1490770845
The Fold

Advertise on podcast: The Fold

Rating
★★★★★
5
from
2 reviews
This podcast has
327 episodes
Language
English
Publisher
The Spinoff
Explicit
No
Date created
2019/12/08
Latest episode
2026/04/20
Average duration
50 min.
Release period
7 days

Description

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

Unlock The Fold podcast Email contact info,
Listeners & Audience details

Email contact information

Direct podcast contact details

Listeners

Audience numbers & engagement insights

Audience details

Podcast Insights

Podcast episodes

Check latest episodes from The Fold podcast


The five biggest stories in NZ media right now
2026/04/20
Glen Kyne returns to The Fold to catch up on all the biggest stories in recent times. We look at the existential challenge the BSA opened up, and try and figure out what’s really going on with Troy Bowker and Stuff. Then we look at the recent NZME workplace review, and contrast it with a much more substantial effort from Mediaworks a few years ago. We assess the early returns from Tova O’Brien’s arrival at TVNZ and John Campbell at RNZ, before finally weighing in on the Tom Phillips documentary controversy. Learn more about your ad choices. Visit megaphone.fm/adchoices
Exclusive: How Mike Minogue partnered with TVNZ+ on podcasting
2026/04/13
He’s very familiar as the star of Wellington Paranormal, and a radio host with Hauraki – but Mike Minogue’s greatest achievement might be Frank, his burgeoning agency. Frustrated with the quality of talent representation in Aotearoa, Minogue started Frank to bring a different approach to the established players. But he added speaker representation and, crucially, podcast representation to Frank’s mix – and in so doing set it up for a landmark deal.Today, The Fold can reveal that Frank is the exclusive supplier of podcasts to TVNZ+ – a milestone for the form, and one which brings TVNZ into line with Netflix and YouTube, each of which is making a big play to make podcasts a big part of their strategy. Minogue joins Duncan Greive on The Fold to explain his motives for starting Frank, and why he is betting big on podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
The story of the 21st century is all about the end of trust
2026/04/06
Richard Edelman was deeply prescient, when he responded to the “battle for Seattle” by commissioning an annual global survey of institutional trust. For a quarter century the trust barometer has revealed the extent to which countries and societies have grown insular and mistrustful, and catalogued the downstream consequences. basically, it’s not just media, it’s everyone.New Zealand is no different, and Acumen, which runs the research locally, has the numbers. Chief executive Adelle Keely joins Duncan Greive to discuss what it shows, and what (if anything) can be done about it. Learn more about your ad choices. Visit megaphone.fm/adchoices
The BSA chooses to face its existential dilemma head on
2026/04/01
After six months of careful deliberation, and six years after it first floated the idea, the broadcasting standards authority decided that it definitively does have jurisdiction over platforms like The Platform. This set off a firestorm stretching across politics, law and media, with the regulator having the temerity to suggest that one, relatively tiny corner of the internet was within its bounds. In a reversal of typical roles, Toby Manhire hosts Duncan Greive to break down this story, at once arcane and enormous. Learn more about your ad choices. Visit megaphone.fm/adchoices
First t-shirts, then podcasts, now the world: the story of YOUKNOW
2026/03/30
Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of community. Then in 2023 he repeated the trick in a whole new paradigm, launching The Morning Shift as a daily podcast to overnight success. He joins Duncan Greive on The Fold to talk about the challenges of running these two businesses, what made each click – and why the future of the media side is aiming global. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Spotify paradox: why hundreds of fans can beat millions of streams
2026/03/23
Joel Gouveia is a music supervisor, artist manager and booking agent, with a Substack. Earlier this year he wrote a series of posts, each more successful than the last, which drilled into the streaming music economy in a vivid and challenging way. He talked about bands with millions of streams that sold a dozen tickets, while others with comparatively tiny audiences could sell out tours. He looked some of the economic and cultural failings of music streaming and shone a bright light on them, basically – and those posts were the most popular pieces on the whole Substack network, showing just what a chord he struck. He joins Duncan Greive on The Fold from his office in Toronto to explain his thinking, and why he started speaking out. Learn more about your ad choices. Visit megaphone.fm/adchoices
This journalist says we’re thinking about AI all wrong
2026/03/16
Alan Soon is a journalist and media consultant who runs Splice Beta, one of Asia’s most popular news media festivals. He recently wrote an extremely provocative piece arguing that journalism as an institution has been ignoring and underplaying advances in AI. He joins Duncan Greive on The Fold from Singapore to unpack this thesis. Learn more about your ad choices. Visit megaphone.fm/adchoices
