Advertise on podcast: The Launch Lounge Podcast

What happens when you stop treating Instagram like a performance review and start treating it like a changing room? For today's guest, it meant a reel she thought was broken ended up reaching 2.2 million people. 🚀 Beth Goodrham is a listener who emails me every week, a former lawyer turned fashion blogger turned short hair creator, and now a nutritionist in training. She shares how a simple B-roll-with-text format keeps working, why she answers questions her followers actually ask, and how her 24-page lead magnet and ManyChat setup grow her email list while she sleeps. I also answer Beth's question about turning organic ManyChat posts into ads, and share a technical snag worth knowing about before you try it. 🔥 In This Episode: Discover the simple reel format that reached 2.2 million views Learn why answering real questions beats chasing new ideas Steal Beth's honest, human ManyChat message and fun trigger words Find out why organic ManyChat posts can break when turned into ads Hear why your first launch is an experiment, not a verdict ✨ When was the last time you took a Friday off and the money still came in? Freedom Club is my small group mentoring for women who've turned what they know into courses, coaching, memberships, or digital products and want more income they can count on, with more room for life. Bring me your offer that isn't selling or the numbers you've been avoiding, and together we'll work out the one thing that moves you forward next. Doors open November 18th and I keep the room small on purpose, so join the waitlist for first pick of seats and the best bonuses at thelaunchlounge.com/freedom 💫    💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

Your next customer might be ready to buy a course or coaching program just like yours. But instead of finding you on Instagram, she's asking ChatGPT who she should learn from. And if ChatGPT doesn't recommend you, that sale goes straight to your competitor — and you'll never even know she was looking. 🚀 In this episode I share what happened when I pretended to be my own ideal client and asked ChatGPT who I should buy from. Three names. None of them mine. Then I ran the test again with different words. Two of the three names changed. Still not me. And when I asked it directly, it said it would absolutely put me first on the list. Which would have been great to know the first time. I'll walk you through four steps that give you a real chance of being recommended by AI — including why "I help women step into their power" is invisible to an algorithm, what your customer is actually thinking at 11:53pm and why that's what matters, and what ChatGPT remembered about me that I'd honestly rather it forgot. 🔥 In This Episode: Discover how to run the ChatGPT test on yourself — the exact prompts to use Find out why your website's first paragraph might be making it harder for AI to recommend you Learn the rewrite formula that makes your ideal customer feel seen — and makes AI able to explain who you are Understand why your genuine opinions and real stories are what AI actually remembers See the easiest way to get your name on other people's websites so AI has more reasons to send buyers your way ✨ When was the last time you took a Friday off and the money still came in? Freedom Club is my small group mentoring for women who've turned what they know into courses, coaching, memberships, or digital products and want more income they can count on, with more room for life. Bring me your offer that isn't selling or the numbers you've been avoiding, and together we'll work out the one thing that moves you forward next. Doors open November 18th and I keep the room small on purpose, so join the waitlist for first pick of seats and the best bonuses at thelaunchlounge.com/freedom 💫    💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

Someone spent $30,000 on ads for a course launch and still ended up in the hole. That someone was me. And it wasn't the ads that were the problem. 🚀 In this episode I walk through the exact five-gate launch sequence I'd use if I were launching tomorrow — the same sequence every successful course launch walks through, whether you're doing it for the first time or the tenth. I'll show you why the order matters more than you think, what Jesse Jean's $7 million Yap Challenge teaches us about a sequence done brilliantly, and the one step most course creators skip that could start bringing in sales before the next launch even begins. I'll also tell you exactly what I did wrong in January 2023 — I filled my list with strangers, turned off the podcast that turned them into buyers, and wondered why the launch didn't convert. Two years and $30,000 later, I know which gate I missed. 🔥 In This Episode: Discover the five-gate launch sequence and why the order matters more than almost anything else Find out why your launch starts 60 to 90 days before anyone hears "enrollment is now open" Learn the two-minute lead magnet formula that fits on the back of a shopping receipt Understand why adding cold traffic to a launch that isn't converting just makes it louder Steal the five things every enrollment week that converts has in it — and the one most people wobble on ✨ When was the last time you took a Friday off and the money still came in? Freedom Club is my small group mentoring for women who've turned what they know into courses, coaching, memberships, or digital products and want more income they can count on, with more room for life. Bring me your offer that isn't selling or the numbers you've been avoiding, and together we'll work out the one thing that moves you forward next. Doors open November 18th and I keep the room small on purpose, so join the waitlist for first pick of seats and the best bonuses at thelaunchlounge.com/freedom 💫    💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

