Advertise on podcast: Amazon Seller School, How to Sell on Amazon

Amazon officially ended commingled inventory on March 31st, forcing every FBA seller to update their labeling processes while eliminating counterfeit mixing risks. We break down the immediate operational changes you need to make and cover Amazon's delay of SP API fees, the 20% surge in container shipping rates hitting $2,279 per 40-footer, and new AI shopping prompt billing that could impact your PPC costs. Plus, we analyze Amazon's test of Prime shipping on external websites without login requirements and what it means for your off-Amazon sales channels. Get actionable insights on the latest policy changes, rising logistics costs, and platform shifts affecting your Amazon business. Read the full news breakdown: https://amazonseller.school/fba-fee-hikes-ai-prompts-now-billable-and-commingling-officially-dead/

Amazon is ending FBA commingling on March 31st, permanently protecting your brand listings from inventory mixing. This week also brings major logistics shifts that could reshape seller operations: Amazon's new 1-hour delivery challenge to Walmart, potential two-thirds cut in USPS shipping volume, and new multi-box shipping label features. We'll break down the new returns dashboard insights Amazon just rolled out, why UPS is reducing Amazon deliveries, and what a system-wide FBA outage revealed about platform dependencies. Plus tactical wins: how one seller jumped from 9th to 3rd in ChatGPT product rankings and proven strategies for breaking Amazon support ticket loops. Read the full news breakdown: [BLOG_LINK]

Amazon just moved Prime Day from July to late June 2026, forcing sellers to completely rework their inventory planning and advertising budgets. We break down how the DD+7 payment policy changes could disrupt your cashflow, why Amazon's new Creative Agent AI tool might change your ad game, and what the USPS contract breakdown means for your shipping costs. Plus, the Big Spring Sale opportunity to clear excess inventory, website outages from AI problems, and advanced scaling strategies using pod structures. This week's news directly impacts your Q2 planning and operational decisions. Whether you're managing inventory timing for the moved Prime Day or preparing for payment schedule changes, these stories affect your bottom line. Get the seller-focused analysis you need to stay ahead of platform shifts. Read the full news breakdown: [BLOG_LINK]

Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of sellers driving half of all GMV, the gap between disciplined operators and everyone else is widening fast. 📦📊 Today is about who protects their listings, who defends margin, and who gets left behind. Full News: https://amazonseller.school/the-power-gap-is-widening-tiktok-speeds-up-support-ai-rewrites-amazon/ Foreign Language Contribution Blocks Brand Updates in Amazon Catalog https://lab.onlinesellersolutions.com/p/case-010-matching-errors-can-also Sellers Raise Concerns Over Return Fraud Targeting Third-Party Merchants https://x.com/gotrice2024/status/2022965937993863398 Top 1.6% of Sellers Now Drive 50% of Amazon U.S. 3P GMV https://www.marketplacepulse.com/articles/top-16-of-sellers-drive-50-of-amazons-3p-gmv Amazon Launches Review Listing Changes Dashboard for Brand Edits https://sellercentral.amazon.com/seller-forums/discussions/t/69cc20fd-825d-447f-a58d-bce282519770 We will break down what these signals mean for catalog control, margin protection, and why operational discipline is now the real moat in a marketplace that rewards the top tier and quietly squeezes the rest.

Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the signals are clear: Amazon is building the rails while sellers fight for visibility. 🧠📈 Full News: https://amazonseller.school/amazon-news-ads-hit-68b-ai-monetizes-walmart-goes-global/ Let’s break down what this means for operators. Amazon may launch a marketplace where media sites can sell their content to AI companies https://techcrunch.com/2026/02/10/amazon-may-launch-a-marketplace-where-media-sites-can-sell-their-content-to-ai-companies/ E-commerce Operator Tests an AI Agent as a Chief of Staff https://www.linkedin.com/feed/update/urn:li:activity:7424996817148248064/?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7424996817148248064%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29 Top Amazon Third-Party Sellers – February 2026 https://www.ecomcrew.com/top-amazon-third-party-sellers-february-2026/ Amazon Ad Revenue Tops $68 Billion as Full Funnel Strategy Expands https://www.marketingdive.com/news/amazon-annual-ad-revenue-passes-68b-boosted-by-full-funnel-strategy/811569/ We will dissect how AI is reshaping labor, discovery, and media economics, and why Amazon’s ad engine may matter more to your future than retail ever did.

Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring itself for agent-driven campaigns, and why clicks at the top of search matter more than ever.  This isn’t theory — it’s how traffic, ads, and competition are being restructured right now. Full News: https://amazonseller.school/ai-native-amazon-fees-fast-delivery-and-return-badges-reshaping-2026-seller-profitability/ How Brands Manipulate ChatGPT to Dominate AI Search Results https://ppc.land/how-brands-manipulate-chatgpt-to-dominate-ai-search-results/ Amazon Ads Opens a Beta Test for Its New MCP Server https://www.adexchanger.com/marketers/amazon-ads-opens-a-beta-test-for-its-new-mcp-server/ Chinese Seller Tax Pressure May Push More Off-Amazon Expansion https://www.linkedin.com/feed/update/urn:li:activity:7422315084645064704/ The Top-Clicked Product in Amazon Search Drives ~18–19% of Sales https://www.linkedin.com/posts/scott-needham-a8b39813_the-top-clicked-product-in-any-amazon-search-activity-7419592957869142016--OLP/ We’ll break down what this means for AI visibility, ad structure, and why winning the click is becoming the real battleground before conversion even starts.

Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore. Full News: https://amazonseller.school/amazon-news-logistics-shakeups-rising-fees-ai-shifts-and-what-sellers-must-do-now/ I’m breaking down what actually matters, what’s noise, and where the leverage is right now. We’ll cover: → TikTok Shop’s in-house logistics push and what it really means for 3PLs and your ops → How the latest TikTok Shop clarification changes fulfillment options for sellers → ChatGPT ads launching at “prime time TV” prices and where AI traffic actually makes sense → Why Amazon leads AI commerce traffic—and how its own AI blocks could help or quietly box sellers in → The $35 price point that unlocks more Amazon conversions → How to use Spring Sales Events to turn seasonal traffic into durable revenue, not one-off spikes I’ll connect the dots between logistics control, AI discovery, pricing psychology, and why Amazon’s fulfillment advantage is quietly becoming cross‑platform insurance. Links to topics we’ll cover: TikTok Shop Mandates In-House Logistics, Shaking Up 3PL and Seller Operations https://ppc.land/tiktok-shop-forces-sellers-into-logistics-ultimatum-that-could-destroy-3pl-businesses/ TikTok Shop Logistics Update Clarifies Fulfillment Options for Sellers https://www.linkedin.com/feed/update/urn:li:activity:7420201029004226560/ ChatGPT Ads Launch at Premium Prices https://www.thekeyword.co/news/openai-sets-early-chatgpt-ad-pricing-at-about-60-cpm Amazon Leads AI Commerce Traffic, But Its Own AI Blocks Could Backfire https://www.linkedin.com/feed/update/urn:li:activity:7421846979518820352/ The $35 Price Point That Can Unlock More Amazon Conversions https://www.linkedin.com/feed/update/urn:li:activity:7419417890304577536/ Spring Sales Events Playbook: How Sellers Can Turn Seasonal Traffic Into Revenue https://sellercentral.amazon.com/seller-forums/discussions/t/77a1de6f-31c2-4368-b2b6-7ced7ddd9d88

Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once, and I’m breaking down what that really means for margins, visibility, and leverage in 2026.  If you sell on Amazon, this is about who survives, who scales, and who gets squeezed next. Full News: https://amazonseller.school/amazon-news-seller-shakeout-ai-shopping-wars-tariff-pressure-are-reshaping-2026/ Here's what were covering today: Amazon Seller Signups Collapse—But Survivors Are Winning Bigger Than Ever https://www.marketplacepulse.com/articles/amazon-seller-registrations-hit-decade-low-in-2025?utm_source=substack&utm_medium=email U.S. Amazon Prime Tops 200M Members—And Sellers Feel the Impact https://cirpamazon.substack.com/p/us-amazon-prime-membership-keeps?utm_source=post-email-title&publication_id=1011181&post_id=185116195&utm_campaign=email-post-title&isFreemail=true&r=pi2v&triedRedirect=true&utm_medium=email Google Unveils AI Shopping Protocol That Could Reshape Product Discovery https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/?utm_source=substack&utm_medium=email Amazon Pressures Suppliers After Tariff Cuts—Pricing Talks Begin https://www.reuters.com/business/retail-consumer/amazon-pushes-suppliers-cuts-ahead-supreme-court-tariff-ruling-ft-reports-2026-01-13/?utm_source=substack&utm_medium=email Should Sellers Optimize for AI Ads and Agentic Shopping? The Clock Is Ticking https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2026/1/1768832692.html Stop Treating Agentic AI Like a Helper — Give It the Job https://www.adweek.com/sponsored/stop-treating-agentic-ai-like-an-assistant/ We’ll unpack how consolidation, Prime scale, AI discovery, and supplier pressure are reshaping Amazon—and what disciplined sellers should do next to stay profitable while others quietly exit.

Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters.  Full News: https://amazonseller.school/amazon-news-major-policy-shifts-walmart-competition-and-new-seller-risks-this-week/ I’ll break down how each shift affects your margins, visibility, and seasonal strategy—especially with Valentine’s Day heating up. Let’s dig in live at 12PM Eastern. Interactive Video Ads Outperform Standard Formats Across the Funnel https://www.beet.tv/2026/01/interactive-video-ads-outperform-standard-formats-across-the-funnel-amazons-maggie-zhang.html Walmart Is Rapidly Closing the Online Sales Gap With Amazon https://www.pymnts.com/walmart/2026/walmarts-closing-the-amazon-online-sales-gap/ Amazon Drops High-Value Return Protections, Forcing Sellers to Rethink Pricing and Product Mix https://www.ecommercebytes.com/2026/01/14/amazon-removes-safeguard-for-sellers-of-high-value-items/ Drive More Valentine’s Day Sales With These Tips https://sellercentral.amazon.com/seller-forums/discussions/t/6926fe7b-ef70-45db-9e8e-8a00d19208e6 We’ll break down what each update means for your PPC, margins, returns, cross-channel positioning, and seasonal planning—so you can stay profitable while the platform keeps shifting under your feet.

Amazon Sellers, today’s headlines hit the core of where online commerce is headed. From AI systems scraping product data without consent to Amazon fighting (and maybe joining) agentic shopping bots, plus TikTok Shop swallowing social commerce and China tax rules shaking up global competition — this is one of the most consequential news cycles we’ve had all year.  Full News: https://amazonseller.school/amazon-news-ai-backlash-fba-visibility-issues-big-tariff-shifts-hitting-sellers/ Let’s break it all down. Amazon’s “Buy For Me” AI Sparks Backlash as Small Businesses Say Listings Are Being Hijacked https://www.valueaddedresource.net/amazon-buy-for-me-small-business-backlash/ Amazon’s Agentic Commerce Crossroads: Block the Bots or Partner With Them? https://www.techbuzz.ai/articles/amazon-s-agent-dilemma-block-ai-bots-or-join-them TikTok Shop Surges to Nearly 20% of All Social Commerce in 2025 https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/ Chinese Online Retailers Warn New Tax Rules Could Be Devastating https://www.rswebsols.com/news/chinese-online-retailers-claim-new-tax-will-be-devastating/ The Vine Pricing Strategy Most Sellers Overlook https://www.linkedin.com/feed/update/urn:li:activity:7414324193506504704/ We’ll dig into how AI hijacking risks affect your brand, why bot-driven shopping is reshaping traffic, how TikTok is stealing the discovery funnel, how China’s tax overhaul could level the field, and the Vine strategy that can make or break your next product launch.

Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is reshaping how shoppers behave. I’m breaking down what’s noise, what’s signal, and where sellers can still pull ahead. 🧠📦 Full News: https://amazonseller.school/amazon-news-ai-listings-review-changes-shipping-shifts-and-the-new-rules-sellers-must-adapt-to/ AI Images for Amazon Sellers: Boost Clicks and Conversions https://amazonseller.school/ai-images-for-amazon-sellers-boost-clicks-and-conversions/ A Decade of E-Commerce Volatility Ends https://www.marketplacepulse.com/articles/a-decade-of-e-commerce-volatility-ends The Importance of Fast Shipping on Amazon https://www.linkedin.com/posts/isaac-gross-289818ba_the-importance-of-fast-shipping-on-amazon-activity-7406381522615742464-0OFN/ Household Debt Hits Record $18.6T as Delinquencies Remain Elevated https://thehill.com/business/5592278-household-debt-high-record-delinquencies/ We’ll unpack how these trends collide on your PDP, inside your ads, and at checkout—plus what smart sellers are doing right now to protect conversion, pricing power, and margin while others fall behind.

Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand protection to Europe’s price-war fee cuts and Beijing’s tightening tax grip, these updates reshape how we compete, spend, and stay compliant.  Full News: https://amazonseller.school/amazon-news-fba-overhaul-ad-evolution-fee-reductions-holiday-demand-trends/ Amazon introduces reserve share of voice for branded search https://ppc.land/amazon-introduces-reserve-share-of-voice-for-branded-search/ Amazon Cuts Seller Fees in Europe Amid Shein & Temu Price War https://www.reuters.com/business/retail-consumer/amazon-cuts-seller-fees-europe-shein-temu-price-war-2025-12-02/ Chinese Sellers Are Abandoning Mainland Registration https://www.marketplacepulse.com/articles/chinese-sellers-are-abandoning-mainland-registration Amazon to End FBA Commingling: What You Need to Know https://amazonstoragepros.com/amazon-to-end-fba-commingling-what-you-need-to-know/ We’ll cover how these changes impact your margins, listing control, ad strategy, and the competitive landscape heading into 2026—plus the hidden implications Amazon isn’t spelling out in the announcement pages.

Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee structure are all converging as Cyber Week numbers point to a massive holiday season. I’ll break down what actually matters for your margins, visibility, and survival as we head into peak Q4. Full News: https://amazonseller.school/amazon-news-huge-cyber-week-gains-ai-shopping-bots-major-amazon-updates/ Cyber Week Recap: Online Sales Climb 5%, In-Store Shopper Visits Increase 3% https://www.retailtouchpoints.com/features/industry-insights/cyber-week-recap-online-sales-climb-5-in-store-shopper-visits-increase-3 Tech Giants Build Synthetic Amazon, Gmail for AI Training https://www.webpronews.com/tech-giants-build-synthetic-amazon-gmail-for-ai-training/ Lawmakers Urge Amazon and FTC for Clearer Product Origin Labeling https://thefederalnewswire.com/stories/676497983-lawmakers-urge-amazon-and-ftc-for-clearer-product-origin-labeling Amazon 2026 FBA Fees: What Sellers Need to Know https://sellerengine.com/amazon-2026-fba-fees/ We’ll cover how AI traffic shifts buyer behavior, what new compliance rules could mean for your account, and how to prepare for Amazon’s 2026 fee shakeup before it eats into Q1 profitability.

Amazon Sellers, today’s updates hit the four pillars that decide your visibility and margins on Amazon. From multiple child variations ranking at once, to new AI-driven ad prompts, to fee changes coming in 2026, and TikTok Shop’s explosive rise, every headline signals tightening competition and shifting buyer behavior.  Full News: https://amazonseller.school/amazon-news-ai-ads-shake-up-new-fees-tiktok-threats-q4-seller-wins/ Let’s break it all down. Amazon Tests Allowing Multiple Child Variations to Rank on Page One https://www.linkedin.com/posts/h10bradley_is-amazon-allowing-multiple-child-items-to-activity-7397199339317739521-BQ-g/ Amazon Introduces AI-Powered Prompts for Sponsored Products & Sponsored Brands https://www.linkedin.com/posts/mansournorouzi_sponsored-products-sponsored-brands-prompts-ugcPost-7396966285701652482-6Mlq/ 2026 US Referral and FBA Fee Changes: What Sellers Need to Know https://sellercentral.amazon.com/help/hub/reference/G201411300?locale=en-US TikTok Shop Becomes One of the Fastest-Growing Brands in the US https://www.businessinsider.com/tiktok-shop-one-of-the-fastest-growing-brands-this-year-2025-11 We’ll dig into how these shifts affect ranking, ad performance, profitability, and cross-platform competition—and what smart sellers should adjust before these changes reshape Q4 and the start of 2026.

Amazon Sellers, this week’s headlines are a wake-up call for anyone running a serious business on the platform. From Amazon suing Perplexity over rogue AI shopping bots, to China’s new tax data-sharing rules, to fee hikes and the rollout of “Doorstep Returns,” the future of selling online just got more complicated—and a lot more interesting.  Full News: https://amazonseller.school/amazon-news-ai-battles-faster-prime-shipping-costly-returns-rip-virtual-bundles/ Let’s dig in. AI isn’t just changing e-commerce—it’s taking Amazon to court. Amazon’s lawsuit against Perplexity reveals a growing war between platforms and AI browsers that bypass ads and traditional storefronts. Sellers should be watching closely—these tools could reshape how customers find and buy products online. https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping Data transparency just went global. Starting this quarter, Amazon will begin sharing revenue and identity data for all China-based sellers directly with the Chinese tax bureau. It’s a move that signals rising scrutiny on international sellers—and a future where no marketplace operates outside regulatory reach. https://www.chinadaily.com.cn/a/202510/16/WS68f0999ea310f735438b55e8.html Developers are getting a new bill—and sellers might feel it next. Amazon’s updated SP-API fee structure means tool providers could soon pass rising costs to users. If your business relies on data dashboards, automation, or campaign optimizers, expect subscription prices to climb in 2026. https://developer.amazonservices.com/spp-announcement Convenience always costs someone—and now it’s sellers. With Amazon Doorstep Returns, customers can ship items back from their own homes, making returns frictionless—but at the expense of seller margins. Return fraud, restocking costs, and free shipping expectations are becoming the new battlefield for profitability. https://myamazonguy.com/news/amazon-doorstep-returns/ We’ll break down what these changes mean for sellers who want to stay competitive without getting crushed by new rules, rising costs, and AI-driven chaos.