Listener mailbag! We answer your media questions
2026/03/09
The Fold’s regular hosts go through the audience’s best questions, running from media buying to the government as an advertiser to the future of Sky to whether Three should have been born at all. Learn more about your ad choices. Visit megaphone.fm/adchoices
A deep dive into Sky’s huge week, plus NZME’s editorial changes
2026/03/02
Last call for our first ever listener questions episode – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. Glen Kyne joins Duncan Greive to discuss a major week for Sky, which staged the first upfronts from any New Zealand broadcaster since 2023, and delivered its first set of results since its acquisition of Three. After attending the upfronts, Glen and Duncan share their notes – and also analyse Paramount’s shock win in the race to acquire Warner Brothers, and NZME’s impressive annual results (and some late-breaking editorial news). Learn more about your ad choices. Visit megaphone.fm/adchoices
The long strange trip of MediaWorks
2026/02/23
The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. A different episode of The Fold this week, leaning on Glen Kyne's deep experience with MediaWorks to tell the story of this perennial underdog of the big media companies – one which has always had great, authentic brands and even greater debt loads. Now that it's finally debt-free, Kyne talks Greive through the great saga of its various eras, as it finds itself once again for sale. Learn more about your ad choices. Visit megaphone.fm/adchoices
Social media’s “big tobacco moment”, and the growing big tech backlash
2026/02/16
The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss three huge stories impacting the social media and platform world. First is a landmark trial which contends social platforms are faulty products which visit huge harms upon their users – both Snap and TikTok have settled out of court, while Meta and Google will go to trial in a case with potentially enormous implications for the platforms.Next, they discuss the under-16 ban movement, which is spreading rapidly around the world, including New Zealand. Finally they analyse the EU’s multi-faceted resistance to big tech, one which epitomises the downstream consequences of Trump’s hostility toward his traditional allies. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Warehouse's big, brave ad bet + Mediaworks' future and more
2026/02/09
The Fold's first ever listener question's episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. This week, Glen joins Duncan to discuss a flood of major media stories, led by breaking news: The Warehouse Group's shock decision to pause all advertising. Then they discuss the future of Mediaworks after its split from QMS, the end of a dismal era for the Washington Post's CEO Will Lewis, a new CEO for Disney and a fork in the road for Nielsen in New Zealand. Learn more about your ad choices. Visit megaphone.fm/adchoices
Many musicians hate Spotify. Eddie Johnston has no time for all that
2026/02/02
Eddie Johnston is first and foremost a huge music fan – he grew up loving New Zealand artists like The Mint Chicks and the Phoenix Foundation, and understood music in the paradigm of CDs and scenes. For many artists, even young musicians, those were the archetypal good old days, before social and streaming broke the model. But Johnston, who performs under the name Lontalius, has a clear-eyed and unsentimental response to the changing times, and tries to find ways to love making music even in the big tech era. He joins Duncan Greive ahead of his Laneway slot to explain how he learned to stop worrying and love the platforms, deep flaws and all. Learn more about your ad choices. Visit megaphone.fm/adchoices
On Davos, the end of of the rules based order, and where this is all headed
2026/01/26
A quite different episode this week, because discussing media without reference to the wider world feels particularly pointless at the moment. Duncan Greive hosts his friend David Brain on The Fold, to discuss Davos, the gathering of political, business and media elites, all in the shadow of Trump. Brain is a longtime attendee of Davos, and breaks down what it’s like on the ground, its noble intentions, its wrong turns and how incompatible it feels with the new world order, before trying to figure out what New Zealand’s response should be. Learn more about your ad choices. Visit megaphone.fm/adchoices
Seven questions which will define 2026 in NZ media
2026/01/19
Glen Kyne joins Duncan Greive on The Fold to discuss the biggest questions facing New Zealand's media in 2026. How will the John Campbell signing impact RNZ? Can NZ Rugby arrest its slide into chaos or has Sky got a big problem with its biggest partner? Will TVNZ follow Netflix into podcasts or UGC? Is Jim Grenon done with NZME? Will the Warner Brothers acquisition go through, and how will that change Netflix – and impact New Zealand? Is our government going to keep watching forever, or will it act? Will TradeMe take all of Stuff, and where will that leave mastheads? Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast reviews

Read The Fold podcast reviews


5 out of 5
2 reviews

Podcast sponsorship advertising

Start advertising on The Fold relevant audience podcasts


What do you want to promote?