What if the reason you're feeling tired, overwhelmed, or flat in your business has nothing to do with how much you're doing? 🚀 In this special bonus episode I sit down with mindset strategist and seven-figure CEO Brad Bizjack for one of the most honest, energising, and unexpectedly moving conversations I've had on this podcast. Brad asked me one question that I haven't been able to stop thinking about. And I think when you hear it, you might completely rethink what's draining your energy — and what you actually need to do next. We talk about how to define success without shame, why burnout is actually your soul getting involved, the invisible energetic ceiling that keeps entrepreneurs stuck at the same level for years, and how to build the courage reps that prepare you for anything — including the things nobody warns you about when you're in the middle of a launch. Brad also shares one of the most remarkable stories I've ever heard about what it really means to keep going when everything falls apart at once. This one stayed with me. "Burnout means your soul is finally getting involved. It burns away the things that don't matter. And that's one of the best things that can ever happen to somebody." 🔥 In This Episode: Discover the seven-word question that reveals what success actually looks like for you Find out why burnout is a signal of misalignment, not overwork — and what to do about it Learn the energetic set point concept that explains the invisible ceiling keeping you stuck Understand why fear doesn't go away when you succeed — and why that's the right sign you're growing Hear the extraordinary story of running a 12,000-person launch through one of life's hardest moments ✨ Sign up for Brad's Free Success Accelerator Five-Day Challenge at thelaunchlounge.com/brad 💫 ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

If your podcast downloads have dropped, someone has probably told you the fix is to put your podcast on YouTube. Turn the camera on, record your episode, stick it up, and you're done. I tried that. Both ways. And both times, something I'd worked really hard to build took a giant hit. 🚀 In this episode I share what actually happened to podcast downloads in late 2023, why niche educational shows have been hit far harder than comedy or lifestyle podcasts, and why the advice to just post your podcast on YouTube is quietly making things worse. I'll also share the three-part recording setup I'm testing now that gives YouTube what it needs without losing the warmth that keeps podcast listeners coming back. This isn't a pick-one episode. It's an honest look at what each platform is genuinely good at — and how one piece of content can do two completely different jobs well. 🔥 In This Episode: Discover what Apple changed in 2023 and why it caused a real drop in downloads and sales for niche educational shows Find out why posting your podcast on YouTube as long-form content actively teaches the algorithm not to show it Learn what YouTube and podcasting are each genuinely great at — and why you probably need both Understand why the Hormozi clip strategy doesn't translate directly to solo educational shows Steal the three-part recording setup that keeps both platforms happy without doubling your workload ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

You're making reels for strangers while the people who actually asked to hear from you haven't had an email in three months. Let's fix that. 🚀 Email isn't sexy. But social media gets attention and email makes money — and the email list is the one relationship online that is actually yours. In this episode I share the five-step strategy that works whether you have 55 people on your list or 55,000, including the hallway model that shows you exactly what to write between your lead magnet and your paid offer, the SEND formula that gives every email one clear job, and the four-email breakup sequence I use to automatically clean my list without ever having to do the arm-chopping mass delete I once did with 4,000 people. I'll also tell you why open rates aren't telling you the whole truth anymore, why handing your emails to a copywriter made Salome's list feel like it died, and what the subject line "because of broccoli" has to do with any of this. 🔥 In This Episode: Discover the hallway model that turns every email into a step toward your paid offer Find out the five jobs your welcome sequence needs to do before someone is ready to buy Steal the SEND formula — the dead-simple structure that gives every email one clear purpose Learn why open rates are unreliable and which number to track instead Get the four breakup email subject lines that re-engage cold subscribers automatically ✨ Not sure what to write in your weekly emails? Grab the Message Miner, my free tool for pulling out your ideas, opinions, thoughts and values, so you always know what to say. Feed the results into AI and it can help you write your emails, reels, captions and more, in your voice. Download it free at thelaunchlounge.com/message    💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

