah M Chappell. Visit christineldesigns.com for full show notes.

Building your brand means having the right mindset. When your thoughts and emotions are not aligned, your brand suffers and so does your business. Kira Matthews, a manifestation and mindset coach knows exactly what to do. She specializes in helping creative fashion designers, illustrators and makers crippled with self-doubt and fear grow their small business and connect with customers that excite and delight them.  In this episode, Kira shares with us how mindset can be a powerful tool in building a successful brand and business. Through embracing failure and negative emotion, practicing authenticity, and learning to break the only blockage - your thoughts and yourself, success is not too far away.  If I can do it, there really is nothing that anyone else can’t do. - Kira Visit christineldesigns.com for full show notes.

What graphic design trends have been on the rise lately? How has it influenced personal branding? In this episode, I’d like to share with you the top graphic design trends of 2022. As we enter a new year, here are some of the creative movements to keep your artistic spirits burning. Take a glimpse into the future of graphic design. The Designest forecasts more inclusive solutions - but was that ever out of style? User experience is really put first in applying accessible practices, such as audio and closed captioning approaches, readability captioning, alt text for images and way more. This is a high priority to stand out and create a kind and accessible experience. My personal prediction is that there will be a rise of personal branding. Humanizing connections, designs, and the overall brand experience has come to the forefront of importance throughout the pandemic. People want to feel like they know and can trust you.  Visit christineldesigns.com for full show notes.

In today’s episode, find out the 5 essentials to get the perfect designer for your next project in less than 5 minutes. We all know there’s nothing more frustrating than not knowing what’s going on with your project but that ends today. Whether you found them on Fiverr, Upwork, they are a freelancer, run their own business or are an agency, you need to know the answer to these 5 questions before you sign on the dotted line. Listen in to find out some of Christine’s best ways to set up no-fail communication channels so that your designer can deliver. Good luck on your search for success, my friend. New here? Catch up on everything you missed in Season 1! Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps lifestyle businesses realize their vision and connect with the people most important to them through branding, web design, and social content creation, with a holistic brand 360 perspective. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach.  What to Listen For  Start here. Your project will crumble before it gets started without this check-in. (1:49)Do they even know what they are doing? Assess a potential designer with ease and confidence by finding out their system and platforms for communication. (2:24)This isn’t just a pay check. How to politely ask if your new designer supports your vision? (3:05)Speed Recap: 5-point checklist to achieve success with your next designer. (3:35) Resources From This Episode: Making Content Just Got Easy with Canva Pro How to Achieve Success with your Graphic Designer Looking for a designer for your next project? Let's chat Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Rate & Review this Podcast Share this Podcast with your Bestie Free Brand Consistency Checklist Check In With Christine Christine on Instagram Brand Party Podcast on Instagram   🎧 Thanks for listening!  ----- About this show: As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY! 

In today’s episode, get your nose out of your spreadsheets and learn what to skip and what to double down on when it comes to having successful marketing like a Fortune 100 company.  Gain insights to apply to your own path with key indicators on when you should start paid ads and outsource your marketing. Christine and Erik (@erikhuberman) also go deep and chat about what success means to them and how happiness is the key to life, no matter what you’re doing. Plus, hear about why 3rd party marketing works best. Erik Huberman is the founder and CEO of award-winning Hawke Media, the fastest growing marketing consultancy in the United States. Launched in 2014, Hawke Media has been valued at $75 million and has grown from seven to over 150 employees in Los Angeles, New York, and Boston. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon Wireless, and Alibaba.  As a serial entrepreneur and marketing expert, Huberman is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales, and business as a Forbes “30Under30.” What to Listen For:  The age-old debate: Tweaking vs Innovating. Is tweaking better than innovating when it comes to moving the needle forward?  (2:46)Deep expertise goes a lot further than mediocrity. At what point should you outsource your marketing? (4:15)Are you using your own time wisely? Ask yourself this FIRE question if you’re debating hiring someone. (5:35)Check this list. Erik’s recommendations for Small Business Marketing Essentials on a limited budget. (10:55)Having trouble getting results from your marketing efforts? Here’s the secret sauce to marketing. (14:08) Resources From This Episode: Lenny & Larry’s Hawke Media Podcast Hawkemedia.com Erik on Twitter Free Brand Consistency Checklist Join Skillshare and Get 2 Months Free Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Rate & Review this Podcast Share this Podcast with your Bestie Free Brand Consistency Checklist Check In With Christine & Erik Christine on Instagram Erik on Instagram Hawke Media on Instagram Brand Party Podcast on Instagram 🎧 Thanks for listening!  About this show: As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY! 