Posting regularly on Instagram but struggling to reach new people? Trial reels might be the most underused tool on the platform right now — and in this episode I'm sharing exactly how I've been using them to reach strangers, test hooks, and turn winning content into ads that grow my audience every single day. 🚀 Trial reels are Instagram reels shown only to people who have never heard of you. That makes them the perfect low-risk testing ground for new messaging angles and creative ideas before you spend a cent on ads. I'll walk you through what they are, the difference between content for your existing followers and content designed for complete strangers, three plug-and-play hook templates you can use this week, and how to take a winning reel and turn it into a profile visit ad that brings new followers on autopilot. And just so we're clear — I made more than a million dollars online before I had 3,000 Instagram followers. This isn't about becoming an influencer. It's about using smart tools to get the right people into your world faster. "Trial reels are your get-out-of-jail-free card if you've ever felt stuck with your Instagram growth." 🔥 In This Episode: Discover what trial reels are and how to switch them on before you post Learn the difference between "living room content" for followers and "soapbox content" for strangers Steal three hook templates you can use this week to start testing what connects Find out which metrics actually matter — and what each one is telling you about your content See how a winning trial reel becomes a profile visit ad that grows your audience without you lifting a finger ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

You want to raise your prices — but what if people stop buying? Before you change the number, there's something far more important you need to change first. And if you skip it, you'll end up like the coach I watched double his price, then quietly email his list six months later to announce he was going back down. 🚀 In this episode I break down what actually has to happen before a price increase lands — the positioning, the perceived value, the messaging, and the financial buffer that lets you test a new price without panic. I'll share the story of the friend I stopped from lowering her price at a mastermind, the client who spent twelve months rebuilding her entire offer before touching her price tag, and why the incremental pricing strategy that worked for my agency never translates directly to courses and coaching. Because the most important thing to understand about pricing is this: when your audience tells you they want your program but can't quite afford it, that is not a sign to lower your price. It's a buying signal. "A student for whom it's a stretch is often your best student. Charging more and getting fewer students is not a threat. It's an opportunity." 🔥 In This Episode: Discover why raising your price without repositioning your offer almost always backfires Find out what happened when a prominent Australian coach doubled his price overnight — and the email that followed Learn the final sale strategy that builds your cash reserves before you test a new price point Understand why "I can't afford it" from your audience is actually a buying signal Walk away with three clear questions to ask before every price increase ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

If you're posting consistently and your audience still isn't growing, you probably don't need better content. You need to become more memorable. 🚀 The people building cult-like followings online aren't smarter, louder, or posting more. They're doing seven very specific things differently. And after more than a decade working behind the scenes with six and seven-figure course creators and coaches, I've seen this pattern play out over and over. In this episode I walk you through all seven moves — from repeating your core belief until your audience says your own lines back to you, to ditching the industry lingo that's quietly filtering out your ideal clients, to why my Ugg boots and semi-disabled dog are a genuine part of my content strategy. Because the magnetic brands aren't the most polished ones. They're the ones that feel the most real. "The ones who build a following people actually stick around for aren't posting more than anyone else. They're just saying something the rest of their industry is too careful to say." 🔥 In This Episode: Discover why you don't have a content problem or an algorithm problem — and what's actually keeping you forgettable Learn the contrarian move that instantly separates you from everyone else in your niche Find out why your industry lingo might be filtering out the exact people you want to reach Understand why polished highlight reels don't build trust anymore — and what does See how to build a system people remember instead of a pile of tips they forget ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