In today’s episode, ditch the overwhelm and learn easy ways to show up as your full self, all the time.  It’s not about showing up perfectly, it’s about showing up. Easier said than done. Tune in to try out some tools that will bring you to an even deeper awareness of yourself in any given moment and help you get out of your own way.  Do you struggle with performance anxiety or speaking your truth in front of others without word vomiting? Are you a recovering perfectionist or exhausted by overwhelm? Christine and Chantal (@chantalstaffabb) will have the next steps of your self-growth journey mapped out by the end of this episode. Chantal Stafford-Abbott, founder of The Deep Space has worked as an international fashion model for over a decade living in NYC, Paris, London, and other fashion capitals of the world. She moved back to Montreal in 2017 to pursue her studies in Human Relations at Concordia, and founded The Deep Space that year. The Deep Space is a monthly conversation series that helps open-minded people who want to explore common experiences through safe and non-judgmental conversations in a community setting. Her mission is to create safe spaces for human conversations in modern settings. What to Listen For  Time to Dive Deep. Why having a safe space to have deep conversations is so transformative to personal growth. (7:23) Flex your Muscles! (10:40) Making your way back to authenticity by checking in with this sense.Do you have performance anxiety? This mantra is a gamechanger. (14:22) Under Pressure? Here are 3 tips to kick overwhelm’s butt to the curb. (16:44) Resources From This Episode: The Next Deep Space Conversation Learn more about the Make Lemonade community Chantal & I met at. Get your 1st month 50% off with code: IMWITHCHRISTINE Find more of what makes you happy. Join Skillshare & Get 2 Months Free  Like what you've heard? Subscribe to the Podcast (on Apple Podcasts) or Spotify Rate & Review this Podcast Share this Podcast with your bestie Free Brand Consistency Checklist Check In With Christine & Chantal Christine on Instagram Chantal on Instagram The Deep Space on Instagram Brand Party Podcast on Instagram 🎧 Thanks for listening!  About this show: As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY! 

In today’s episode, discover multiple ways to build a world and business where everyone feels like they have a place. Diversity & Inclusion has become a buzzword now more than ever. This year has taught us a lot of tough lessons. It’s brought to the forefront the importance of inclusive marketing for our brands. You have to convey messages to connect with all audiences and ensure your brand is resonating with your audience beyond the stock photos on your website.  Christine and Anita (@anitachauhan) discuss the reasons why inclusive marketing can increase your sales and why we need to take diversity and inclusion seriously to build our best brand. Anita Chauhan is a communications & content leader and senior marketer. She is equal parts strategist, storyteller, and creative media producer. She’s passionate about diversity and inclusion and has been an advocate for women in tech within the Toronto community. Through her marketing and branding work, she helps brands grow and be more aware and inclusive of other people from different walks of life, races, countries and spaces. Anita works to make spaces more equitable and inclusive for others.  What to Listen For  Overwhelmed by your Marketing Monster?  Try these solutions to get laser-focused on your marketing right away. (3:38) Talk the talk. Walk the walk. What inclusive marketing is and what it’s NOT.  (5:10) Are you new to inclusive marketing? The 3 most impactful ways to be diverse and inclusive with your brand messaging. (8:19) It’s a Win-Win! How companies are losing money by not becoming more inclusive and diverse in their marketing and branding. (11:57)Happy being stagnant in your biz? This is the true test of your business growth. (14:42)  Resources From This Episode: Study from Google Study from Kantar Multicultural Marketing: What It Is, Why You Should Do It, and How to Do It The Right Way Guide to Gender-Inclusive Language 25 Boldly Diverse Campaigns The Easiest Way to Schedule Client Calls is Here Like what you've heard? Rate & Review this Podcast Share this Podcast with your bestie Free Brand Consistency Checklist Check In With Christine & Anita Christine on Instagram Anita on Instagram Anita on Twitter Anita on LinkedIn Brand Party Podcast on Instagram 🎧 Thanks for listening!