You already have a secret weapon that could double your sales in your next launch. It's sitting in your sales call transcripts, your post-launch surveys, your non-buyer feedback — and most people never mine it. 🚀 In this episode I share the exact AI prompts I use to turn that raw data into a clear, actionable offer improvement plan — including the ones I ran on my own Ads Foundations survey that led me to completely rethink how I deliver live support. Because the difference between an offer that converts and one that gets crickets almost always comes down to listening. Not to what you think they need. To what they're actually saying they want. I'll walk you through why "it's the money" is rarely the real objection, what happened when one of my clients realised she was only addressing a deal-breaking concern once in a webinar and nowhere else, and how to use two strategic follow-up prompts to reposition your offer and turn your top objections into conversion copy. 🔥 In This Episode: Discover the one thing that makes the difference between a great sales experience and a terrible one Steal the exact AI prompt that turns sales data into a clear offer breakdown — objections, language patterns, gaps, and quick wins Find out why non-buyers saying "it's the money" is rarely the full story (and how to dig deeper) Use the two follow-up prompts that reposition your offer strategically and write your objection-handling copy for you Get the ready-made Claude skill or ChatGPT version completely free — just send an email ✨ Tired of getting leads who never buy? Ads don't make you money — sales do. Learn how to install a hot buyer engine in your business in my live Ads Foundations cohort, kicking off September 23rd. Limited spots, hands-on learning. Join the waitlist at thelaunchlounge.com/waitlist 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

Are your $5 a day ads getting tons of engagement but barely any new followers? You're not alone — and it's not your budget, it's your setup. 🚀 Salome has taught the $5 a day engagement ad strategy since 2018, but she recently made one small change that completely shifted what these ads do. Instead of optimising for likes and views, she's optimising for a specific action that sends cold strangers straight to her profile — and turns a real percentage of them into followers and email subscribers. In this episode she walks through exactly which posts work for this (and which don't), how to target the right cold audience without Meta's Advantage+ picking the wrong people, and the one metric that actually tells you if it's working. She also shares the post that racked up huge views but almost no followers — proof that engagement numbers alone can be a total trap. "Don't just keep an ad on because it's getting a lot of people to your profile — look at how many of them are actually following, and double down on the ones doing that." 🔥 In This Episode: Discover the exact optimisation setting that turns a normal engagement ad into a follower magnet Learn how to choose the right post using the hook, dog whistle, and takeaway-content test Steal the trial reels trick for testing hooks on a cold audience before spending a cent Find out the real metric to track — not visits, but the percentage that actually follow ✨ Tired of your business demanding all your time and giving you none of it back? Freedom Club is a six-month group coaching container built to fix exactly that — consistent income, real impact, and the freedom to actually live your life. Only 7 spots left, applications close Wednesday. Apply at thelaunchlounge.com/freedom 💫    💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

If you're posting every single day and your list still isn't growing, going viral was never the missing piece. This week I'm sharing three ways to add 100 new people to your email list in the next 30 days, no big following or ad budget required. One of them added 200 leads to my own list in a single week for about $200. I also tell you the story of Michael Stelzner admitting his old strategies had stopped working, and exactly what changed when he started using hooks again, which happens to be the perfect example of the three-part content system I teach every one of my students. Building a hot audience was never just one thing. It's a system, and once you see the three pieces, you'll never look at your content calendar the same way again. "Once you start building your email list, you don't care about going viral anymore." 🔥 In This Episode: Discover the three types of content every list-building strategy needs, and why posting only promos is quietly killing your growth Learn what happened when a well-known industry leader started using hooks and gimmicks again after years of resisting them Steal the simple system for borrowing other people's audiences, no big partnership required Find out how a $200 paid collab brought in 200 email leads in a single week ✨ Tired of your business demanding all your time and giving you none of it back? Freedom Club is a six-month group coaching container built to fix exactly that — consistent income, real impact, and the freedom to actually live your life. Only 7 spots left, applications close Wednesday. Apply at thelaunchlounge.com/freedom 💫    💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

If your business looks roughly the same 12 months from now as it does today, how would that feel? There's a decision you're making right now — or avoiding making — that matters more than any new funnel or piece of content, and this episode is about seeing it clearly before the year runs out on you. I'm doing an honest look-back at where my business was exactly 12 months ago, what I set out to achieve, and what actually happened. Some of it worked. A lot of it didn't — the mentorship program that never fed into the agency the way I planned, the YouTube channel I'm still not consistent on. But some of it worked in ways I almost forgot to notice: an email open rate that climbed from 19% to over 40%, paying myself a consistent salary, bringing on a full-time hire again after years of not being ready to. And underneath all of it is the one decision that actually separates the version of you who's still stuck from the one who gets where she wants to go. That decision isn't a strategy. It's a belief — and it's simpler, and harder, than anything I could teach you in a framework. "What if you believed that everything you need to get where you want to be is already inside you right now?" 🔥 In This Episode: Discover why doing your 12-month look-back right now beats waiting until December Learn the real difference between a goal and a dream — and why "I hope" quietly sabotages your results Hear the honest wins and losses from Salome's own last 12 months, no filter Find out the one decision that shapes your next 12 months more than any funnel or piece of content ✨ Stuck watching sales dry up the moment you stop posting? Join me live and free for 10X Your Sales Without Hiring a Team on Wednesday, August 19th, and get the Seen-to-Sold System™ — a simple way to turn the content you're already making into predictable buyers, even on sick-kid weeks and school holidays. Save your seat at thelaunchlounge.com/class 💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

If you know exactly what to do in your business and still can't get yourself to do it, I don't think that's a willpower problem — I think it's an isolation problem. And today I'm telling you why. 🚀 I'm breaking down the specific shift that separates the businesses that scale fast from the ones that stay stuck circling the same plan year after year, because I've been guilty of it myself — I made the exact same plan for my business in 2021, 2023, and 2025, and only actually implemented it once someone else was holding me to it. Along the way I'm sharing the swim squad that's gotten me into a freezing pool at 5am for seven winters, the mastermind pricing conversation that changed my income in eighteen months, and the very unglamorous night I cried over a WordPress site I couldn't figure out. There are five real, specific ways that building alone is costing you right now — and none of them are about how hard you're working. "The system is built to break your habits, and no amount of willpower fixes a structural problem." 🔥 In This Episode: Discover why procrastination is an emotional regulation problem, not a time management one Learn why you genuinely cannot see the label from inside your own bottle Find out why "accountability" backfires for some people, and what actually works instead Understand the difference between being kind and being nice as a business owner ✨ Stuck watching sales dry up the moment you stop posting? Join me live and free for 10X Your Sales Without Hiring a Team on Wednesday, August 19th, and get the Seen-to-Sold System™ — a simple way to turn the content you're already making into predictable buyers, even on sick-kid weeks and school holidays. Save your seat at thelaunchlounge.com/class 💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

When was the last time a complete stranger found you online and became a paying client? If you can't remember — or it only happens when you post like a maniac for two weeks and then collapse — this episode is for you. 🚀 Getting clients doesn't have to be a terrifying event you have to psyche yourself up for every few months. There are just three parts that make it predictable. Not a 40-step funnel, not a scary tech situation — just traffic, list, and sales, connected and running on repeat. In this episode I walk you through all three, including what's working on Instagram right now for reaching new people every day, why your lead magnet's real job isn't to get downloaded, and how to start making offers in a way that feels casual and consistent instead of uncomfortable and exhausting. Most people already have one or two of these three parts. The shift isn't doing more. It's finding the gap and closing it. "Stop saving it all for one big terrifying launch. Make offers low and slow. Small, regular invitations built into your normal emails. It takes the pressure off you — and the surprise out for them." 🔥 In This Episode: Discover the three-part system that makes client-getting feel like a process instead of a lucky accident Learn what's working on Instagram right now for reaching new people without going viral Find out why your lead magnet's real job is the swap — and what that means for how you set it up See how ManyChat and Kit work together to turn a comment into an email subscriber on autopilot Stop burning out on launches and start making offers in a way that builds a selling muscle over time ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.